TikTok Pulse Premiere

Culver City, California, United States · Founded 2023

Sourced & current · updated May 11, 2026

Premium publisher ad slot placing brand ads adjacent to vetted media-publisher TikTok content. Launched at NewFronts May 2023. 50/50 revenue share with publishers. Partners include BuzzFeed, Condé Nast, NBCUniversal, Disney, NFL, Paramount, Warner Bros. Discovery.

Where they sit

Stack tier: Infrastructure & Data (B)

Contextual AdvertisingNative Advertising

Premium contextual advertising product within TikTok, competing with YouTube Select and other premium social/digital video inventory offerings

Ownership

Parent: TikTok Pulse