Trivago enables travelers to compare hotel prices across hundreds of booking sites in one search, while providing hotels and OTAs with a performance-based advertising channel to reach high-intent customers.
Last updated Mar 7, 2026 by AI Enrichment
Leading global hotel metasearch platform operating as part of Expedia Group
Trivago is a hotel metasearch engine that operates as a subsidiary of Expedia Group. Founded in Düsseldorf, Germany, the platform aggregates hotel pricing and availability data from hundreds of booking sites, allowing travelers to compare rates and find the best deals. The company operates a performance-based advertising model where it generates revenue primarily through referral fees when users click through to booking sites. Trivago's business model positions it uniquely in the travel advertising ecosystem, functioning as both a consumer-facing search platform and an advertising channel for online travel agencies (OTAs) and hotel chains. Trivago operates localized versions of its platform in more than 190 countries and 33 languages, making it one of the world's largest hotel search platforms. The company went public on NASDAQ in 2016 but was taken private by Expedia Group in 2022 after Expedia increased its ownership stake. Today, Trivago continues to operate as a distinct brand within the Expedia portfolio, maintaining its independent platform while benefiting from Expedia's broader travel ecosystem. The platform serves as a significant advertising channel in the travel vertical, connecting advertisers (hotels and booking sites) with high-intent travelers through its metasearch technology.
Core search engine that aggregates and compares hotel prices from hundreds of booking sites worldwide
Self-service advertising platform for hotels and accommodation providers to manage their presence and bids on Trivago
Direct connectivity solution allowing hotels to display their rates directly on Trivago's platform
iOS and Android applications providing hotel search and comparison functionality