UMA

UMA (Universal Measurement & Analytics) provides cross-platform measurement and attribution solutions for digital advertisers and agencies. The company focuses on solving the fragmentation challenge in digital advertising measurement by offering unified analytics across multiple channels including display, video, social, and connected TV. UMA's platform helps advertisers understand the true impact of their campaigns across different touchpoints and optimize their media spend accordingly. The company operates in the increasingly critical measurement and attribution segment of the AdTech ecosystem, addressing the growing need for privacy-compliant, cross-channel measurement solutions. As third-party cookies phase out and privacy regulations tighten, UMA's approach to measurement has become more relevant for advertisers seeking to maintain visibility into campaign performance while respecting user privacy. UMA serves agencies, brands, and media companies looking to consolidate their measurement capabilities and gain a holistic view of advertising effectiveness across fragmented digital environments.