Walmart Inc.

S · Core Platforms

Bentonville, Arkansas, United States · Founded 1962

10000+ employees · WMT

Sourced & current · updated Oct 26, 2026Website

Walmart Inc. is a major player in the AdTech ecosystem, leveraging its position as the world's largest retailer to build a robust digital advertising platform, Walmart Connect. As a parent company, Walmart offers a diverse range of key products and services catered towards advertisers, including on-site advertising, audience targeting, and measurement solutions. Walmart Connect provides brands with access to Walmart's vast customer base, enabling them to reach and engage shoppers across Walma...

Where they sit

Stack tier: Core Platforms (S)

Retail Media Platform

World's largest retailer and one of the top retail media networks in the US, competing directly with Amazon Advertising for brand advertising budgets

Ownership

Subsidiaries

VIZIO

Walmart Connect

Recent moves

• Walmart acquires Vibe.co4 sourcesAug 4, 2026 · ~$1.4 billion (reported, WSJ; Walmart undisclosed)
• Walmart acquires Vizio for $2.3B to boost advertising business1 sourceFeb 20, 2024 · $2.3B

In their space

• Ibotta IPOVerified · 2✓Apr 18, 2024
• Instacart IPO values company at $10B with advertising focus1 sourceSep 19, 2023 · $10B
• Walmart invests in TikTok1 sourceFunding
• Walmart invests in YouTube1 sourceFunding

Key people

J

John Furner

President and CEO

C

Chris Nicholas

CEO, Walmart International

C

Courtney Naudo

Senior Vice President of Business Integration and Planning

J

John David Rainey

Executive Vice President and Chief Financial Officer

J

Juan Galarraga

Executive Vice President and Regional General Manager, Latin America, Walmart International

K

Kyle Kinnard

Executive Vice President and COO, Walmart U.S.