W
Walmart Inc.
Bentonville, Arkansas · Founded 1962
10001+ employees · WMT
Walmart Inc. is a major player in the AdTech ecosystem, leveraging its position as the world's largest retailer to build a robust digital advertising platform, Walmart Connect. As a parent company, Walmart offers a diverse range of key products and services catered towards advertisers, including on-site advertising, audience targeting, and measurement solutions. Walmart Connect provides brands with access to Walmart's vast customer base, enabling them to reach and engage shoppers across Walma...
Where they sit
Stack tier: Core Platforms (S)
Retail Media Platform
One of the top retail media networks globally, competing directly with Amazon Advertising as a leading first-party data-driven advertising platform
Ownership
Subsidiaries