Youku Advertising
Youku Advertising provides brands with access to one of China's largest streaming video audiences, combining premium content environments with Alibaba's first-party data and targeting capabilities.
Last updated May 16, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- Video Advertising / Digital Media
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Parent Company
- Alibaba Group
- API Available
- Limited
One of China's largest online video advertising platforms, integrated within the Alibaba digital marketing ecosystem
Youku Advertising operates as the monetization and advertising business unit of Youku, a major Chinese online video streaming platform owned by Alibaba Group. Youku is often referred to as 'China's YouTube' and commands one of the largest video streaming audiences in the country, making its advertising platform a significant vehicle for brands seeking reach across Chinese digital consumers. The platform offers a range of ad formats including pre-roll, mid-roll, banner, and branded content integrations, leveraging Youku's vast library of licensed dramas, variety shows, movies, and user-generated content.
Pre-roll Video Ads
Skippable and non-skippable video advertisements shown before streaming content begins
Mid-roll Video Ads
In-stream advertisements inserted during video playback for high-engagement placements
Brand Integration / Sponsorship
Custom branded content and show sponsorships embedded within Youku's original and licensed programming
Banner & Display Ads
Display advertising units shown across the Youku platform interface
Programmatic Advertising
Automated ad buying integrated with Alibaba's programmatic infrastructure and Alimama platform
Audience Targeting
Data-driven targeting leveraging Alibaba's first-party consumer data across demographics, interests, and behaviors
- 2006Founded