Deals & Moves
773 deals & moves in the AdTech ecosystem
Meta wins FTC antitrust case over Instagram and WhatsApp
RegulatoryJudge James Boasberg ruled that the FTC had failed to prove Meta currently holds a monopoly in personal social networking, rejecting the agency’s bid to force Meta to spin off Instagram and WhatsApp.
European Commission fines Google €2.95B over adtech
RegulatoryThe European Commission fined Google €2.95 billion for breaching EU antitrust rules by distorting competition in advertising technology, concluding a long-running probe.
Facebook–Cambridge Analytica data scandal
RegulatoryReporting in March 2018 revealed that Cambridge Analytica had harvested data from millions of Facebook users. The scandal led to a record $5 billion FTC privacy penalty against Facebook in July 2019.
Apple enforces App Tracking Transparency with iOS 14.5
LaunchFrom April 26, 2021, with iOS 14.5, Apple required apps to use its App Tracking Transparency framework and ask users for permission before tracking them across other companies’ apps and websites, reshaping mobile advertising.