News
19,866 articles covering the AdTech ecosystem
Android TVs Turn 'Off' Hours Into Interactive AI Shopping Portals
Advertisers have a reason to keep TVs in ambient mode. A partnership that brings AI-powered commerce to Android TVs will turn the screen into a continuous ad.
History Will Well Remember Where We Stood On Ukraine
We have lost our way. Chaos, corruption and cruelty are now becoming defining principles of U.S. foreign policy.
Omnicom Stock Rises On Q3 Results, Coke Media Win
Omnicom's organic revenue rose 7.3% during the third quarter. WPP and Omnicom were the big winners in an agency review completed by The Coca-Cola Company.
Group Demands Meta Drop New Content Terms
The News/Media Alliance has demanded that Meta withdraw a clause in its revised Commercial Terms prior to their taking effect on Oct. 30. The new terms would allow Meta to send robots to publishers’ websites to scrape their content and would amount to their handing over their journalism for free to be able to promote it on Meta’s app, the trade group said in a three-page letter to Mark Zuckerberg, chief executive of Meta.
Detroit Tourism Bureau No Longer Advertising In Canada
Detroit’s tourism bureau has stopped advertising in Canada, eliminating what had been an annual seven-figure spend, CBC.ca reports. The bureau acknowledged that relations between the U.S. and Canada have been strained by actions taken by the U.S. government. “I don’t think it’s unpatriotic to point out that a lot of the federal government policies of the United States that have been, to a certain degree, antagonistic toward Canada have impacted us negatively,” said Claude Molinari, president and CEO of the bureau.
Comcast Headed For Layoffs, Restructuring
Comcast is bracing for major job cuts in its cable and telecom businesses as the company restructures prior to the planned spinoff of NBCUniversal next year, Variety reports. “We expect to have a significant charge in the fourth quarter related mostly to our transformation efforts, and I would quantify that at over $1 billion,” Jason Armstrong, told analysts. The company has been hit by continued losses of broadband and cable TV subscribers.
Musk Pours $1 Billion Into Skydance
Elon Musk has made a $1 billion investment in Skydance, Semafor reports. Observers have speculated about a more expansive partnership between Skydance, the Ellisons and Musk’s Starlink satellite network. They say the $1 billion may be just a beginning. Musk was one of several monied people that Paramount CEO David Ellison was considering as a potential investor.
'Simpsons' Annual Halloween Show Is 'Treehouse' Of Hilarity
A backyard shed that spits out husbands, the transformation of a boy into a dog, and a hellish DMV are the subjects of "Treehouse of Horror XXXVII."
Netflix Ad Subs Rise, Time Spent Does Not
Nearly half (47%) of Netflix subcribers now use "Standard with Ads" vs. a third who choose "Standard" and a fifth who use "Premium," according to data released by measurement firm Digital i.
Smirnoff Kicks Off Football Season With Weekly Merch Drops
In this week's drop of merch specially made for pre-game gatherings: a red vinyl cocktail-serving armchair.
WebMD Goes Agentic, Unveils 'Ignite Ruby'
The ecosystem combines AI agents, healthcare data and marketing expertise to move through ad creation, analysis, media planning, measurement, reporting, and return on investments. The system launched Thursday during Breast Cancer Awareness Month.
Omnicom's Credera, AWS Strengthen Ties, Strike Five-Year Partnership
As noted on an Omnicom earnings call Thursday, the agreement formalizes a long-term collaboration with AWS aimed at helping enterprise customers.
2 Marketing Blueprints From Competitors: 1 Can't Work Without The Other
McKinsey approaches marketing as a capability engine that needs rewiring. PwC looks at the organizational plumbing rather than the marketing approach itself.
Using AI To Make Agents More Authentic -- No, Not Those Agents
"Ironically, AI also helped us be more authentic," Bennett Richardson, CMO of a real estate agents trade association, quipped at the ANA conference this week.
Hispanic Consumers Control Billions, But Reaching Them Takes More Than Translation
For advertisers still treating Hispanics as a niche audience, the latest research suggests it's possible to ignore a lucrative market.
Euroconsumers demands Disney+ refunds for missing 4K HDR
Euroconsumers, the European consumer group, has launched a petition page where Disney+ subscribers can sign up to support its demands. for subscribers affected by the loss of 4K HDR and 3D on Disney+. The group is seeking automatic price reductions and compensation for subscribers affected by the loss of 4K HDR and 3D on Disney+. […]
The Weekly Closeout: Torrid CFO exits and Belk secures financing
Paula Dempsey will leave the apparel retailer next month. The department store, meanwhile, will use some of its new funds for seasonal inventory.
Bath & Body Works introduces new store concept
The Feel Good concept is now open in Charlotte, North Carolina, and features easy navigation and enhanced testing experiences.
Etsy updates AI use policies to emphasize craftsmanship
While it’s implementing more AI, the online marketplace now requires at least one authentic, non-AI generated image in most seller listings.
Macy’s revamps Santaland, brings back Holiday Square
The department store is leaning into the festive season at its Herald Square flagship in New York with a variety of activations.
AI Giant Nvidia Invests in Entertainment Startup Higgsfield
Higgsfield, the AI video and image generation company dabbling across both marketing and entertainment spaces, extended its Series B funding round with new investments from Nvidia and the investment firm TCV. The San Francisco-based company announced the investments as Nvidia CEO Jensen Huang visited Kazakhstan on Friday, where much of Higgsfield’s founding team hails from. […]
Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media
The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.
Elon Musk Reportedly Invests $1 Billion Into Skydance After WBD Merger
Skydance is facing around $80 billion in debt following the Paramount and WBD merger close.
McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul
McDonald’s is ending its FIFA World Cup sponsorship after 32 years amid an overhaul to its marketing model.