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9,726 articles covering the AdTech ecosystem
Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […] The post Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer appeared first on AdExchanger.
Why Prediction Is Replacing Precision For Outcome-Driven Advertising
For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […] The post Why Prediction Is Replacing Precision For Outcome-Driven Advertising appeared first on AdExchanger.
Travel Media Catches Consumers at ‘Just the Right Place’ for Perception Shift, Says Initiative’s Medford
The moment a consumer starts dreaming about their next vacation might be the most valuable real estate in advertising. Not too early, not too late – somewhere in the middle of the travel planning journey, brands have a rare opportunity to reshape how people perceive them. That sweet spot is driving a 30% year-over-year increase […]
Grocery Outlet turns to AI to modernize supply chain
The discounter will use Afresh’s ordering technology across its store categories to support its quickly rotating assortment.
Stater Bros. taps former H-E-B veteran for VP role
Bruce Robinson joins the Southern California grocer as its vice president of sales and merchandising for fresh, bringing decades of experience from the Texas grocer and Lowes Foods.
Will high-speed grocery delivery allow Amazon and Walmart to close the gap on convenience?
As the retailers tap their vast fulfillment capabilities to build out 30-minute delivery services, they’re threatening advantages supermarkets enjoy by being close to their customers.
How retailers are building more resilient delivery networks in 2026
Retailers are rethinking parcel delivery strategies to improve speed, predictability and cost control.
Beauty shoppers are hunting for value. Dollar stores are ready.
The category — which continued to grow in Q1 — has become more relevant to Dollar Tree in recent years, the retailer’s chief merchant told Retail Dive.
Walmart, Wing add 7 markets to drone delivery expansion plan
The companies aim to start operations in Philadelphia, Phoenix and other metros by 2027 as the retailer advances its fast delivery push.
Why marketers must rethink loyalty as AI reshapes consumer connections
Over half of consumers are comfortable filtering their brand communications entirely through AI, according to research from Gale.
Targeting Amazon Prime Day, Walmart Deals event moves to June
The retailer will give early deals access to Walmart+ members and is rolling out a campaign with a fictional boy band to spur interest in the sale.
Consumer pain worsens as inflation hits 3-year high
Ending the Iran war could help ease the pressure, but the worst is likely still to come for categories like food, according to economists.
Lands’ End warehouse snags lead to Q1 revenue drop
Without those challenges, sales would have risen — and the company expects to comp positively in Q2.
Xplor Technologies Acquires Bitlancer, Accelerating the Shift from Software Tools to AI-Powered Workflows
Xplor Technologies (“Xplor”), a global leader in software, payments, and intelligent capabilities for everyday life businesses, announced the acquisition of Bitlancer, a technology partner specializing in payroll automation and AI-powered tools purpose-built for fitness operators. The acquisition expands the capabilities Xplor can offer its customers, adding fully embedded payroll processing and AI-powered business automation tools […]
KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn
The acquisition strengthens the public relations and marketing agency’s GEO, digital strategy, automation, and web design capabilities for healthcare, life sciences, and technology brands. KNB Communications announced the acquisition of Roketto, a Canada-based digital agency specializing in generative engine optimization (GEO), web design and development, digital advertising, and inbound marketing strategy. This acquisition was the […]
Bria Launches V-RMBG 3.0: State-of-the-Art Video Background Removal Model
New architecture delivers best-in-class temporal consistency, smarter foreground detection, and on-device support — with no integration changes required Bria, the Generative AI infrastructure for professional visual assets, announced the launch of V-RMBG 3.0, its next-generation video background removal model. Built on a fundamentally new architecture, V-RMBG 3.0 processes video with an awareness of time, eliminating […]
OpenLegacy integrates into AWS Transform for Modernization to keep mainframe workloads connected as they move to the cloud, one workload at a time
AWS and OpenLegacy announced OpenLegacy’s integration with AWS Transform for Modernization, AWS’s service for modernizing legacy systems. The integration helps enterprises keep modernized cloud workloads connected to the mainframe systems still in place, enabling the incremental, workload-by-workload approach that AWS Transform for Modernization makes possible, while reducing risk and disruption to business operations. The integration […]
Kyndryl Launches AI Orchestration for Business to Accelerate Agent-Driven Transformation
New Kyndryl Agentic AI Framework capability designed to fuel more responsive supply chains and personalized customer experiences across retail, CPG, travel and transportation industries Kyndryl, a leading provider of mission‑critical enterprise technology services, announced Kyndryl AI Orchestration for Business, a new capability built with the Kyndryl Agentic AI Framework designed to move enterprises beyond experimentation and siloed workflows to enterprise-wide AI impact. As organizations in retail, […]
Samsung Ads makes it easier for brands to advertise programmatically
Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, powered by Magnite’s SpringServe Samsung Ads, the advanced advertising division of Samsung Electronics, Today announced that, for the first time, advertisers will be able to automate buying of home screen ad placements […]
Doceree Recruits AI and Innovation Leadership from TripleLift and IPG Mediabrands, Naming Yesh Srinivasan Chief AI Officer and Graham Wilkinson Chief Innovation Officer
The appointments deepen Doceree’s bench weeks before the July 14 industry release of Daily Command, the AI command centre for pharma brand teams Doceree, the world’s first AI-powered operating system for healthcare marketing, announced the appointment of Yeshwanth ‘Yesh’ Srinivasan as Chief AI Officer and Graham Wilkinson as Chief Innovation Officer. Both leaders join at […]
Horizon Media and Kartel Forge Strategic Partnership to Reunify Creative and Media through HorizonOS
Shared Intelligence System built on Adaptive AI and an Interoperable Ecosystem transforms how brands integrate creative, media, and performance Horizon Media Holdings, parent company of the world’s largest independent media agency, announced a strategic partnership with Kartel, an AI-native creative engine focused on building brand-specific intelligence systems for marketing. The partnership integrates Kartel into HorizonOS, […]
What Yelp’s Fastest-Growing Brands Reveal About Consumer Behavior
Every year, lists of the fastest-growing brands offer more than a snapshot of corporate success. They provide insight into what consumers increasingly value, how preferences are evolving, and where demand is moving next. Yelp’s 2026 Fastest-Growing Brands report does exactly that. Based on growth in consumer engagement across the Yelp platform, the rankings highlight brands […] What Yelp’s Fastest-Growing Brands Reveal About Consumer Behavior first appeared on Street Fight.
Google Asserts That YouTube’s Terms of Service Allow It to Train AI Models
Google told a federal court this week that its YouTube terms of service grant AI models, like its music generator Lyria, broad rights to train their platforms using licensed work as it seeks to dismiss a lawsuit alleging such use was illegal. In a 41-page legal filing Monday, attorneys with the law firm Quinn Emanuel […]
CAA, TPG Form $250 Million Holding Company to Acquire Businesses Led by YouTubers and Other Creators
CAA is back in business with its former majority owner, private-equity giant TPG — with the two companies teaming up on plans to buy creator-led companies. CAA and TPG’s Integrated Media Company (IMC) have formed Compound Creative Holdings, a $250 million holding company “designed to acquire, operate and grow a portfolio of leading Creator Economy […]