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9,721 articles covering the AdTech ecosystem
Spectrum Reach and Anoki AI Team Up to Achieve Improved Real-Time Transparency in Streaming TV
Anoki ContextIQ Brings Brand Suitability and Contextual Intelligence to Spectrum Reach’s Streaming Inventory — Including Live Content Spectrum Reach and Anoki AI announced a collaboration that will give advertisers even better control and transparency over where their ads appear on streaming television platforms. Through the agreement, Spectrum Reach now has integrated Anoki’s ContextIQ – a […]
Techmango Technology Services Rebrands as SMI TECHSOLUTIONS PRIVATE LIMITED, Product and Services Under One Identity
Transformation reflects the company’s evolution into an AI-first organization, unifying enterprise software and technology services under one brand. Techmango Technology Services Private Limited today announced its rebranding as 𝐒𝐌𝐈 𝐓𝐄𝐂𝐇𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒 𝐏𝐑𝐈𝐕𝐀𝐓𝐄 𝐋𝐈𝐌𝐈𝐓𝐄𝐃, marking a significant milestone in the company’s evolution from a technology services organization into a unified AI and intelligent automation company. SMI TECHSOLUTIONS […]
CallRail Makes ChatGPT Ads Measurable for SMBs and Marketing Agencies
New integration enables businesses and agencies of all sizes to measure and optimize ChatGPT ads performance alongside Google, Meta and Microsoft campaigns CallRail, the AI-powered lead engagement platform, announced a new integration for ChatGPT ads, becoming the first SMB and agency-focused provider to offer ChatGPT ad attribution. As AI-powered discovery reshapes how consumers find businesses, […]
Later Adds Dena Upton as Chief People Officer to Drive Continued Scale and AI Innovation
New executive hire reinforces Later’s investment in building the creator economy’s best workplace as the company sees accelerated growth Later, the world’s most intelligent influencer marketing company, appointed Dena Upton as Chief People Officer, continuing to build out its strong executive leadership team. Dena brings significant people leadership experience at high-growth technology companies and will […]
Amperity and Arktic Fox Report: Retailers Accelerating AI Faster Than Ability to Act on Customer Signals
New Arktic Fox research reveals growing gap between AI ambition and real-time customer engagement readiness across retail and consumer brands Arktic Fox and Six Degrees Executive, in partnership with Amperity, have released the Inside Digital & eCommerce 2026 report, revealing that while Australian retailers and consumer brands are rapidly increasing investment in AI, personalisation, omnichannel […]
Software Pro Digital Recognized Among Top Global SEO Companies and Fastest Growing Digital Marketing Agencies by Clutch
Software Pro Digital is recognized by Clutch among the world’s leading SEO agencies and fastest growing digital marketing firms. Software Pro Digital, a full-service Digital Marketing Agency specializing in Search Engine Optimization (SEO), c (PPC) advertising, Web Design and Development, Social Media Marketing, and Lead Generation, today announced its recognition by Clutch among the world’s […]
Google Rankings No Longer Guarantee Visibility — As Search Evolves, Brands Face New Challenges
Prompt Insider reveals why AI-generated answers are quietly replacing traditional search traffic & why marketers must rethink visibility before it is too late. There is a shift happening inside search that most businesses still have not fully recognized. It is not a Google algorithm update. It is not another SEO trend. It is a fundamental […]
Intero Digital Publishes Breakdown of Google’s Official AI Search Optimization Guide for Marketing Teams
Intero Digital, a full-funnel digital marketing agency, has published a new analysis titled “Google Just Published an Official AI Optimization Guide. Here’s What It Means for Your SEO Strategy,” offering marketing teams a practical interpretation of Google’s recently released documentation on optimizing for AI Overviews and AI Mode in Google Search. The analysis arrives as […]
SunnyData Launches Suite of AI-Powered Solutions to Accelerate Enterprise Data Initiatives and Self-Service Intelligence
Backed by a team that is 100% certified on Databricks and specializes in data engineering, advanced analytics, and institutional governance. SunnyData, the leading pure-play Databricks data engineering and AI consulting firm, today announced the general availability of four proprietary, AI-powered solutions built exclusively for the Databricks Data Intelligence Platform. Designed to maximize ROI and slash […]
PTFS and Carahsoft Partner to Bring Content Services and Library Software to the Public Sector
Enterprise Document Intelligence Solutions Now Available to Government Agencies Progressive Technology Federal Systems, Inc. (PTFS), a provider of enterprise content management and document intelligence solutions, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, today announced a partnership. Under the agreement, Carahsoft will serve as PTFS’s Master Government Aggregator®, making the company’s content services […]
Knicks Fans Think Trump Cursed the Team. So They Burned Sage and Protested the Barricades Outside MSG
At 3 p.m. on Wednesday, just hours before Game 4 of the Knicks vs. Spurs NBA Finals, several New Yorkers were spotted outside Madison Square Garden cleansing the air with copal and sage to manifest better luck for their hometown team. “We’re saging the Madison!” said Deisy, a woman dressed in a bohemian orange-and-blue ensemble […]
Overwolf Ads & OpenX Prove Gaming Can Deliver CTV-Level Video Performance at Scale
Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world's biggest titles, announced the results of its partnership with OpenX, demonstrating that premium gaming environments can deliver CTV-level video performance at [...] The post Overwolf Ads & OpenX Prove Gaming Can Deliver CTV-Level Video Performance at Scale appeared first on ExchangeWire.com.
Spyrosoft AdTech Launches Its AI Media Planner Solution
Spyrosoft AdTech, a software development company specialising in advertising and marketing software, announces the official launch of its AI Media Planner to help companies eliminate manual processes and automate the most time-consuming aspects of campaign planning, setup, and execution. The AI [...] The post Spyrosoft AdTech Launches Its AI Media Planner Solution appeared first on ExchangeWire.com.
Cannes 2026: What Will The Hot Topics Be?
Our panel of experts look at what the biggest talking points will be on and off La Croisette this year… The post Cannes 2026: What Will The Hot Topics Be? appeared first on ExchangeWire.com.
Digest: Netflix Brings Upfronts to the UK; Meta Ordered to Open WhatsApp to AI Rivals
In today’s Digest, we cover Netflix bringing Upfronts to the UK for the first time, Brussels forcing Meta to allow rival AI services on WhatsApp, and Italy’s Bending Spoons filing for a US IPO. The post Digest: Netflix Brings Upfronts to the UK; Meta Ordered to Open WhatsApp to AI Rivals appeared first on ExchangeWire.com.
Why Dove is betting on hundreds of creators for the World Cup
Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns.
Media Briefing: Publishers put premium video behind the paywall to sell subscriptions
The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.
What brands are paying to advertise around the World Cup
Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox.
Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […] The post Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer appeared first on AdExchanger.
Why Prediction Is Replacing Precision For Outcome-Driven Advertising
For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […] The post Why Prediction Is Replacing Precision For Outcome-Driven Advertising appeared first on AdExchanger.
Travel Media Catches Consumers at ‘Just the Right Place’ for Perception Shift, Says Initiative’s Medford
The moment a consumer starts dreaming about their next vacation might be the most valuable real estate in advertising. Not too early, not too late – somewhere in the middle of the travel planning journey, brands have a rare opportunity to reshape how people perceive them. That sweet spot is driving a 30% year-over-year increase […]
Grocery Outlet turns to AI to modernize supply chain
The discounter will use Afresh’s ordering technology across its store categories to support its quickly rotating assortment.
Stater Bros. taps former H-E-B veteran for VP role
Bruce Robinson joins the Southern California grocer as its vice president of sales and merchandising for fresh, bringing decades of experience from the Texas grocer and Lowes Foods.