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Cairrot introduces “Garden Partner” program to connect enterprise clients with top-performing AEO agencies, amid 46x growth and pre-seed funding momentum Cairrot, the fastest-growing Answer Engine Optimization (AEO) platform for marketing agencies and SMBs, announced the launch of its Garden Partner program; a lead referral initiative that connects Cairrot’s midsize and enterprise clients with vetted, high-performing […]

Compliance is coming. Sustainability is about to become your advantage.

Introducing Ad Age’s new Substack. Subscribers receive weekly briefings, deep dives and podcasts designed to decode industry news, straight to their inbox.

Here are the executive moves you need to know this week.

McGarrah Jessee CEO Britton Upham is calling on agencies to band together and push back on unfair pitch demands.

More brands are investing in original entertainment, but not all will succeed.

Formerly catered to people looking to engage in affairs, the dating site changes tact a decade after its high profile data breach

Dollar Shave Club, which has traditionally focused on men, is making its first foray into products developed specifically for women.

Trisha Kothari, Co-Founder, Continues as Chairman of the Board; Tyler Allen’s Deep AI and Technical Leadership Drives Unit21’s Next Phase of Growth Unit21, the leading AI Risk Infrastructure platform for fraud prevention and AML monitoring, announced the appointment of Tyler Allen, founding software engineer and former Head of AI, as Chief Executive Officer. Trisha Kothari, […]

Best practices for reaching a brand’s core audience are changing. Until recently, marketers had been competing in a race to the top of results pages, relying on authoritative content with strategic links to boost organic reach and climb search rankings. The rules of the competition have since changed, however, thanks to the emergence of answer-engine […]

New plugin integrates with OpenClaw to introduce a transparent control layer for AI applications, supporting enterprise compliance and risk management Chromia by Chromaway AB announces Atbash, an Agentic State & Policy Management (SPM) plugin designed for OpenClaw. Built on Chromia, Atbash introduces a verifiable control layer for AI-driven applications, enabling developers to define, enforce, and audit how […]

GIBO Holdings Ltd., a global technology company focused on AI-driven content, announced the launch of its Multi-Modal Workspaces Engine, a core component of the GIBO Watch system designed to unify the editing, assembly, and finalization process for short-form video production. Positioned as the “Ultimate Editing Bay” within the GIBO Watch framework, this release introduces a seamless environment […]

PartnerOne, one of the fastest-growing enterprise software groups worldwide, is proud to announce the official close of its acquisition of Mortgage Cadence, a leading provider of cloud-based digital lending solutions. With the completion of this strategic acquisition, Mortgage Cadence joins the PartnerOne portfolio, gaining a long-term platform for growth, innovation, and customer-centric excellence. The integration […]

Maximize your marketing potential with powerful lead gen techniques to drive engagement and sales effectively. The post How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now appeared first on Search Engine Journal.

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage.  First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving: IAB’s State of Data report found that 71% […] The post AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era appeared first on AdExchanger.

AI is moving further and further away from the experimentation phase. That was clear at this year’s Shoptalk Spring.

The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.

Part of Stagwell's Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.

In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.

Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. Since then, other DSPs (Viant being “the most aggressive,” according to one media buyer) have been reaching out to TTD […] The post DSP-ite The Trade Desk Backlash, Buyers Aren’t Budging; Publicis Goes Full-Court in Sports appeared first on AdExchanger.

Michael Krans is trying to pull retail media out of the margins and into the center of the marketing playbook. The head of retail media at department-store chain Macy’s is on a mission to turn the Macy’s Media Network from a transactional afterthought into something closer to a marketing nerve center. “We are attempting to [...]

The data has never been more abundant. The problem is what to do with it. Three-quarters of U.S. buy-side leaders now believe traditional ad measurement approaches are underperforming, according to a February 2026 eMarketer report, a figure that suggests the dashboard era may have run its course. The answer, said Holly Yonosko, chief analytics officer [...]

The agentic web is taking shape through shared protocols, and they matter more than most businesses realize. The post MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web appeared first on Search Engine Journal.