News
19,866 articles covering the AdTech ecosystem
DC's 'Clayface' Tops Weekend Box Office With $24M Debut
Warner Bros.' "Clayface" took in $24 million, a steady domestic box-office revenue result, according to IMDb's Box Office Mojo.
Media Buying Briefing: Brands push toward retail and social while buyers ponder storm clouds
Ad dollars are flowing towards usual suspects in Q4 but media buyers say midterms give reasonsto be cautious.
Meta’s new scraping terms galvanize publishers into collective action
Multiple publisher trade bodies have published letters to Meta pushing back on its terms, and urged lawmakers to take action.
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.
Midterm political spending throws spanner into regional advertiser holiday plans
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.
Why WebKit Did It; Apple’s Car In The Ads Race
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock. The post Why WebKit Did It; Apple’s Car In The Ads Race appeared first on AdExchanger.
State of Game Advertising 2026: Three Trends to Know
Analysis of mobile game advertising trends including tripled creative output from top advertisers and console platform strategy shifts.
Thinkbox launches Cultural Compass tool
Thinkbox has launched its new, free Cultural Compass tool that enables planners to compare the cultural impact of media channels across 19 different audiences, putting culture alongside established metrics like reach or ROI in a channel recommendation, with evidence rather than vibes. The tool is built on the findings from Thinkbox’s 2026 Cultural Advantage study […]
Danny McBride and Shane Gillis face off in Kalshi’s bizarre ad featuring a weather-predicting oracle
McBride wrote the four-minute comedy, which also stars Deep Roy and was directed by Randy Krallman.
AI Can Unlock Streaming’s Untapped Advertising Goldmine: Coactive’s Cody Coleman
Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now they’re discovering that the real money might come from showing those commercials after all. The rapid growth of ad-supported streaming is transforming the economics of premium video, creating enormous opportunities for advertisers. There’s just one problem: Much […]
Supply-Side Targeting Now Captures 37% of Programmatic Spend as Buyers Flee DSP Constraints
The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment stage. Now it is becoming a structural overhaul of how programmatic advertising works. New data tracking exchange activity from 2022 through 2025 shows that more than a third of all programmatic spend now flows through supply-side targeting mechanisms, with […]
Digital 2027 Global Overview Report
Comprehensive analysis of global digital adoption and online behaviours with 900+ charts and 10,000+ words exploring trends in AI and digital marketing.
John Wren calls the headwinds caused by Omnicom-IPG merger 'substantially done' ahead of Q3 earnings call
Omnicom CEO outlines post-acquisition integration progress and growth opportunities following the Omnicom-IPG merger.
Salesforce and Accenture Lead a Busy Week for Analytical Acquisitions
Salesforce, Accenture and Kustomer are reshaping customer AI, analytics, and CX decision-making through connected data strategies and acquisitions.
Comscore Launches Monthly Report on TV Advertising Exposure Trends
Comscore introduces new transparency reporting on ad consumption across linear and streaming channels, revealing gaps between viewership and actual ad exposure.
DJ Pikachu: Pokémon Goes EDM With Lasers, Battles and Marshmello in 30th Anniversary Concert at Intuit Dome
Gotta rave ’em all! Pokémon celebrated its 30th anniversary with an epic EDM concert at LA’s Intuit Dome with DJs Marshmello and Alison Wonderland on Saturday night. Billed as Pokémon Night Out, the show mixed together the creatures from the popular video games and trading cards with the lasers, pyrotechnics and mind-blowing visuals of EDM […]
Firefox brings back the internet’s original viral stars to win over former users
We Believers reunites Numa Numa Guy, Overly Attached Girlfriend and other early web sensations to make a case for escaping Big Tech’s grip on the internet.
Does opting out of smart TV tracking work? Research finds "suspicious" traffic.
Research reveals that smart TVs from Samsung, Vizio, and Roku continue sending data to ACR endpoints even after users opt out of tracking.
Meta hit with $25B fine over privacy breaches
A New Mexico judge ordered the company to pay damages after a jury found Meta guilty of exposing user data, per Reuters.
Omnicom Group (NYSE:OMC) reports upbeat Q3 2026
Global advertising giant Omnicom Group reported Q3 2026 results exceeding revenue expectations with 59.1% year-on-year sales growth.
Google In-House Lobbying Falls to $3.23M in Ad-Tech Quarter
Google's Q3 2026 lobbying disclosure reveals $3.23M spent on regulation of online advertising, indicating ongoing regulatory engagement.
The political ad wars are still being fought over the airwaves even as digital gains share
Broadcast TV is set to capture nearly half of political advertising spending ahead of midterm elections as local stations benefit from record spending.
Only 4% of UK Marketers Surveyed Say Behavioural Data Is Key to Ad Effectiveness — LBB
GumGum's 2026 Global Report surveying 2,000+ marketers reveals changing digital attitudes and strategies, with minimal reliance on behavioural data for ad effectiveness.