News

Career journeys—How Olga Osminkina-Jones turned an entrepreneurial mindset into a global marketing career

Flora Food Group CMO Olga Osminkina-Jones discusses her path from teenage entrepreneur to global marketing leader, why she views marketing as a growth engine and the traits she looks for in new hires.

Jeep - Wrangler for Washingtons - 60s

Jeep offers new Wranglers to Americans named George Washington if U.S. wins the World Cup

The campaign from Highdive links America’s tournament fortunes to a very patriotic giveaway.

Tesco Whoosh - Serious Delivery - 60s

Paris Hilton to give away 1 billion Hilton points spotted in paparazzi pics

The BBDO campaign kicked off with a teaser seeded on a celebrity-gossip sites.

Jump Trading x SportsPredict.com - Jump Trading Probability Cup - 47s

Hellmann’s Canada - Mayo Theory - 32s

Apple - Dança - 30s

Apple’s World Cup AirPods spot sees Vini Jr. dancing to an unheard beat

The Aube Perrie-directed ad highlights AirPods Pro 3 with choreography and ambient sound design.

Report: The agency inflection point

Inside the forces putting the traditional agency model under pressure—from harder work and operational inefficiency to the rise of AI.

Pure Leaf - Time for a Tea Break - 45s

Walmart Challenges Amazon With New Google Deal

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and Google, executives told ADWEEK. It’s […]

These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion

Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry.

How Crocs Made a Punchline Into a Competitive Advantage

Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.

Amazon Exec Reveals What the New Alexa Has That Rufus Didn’t

Alexa for Shopping is opening up new ad opportunities.

DNA&STONE Takes Aim at Sex Trafficking Ahead of World Cup

With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials.

Audio First: How Tonies Is Winning the Battle for Kids’ Attention

Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling and childhood play.

The Secret Behind Marketing Sleep and Disrupting a $585 Billion Health Market ft. CEO Tim Rosa

Rosa also discusses his rise from CMO to CEO by scaling three categories.

TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications

One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse

EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run

The account is estimated to be worth around $250 million.

Signal orchestration reveals which accounts are ready to buy

Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement. The post Signal orchestration reveals which accounts are ready to buy appeared first on MarTech.

Agency AI pitches are starting to face harder questions

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.

The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live […] The post The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook appeared first on AdExchanger.

This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns

Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […] The post This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns appeared first on AdExchanger.