News
19,853 articles covering the AdTech ecosystem
Automating SEO and Link Building for AI Agents with Rapid Indexer’s New MCP Server1
Agents running in Grok Bot, Muse, Dots and other MCP-ready apps can now send new pages and backlinks to Googlebot, check whether they’re indexed and report back, all inside the same conversation. Rapid Indexer, the fastest Google indexer, today launched the Rapid Indexer MCP server. It connects Rapid Indexer’s crawl and index-checking engine directly to […]
Vmake Labs Launches All-in-One Halloween Social Video Toolkit for SMBs
Vmake Labs brings together ready-made Halloween video templates, UGC-style product formats, and AI video and image generation to help small businesses turn product assets and campaign ideas into seasonal social media content Vmake Labs, an AI social video studio platform, has introduced an all-in-one Halloween social video toolkit designed for small and medium-sized businesses, e-commerce sellers […]
Rapidflare and Semrush Partner to Bring AI Readiness to the Electronics Industry
The partnership combines Semrush’s AI visibility and search intelligence with Rapidflare’s product intelligence to help electronics companies improve how their products are discovered in AI experiences. Rapidflare, the leading product intelligence platform purpose-built for electronics and semiconductors, powering accurate, source-grounded AI agents across product discovery, sales, and support, today announced a partnership with leading brand […]
TapClicks Delivers Governed AI Data Access with the Public Release of TapClicks MCP
TapClicks, the leading provider of AI-driven marketing intelligence and operations technology, today announced the public release of TapClicks MCP, a Model Context Protocol server that enables agencies, media companies, and their clients to connect Claude, ChatGPT, Gemini, and other AI assistants directly to their TapClicks data store. Teams are increasingly asking AI assistants about campaign […]
Clockworks Analytics Reveals Sprocket AI Chat: Ask Your Buildings Anything
New AI assistant gives facilities teams answers backed by their own building data, with links straight to the diagnostics, tasks, and insights behind every figure Clockworks Analytics, a smart building intelligence platform for facility and energy managers and the mechanical and operations service providers who support them, today introduced Sprocket AI Chat, the AI assistant […]
Tactical Solutions For The Biggest AI Search Measurement Challenges via @sejournal, @lorenbaker
Measure AI search beyond clicks with STAT’s Tom Capper: track brand presence, investigate citations, and improve your attribution story. The post Tactical Solutions For The Biggest AI Search Measurement Challenges appeared first on Search Engine Journal.
Bill Owens, Former 60 Minutes Exec, Joins Media Startup Newpress
Bill Owens, former executive producer of 60 Minutes, is now joining Newpress, a media startup that has just raised $12 million in a funding round led by Laurene Powell obs’ Emerson Collective, as EP, according to The Hollywood Reporter. The funding round also includes esse Angelo, CEO of Checker Media; David Leavy, former COO of CNN Worldwide; and Brent Montgomery, CEO of Wheelhouse Entertainment. And Patrick Steel, former CEO of Politico, will join the board.
Google Changes Privacy Policy Regarding Personalized Ads
Google has revised its privacy policy to state that it may use information a consumer shares with certain Google services to personalize ads, Android Authority reports. Google vows that it does not personalize ads using data from Gmail, Drive, or Photos, and the change does not mean Google is automatically scanning emails and photos for advertising purposes. But users who provide information to Google to receive smarter recommendation might receive targeted ads.
Versant Chief Says Firm Won't Snare Skydance Linear TV Portfolio
Mark Lazarus, chief executive of Versant, has denied speculation that his firm would be taking over the linear television portfolio of Skydance, Cord Cutters News reports. Speaking at the Axios Media Trends Live conference, Lazarus said large-scale purchases of cable networks are not part of the NBCUniversal spinoff’s current plans. Versant controls networks including MS NOW, CNBC, USA Network, Syfy, Golf Channel, E! and Oxygen.
Study: VoD ads deliver measurable short-term sales
Streaming TV-on-demand advertising drives measurable, incremental sales rather than just awareness, according to research by WPP Media in conjunction with Amazon Ads. The six-month study set out to test whether advertisers who expanded their TV investment to streaming-on-demand could deliver real, measurable business outcomes. The research covered Prime Video campaigns for eight UK brands that […]
B2B Buying Decisions Are Moving Where Ad Tech Can’t See
The ad tech industry built the most precise measurement infrastructure in the history of media. Every impression counted. Every click tracked. Every conversion attributed. The ability to measure what happened after an ad was served, across devices, across platforms, across sessions, became the industry’s defining capability and its core value proposition. But that infrastructure doesn’t […] The post B2B Buying Decisions Are Moving Where Ad Tech Can’t See appeared first on AdExchanger.
DC's 'Clayface' Tops Weekend Box Office With $24M Debut
Warner Bros.' "Clayface" took in $24 million, a steady domestic box-office revenue result, according to IMDb's Box Office Mojo.
Media Buying Briefing: Brands push toward retail and social while buyers ponder storm clouds
Ad dollars are flowing towards usual suspects in Q4 but media buyers say midterms give reasonsto be cautious.
Meta’s new scraping terms galvanize publishers into collective action
Multiple publisher trade bodies have published letters to Meta pushing back on its terms, and urged lawmakers to take action.
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.
Midterm political spending throws spanner into regional advertiser holiday plans
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.
Why WebKit Did It; Apple’s Car In The Ads Race
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock. The post Why WebKit Did It; Apple’s Car In The Ads Race appeared first on AdExchanger.
State of Game Advertising 2026: Three Trends to Know
Analysis of mobile game advertising trends including tripled creative output from top advertisers and console platform strategy shifts.
Thinkbox launches Cultural Compass tool
Thinkbox has launched its new, free Cultural Compass tool that enables planners to compare the cultural impact of media channels across 19 different audiences, putting culture alongside established metrics like reach or ROI in a channel recommendation, with evidence rather than vibes. The tool is built on the findings from Thinkbox’s 2026 Cultural Advantage study […]
Danny McBride and Shane Gillis face off in Kalshi’s bizarre ad featuring a weather-predicting oracle
McBride wrote the four-minute comedy, which also stars Deep Roy and was directed by Randy Krallman.
AI Can Unlock Streaming’s Untapped Advertising Goldmine: Coactive’s Cody Coleman
Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now they’re discovering that the real money might come from showing those commercials after all. The rapid growth of ad-supported streaming is transforming the economics of premium video, creating enormous opportunities for advertisers. There’s just one problem: Much […]
Supply-Side Targeting Now Captures 37% of Programmatic Spend as Buyers Flee DSP Constraints
The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment stage. Now it is becoming a structural overhaul of how programmatic advertising works. New data tracking exchange activity from 2022 through 2025 shows that more than a third of all programmatic spend now flows through supply-side targeting mechanisms, with […]
Digital 2027 Global Overview Report
Comprehensive analysis of global digital adoption and online behaviours with 900+ charts and 10,000+ words exploring trends in AI and digital marketing.