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PartnerOne, one of the fastest-growing enterprise software groups worldwide, is proud to announce the official close of its acquisition of Mortgage Cadence, a leading provider of cloud-based digital lending solutions. With the completion of this strategic acquisition, Mortgage Cadence joins the PartnerOne portfolio, gaining a long-term platform for growth, innovation, and customer-centric excellence. The integration […]

Maximize your marketing potential with powerful lead gen techniques to drive engagement and sales effectively. The post How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now appeared first on Search Engine Journal.

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage.  First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving: IAB’s State of Data report found that 71% […] The post AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era appeared first on AdExchanger.

AI is moving further and further away from the experimentation phase. That was clear at this year’s Shoptalk Spring.

The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.

Part of Stagwell's Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.

In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.

Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. Since then, other DSPs (Viant being “the most aggressive,” according to one media buyer) have been reaching out to TTD […] The post DSP-ite The Trade Desk Backlash, Buyers Aren’t Budging; Publicis Goes Full-Court in Sports appeared first on AdExchanger.

Michael Krans is trying to pull retail media out of the margins and into the center of the marketing playbook. The head of retail media at department-store chain Macy’s is on a mission to turn the Macy’s Media Network from a transactional afterthought into something closer to a marketing nerve center. “We are attempting to [...]

The data has never been more abundant. The problem is what to do with it. Three-quarters of U.S. buy-side leaders now believe traditional ad measurement approaches are underperforming, according to a February 2026 eMarketer report, a figure that suggests the dashboard era may have run its course. The answer, said Holly Yonosko, chief analytics officer [...]

The agentic web is taking shape through shared protocols, and they matter more than most businesses realize. The post MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web appeared first on Search Engine Journal.

After working with the stars of Disney, TikTok, and CoComelon, well-traveled exec Kevin Mayer has his eye on the K-pop industry. The Co-Founder and Co-CEO of Candle Media, who also had a brief stint as the CEO of TikTok, has joined the Board of Directors for the South Korean entertainment company HYBE. HYBE, which adopted its current name in 2021, was originally known as Big Hit Entertainment. Under that name, it operated as one of South Korea's most prominent labels. HYBE is best known for creating BTS, the Seoul-based septet that has become the most successful K-pop act of all time. Visit Tubefilter for more great stories.

Oh sorry, children’s advocacy orgs and experts, you wanted YouTube to have less AI-generated content aimed at kids? HarperCollins plans to add to the pile. The Big Five publisher has signed a multiyear deal with Toonstar, which describes itself as an “AI-powered” studio built by “a nimble team of creators, builders and technologists hailing from […] Visit Tubefilter for more great stories.

Five months ago, Kaya Yurieff and Jasmine Enberg launched Scalable to dissect the ins and outs of platforms like YouTube, TikTok, and Twitch. Now, the two creator economy insiders are adding another facet to their fledgling media company. On May 6, industry professionals will come together at The Lighthouse in Venice, California for the Scalable Summit, a conference that boasts a high-power guest list. The Scalable Summit website describes the event as a gathering of "founders, creators, marketers, investors, tech executives, and other industry leaders," who will show attendees how "the future of the creator economy is now." Agenda items will include "fireside chats, panel conversations, and intimate breakout sessions," which will collectively cover topics as varied as AI, live shopping, influencer marketing, AI, and sports. Visit Tubefilter for more great stories.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a TikTok star delivers an Olympic-sized shrug, a short-form sensation gets tart, and the mad wizard of Roller Coaster Tycoon is back with another vee-dee-o. Creator commotion Khaby Lame is an ambassador for the 2026 Youth Olympic Games. The Games are being held in Dakar, Senegal, where Lame -- the most-followed personality on TikTok -- was born. If the Olympics are meant to be a celebration of global collaboration and communal spirit, than a creator who communicates wordlessly with fans around the world is an ideal partner. Visit Tubefilter for more great stories.

YouTube is the #1 most-watched distributor of content on TVs in the United States. As of this moment, there isn’t a challenger capable of threatening that position–but YouTube is still doing everything it can to stay in that spot ahead of Brandcast, its annual presentation to advertisers. Like it has the past few years, YouTube […] Visit Tubefilter for more great stories.

More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value. The post The 5-Pillar Framework For AI Content That Audiences Actually Trust appeared first on Search Engine Journal.

Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of […] The post Archer Goes Brand Building To Protect Its Place On Grocery Shelves appeared first on AdExchanger.

The company is seeking a new permanent CMO as Rouch steps away to focus on her recovery from cancer.

A couple of talking ducks marvel at the fact that you can start doing the dishes without water in a Dawn Powerwash spot.

Mike Teel, whose first stint as Raley’s CEO came nearly 30 years ago, will look to provide a spark for a company that’s recently struggled to grow.

ADUSA Connect provides the grocer’s staff with key resources and an “internal social wall” where colleagues can make posts and interact.

More than a third of respondents to a survey conducted in March said they have cut back on their grocery spending by either trading down or buying less.