News
19,853 articles covering the AdTech ecosystem
Agentic commerce: The infrastructure is ready for AI agents. Is your store?
With the holidays approaching, check these signals to assess your AI readiness (and check it twice).
Obscurify.ai Launches Blind-Signed Payments for Its No-Email, Uncensored AI Chat
The private AI chat needs no email or phone number, and now turns every payment into vouchers it cannot link back to an account. Obscurify.ai, an anonymous AI chat service, has introduced blind-signed payment vouchers, a cryptographic method that keeps the service from knowing which payment funded which account. The system went live on October […]
Cuttable Unveils Next-Generation AI Advertising Platform as U.S. Expansion Accelerates
The platform’s evolution comes alongside an A$20 million Series A funding round led by Airtree Ventures, marking Cuttable’s next phase of growth as it moves beyond AI ad generation. Cuttable, an AI-powered creative production platform for performance marketing teams, unveiled the next evolution of its platform, designed to help brands move beyond generating ads to […]
PixVerse and OpenAI Collaborate on “Prompt to Production”, a New Learning Initiative for AI-Powered Creative Workflows
The collaboration brings together two joint webinars and an ongoing video series to help creators move more efficiently from initial ideas to production-ready content. PixVerse and OpenAI announced Prompt to Production, a collaborative educational initiative designed to help people and teams using AI in their creative workflows. The initiative will show participants how to combine […]
The new rules of virtual event strategy in 2026
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
Digest: Anthropic Teams with Hg; DeepSeek Raises $15bn;
In today’s ExchangeWire news digest: Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises $15bn as it tries to close the gap with US AI rivals, and WPP’s chief AI officer says shopping bots could reshape [...] The post Digest: Anthropic Teams with Hg; DeepSeek Raises $15bn; appeared first on ExchangeWire.com.
GTA VI and the Attention Supply Problem
Participation beats impressions. Fandom beats frequency. Intent beats awareness. Ashley Bolt of Arena Media UK argues that marketing’s biggest winners will be the ones who planned by those rules… On 27 August, perhaps the most anticipated gaming trailer in history didn't [...] The post GTA VI and the Attention Supply Problem appeared first on ExchangeWire.com.
Our agency tried 3 CEOs and it failed—what it taught me about leadership
For some agencies, labels meant more than the titles themselves. They served as mental shortcuts to clarity, efficiency and order—all things that help people do their jobs better and live happier.
Wieden+Kennedy launches entertainment division to make movies and shows—with and without brands
W+K Entertainment will develop original projects, starting with a Bad Bunny film, and help clients break into Hollywood.
SickKids’ powerful new spot shows how saving one life means saving many
TBWA\Canada’s haunting campaign, set to a Billie Eilish song, confronts the futures at stake when a child’s life hangs in the balance.
Inside Walmart’s Muppets holiday campaign with Walton Goggins as Scrooge
William White, the retail giant's chief marketing officer, talks embracing more Christmas IP and building a holiday tradition around familiar seasonal stories.
What ANA 2026 unveiled about marketing annual planning challenges, AI creator distrust and consumer cynicism
Here’s what was on chief marketers’ minds at the 2026 Association of National Advertisers’ Masters of Marketing conference.
How Strava’s CMO Is Winning Over Walkers Without Losing Hardcore Runners
Louisa Wee is betting that Strava can widen the tent to everyday wellness without diluting what made it essential to serious athletes.
Agents and Creators: Ndidi Oteh’s Growth Plan for Accenture Song
A year after taking over from David Droga, the CEO is building around a $1 billion agentic commerce pipeline and the Whalar acquisition while eyeing the media space.
Walmart Brings The Muppets and Walton Goggins Together For Its Own Holiday Carol
Walmart's holiday campaign reimagines The Muppet Christmas Carol, with Walton Goggins playing Scrooge.
The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic
Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their drug-prescribing and record-keeping systems. And OptimizeRx has taken its next big step into the world of programmatic with a new […] The post The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic appeared first on AdExchanger.
Meta delays business terms update over data scraping concerns
The company’s latest commercial services agreement has been postponed while regulators in the EU and the U.K. get clarity, according to Reuters.
Meta says advertisers should let campaigns gather data
The company’s new best practices guide cautioned marketers to give both ads and analytic systems time to assess results before tweaking components.
TikTok US shares second-quarter account enforcement data
The platform said it removed more than 14 million fake accounts and prevented nearly 65 million spam accounts from being created.
X provides holiday campaign tips
The platform recommended keeping ads short, using natural language and featuring clear calls to action.
Edits comes to iPhone Duo and desktop
The video editing app was optimized for Apple’s new folding screen device and a soon-to-be-released desktop version is currently being tested.
ZoomInfo Launches Native Integration With Exa Through GTM.AI
ZoomInfo, the all-in-one AI GTM platform, announced a native integration with Exa, the search API for AI agents. Mutual customers can bring ZoomInfo GTM Intelligence into Exa through Exa Connect, and developers can build apps that pull the same data through the GTM.AI API and Model Context Protocol (MCP) server. GTM.AI is ZoomInfo’s headless layer […]
Martech Capability Markets: Why Marketing Teams May Soon Buy Intelligence Instead of Software?
Traditionally, marketing technology has been application-based. To support different stages of the customer journey, organizations invest in customer relationship management (CRM) systems, marketing automation platforms, analytical tools, personalization engines, advertising technologies, and campaign management software. Each application offers a set of defined features designed to boost efficiency, organize customer information, automate repetitive tasks and measure […]