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19,878 articles covering the AdTech ecosystem
2 Marketing Blueprints From Competitors: 1 Can't Work Without The Other
McKinsey approaches marketing as a capability engine that needs rewiring. PwC looks at the organizational plumbing rather than the marketing approach itself.
Using AI To Make Agents More Authentic -- No, Not Those Agents
"Ironically, AI also helped us be more authentic," Bennett Richardson, CMO of a real estate agents trade association, quipped at the ANA conference this week.
Hispanic Consumers Control Billions, But Reaching Them Takes More Than Translation
For advertisers still treating Hispanics as a niche audience, the latest research suggests it's possible to ignore a lucrative market.
Euroconsumers demands Disney+ refunds for missing 4K HDR
Euroconsumers, the European consumer group, has launched a petition page where Disney+ subscribers can sign up to support its demands. for subscribers affected by the loss of 4K HDR and 3D on Disney+. The group is seeking automatic price reductions and compensation for subscribers affected by the loss of 4K HDR and 3D on Disney+. […]
The Weekly Closeout: Torrid CFO exits and Belk secures financing
Paula Dempsey will leave the apparel retailer next month. The department store, meanwhile, will use some of its new funds for seasonal inventory.
Bath & Body Works introduces new store concept
The Feel Good concept is now open in Charlotte, North Carolina, and features easy navigation and enhanced testing experiences.
Etsy updates AI use policies to emphasize craftsmanship
While it’s implementing more AI, the online marketplace now requires at least one authentic, non-AI generated image in most seller listings.
Macy’s revamps Santaland, brings back Holiday Square
The department store is leaning into the festive season at its Herald Square flagship in New York with a variety of activations.
AI Giant Nvidia Invests in Entertainment Startup Higgsfield
Higgsfield, the AI video and image generation company dabbling across both marketing and entertainment spaces, extended its Series B funding round with new investments from Nvidia and the investment firm TCV. The San Francisco-based company announced the investments as Nvidia CEO Jensen Huang visited Kazakhstan on Friday, where much of Higgsfield’s founding team hails from. […]
Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media
The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.
Elon Musk Reportedly Invests $1 Billion Into Skydance After WBD Merger
Skydance is facing around $80 billion in debt following the Paramount and WBD merger close.
McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul
McDonald’s is ending its FIFA World Cup sponsorship after 32 years amid an overhaul to its marketing model.
Dentsu X’s Bruce Williams Explains That Campaigns Can Overcome Fragmentation
Bruce Williams, CEO of Dentsu X North America, talks breaking down media silos at Brandweek.
Zattoo launches 2 festive channels
The days are getting shorter, and with the change to winter time, the longer evenings will once again be perfect for cosy movie nights. So why wait until December for Christmas movies? With All Christmas and Weinachtskino, Zattoo is already bringing you an extra dose of Christmas magic. And it’s available around the clock, right […]
Spain: La Séptima takes existing DTT channel slot
Spain’s new FTA TV channel La Séptima is set to launch on November 5th using the existing service identifier assigned to Atresmedia’s Atreseries, allowing it to appear in the latter’s current channel position without requiring viewers to retune their televisions specifically to find the newcomer. The decision by Spain’s National Markets and Competition Commission (CNMC) […]
Judge orders Trump deposition in BBC case
A US judge has ordered US President Donald Trump to depose for the BBC before the year ends as part of the US president’s $10 billion defamation lawsuit against the broadcaster. Magistrate Judge Enjoliqué Lett ruled that Trump must answer the BBC’s questions by December 11th in his lawsuit over a Panorama documentary about the […]
Musk puts $1bn into Skydance
Elon Musk has reportedly invested $1 billion in Skydance. The cash infusion solidifies an alliance between two of Trump’s richest monetary backers – CEO of Skydance is David Ellison, son of major Trump backet Larry Ellison of Oracle. Skydance co-CEOs Ellison and Ynon Kreiz, previously of Mattel, informed employees that the integration would involve layoffs, […]
New Business Bulletin: Co-op, Sprinklr, Bentley Motors, Debenhams Group and more
News, updates and research from around the advertising and marketing industry, including from Rakuten TV, Bannerflow, Rightmove, LG Ad Solutions, Boots, Uber Advertising and more. The post New Business Bulletin: Co-op, Sprinklr, Bentley Motors, Debenhams Group and more appeared first on New Digital Age.
Aurora Mobile’s EngageLab Brings AI Beyond the Send Button with Agent Email, Letting AI Agents Receive and Answer Customer Replies at Scale
Agent Email is purpose-built infrastructure that lets AI agents receive, understand, and answer inbound email at scale—keeping replies threaded in Gmail and Outlook, grounding answers in a company’s private knowledge base, and writing intent signals back into CRM. Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and […]
AI visibility tool with an MCP server and autonomous content agents: Limelit gives AI agents 211 tools to automate GEO workflows, free to start
Limelit’s MCP server, included on every account, lets Claude, ChatGPT, Cursor and other AI assistants track AI search visibility across six engines and run governed agents and scheduled workflows that turn gaps into approved content. New accounts start with 1,000 free credits. Limelit, the agent-first generative engine optimization (GEO) platform from Limelit.co, gives marketing teams […]
Nexxen and Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach
Campaign for global retailer drove more than 8.1 million impressions across Canada, before and during international soccer tournament Nexxen, the advertising technology platform that delivers full-funnel performance powered by unique data and media, announced the results of an advertising campaign for a global, big-box retailer and its media agency, Brainlabs. The campaign aimed to build […]
ai& Launches ai& video, Extending Inference to Video: From Text and Photos to Custom Models Built on Enterprise Content
ai& launched ai& video, an AI video generation service that turns text, photos, and existing video clips into new footage. Creators and companies can describe a scene in Japanese, bring a single photo to life, or continue an existing clip, generating video in as little as 12 seconds* on ai&’s own infrastructure in Japan. Through ai& […]
Banijay Entertainment’s Frédéric Balmary on U.S. Ambitions, Netflix and the Battle for IP: It’s ‘One of Our Big Fights’
Fresh off its merger, the Banijay/All3Media behemoth, now known as Banijay Entertainment, is eyeing an expansion into U.S. scripted production as Netflix looks to ramp up its slate of American hits amid a major shake-up of its content leadership. Speaking at Rome’s MIA Market, Banijay Entertainment chief business officer Frédéric Balmary said in an interview […]
Inside Coca-Cola’s marketing transformation amid agency roster shakeup
The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.