News

This year, YouTube's coverage of the Coachella Music & Arts Festival is going to look a little bit different. The platform is continuing its 16-year tradition as the primary web video partner of the desert-set gathering, and the 2026 edition of Coachella will give many YouTube users their first look at a new feature called Stations. Stations, simply put, are YouTube's take on the always-on channels that populate free, ad-supported TV (FAST) platforms. YouTube's live streaming technology is powering a 24/7 broadcast filled with features, videos, and performances related to the Indio, California festival.  Visit Tubefilter for more great stories.

YouTuber, animator, and fictional worldbuilder Luke Humphris has raised nearly $400,000 on Kickstarter in just two days thanks to 2,200+ fans gathering to support his first TTRPG. Called When Society Collapsed: Dam Nation, Humphris’ homebrewed world is designed to be a cozy post-apocalyptic journey that’s light on rules and heavy on team exploration and bonding. […] Visit Tubefilter for more great stories.

After closing one of the biggest funding rounds in tech history, OpenAI wasted no time breaking into podcasting. The company known for products like ChatGPT has acquired TBPN, a podcast that treats the Silicon Valley ecosystem like a sports league. The financial terms of the deal were not disclosed. The TBPN team announced on Substack that they will continue operating independently and will retain full editorial control over their show. An "Editorial Independence Covenant" will limit OpenAI's ability to influence coverage, though the tech giant will help TBPN -- which stands for Technology Business Programming Network -- scale up and expand its reach. Visit Tubefilter for more great stories.

I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social appeared first on AdExchanger.

Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement appeared first on AdExchanger.

The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prime services.

Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.

Agency trading desks never really went away. Horizon Media wants to prove they grew up.

Nexxen's launching new AI features. Amazon's broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.

Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide GPC opt-outs starting next year. The post Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Ten Plagues Of Programmatic appeared first on AdExchanger.

Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, and building presentations is now being compressed into minutes as agentic AI in advertising automates the core of AI media planning. That shift is now operational. With Compass, Basis has introduced an AI advertising platform that […] AI Is Rewriting Media Planning – Basis’ Compass Turns Briefs Into Campaigns in Minutes first appeared on Street Fight.

The same qualities that drive successful brand turnarounds also drive AI visibility.

Agentic commerce is such a nascent concept that it's uncertain how consumers will use it, and it's not clear what infrastructure is needed to support it. But the talk is what eventually spurs more decisive action, and even the failures can be informative.

Red Seat Ventures, a division of Fox Corp’s Tubi Media Group, operates a network of shows from personalities including Tucker Carlson, Megyn Kelly, Bill O’Reilly and Piers Morgan. Now, as part its parent company’s ongoing push to capitalize on the creator economy, Red Seat is looking to empower any podcast creator to make money with […]

Brand marketing shouldn’t be guesswork. Learn how to validate creative, plan for long-term growth and optimize media investments with a scientific, data-driven approach.

McDonald’s promotes its new KPop Demon Hunters meals.

Two major biopharmaceutical media accounts currently handled by Omnicom—Bristol Myers Squibb and Gilead Sciences—are in review or set to go into review.

Stores will rebrand as “The Container Store / Bed Bath and Beyond” and the Elfa and Closet Works units will anchor a home services division.

Meta is automating ad execution, but the bigger problem for brands remains unresolved: deciding where to invest across channels to actually drive growth. The era of needing specialist teams to manage campaign execution is ending. Platforms are taking over more of that work, handling campaign construction, delivery optimization, and in-flight management within their own environments. […] Meta Is Automating Ads, But Brands Still Face a Bigger Problem first appeared on Street Fight.

Last week, OpenAI CEO Sam Altman broke the news to newly installed Disney CEO Josh D’Amaro that the AI giant was killing off the Sora video-gen platform — before Disney was able to launch its characters in the system. Altman felt “terrible” about it, but added that Disney and OpenAI are still looking to work […]