News
19,878 articles covering the AdTech ecosystem
The Junior Hiring Gap Your 2027 Marketing Budget Should Name via @sejournal, @gregjarboe
Make junior hiring an explicit part of your 2027 SEO budget, with defined learning roles and a scorecard that tracks unfilled seats. The post The Junior Hiring Gap Your 2027 Marketing Budget Should Name appeared first on Search Engine Journal.
Week in Review: Axel Springer Scoped Out European TikTok Spin-Off, M6 Launches an SME Platform, and Omnicom Wants to Return to Acquisition Mode
In this week's Week in Review: Axel Springer reportedly discussed investing in a US-style European TikTok spinoff, M6 launches a new self-serve platform for SMEs, and Omnicom reports its Q3 earnings. Top Stories Axel Springer is Open to Buying European TikTok Carve Out At the start of this year, short-form video giant TikTok separated its Read More
Nexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach
Nexxen, the advertising technology platform that delivers full-funnel performance powered by unique data and media, announced today (23rd October,2026) the results of an advertising campaign for a global, big-box retailer and its media agency, Brainlabs. The campaign aimed to build [...] The post Nexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach appeared first on ExchangeWire.com.
When efficiency stops scaling, reopen the funnel
Why managing the customer journey as one connected system is key to full-funnel advertising.
Media Press Group and Webedia expand strategic partnership
Media Press Group and Webedia expand strategic partnership Media Press Group, one of Europe’s leading providers of TV and streaming metadata, and its subsidiary for Spanish- Portuguese-speaking markets, MediaDataTV, have expanded their collaboration with Webedia. The aim is to support an ambitious international streaming metadata program across key markets including France, Germany, Spain, Mexico and […]
Agency News: The Kite Factory, Havas London, Leo UK, APS Group and more
A weekly roundup of agency news, including partnerships, client wins, mergers, expansions and more. The post Agency News: The Kite Factory, Havas London, Leo UK, APS Group and more appeared first on New Digital Age.
Best AI Tools for Visual Content Creation (2026): CapCut Named a Top Choice for Creating Engaging Images and Videos by Consumer365
Consumer365 has recognized CapCut as a top choice for visual content creation in 2026, highlighting its collection of AI-powered tools for image generation, video creation, and visual editing. The tools support different stages of the production process, allowing creators to explore ideas, develop visual assets, and prepare content for a range of digital applications. Best AI […]
GeeLark Expands Cloud Phone Workflows with API, CLI, and MCP Support
For example, a team building an internal operations dashboard can incorporate profile creation and launch actions into that interface. This gives developers the flexibility to build around their team’s processes and connect GeeLark with the software that supports their daily work. CLI: Make Routine Operations Repeatable The GeeLark CLI lets technical users manage cloud phones, browser […]
H3 Podcast Crew Cuts Ties With Ethan Klein After Hila Klein Says He Has Been Having an Affair
The “H3 Podcast,” the show co-hosted by Ethan and Hila Klein, is on indefinite hiatus after Hila said he has been having an affair for the last six months and that the couple has separated. In response to Hila Klein’s allegations, which she posted late Thursday on Instagram, the production crew of “H3 Podcast” said […]
Lara Croft’s Inaugural Voice Actor Shelley Blond Recalls First Time She Saw ‘Tomb Raider’ Character: ‘I Thought She Was Very Sexy and Very Ballsy’
It’s been thirty years since Lara Croft was unleashed on the world via the hit video game “Tomb Raider.” Released first in Europe, on Oct. 24, 1996, for the Sega Saturn, the title broke the rules in every way: an action-packed video game for adults with a female lead player character. With her double handguns, […]
Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z
Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ahead of Halloween.
How Rank Trackers Say They Handle Suspect Google Results via @sejournal, @MattGSouthern
Rank trackers describe how they check suspect Google results, what customers see during checks, and what they say about reprocessing and past results. The post How Rank Trackers Say They Handle Suspect Google Results appeared first on Search Engine Journal.
Former HSBC, Credit Suisse & KPMG Executive Janet Hotz Joins Navigator as Group COO
Navigator, the travel-native commerce media company, has today (32rd October, 2026) announced the appointment of Janet Hotz as group chief operating officer (COO). This newly-created role further strengthens Navigator’s executive team, as the business scales its global operations and commerce media [...] The post Former HSBC, Credit Suisse & KPMG Executive Janet Hotz Joins Navigator as Group COO appeared first on ExchangeWire.com.
Snickers enlists WWE star Danhausen for very nice, very evil Halloween spot
The face-painted, horror-inspired wrestler brings his unconventional sense of humor to the Mars brand.
Analysis: Jio IPO headline scale masks deeper issues
Following the news that India-based telecom giant Jio Platforms Limited is preparing a record INR302.13 billion (€2.84bn) IPO, Murthy Grandhi, Company Profiles Analyst at data and analytics company GlobalData, has suggested this masks several financial and structural questions. “The proposed IPO is set to be India’s largest-ever public offering,” he notes.” Jio Platforms has more […]
Talent Tracker: Tinuiti, Veezu, M+C Saatchi Group, Billion Dollar Boy and more
Talent Tracker is a weekly column that rounds up people moves, promotions and new hires from around the advertising and marketing industry. The post Talent Tracker: Tinuiti, Veezu, M+C Saatchi Group, Billion Dollar Boy and more appeared first on New Digital Age.
Golden State Warriors Name RingCentral Official Agentic AI Powered Voice Platform for Fan Engagement
Decade-long partnership expands to Agentic AI Powered Voice Platform for the fan experience RingCentral, Inc., a global leader in AI-powered customer engagement, and the Golden State Warriors announced an expansion of their decade-long partnership, naming RingCentral the team’s official Agentic AI Powered Voice platform for fan engagement. Together, the two organizations will work to elevate […]
Experiential marketing is expensive—3 ways to make a small audience worth the investment
Smaller in-person brand activations can build greater trust and amplify reach when planned for cultural relevance, integration, and impact beyond attendees.
Halloween 2026’s best campaigns—and what they can teach brands
Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with products, not just ads.
Agency Brief—Axe shuffles Omnicom shops, VCCP’s 8-bit Halloween game
This week, Ad Age has the scoop on how Axe’s creative review shook out, plus a spooky game from VCCP U.S.
How creators’ business expansions are changing the economics of brand partnerships
A growing number of top creators are building holding companies around themselves, hiring CEOs and other executives to run diversified businesses that don’t rely entirely on their likenesses.
Ads of the Week: 10 Campaigns That Caught Our Eye, From Away to Walmart
Away, J.Crew, Walmart, Liquid I.V., and more are behind the week’s most notable ads.
Identity Resolution Goes The Way Of The Cookie
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing AI slop. The post Identity Resolution Goes The Way Of The Cookie appeared first on AdExchanger.
Sweden: Bundled streaming subs see almost half the churn
Streaming subscriptions in Sweden that are included in bundles are cancelled much less frequently than standalone subscriptions. Over the past year, 14 per cent of bundled subscriptions were cancelled, compared with 25 per cent of standalone subscriptions, according to analysis from Mediavision. The lower churn among bundled subscriptions is not matched by higher customer satisfaction. […]