News

Accenture acquires Whalar agency to gain creator economy advantage

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

Why Your Product Feed Is An SEO Asset (And Who Should Own It) via @sejournal, @demirie

Feed, structured data, website: three layers, three teams, one goal. Here's the case for SEO taking a seat at the Merchant Center table. The post Why Your Product Feed Is An SEO Asset (And Who Should Own It) appeared first on Search Engine Journal.

SEO Panel Agrees: Brand Is The New Backlink For AI SEO via @sejournal, @martinibuster

WordCamp SEO panelists say AI visibility depends less on chasing clicks and more on branding, clarity, entity optimization, and structured data. The post SEO Panel Agrees: Brand Is The New Backlink For AI SEO appeared first on Search Engine Journal.

What The Future Of Google Looks Like

Search is diversifying fast. Google's financials, AI Mode growth data, and Discover's potential reveal what's really coming next. The post What The Future Of Google Looks Like appeared first on Search Engine Journal.

Research Suggests AI Engines Assign Ranking Roles To Sources via @sejournal, @martinibuster

BrightEdge research suggests AI engines assign citation roles to Reddit and LinkedIn for ranking purposes. The post Research Suggests AI Engines Assign Ranking Roles To Sources appeared first on Search Engine Journal.

The Integrity Graph: The Missing Layer In Your AI Visibility Audit via @sejournal, @billhunt

AI can infer relationships from content, but first-party knowledge is more accurate. Here's why organizations need to own that layer explicitly. The post The Integrity Graph: The Missing Layer In Your AI Visibility Audit appeared first on Search Engine Journal.

Claude Is The Fastest-Growing AI Traffic Source, Per New Data via @sejournal, @MattGSouthern

Claude referral traffic has grown almost 4x this year, making it the fastest growing among AI platforms, though still the smallest source. The post Claude Is The Fastest-Growing AI Traffic Source, Per New Data appeared first on Search Engine Journal.

Google Search Sends 23% Of Queries To The Open Web via @sejournal, @MattGSouthern

New data shows most U.S. Google searches end without a click, with a shrinking share of traffic reaching websites outside Google's ecosystem. The post Google Search Sends 23% Of Queries To The Open Web appeared first on Search Engine Journal.

Hearst Launches AURA IQ to Speed Up RFP Responses

Two years ago, publishing group Hearst Magazines announced the launch of AURA, an in-house tool which ingests a range of contextual, behavioural, and commerce signals to help advertisers find audiences and target ads. First-party data tools have been a major focus in the publishing world over the past six years, helping media companies leverage the Read More

Advertising & Technology Leader Steve Simpson Joins Board of Advisors at DAIVID

DAIVID, the leading creative intelligence platform helping brands measure and optimise the effectiveness of their advertising at scale, today (11th June, 2026) announced that advertising and technology leader Steve Simpson has joined its board of advisors. Industry veteran Simpson will work [...] The post Advertising & Technology Leader Steve Simpson Joins Board of Advisors at DAIVID appeared first on ExchangeWire.com.

Bedrock & Advertible Close the Agentic Loop from Decisioning to Creative

Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression. With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn [...] The post Bedrock & Advertible Close the Agentic Loop from Decisioning to Creative appeared first on ExchangeWire.com.

UK Ranks Third Globally for World Cup Readership as Fans Flock to Tournament Coverage

New analysis from Taboola, a global leader in delivering performance at scale for advertisers, has revealed that British football fans are the third most engaged audience globally ahead of this year’s World Cup. With England and Scotland having qualified for this [...] The post UK Ranks Third Globally for World Cup Readership as Fans Flock to Tournament Coverage appeared first on ExchangeWire.com.

How Marriott’s media network extends beyond travel and measures results

One year after officially debuting Marriott Media Network, the hotel chain has grown its media partnerships with United Airlines and expanded its personalization offerings for advertisers.

The Cannes Lions creator playbook—how creators can turn a week on the Croisette into lasting partnerships

Ad Age spoke with 16 creators, talent managers and influencer marketing executives about how creators can extract maximum business value from Cannes.

CMOs and Cannes Lions—what award wins mean to modern marketers

Cannes Lions trophies are still valued, but only if award wins are linked to results.

QuikTrip soaks up the nostalgia in artful ‘Savor Summerhood’ spots

Laughlin Constable and Prettybird directors The Coles serve up a product message wrapped in the glow of summers past.

QuikTrip - Lunch Break - 30s

QuikTrip - Sandwich Break - 30s

QuikTrip - Hose - 30s

QuikTrip - Skaters - 10s

Dentsu is bringing back 360i—inside its push to win back work going to smaller agencies

360i, the digital agency that was folded to create Dentsu Creative four years ago, is returning as a dedicated unit within Dentsu.

PNC Bank spot sends a time traveler to correct history’s bad decisions

Arnold campaign uses historical hindsight and humor to reinforce the bank’s long-running “Brilliantly Boring” platform.

PNC Bank - Boring Over Time - 60s

The most valuable signal in marketing is already in consumers’ hands

Mobile devices are living maps of intent, and marketers can gain valuable insights from them to build a richer understanding of customer needs.