4,220 articles covering the AdTech ecosystem
Stores will rebrand as “The Container Store / Bed Bath and Beyond” and the Elfa and Closet Works units will anchor a home services division.
Meta is automating ad execution, but the bigger problem for brands remains unresolved: deciding where to invest across channels to actually drive growth. The era of needing specialist teams to manage campaign execution is ending. Platforms are taking over more of that work, handling campaign construction, delivery optimization, and in-flight management within their own environments. […] Meta Is Automating Ads, But Brands Still Face a Bigger Problem first appeared on Street Fight.
Last week, OpenAI CEO Sam Altman broke the news to newly installed Disney CEO Josh D’Amaro that the AI giant was killing off the Sora video-gen platform — before Disney was able to launch its characters in the system. Altman felt “terrible” about it, but added that Disney and OpenAI are still looking to work […]
Artificial-intelligence giant OpenAI has acquired TBPN, aka the Technology Business Programming Network, a media start-up that hosts a talk show about Silicon Valley and finance that has streamed online for about a year. “TBPN has built something pretty special,” Fidji Simo, CEO of applications at OpenAI, wrote in a memo to staffers. “It’s one of […]
AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas. The post AI Leads All Reasons For U.S. Job Cuts In March, Report Says appeared first on Search Engine Journal.
Creditors include the independent agency’s employees’ pensions and HMRC.
The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.
Stephanie Reibling brings nearly five years of experience at the rival club retailer to the role.
Several major retailers are offering deals and recipes to help make it easier for consumers to plan their festivities.
The grocer is urging shareholders to reject a candidate for its board of directors connected with the family that controlled opioid medication maker Purdue Pharma.
The owner of QVC and HSN has yet to file its 10-K and said there is substantial doubt about the company’s ability to continue.
Franziska Bell will join the home improvement company to lead an AI-driven tech strategy that's focused on customer experience and operational efficiency.
The global group of outdoor and sports brands such as Salomon and Arc’teryx will boost capital expenditures to $400 million amid ongoing infrastructure overhauls.
The luxury department store retailer has boosted inventory receipts, with more than 650 brands shipping merchandise, up from 500 a month ago.
Bitly Inc., a leading global platform for link and QR Code management, announced the launch of Bitly Assist and Weekly Insights, two new AI-powered features designed to help marketers move faster from data to action. Marketing teams now have access to more data than ever before, but quickly surfacing insights that are easy to act […]
Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.
“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.
At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.
The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.
With customization reshaping fast food, “And a Coke” aims to make the drink feel automatic again.
Plus, the evening news ratings for the week of March 23.