News

Dentsu is bringing back 360i—inside its push to win back work going to smaller agencies

360i, the digital agency that was folded to create Dentsu Creative four years ago, is returning as a dedicated unit within Dentsu.

PNC Bank spot sends a time traveler to correct history’s bad decisions

Arnold campaign uses historical hindsight and humor to reinforce the bank’s long-running “Brilliantly Boring” platform.

PNC Bank - Boring Over Time - 60s

The most valuable signal in marketing is already in consumers’ hands

Mobile devices are living maps of intent, and marketers can gain valuable insights from them to build a richer understanding of customer needs.

Watch the newest commercials from Trivago, McDonald’s, Papa Johns and more

McDonald’s hypes its FIFA World Cup Meal and collectible “legendary cups” with a little help from David Beckham.

Adaptive Security - Conan Teaches Deepfake Security - 1m38s

Noble People’s Mike McHale Brings Radio Cabinets Into the 21st Century

The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.

Nike vs. Adidas: Creatives Pick Who Wins the World Cup Ad Game

The real soccer rivalry is playing out in the ads.

American Eagle Taps Lamine Yamal to Reach a New Generation of Fans at the World Cup

American Eagle bets on Lamine Yamal's Gen Z appeal to score beyond the pitch.

Dentsu Revives 360i With Lean Team and Fixed-Fee Model

Storied search agency returns as a lean, AI-focused holdco solution

Virtual Vanguard Recap: Rethinking Privacy: Consumer Trust and Data Consent

While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been […]

Havas Acquires Youth Culture Agency Archrival to Expand Play in North America

Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.

AI skills: The next layer of marketing automation by Optmyzr

Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system. The post AI skills: The next layer of marketing automation appeared first on MarTech.

The martech categories hit hardest by AI agents

The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced The post The martech categories hit hardest by AI agents appeared first on MarTech.

Gartner finds CMOs spending more on digital and acquisition

CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value. The post Gartner finds CMOs spending more on digital and acquisition appeared first on MarTech.

Your AI portfolio isn’t an AI strategy

Learn the four questions that reveal whether your AI efforts are creating lasting value or simply generating activity. The post Your AI portfolio isn’t an AI strategy appeared first on MarTech.

Marketing needs AI outcomes, not more AI pilots

Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business. The post Marketing needs AI outcomes, not more AI pilots appeared first on MarTech.

How events are helping marketers cut through the noise

The noise on digital channels is driving marketers and their customers back to in-person events. The post How events are helping marketers cut through the noise appeared first on MarTech.

LinkedIn wants to own B2B creator discovery with new creator marketplace

LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem.

Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else

The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the […] The post Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else appeared first on AdExchanger.

The Competitive Signals Hiding Inside Social Ad Auctions

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market […] The post The Competitive Signals Hiding Inside Social Ad Auctions appeared first on AdExchanger.

Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically

Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger.

Production Now

Production Now 13 August 2026, Los Angeles Where Creativity, Business and Technology Meet The economics of entertainment are being fundamentally rebuilt. Value is shifting across content, platforms, and technology. It’s changing who funds, owns, and scales content - as well as how it’s made.   So how are studios, streamers, creators and technology companies repositioning? And which decisions made today will determine tomorrow’s winners? swheeler Tue, 06/09/2026 - 13:30 Held in partnership with leading talent agency UTA at its Beverly Hills HQ, Production Now is designed for senior leaders from both established media and the new content economy. The DPP Resource Type Industry Events Production Now - Stream Tv Denver (250 x 190 px).png Tue, 06/09/2026 - 13:30 Advertising Landing Page Url Register now! Byline Presented by: DPP

Brands are Chasing the Wrong 5% of Shoppers: Channel Factory’s Nerissa Valdellon

MIAMI — Marketers like to imagine consumers carefully moving through a neat purchase funnel, progressing from awareness to consideration and finally to purchase. Consumers, meanwhile, are busy bouncing between social feeds, streaming platforms, search engines and shopping apps before buying something they didn’t even know they wanted an hour earlier. That’s the central message from […]