News
19,878 articles covering the AdTech ecosystem
Impartner Named a Leader in G2’s Enterprise PRM Grid, Ranked No. 1 in Mid-Market Through-Channel Marketing
Backed by strong customer reviews and consecutive top rankings, Impartner continues to strengthen its position across partner management and channel marketing. Impartner, the world’s leading partner revenue orchestration platform, received significant recognition in G2’s 2026 software rankings. Highlights include Leader status in the Fall 2026 Enterprise Grid® Report for Partner Relationship Management (PRM) and a […]
8×8 Accelerates Product Innovation with Appointment of Boris Grinshpun as Global Vice President, Product Management
Accomplished technology executive brings more than 20 years of experience in product innovation, AI-powered customer engagement, and enterprise software growth 8×8, Inc., a leading global business communications platform provider, has announced the appointment of Boris Grinshpun as Global Vice President, Product Management, effective October 12, 2026. Grinshpun joins 8×8 as the company accelerates product innovation […]
Peec AI Launches Peec Agent and Expands Actions So Marketing Teams Can Act on What AI Search Says About Their Brand
Evidence-backed recommendations across technical, content, and third-party opportunities, with an agent that helps teams take action. Peec AI, the AI search platform used by more than 3,500 companies, today announced the launch of Peec Agent and a significant expansion of actions. The release helps marketing teams understand and improve how their brands are discovered, represented, […]
Madhive Selects AdImpact to Bring Competitive Spend Data To Local Media
Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns Madhive, the only advertising platform purpose built for local performance, announced today that it has partnered with AdImpact to bring competitive spend data to the local media ecosystem. The partnership empowers local media […]
AdPlayer.Pro Launches CTV Ad Server with Real-Time OpenRTB Auctions
AdPlayer.Pro introduces a comprehensive CTV ad-serving platform built for enterprise broadcasters, OTT/FAST platforms, streaming services, and media companies that need independent infrastructure. AdPlayer.Pro, a global SaaS video ad tech provider, has launched its CTV Video Ad Server, featuring real-time oRTB auctions alongside VAST demand integrations and flexible multi-demand routing. According to the official announcement, the […]
More Voices, More Markets: AudioStack Rolls Out ElevenLabs’ v4
AudioStack, the agentic audio production platform for media and advertising, announced it is rolling out support for ElevenLabs' newly launched Eleven v4 and Eleven v4 Turbo models across its platform. The rollout is part of AudioStack's ongoing strategy of orchestrating [...] The post More Voices, More Markets: AudioStack Rolls Out ElevenLabs’ v4 appeared first on ExchangeWire.com.
Transfon UniSignIn Upgrade Helps Publishers Grow & Monetise Their Own Audiences
UniSignIn, the first-party data and audience platform for publishers from Transfon, announced a major release that adds reader journeys, audience-building email, and upgraded live blogs, comments, and ad placements. Together, the new features give readers more reasons to return directly, [...] The post Transfon UniSignIn Upgrade Helps Publishers Grow & Monetise Their Own Audiences appeared first on ExchangeWire.com.
The Stack: The Platform Puzzle
This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition. In today’s MadTech Daily, we cover Netflix expanding its ad measurement capabilities, Spotify [...] The post The Stack: The Platform Puzzle appeared first on ExchangeWire.com.
FCC OKs Globalstar next-gen system
The Federal Communications Commission’s (FCC) Space Bureau has granted Globalstar nationwide regulatory authority to operate its third-generation C-3 satellite constellation. The FCC approval authorises the telecommunications provider to utilise its licensed Mobile Satellite Services (MSS) spectrum to deliver direct-to-device (D2D) connectivity to commercial smartphones across the US, and clearing the operational path for the space […]
Q3 Multichoice revs down 3%
South African pay-TV operator MultiChoice saw revenue fall 3 per cent like for like in the first nine months of trading, though the decline eased in Q3. New owner Canal Plus reported the numbers on October 22nd. MultiChoice’s revenue rose 0.4 per cent to €1.81 billion, “notably benefitting from a material positive currency effect,” Canal+ […]
Ovzon says Ukraine problems prove need for autonomy
Sweden and US-based broadband satellite communications specialist Ovzon, which supplies high-speed mobile satellite communications (and known as ‘Satcom-as-a-service’) reported a very useful uptick in orders and revenues for the quarter-year which ended on September 30th. It said it had won fresh orders from NATO and the US government and claimed a debut into the German […]
How OWN’s Tina Perry Is Taking the Network Beyond Linear TV
For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009. The post How OWN’s Tina Perry Is Taking the Network Beyond Linear TV appeared first on AdExchanger.
Meta offers creative targeting for ads
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.
LinkedIn publishes new guide to B2B conversion tracking
The overview offers information on gauging promotional performance and includes a clear step-by-step breakdown of what to do.
Google adds brand management tools to Gemini
The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.
Meta hit with $25 billion fine over privacy breaches
A New Mexico judge ordered the company to pay damages after a jury found Meta guilty of exposing user data, per Reuters.
Snapchat says some AI users are willing to trade privacy for utility
The company has released a new study examining the evolving attitudes about artificial intelligence tools and data collection.
Meta offers insights on individual platform growth
Alongside its third-quarter earnings release, the company revealed usage notes and engagement data for Facebook, Instagram and Threads.
Meta says shopping is Muse’s primary use case
In its third-quarter earnings transcript, CEO Mark Zuckerberg touted the artificial intelligence agent’s download numbers and outlined its benefits.
Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from
Fewer holdcos, more ways to pick one: inside the changing agency pitch.
AI boosts discovery but reviews still seal the deal, new research shows
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
OpenAI Foists Creative ‘Enhancements’ On Advertisers; Now The News Is Partnering With Sportsbooks
OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news. The post OpenAI Foists Creative ‘Enhancements’ On Advertisers; Now The News Is Partnering With Sportsbooks appeared first on AdExchanger.
Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
Marketing Signals research shows deal-term searches fell 40% and retailer sale queries dropped 68% across 19 UK terms, suggesting seasonal shopping behavior has fundamentally shifted.