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9,726 articles covering the AdTech ecosystem
Production Now
Production Now 13 August 2026, Los Angeles Where Creativity, Business and Technology Meet The economics of entertainment are being fundamentally rebuilt. Value is shifting across content, platforms, and technology. It’s changing who funds, owns, and scales content - as well as how it’s made. So how are studios, streamers, creators and technology companies repositioning? And which decisions made today will determine tomorrow’s winners? swheeler Tue, 06/09/2026 - 13:30 Held in partnership with leading talent agency UTA at its Beverly Hills HQ, Production Now is designed for senior leaders from both established media and the new content economy. The DPP Resource Type Industry Events Production Now - Stream Tv Denver (250 x 190 px).png Tue, 06/09/2026 - 13:30 Advertising Landing Page Url Register now! Byline Presented by: DPP
Brands are Chasing the Wrong 5% of Shoppers: Channel Factory’s Nerissa Valdellon
MIAMI — Marketers like to imagine consumers carefully moving through a neat purchase funnel, progressing from awareness to consideration and finally to purchase. Consumers, meanwhile, are busy bouncing between social feeds, streaming platforms, search engines and shopping apps before buying something they didn’t even know they wanted an hour earlier. That’s the central message from […]
Will grocers rely on Instacart for AI shopping?
AstraWorks’ analysis of 24 major retailers found most don’t yet have their own AI shopping tools and instead depend on the tech company to connect with agents like ChatGPT.
Clutch and Compose.ly Survey Reveals How Consumers Actually Engage With Online Content in 2026
Research shows AI changes where readers start, not where they finish. Clutch, in partnership with Compose.ly, released new research on how consumers engage with content in an AI-driven landscape. Surveying 444 U.S. consumers, the study found that while AI is increasingly used for discovery, long-form content remains critical for decision-making. Marketing Technology News: MarTech Interview with Theresa […]
PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target
The campaign marks the first HoldCo adoption of agentic advertising in Spain, combining autonomous AI with direct access to premium CTV inventory for measurable efficiency gains PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, announces its first agentic advertising campaign in Spain, developed in partnership with Havas for client Movistar, part […]
AKOOL Launches Agentic Canvas to Redefine How Work Gets Done with AI
Introducing a visual execution layer where intelligent agents plan, coordinate, and execute work across content, media, and business workflows. AKOOL, the AI Video Generation Suite transforming how professional video content is created, announced Agentic Canvas a breakthrough visual workspace designed to move AI beyond chat and into execution. Agentic Canvas introduces a new operating model for […]
Siteimprove Sets New Standard for Content Intelligence to Win in AI Search: Enterprise Content Built with Purpose and Relevance, Not Just Speed
The Siteimprove.ai platform adds two new agents to build on its advanced AEO insights with the Content Writing & Optimization Agent and PDF Remediation Agent Siteimprove, a leader in agentic content intelligence, announced two new AI agents that build on its recently released advanced Answer Engine Optimization (AEO) insights capabilities. The new agents are the Content […]
WEKA and Oracle Cloud Infrastructure Validate 10x Throughput Gains for Long-Context AI Inference
Joint benchmarks on OCI H100 infrastructure showed 10x more concurrent users, 10x higher token throughput, and 7x more tokens served without adding GPUs WEKA, the AI data and memory infrastructure company, announced production-scale benchmarks that show how organizations can improve the economics of long-context AI inference by serving more users and tokens on the same GPU footprint. […]
Why Influencer Marketing Is Becoming a Core Revenue Channel, Not Just a Branding Tool
Modern influencer marketing has been around only long enough for it to have dramatically changed and eluded the grasp of brands that aren’t paying close attention to its shape-shifting. Blogging and website views quickly gave way to social media and followers, then engagement rates and earned media value, and now sales. If brands stop too […]
Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical To Personalisation Across Streaming, Sports, Gaming And Entertainment
Media and entertainment brands are under growing pressure to prove that personalisation delivers measurable commercial returns, as AI investment accelerates across streaming, sports, gaming and entertainment, according to a new report from Braze. The Braze Media & Entertainment Personalisation Report finds that the brands generating the strongest returns from AI-led personalisation are not necessarily those […]
Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising’s AI Future
Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers and Search/AI answer engines. Affinity, a global ad tech company pioneering new frontiers in digital advertising outside of walled gardens, today announced it has joined Ad Context Protocol (AdCP), the independent nonprofit advancing open […]
Enkrypt AI and Kode-1 Announce Strategic Partnership to Secure Enterprise AI Deployments Across APAC
As enterprise CISOs across APAC accelerate AI adoption, Enkrypt AI and Kode-1 combine forces to deliver enforceable AI security at scale Enkrypt AI, provider of the enforceable control plane for enterprise AI risk, and Kode-1, a specialist cybersecurity advisory and solutions firm serving CISOs at large enterprises across Australia, New Zealand, and Indonesia, today announced a […]
JBP Media Group Partners with OneBox Social to Streamline Multi-Location Customer Engagement
JBP Media Group partners with OneBox Social to unify customer communications, streamline multi-location management, and boost business efficiency. JBP Media Group has announced its exclusive U.S. distribution partnership with OneBox Social, a unified communication and customer relationship management (CRM) platform. This collaboration aims to address the growing challenges of managing customer interactions across multiple locations […]
How American Eagle is kicking off its deal with the new face of soccer
CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.
US Publishers Demand Common Crawl Stop Scraping Their Content via @sejournal, @MattGSouthern
Digital Content Next sent Common Crawl a cease and desist letter demanding it stop scraping publisher content and remove protected material from its datasets. The post US Publishers Demand Common Crawl Stop Scraping Their Content appeared first on Search Engine Journal.
Claude Fable 5 “Feels Next Level” via @sejournal, @martinibuster
Anthropic Fable 5 is its most capable public AI model yet, designed for coding, research, and project-scale work. The post Claude Fable 5 “Feels Next Level” appeared first on Search Engine Journal.
AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs
Find out how marketing executives view AI search and its rapid growth in the digital landscape of search engines. The post AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs appeared first on Search Engine Journal.
Amazon Fresh online ad banned for showing less healthy food
Image of Cadbury Creme Egg breached rules that came into force in January.
Just Eat appoints EssenceMediacom as global media partner
Appointment follows a competitive pitch.
Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace
Azerion, one of Europe's leading digital advertising and entertainment media platforms, today (10th June, 2026) announced that its Kids Marketplace has achieved COPPA certification through PRIVO a globally recognised FTC approved COPPA Safe Harbour certification authority, providing independent third-party validation [...] The post Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace appeared first on ExchangeWire.com.
Google’s AI Search, the Crocodile Effect and Publishers’ “Exposure”
This week Shirley Marschall casts her eye over Google's AI search moves and new CMA rules, asking whether visibility ever converts to value… Google’s latest move to AI-ify search, not just by bolting an AI Overview but by turning search itself [...] The post Google’s AI Search, the Crocodile Effect and Publishers’ “Exposure” appeared first on ExchangeWire.com.
Digest: MENA Becomes Fastest-Growing Ad Market; Accenture Acquires Whalar
In today’s MadTech Daily, we look at MENA becoming the fastest-growing advertising market, Whalar joining Accenture in an acquisition deal, and VCCP unveiling a new retail media offering alongside an ECD appointment. The post Digest: MENA Becomes Fastest-Growing Ad Market; Accenture Acquires Whalar appeared first on ExchangeWire.com.
Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.