4,220 articles covering the AdTech ecosystem
March Madness action didn't interfere with Fox News' gains.
The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.
The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers.
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job. The post HubSpot moves to outcome-based pricing for some Breeze AI agents appeared first on MarTech.
As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift from viewership to commerce, advertisers need modern strategies to navigate the wealth of data available to refine their campaigns — from targeting and messaging to optimization and […]
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.
The major U.S. toymaker and entertainment company is still working to assess if company data was stolen in the attack.
The beauty retailer promoted Kristin Wolf, who has worked at the company since 2019, to the C-suite position.
The new Box Agent is generally available and applies leading AI models to unstructured data to autonomously execute end-to-end tasks New enhancements to Box AI Studio enable custom agent creation for complex multi-step work Box, Inc. , the leading Intelligent Content Management (ICM) platform, announced the general availability of the Box Agent, an AI-powered capability […]
New research on AI vendor lock-in reveals a wide gap between how fast companies think they can switch AI providers and what actually happens when they try Zapier, the most connected AI orchestration platform, released findings from its latest enterprise survey on AI vendor lock-in. The results paint a clear picture: AI has become so […]
The new name draws on Callegra’s rich legacy of customer trust. Lochbox Technologies, Inc., a leading provider of unified communications software, has rebranded as Callegra Technologies, Inc. The new name unifies all products under the trusted Callegra brand and supports expansion into key market segments, including healthcare, commercial, and government organizations. The company continues to […]
Expansion Builds on Longstanding Collaboration with Rocky Boots, Bringing Additional Rocky Brands Portfolio Leaders into Guidefitter’s Professional Network Guidefitter, a leading outdoor recreation technology platform connecting brands with verified outdoor professionals, announced an expanded partnership with Rocky Brands, Inc. Building on a successful relationship established with Rocky Boots in 2021, two additional brands from the […]
HawkEye 360, the global leader in signals intelligence data and analytics, announced the appointment of Jonathan Shames and Frank Finelli to its Board of Directors. Both leaders bring extensive experience across finance, defense, aerospace, and national security that will support HawkEye 360’s continued growth and mission impact. Jonathan currently serves on the Board of Trustees and as Audit […]
LegalZoom AI agent certified through ANS, giving it global credibility and identity LegalZoom.com, Inc., America’s #1 online legal services company, and GoDaddy, global leader in domains and tech for small businesses, have entered into a partnership to protect the rapidly expanding agentic open web for small and medium-sized businesses. AI agents now act as more than simple […]
Leading video software provider Synamedia announced that Globo, the largest commercial media group in Latin America, has transitioned its primary content distribution to Secure Reliable Transport (SRT) over a fully IP-based managed backbone infrastructure using Synamedia Quortex PowerVu and virtualized Digital Content Manager (vDCM). Globo’s distribution environment is entirely IP-based, and the transition focused specifically on adopting SRT as the transport […]
Beehiiv started out as a newsletter-hosting platform competing with the likes of Substack, then added the ability for creators to build their own websites. Now, it’s adding podcasts to the mix. On Thursday, beehiiv launched podcast hosting and monetization tools. Users can create a podcast from scratch, or migrate an existing podcast’s archive over to […]
For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.
Brands must move beyond llms.txt toward structured APIs, entity graphs, and provenance to earn accurate AI citations. The post Llms.txt Was Step One. Here’s The Architecture That Comes Next appeared first on Search Engine Journal.
Campaign comprises idents using puns from classic film titles.
Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
BBH London created the campaign.
UK portion of the account is worth an estimated £34m.
VML innovation lead Bas Korsten follows up “The Mammoth Meatball” with couture based on prehistoric biology.