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19,898 articles covering the AdTech ecosystem
Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?
If AI agents can plan and buy media, who needs a holding company? Good question. Toward the end of Omnicom’s third quarter earnings call on Thursday, Tim Nolan, an equity analyst at independent financial research firm SSR, asked Omnicom’s leadership how the role of a large holdco will have to change in the agentic AI […] The post Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof? appeared first on AdExchanger.
Netflix fired its Chief Content Officer and says it’s doubling down on premium originals. Will that save its stock?
Netflix‘s stock has lost nearly half its value in the last 12 months (down from ~$124 to $68), and it sank yet further this week, bottoming out at a two-year low after the streamer posted Q3 earnings and lowered its profit projections for the fourth quarter. This comes just after Netflix announced layoffs of 6% […] Visit Tubefilter for more great stories.
YouTube publishes study to show that creators love using AI, actually
Over the past year, YouTube has sent a clear message to its creator community: We hope you like generative AI, because you're about to see a lot more of it. Products from Google Gemini and similar platforms have been integrated throughout the YouTube experience, opening up new creative possibilities for channel owners. YouTube's AI-forward strategy has drawn significant criticism. Creators have cried foul as LLMs have scraped videos without consent, surreptitiously upscaled existing content, and flooded YouTube with a deluge of slop. If the plan to make AI ubiquitous continues at its current pace, the complaints will only grow louder. Visit Tubefilter for more great stories.
BookTok smash hit Heated Rivalry is headed to theaters–a year after its finale aired
Heated Rivalry‘s horny hockey players are headed to the silver screen. The m/m romance series–based on Rachel Reid‘s hit books and written/directed by Jacob Tierney for Canadian streaming service Crave–will reprise its first season with a limited run in more than 650 Regal theaters in the U.S., U.K., Australia, and New Zealand. “When a series […] Visit Tubefilter for more great stories.
Meta Fined $25B Over Privacy, Content Moderation
"Facebook's wrongdoing over the course of years and systematically broadcast to the public goes to the heart of Facebook's core business practices," Judge Francis Mathew in Santa Fe said in a written ruling. "It relates to the way in which Facebook induces people onto the platform and ultimately keeps them there."
Commerce Media's Next Chapter
Commerce media will approach a quarter of all digital ad spending by 2030. Here are five changes I believe will shape its growth.
Ohio Parental Consent Law Unconstitutional, NetChoice Says In SCOTUS Filing
An Ohio law that limits minors' ability to access social media "restricts access to massive quantities of constitutionally protected speech," the tech industry group NetChoice said this week in a filing that previews its upcoming petition to the Supreme Court.
Meta Q3: Spends Big On AI, Boosts Ad Biz, Adds Users
Meta continues to add users across its family of social-media platforms while reporting increases in ad impressions, ad prices and ad revenue for Q3 2026.
Omnicom wins Coca-Cola’s North America media account
The decision means Coke and rival PepsiCo have effectively swapped media agencies in an all-important market.
Omnicom Nabs Coca-Cola’s North America Media Account While WPP Retains Globally
The beverage giant hosted two separate pitches after Publicis resigned its North America media business for PepsiCo.
Omnicom said its integration of IPG is nearly done, and the results are starting to show it
As organic revenue grows and margins increase, Omnicom CEO John Wren said the fruits of the effort to buy IPG are starting to pay off.
Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.
Can a Twitch hit work on Netflix? Ibai will put that theory to the test with ‘La Velada del Año’
Over the past five years, Ibai Llanos has hosted annual influencer boxing spectacles across his home country of Spain. The event, dubbed La Velada del Año ("The Night of the Year") has broken several viewership records on Twitch. The success of La Velada has made Ibai a known name across Latin America, and Netflix is looking to capitalize on the streamer's popularity. It has reached a deal to become the exclusive home of the next three editions of La Velada, which will go live in 2027, 2028, and 2029. Visit Tubefilter for more great stories.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO via @sejournal, @rollerblader
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings. The post Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO appeared first on Search Engine Journal.
Forrester Predicts Indie Agency Sector Will Shrink 20% In 2027
"Enterprise demand for productivity gains and AI transformation will split the independent agency market in two," the firm states.
Influencers Are Winning Over Gen Z, But Adam Sandler Has Last Laugh
Consumers increasingly trust influencers, but traditional celebrities still command broader appeal.
Omnicom Wins $110M Lavazza Global Media Biz
The award followed an eight-month review led by consultant Equity and involving multiple holding companies.
OpenAI Unveils New, Autonomous Ad Enhancements
This automated process may unnerve some advertisers. It gives OpenAI the authority to modify headlines, resize images, optimize destination URLs or translate text to increase ad relevance - a level of automated control that not all advertisers are comfortable with.
The Best Media Unit You Never Bought
It's your app notification, with open rates that can run from 50% to 75%. But notes need to be in service to the consumer, not a sales pitch.
Clarification: iSpot MLB Ad-Spend Estimates: 2025 Included RSNs, Playoffs, 2026 Omitted RSNs
In the news story "MLB Ad Volume Falls, Revenue Sinks To $342M," published in Television News Daily on Oct. 19, advertising revenue estimates from iSpot for the 2025 MLB regular-season games and playoffs -- through League Champion Series (LCS) but not the World Series -- included ad data/airings/impressions from regional sports networks (RSNs). This consisted of live games, re-broadcasts, and non-live programming. However, new estimates for the 2026 regular season and playoffs do not include advertising data from the RSNs -- which have shifted to "digital only" classification. Under its new parameters for only "live national, linear games" -- without RSNs -- iSpot estimated advertising revenue (for the regular season through LCS) at $319.96 million, coming from 43,333 airings resulting in 31.9 billion impressions. This compares to the 2025 season, where iSpot estimated an advertising spend of live, national linear games (with no RSN ad data) at $358.76 million -- coming from 52,028
Apple's Ad-Tech Blocking Harms Publishers, IAB Tech Lab Chief Says
Apple is harming publishers with its new ad-technology domain blocking, Anthony Katsur, chief executive of IAB Tech Lab, argues in a new essay, PPC Land reports. Designed to protect designed to protect consumer privacy, the blocking cuts off needed traffic and revenue for publishers and exceeds regulatory demands, Katsur asserts. "Apple and other platform companies seek to establish consumer privacy protections that go beyond current government requirements," Katsur wrote. "Their policies may restrict practices that applicable law permits under specified conditions, including valid consent."
MLB Regional Airing Rights: Still High At $1.6B
The research company estimates regional sports availability of MLB games still contributes 43% of MLB total $3.7 billion annually in current over-the-air rights revenue.
Walmart Defines Agent Shopping In Move Toward AI-Driven Retail
A gateway and terms of service for agentic shopping will allow consumers to shop across the retailer's websites and marketplace.
You're Not Hallucinating, ChatGPT Advertisers Jumped 67% In Just 14 Days
That's what OpenAI announced Wednesday, disclosing 100,000 advertisers - up from 60,000 on Oct. 7. At the current rate, they will surpass 1 million in less than a year.