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9,713 articles covering the AdTech ecosystem
Walmart goes global with its Amazon-like flywheel
Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses.
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.
A Spoonful Of Sugar; The New Bot Drawbridge
Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week. In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea […] The post A Spoonful Of Sugar; The New Bot Drawbridge appeared first on AdExchanger.
Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering […] The post Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting appeared first on AdExchanger.
The Gwyneth Effect, Measured
You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s […] The post The Gwyneth Effect, Measured appeared first on AdExchanger.
Walmart, Wing add 7 markets to drone delivery expansion plan
The companies aim to start operations in Philadelphia, Phoenix and other metros by 2027 as the retailer advances its fast delivery push.
UNFI’s sales drop in Q3, but profitability improves
The grocery wholesaler and retailer recorded “steady progress” in its value creation strategy during the period, its CEO said.
Chief experience officer at Walmart’s Sam’s Club to exit
Diana Marshall is the latest leadership departure at Walmart Inc. since CEO John Furner took over earlier this year.
Optimus Prime will take your call: Hasbro leans into AI-driven licensing
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
Nike and Adidas take their rivalry to the World Cup. Who will win?
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.
Bed Bath & Beyond continues acquisition spree
The home retailer is building out its services portfolio with an all-stock acquisition of an installation and renovation services company.
Connecticut becomes second state to regulate dynamic pricing
The state follows Maryland in enacting legislation that bars retailers from using personally identifiable data to customize prices. A similar bill is awaiting action by New York’s governor.
Chief experience officer at Walmart’s Sam’s Club to exit
Diana Marshall is the latest leadership departure at Walmart Inc. since CEO John Furner took over earlier this year.
FINNY Launches Enterprise Growth Platform With Mercer Advisors as Flagship User
FINNY for Enterprise Teams enables personalized, AI-powered growth at scale across hundreds of advisors FINNY Inc. (“FINNY”), the AI-powered prospecting and marketing platform built specifically for financial advisors, announced the launch of FINNY for Enterprise Teams, a new growth platform purpose-built for centralized marketing and business development teams at large wealth management firms. Mercer Global Advisors, […]
Celigo Sees Rising Demand From Unified Commerce Companies Building the Automation Backbone for AI
As peak shopping season approaches, ecommerce brands, retailers, and manufacturers are building the automation foundation to enable AI across their business Celigo, the intelligent automation platform built for AI, announced significant customer momentum with ecommerce brands, retailers, distributors, and manufacturers. As peak shopping season approaches, these companies are using Celigo to automate mission-critical processes including order-to-cash, […]
Kinsta Launches Bot Protection for WordPress Sites, Included Free on All Plans
New MyKinsta feature gives site owners and agencies direct control over AI and automated traffic across every environment, with no support ticket or paid add-on required Kinsta, a leading managed hosting provider for WordPress, launched Bot Protection, a new feature built directly into the MyKinsta dashboard that puts site owners in control of who and […]
Tells Adds Pre-Send Campaign Intelligence for SMS Deliverability and Risk
Tells pre-send intelligence gives high-volume SMS operators structured visibility into campaign risk across content, timing, and carrier compliance before send. Tells, a high-volume SMS and RCS messaging platform built on carrier-vetted short code infrastructure, today announced a pre-send campaign intelligence capability that gives operators structured visibility into deliverability and compliance risk factors before outbound messages […]
AIMZER Introduces the AI Visibility Framework™ to Measure How Businesses Are Recommended by ChatGPT, Gemini, and Claude
New framework establishes a standardized methodology for measuring AI visibility, recommendation frequency, citation presence, & competitive AI share of voice. AIMZER, a leading Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) agency (https://www.aimzer.com/), today announced the release of the AIMZER AI Visibility Framework™, a proprietary methodology designed to help businesses measure how artificial intelligence […]
Rakuten TV Enterprise Unveils New European CTV Report At Its Live London Forum
– New research in ‘Beyond the Break: Connecting Advertising Strategy with Viewer Experience’ report explores how advertisers across Europe are redefining CTV strategies around attention, viewer experience and contextual relevance – Findings presented at Rakuten TV Enterprise LIVE London, the company’s European streaming and Connected TV forum Rakuten TV, Europe’s original CTV and streaming experts, today unveiled new research, BEYOND THE […]
Protera Advances SAP Partnership with SAP PartnerEdge Build and Sell Tracks and Partnerportal Availability on SAP Store
Protera, a leading SAP-focused cloud modernization and managed services provider, announced a series of major milestones that deepen its partnership with SAP and reinforce its position as a trusted advisor for enterprise SAP transformation initiatives. Protera has joined both the SAP PartnerEdge® Build and Sell tracks and introduced Protera Partnerportal on SAP® Store, the online marketplace for SAP […]
Typeform Launches Research Flow to Help Teams Uncover Deeper Insights in Hours, Not Weeks
New AI-moderated research workflow combines survey-scale reach with the depth of qualitative interviews in a single platform Typeform, the AI engagement platform that turns forms into workflows, launched Research Flow, a new AI-moderated research solution that helps teams design studies, recruit participants, run moderated surveys and interviews at scale, and synthesize findings in hours instead […]
Raptive Launches Raptive Intelligence, Appoints John Roa as Chief AI Officer and Acquires AlchemyAI
New business unit turns creator expertise and consumer intent into Raptive Intelligence, a trusted infrastructure layer for growing publisher businesses and powering AI grounding, commerce intelligence, and agentic product discovery Raptive, the leading technology and media company powering premium creator and publisher businesses across the open internet, announced the launch of Raptive Intelligence, a new […]
NOVUS Names Andrew Layman Vice President, Analytics & Data Science to Advance AI-Driven Measurement and Hyper-Local Intelligence
NOVUS, the independent agency specializing in hyper-personalized media with local precision and national impact, has named Andrew Layman Vice President of Analytics & Data Science. Layman joins the agency’s senior leadership team to advance NOVUS’ AI-embedded analytics capability – connecting media investment to business outcomes by activating hyper-local, addressable data to fuel smarter targeting, sharper […]
Why MULO Brands Are Investing More in Creator-Led Marketing
Creator-led marketing is rapidly evolving from an experimental tactic into a core component of many brands’ growth strategies. As consumers spend more time with creator-generated content and place greater trust in peer recommendations than traditional advertising, marketers are increasingly turning to creators as a scalable channel for customer acquisition, engagement, and brand building. The trend […] Why MULO Brands Are Investing More in Creator-Led Marketing first appeared on Street Fight.