4,220 articles covering the AdTech ecosystem
xpln.ai appointed Simone Goldslager as regional VP of sales, East Coast, its first U.S. sales leadership hire under CRO Gina Cavallo.
A cinematic Red & Co. spot highlights music as a tool for personal connection and expression.
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. The post Why AI adoption is high but integration is failing in martech appeared first on MarTech.
Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.
Analysis highlights the growing gap between search rankings and AI-driven visibility, highest performers and leading and lagging industry sectors Generative AI is rapidly reshaping how enterprise buyers discover and evaluate vendors. Yet according to the B2B AI Search Visibility Benchmark, released today by Walker Sands, an integrated B2B growth services agency, most enterprise brands rarely appear […]
New Discoverability feature brings generative engine optimization (GEO) to millions of small business owners as AI-powered search reshapes how customers find local services Durable, the AI business builder, announced the launch of Discoverability — a new feature that helps small businesses get found where customers search, which is increasingly on AI platforms like ChatGPT, Gemini, […]
Acquisition to help customers identify and neutralize project risks such as payment disputes and notification failures Trimble announced it has signed an agreement to acquire Document Crunch, a leader in construction-specific AI document analysis and risk management across the project lifecycle. The acquisition will allow Trimble to incorporate document intelligence and compliance automation across the […]
Joint go-to-market strategies to deliver solutions for cybersecurity, fraud prevention and citizen services CGI, one of the world’s largest independent technology and professional services firms, announced a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to accelerate trusted artificial intelligence (AI) innovation, advance secure cloud adoption and streamline digital transformation across the U.S. public […]
Relationship expands marketers’ ability to plan and activate high‑quality, research‑driven audiences across the streaming and omnichannel ecosystem MRI‑Simmons announced an expansion of its relationship with TransUnion to provide advertisers, agencies, and publishers access to a broader taxonomy of premium, research‑driven audience segments through the TruAudience® Data Marketplace. With the expanded relationship, marketers can tap into […]
The landscape of international trade is undergoing a seismic shift as global procurement migrates from desktop offices to mobile devices. Ecer.com, a leading global mobile B2B marketplace, is at the forefront of this transformation, accelerating the construction of a new “mobile ecosystem” that bridges the gap between international buyers and suppliers in real-time. Breaking the Efficiency […]
As artificial intelligence continues to scale across the enterprise space, a new reality is emerging: the more advanced machines become, the more essential human capability is to organizational success. Across industries, organizations are racing to adopt AI at scale. Yet alongside that acceleration is a growing recognition that technology alone does not create advantage. According […]
BV Investment Partners (“BV”), a middle-market private equity firm focused on tech-enabled business services and solutions, announced the majority sale of CallTower, a global leader in managed cloud communications, contact center and collaboration solutions, to Court Square Capital Partners. BV and CallTower management will retain a minority stake in the business. CallTower is a leader […]
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
Cloudflare's WordPress competitor EmDash may be the future of CMSs, but there are six reasons why it's not that CMS today. The post 6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress appeared first on Search Engine Journal.
This week's Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts. The post How To Identify And Solve Click Fraud In Paid Media – Ask A PPC appeared first on Search Engine Journal.
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Damian Blackden leaves ad industry after 37 years in media.
Campaign comprises idents using puns from classic film titles.
Findings published following landmark trial on the harms of Meta and YouTube.
The Sunshine Company created the work.
Creativebrief is handling the review.
The campaign has been made by Fold7.
In this week's Week in Review: Disney+ adds to its slate of partnerships with European broadcasters, Omdia predicts that global TV and digital video revenues will pass $1 trillion in 2030, and Ofcom finds that UK adults are changing how they interact with social media. Top Stories Disney+ Adds Italy’s Rai and Spain’s RTVE to Read More