News
19,898 articles covering the AdTech ecosystem
Tuesday, Oct. 20 Daily Cable News Ratings: MS NOW Wins Primetime Demo
The Five was the most-watched program of the day.
Dentsu Creative Expands Scope With Diageo Across U.S. Trade and Shopper Marketing
The win expands a joint relationship spanning more 25 years.
How Grocery Chain 99 Ranch Market Is Expanding Amid a Growth in Asian Cuisine
A cookbook and new stores honor the brand's heritage while appealing to new customers.
Why Reach Beats Creative: Angela Voss and Dale Harrison on the Marketing Math That Matters
Reaching more potential buyers, strengthening brand memory, and creating the conditions for sustainable growth.
Why holiday returns demand fresh thinking from retailers
Tony D’Onofrio, president, Sensormatic Solutions The holiday season is a time to unplug. Schedules become more flexible, families come together and many workplaces shift into a lower gear — except for those working in retail. Then, the holiday experience is something altogether different. Far from a signal that relief from the grind is near, it’s […]
Creators Take Over Marketing, Giving AI Another Reason To Wipe Out Humanity
Almost all brands now operate creator marketing programs with an always-on component, while more than half work with at least 100 creators.
NBCU Q3: Advertising Up 15%, Driven By Peacock, World Cup
Peacock's ad business was up 23% to $586 million vs. the same period a year ago. Peacock now represents 33% of all NBCU ad sales.
Tractor Supply taps former Home Depot exec as chief digital, technology officer
Fahim Siddiqui will oversee digital operations and work to bolster long-term growth by improving the retailer’s customer experience.
David’s Bridal to spin off Pearl into stand-alone, publicly traded company
David’s Bridal CEO Kelly Cook is expected to become the chief executive of Pearl, which will own the wedding retailer’s intellectual property and brand.
Beyond Yoga aims to have ‘many’ stores. They’ll probably be yellow.
CEO Nancy Green says the brand color is reflective of a broader focus on joy — and making progress over perfection.
Walmart Is Building the Access Rules for Agentic Commerce
Walmart is opening its ecommerce infrastructure to outside AI shopping agents, but on terms designed to protect customer permissions, transaction data and control of checkout. The strategy offers multi-location brands an early model for treating agentic commerce as a governed channel rather than uncontrolled bot traffic. Opening the Storefront Without Surrendering Control Walmart is preparing […] Walmart Is Building the Access Rules for Agentic Commerce first appeared on Street Fight.
Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film
Players will be able to interact with items inspired by the film and unlock limited avatar items.
OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads via @sejournal, @brookeosmundson
OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines. The post OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads appeared first on Search Engine Journal.
Watch the newest commercials from Macy’s, Wildgrain, Chipotle and more
Wildgrain promotes its “artisan craft baked goods to fit every diet, every table.”
FTC Sues Perpetrators of Government Impersonation Scheme Over Deceptive Ads, Misleading Promises and Fake Reviews
Agency alleges corporate and individual defendants deceived travelers seeking passport services by impersonating the federal government The Federal Trade Commission is taking action against GovAssist LLC, Entry LLC and Scott Zuckerman, for their alleged involvement in a government impersonation scheme that deceived consumers View Press Release
Court Permanently Shuts Down Illegal Debt Relief Operation Following FTC Allegation That Scheme’s Operators Impersonated Government and Business Entities
Court enters $106.8 million judgment and orders defendants to turn over assets At the Federal Trade Commission’s request, a federal court has permanently banned the operators of an alleged debt relief scheme that targeted seniors and veterans by impersonating banks, credit card companies and government agencies. View Press Release
Spain: Atresmedia revenue up 4% in 9M 2026
Atresmedia has reported €724.3 million in revenue for the first nine months of 2026, while net profit falls 15.2 per cent The Spanish media group increased its net revenue by 4 per cent year-on-year to €724.3 million in the first nine months of 2026, supported by content production, diversification and the integration of its outdoor […]
The invisible glass wall: Sue Unerman on why AI, remote work, and modern culture haven’t fixed workplace inequity
Ten years after publishing The Glass Wall: Success Strategies for Women at Work, New Digital Age sat down with advertising legend Sue Unerman to discuss progress, setback, and why the workplace rules remain stubbornly unchanged. The post The invisible glass wall: Sue Unerman on why AI, remote work, and modern culture haven’t fixed workplace inequity appeared first on New Digital Age.
Why customers are fed up with AI chatbots
Few things will cause a customer to immediately request — or demand — a live agent like a bot that misunderstands them.
EBay cuts 1K jobs, downsizing for the second time this year
The layoffs, affecting about 9% of the marketplace giant’s global workforce, will impact all regions where it operates.
Walmart welcomes external AI agents — with some guardrails
The mass retailer is focused on transparency and customer control with a new AI agent profile feature and updated agent terms.
Trump Says Google CEO Rejected His Request to Rename Atlantic Ocean on Google Maps
President Donald Trump, who has already renamed two bodies of water after America, said he would like to redub the Atlantic Ocean as well — but that the CEO of Google pushed back on the idea. At a rally at Clemson University in South Carolina Tuesday evening, Trump told the crowd, “So we have a […]
‘Dispatch’ Developer Sets Live Concert Event to Celebrate Hit Indie Game’s One-Year Anniversary, With 5 Million Players (EXCLUSIVE)
It’s been one year since indie game developer AdHoc Studio launched its now-hit episodic narrative superhero adventure game “Dispatch” — and in that time the game has attracted more than 5 million players. Now, the team behind the title (which has doubled in size since last October) has decided to celebrate its digital win in […]
Pichai Says AI Agents Will Click Through Pages And Use Protocols via @sejournal, @MattGSouthern
Google's CEO expects AI agents to reach websites by browsing pages and through protocols, and says protocols scale better but will take longer to develop. The post Pichai Says AI Agents Will Click Through Pages And Use Protocols appeared first on Search Engine Journal.