4,225 articles covering the AdTech ecosystem
Findings published following landmark trial on the harms of Meta and YouTube.
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In this week's Week in Review: Disney+ adds to its slate of partnerships with European broadcasters, Omdia predicts that global TV and digital video revenues will pass $1 trillion in 2030, and Ofcom finds that UK adults are changing how they interact with social media. Top Stories Disney+ Adds Italy’s Rai and Spain’s RTVE to Read More
In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...] The post Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026? appeared first on ExchangeWire.com.
Publicis is acquiring160over90, a sports marketing agency with blue-chip clients such as Coke and Marriott.
Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. The post As AI does more of the work, are we building the right leaders? appeared first on MarTech.
UserTesting, the leading provider of customer insights for the enterprise, announced the appointment of Neal Gottsacker as Chief Technology Officer. Gottsacker will lead the company’s global R&D organization and advance its next phase of innovation, focused on combining AI with human insight to transform how enterprises make decisions. His appointment comes at a pivotal moment, […]
Sydney-founded technology company CloudWave has rebranded to NeonNow as it rolls out a partner-led customer experience platform across 170 countries, enabling resellers and managed service providers to deliver AI-driven communications without upfront infrastructure investment. The rebrand marks a shift from a regional cloud communications provider to a global, usage-based platform model, allowing partners to generate recurring […]
New Partnership and Integration Combines Continuous Data Intelligence with High-Performance Data Access & Orchestration Secuvy, the Data Intelligence Platform for filtering appropriate data into AI pipelines, revealed a partnership with Hammerspace focused on the three challenges that determine whether an enterprise AI initiative moves into production or stalls. If you don’t fully know and understand what data […]
A new system built to bring strategy and execution together in modern product marketing Aisepedia announced the launch of its Product Marketing Environment, introducing a new system designed to connect the entire workflow of Product Marketing Managers (PMMs). The product is now live and available to early users. Aisepedia is built on a simple but critical insight: while […]
Automate data extraction from PDFs, invoices, and documents with AI and seamless integrations. DigiParser, a document automation platform, announced the launch of its AI-powered solution designed to extract structured data from PDFs, invoices, and other business documents without manual effort. Businesses across industries still rely on manual data entry from documents such as invoices, purchase […]
The AI and data transformation company Solita announced the launch of Solita RoadCrew Agentic Orchestrator (Solita RoadCrewAO™), a multi-agent tool designed for autonomous, enterprise-grade software development. It marks a significant step forward in how software is designed, built and operated in complex organisational environments. The AI and data transformation company Solita announced the launch of […]
VCCP, Lucky Generals and Omnicom Group featured in the top three.
WPP Media, PHD and Publicis Groupe featured in the top three.
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for some.
There is a spotlight on the digital media supply chain and what recourse brands have to fight hidden costs.
Ad Age spoke with TikTok star turned entrepreneur Alix Earle about the marketing playbook she’s building around Reale Actives—and what brand marketers can learn from it.
The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media Planning appeared first on AdExchanger.
India-based Broot.ai leverages Vonage APIs to transform how sales and marketing connect with prospects and customers Vonage, a part of Ericsson , has announced that Broot.ai, an India-based, AI-powered contact management and enrichment platform designed for B2B sales, marketing, and event professionals, is leveraging Vonage APIs to transform how sales and marketing teams connect with […]
AI agents are already making purchase decisions. Loyalty programs without real-time infrastructure won’t be part of the calculation The way we buy groceries is starting to change, and most loyalty programs aren’t ready for it. In January, Woolworths became the first Australian retailer to adopt Google’s Gemini Enterprise for Customer Experience platform, announcing it will […]