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For a long time, marketers used vanity metrics like clicks, impressions, and page views a lot to figure out how well their campaigns were doing. These measurements gave a general idea of what was going on, but they didn’t always show how it really affected the firm. A lot of clicks doesn’t always mean more […]

With this formal partner program company creates tiered paths for Systems Integrators and Independent Software Vendors to build, sell, and grow alongside TwelveLabs TwelveLabs, the video understanding company, announced the launch of its Ecosystem Partner Program as an expansion of the broader TwelveLabs Partner Program. Through the new program, TwelveLabs extends the infrastructure for enterprise […]

Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...] The post Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI  appeared first on ExchangeWire.com.

In today’s Digest, we cover OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face [...] The post Digest: OpenAI Raises $3bn From Retail in $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal appeared first on ExchangeWire.com.

Just a few weeks after a New York Times investigation found that YouTube’s algorithm is pushing AI-generated content targeting toddlers and preschoolers, 200 hundred organizations and experts have sent an open letter to YouTube CEO Neal Mohan and Google CEO Sundar Pichai, asking them to crack down on AI kidslop. The letter stems from children’s […] Visit Tubefilter for more great stories.

Millions of people already use TikTok to seek financial advice. Now, the app may be taking its money moves to the next level. According to a report from Reuters, TikTok applied for two interesting licenses in Brazil. The first would allow it to operate as an "electronic money issuer," a la Venmo. Users would be able to obtain prepaid accounts they could use to make and receive payments on the app. The second license would position TikTok as a "direct credit company." Visit Tubefilter for more great stories.

The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward.  Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and strategy. Machines can now flag anomalies, surface trends and spin insights in seconds. Nearly everything at the observational level can […] The post From Trend Spotters To Strategic Translators: How AI Is Reshaping The Marketing Scientist Role appeared first on AdExchanger.

Meta's recent legal woes likely won't deter creators from trying out its new Facebook Creator Track, according to marketing experts.

Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.

The number of advertisers using the music and podcast streamer’s programmatic marketplace has risen 222% since last year.

Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop. The post Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads appeared first on AdExchanger.

Dentsu, led by its Carat media agency, had retained the mammoth Microsoft media account in 2018.

Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands.

Last year, YouTube used its annual Brandcast presentation to share big stats and promote big stars. This May, Brandcast attendees can expect more of the same. On May 13, YouTube will bring its pitch to advertisers back to Lincoln Center. As in previous years, the 2026 edition of Brandcast will be a star-studded affair that will position YouTube as a viable competitor to traditional TV networks. YouTube's 2022 decision to move its Brandcast to coincide with the TV industry's upfronts season signaled the platform's attempt to take on traditional entertainment companies and their ad networks. Visit Tubefilter for more great stories.

Music consumption is fractured across multiple social media hubs. Streaming services like Spotify and Apple Music lead the way in terms of listening traffic, TikTok brands itself as a driver of pop music culture, and YouTube offers unbeatable reach thanks to formats like Shorts. What about Instagram? The Meta-owned app has a unique relationship with music fans, and a fresh set of data explains what that connection looks like. According to a study conducted by Meta and Luminate, Instagram is the go-to platform for so-called "superfans," whose combination of passionate consumption and disposable income makes them a powerful audience. Visit Tubefilter for more great stories.

SAN JUAN, Puerto Rico — Companies that focus artificial intelligence implementation with an eye toward business growth, rather than expense reduction, will outpace competitors. The view is that AI’s transformative power should drive real outcomes that matter to brands rather than operational efficiency alone. But getting brands to accept that remains a challenge. “Who’s going [...]

In this ever-fragmented media landscape, advertisers are forced to visit numerous destinations to find audience segments, while integrated ecosystems provide unified access that functions like an “easy button for connected TV.” “Fragmentation makes buying audiences hard. You have to go to a bunch of different places to find a little piece of the audience that [...]

Mon Dieu! A free-ranging robotic Olaf, the lovable snowman character from Walt Disney Animation Studios’ “Frozen” movie franchise, evidently suffered a… brain freeze this week. In a video that has gone viral, the Olaf robot at Disneyland Paris is seen speaking to parkgoers before it freezes up — in midsentence — and then collapses backward, […]

Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.

David Mogensen had overseen marketing for Uber and Uber Eats across more than 70 countries.