News
19,913 articles covering the AdTech ecosystem
Beyond Yoga aims to have ‘many’ stores. They’ll probably be yellow.
CEO Nancy Green says the brand color is reflective of a broader focus on joy — and making progress over perfection.
Walmart Is Building the Access Rules for Agentic Commerce
Walmart is opening its ecommerce infrastructure to outside AI shopping agents, but on terms designed to protect customer permissions, transaction data and control of checkout. The strategy offers multi-location brands an early model for treating agentic commerce as a governed channel rather than uncontrolled bot traffic. Opening the Storefront Without Surrendering Control Walmart is preparing […] Walmart Is Building the Access Rules for Agentic Commerce first appeared on Street Fight.
Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film
Players will be able to interact with items inspired by the film and unlock limited avatar items.
OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads via @sejournal, @brookeosmundson
OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines. The post OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads appeared first on Search Engine Journal.
Watch the newest commercials from Macy’s, Wildgrain, Chipotle and more
Wildgrain promotes its “artisan craft baked goods to fit every diet, every table.”
FTC Sues Perpetrators of Government Impersonation Scheme Over Deceptive Ads, Misleading Promises and Fake Reviews
Agency alleges corporate and individual defendants deceived travelers seeking passport services by impersonating the federal government The Federal Trade Commission is taking action against GovAssist LLC, Entry LLC and Scott Zuckerman, for their alleged involvement in a government impersonation scheme that deceived consumers View Press Release
Court Permanently Shuts Down Illegal Debt Relief Operation Following FTC Allegation That Scheme’s Operators Impersonated Government and Business Entities
Court enters $106.8 million judgment and orders defendants to turn over assets At the Federal Trade Commission’s request, a federal court has permanently banned the operators of an alleged debt relief scheme that targeted seniors and veterans by impersonating banks, credit card companies and government agencies. View Press Release
Spain: Atresmedia revenue up 4% in 9M 2026
Atresmedia has reported €724.3 million in revenue for the first nine months of 2026, while net profit falls 15.2 per cent The Spanish media group increased its net revenue by 4 per cent year-on-year to €724.3 million in the first nine months of 2026, supported by content production, diversification and the integration of its outdoor […]
The invisible glass wall: Sue Unerman on why AI, remote work, and modern culture haven’t fixed workplace inequity
Ten years after publishing The Glass Wall: Success Strategies for Women at Work, New Digital Age sat down with advertising legend Sue Unerman to discuss progress, setback, and why the workplace rules remain stubbornly unchanged. The post The invisible glass wall: Sue Unerman on why AI, remote work, and modern culture haven’t fixed workplace inequity appeared first on New Digital Age.
Why customers are fed up with AI chatbots
Few things will cause a customer to immediately request — or demand — a live agent like a bot that misunderstands them.
EBay cuts 1K jobs, downsizing for the second time this year
The layoffs, affecting about 9% of the marketplace giant’s global workforce, will impact all regions where it operates.
Walmart welcomes external AI agents — with some guardrails
The mass retailer is focused on transparency and customer control with a new AI agent profile feature and updated agent terms.
Trump Says Google CEO Rejected His Request to Rename Atlantic Ocean on Google Maps
President Donald Trump, who has already renamed two bodies of water after America, said he would like to redub the Atlantic Ocean as well — but that the CEO of Google pushed back on the idea. At a rally at Clemson University in South Carolina Tuesday evening, Trump told the crowd, “So we have a […]
‘Dispatch’ Developer Sets Live Concert Event to Celebrate Hit Indie Game’s One-Year Anniversary, With 5 Million Players (EXCLUSIVE)
It’s been one year since indie game developer AdHoc Studio launched its now-hit episodic narrative superhero adventure game “Dispatch” — and in that time the game has attracted more than 5 million players. Now, the team behind the title (which has doubled in size since last October) has decided to celebrate its digital win in […]
Pichai Says AI Agents Will Click Through Pages And Use Protocols via @sejournal, @MattGSouthern
Google's CEO expects AI agents to reach websites by browsing pages and through protocols, and says protocols scale better but will take longer to develop. The post Pichai Says AI Agents Will Click Through Pages And Use Protocols appeared first on Search Engine Journal.
Week of Oct. 5 Morning News Ratings: CBS Mornings Grows
Today also registered gains in the advertiser-coveted demo
Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups
Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates
Newly Profitable Peacock Is The Feather In The Cap Of NBCU’s Planned Spinoff
NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from the third quarter earnings report the company posted on Thursday. The post Newly Profitable Peacock Is The Feather In The Cap Of NBCU’s Planned Spinoff appeared first on AdExchanger.
Analyst Sees Billions in Walmart's Next Big Advertising Opportunity
Analyst commentary suggests Walmart could unlock billions in advertising revenue by expanding its digital advertising business and connected TV offerings.
Industry Insights: Closing the gaps in cross-platform audience measurement
Analysis of growing measurement challenges as audiences fragment across traditional broadcast, streaming, FAST channels and connected TV, creating pressure for unified audience understanding.
The retail media paradox: A fragmented market with a unified opportunity
Analysis of retail media's paradox: it is becoming critical to the modern media mix yet remains fragmented from a brand perspective, creating both challenges and opportunities.
Smartly's Oli Marlow-Thomas on Why CTV Needs a Creative Upgrade: The B2BMX Insights Q&A
Expert analysis on how B2B brands must upgrade CTV strategy with modular, social-style creative workflows and multi-funnel measurement to maximize campaign performance.
Digital Omnibus explained, what changes for cookies, GDPR and AI
Analysis of the EU Digital Omnibus proposal and its implications for cookie banners, GDPR compliance, and AI training in digital advertising.
Kochava says CTV comes before search in 96% of installs that touch both
Research from Kochava, Jampp and YouAppi shows CTV attribution comes before search in 96% of installs across both channels, with food app users served CTV making 14% more purchases than mobile-only users.