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19,914 articles covering the AdTech ecosystem
Kochava says CTV comes before search in 96% of installs that touch both
Research from Kochava, Jampp and YouAppi shows CTV attribution comes before search in 96% of installs across both channels, with food app users served CTV making 14% more purchases than mobile-only users.
Apple breaks silence on adtech block: 'It's not enough to block cross-site cookies'
Apple has published details on its new iOS 27 privacy crackdown, explaining why blocking cross-site cookies alone is insufficient, providing regulatory and technical analysis of major platform privacy changes affecting the adtech industry.
More Disruption, Deals For Big Media: Is SpaceX Next?
Media mogul John Malone predicts Elon Musk's SpaceX may invest $8-$10 billion in Skydance to help CEO David Ellison reduce his massive merger debt.
Netflix Is Suffering The Consequences Of The Firstborn
Like other companies that created brand-new business categories and then had them all to themselves before the onset of competition, Netflix is no longer the only game in town.
Amagi helps NDTV unlock FAST advertising opportunities
Amagi, the media industry cloud company, has announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFlow Orchestrator to boost channel performance on FAST (Free Ad-supported Streaming TV) and Connected TV (CTV) platforms. Amagi AdFlow Orchestrator enables content owners to automatically condition and restructure SCTE-35 ad markers for […]
Comcast Q3 revenue down 6.1%
Comcast has reported its results for Q3 2026. The corporation saw quarterly revenue drop by 6.1 per cent to $29.3 billion (€26.1bn), despite box office revenue surging 77 per cent to $1.1 billion, led by the continued success of Christopher Nolan’s The Odyssey which is now Universal’s highest-grossing movie of all time. Streaming service Peacock […]
Roku Bets on Interoperability as CTV Moves From Reach to Accountability
As connected TV absorbs more linear television dollars, advertisers are demanding the same precision, measurement and frequency control they expect from digital channels. That’s reshaping how platforms and agencies collaborate on data. For instance, clean rooms, once a compliance checkbox, are becoming operational infrastructure for planning, activation and proof of performance. “TV is becoming more […]
80% of the ad industry’s talent payments pass through Extreme Reach’s digital doors. Now it wants to handle logistics for creators and brands.
Think of the last major celebrity you saw in an ad. Their compensation for that ad was almost certainly handled by Extreme Reach (XR). Through its platform XR Pay, the company–which describes itself as “the OG of ad ops innovators”–is responsible for around 80% of all talent payments made across the advertising industry. Those payments […] Visit Tubefilter for more great stories.
Adobe and BWT Alpine Formula One Team Partner to Fuel Fan Engagement with AI-powered Experiences
Adobe becomes the Official AI Fan Experience Partner for BWT Alpine Formula One Team, a partnership that aims to deepen audience engagement globally. Adobe solutions will help shape the next generation of fan experiences by bringing together AI-powered content creation with deep data insights, driving visibility across AI search and providing fans design tools to […]
Sprinklr Announces Availability of VOC Agent Suite in Gemini Enterprise Agent Marketplace
AI agents that work like seasoned analysts, turning customer feedback into trusted answers, clear recommendations, and faster business decisions. Sprinklr, the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), announced the availability of the Sprinklr Voice of the Customer (VOC) Agent Suite in Gemini Enterprise Agent Marketplace, allowing organizations to access voice-of-customer intelligence from […]
Reputation Helps Multi-Location Brands See and Fix How AI Search Describes Every Location
AI Readiness and AI-optimized Location Pages give multi-location brands location-by-location visibility, alerts when AI answers drift, and a way to correct them at scale Reputation, the global leader in reputation intelligence, announced AI Readiness and AI-optimized Location Pages, two products that bring AI visibility management to multi-location brands. Both are part of Reputation’s AI Search […]
Qlik Brings Governed Business Context and Analytics Workflows to Claude
Qlik’s MCP Server is now available through Anthropic’s Claude Directory, giving Claude users a simpler way to connect governed Qlik® data, analytical logic, and selected analytics and data workflows, so they can work with trusted business context instead of raw data alone. Key takeaways: Makes Qlik easier to discover and use inside Claude: Availability through […]
Templafy Launches Templafy Team, Enabling Professionals to Build and Share Their Own Document Agents
New offering turns company knowledge, templates and best practices into customizable AI agents for creating professional, business-ready presentations Templafy, the agentic document generation platform, announces the launch of Templafy Team, a new offering that enables professional teams to build, customize and share their own purpose-built Document Agents, powered by company knowledge, templates and trusted content. […]
ModelOp Takes Control of Enterprise AI Agent Sprawl with Expanded Microsoft and Amazon Integrations
ModelOp Center 3.5 unifies oversight of low-code, no-code and pro-code agents across Microsoft Agent 365, Amazon Bedrock AgentCore and Amazon Quick, while expanding AI FinOps with use case-level token tracking ModelOp, the Enterprise AI Command Center for Fortune 500 and Global 2000 enterprises, today announced its newest release, ModelOp Center 3.5. With deeper out-of-the-box integrations […]
Introducing AgentSpot: From Chatbots to Multiplayer AI
The first wave of AI gave every employee a chatbot. This next wave gives the whole company an AI workforce: grounded in your data, fluent in your business, working alongside your people. Enterprise-grade security and centralized governance are built in, so organizations can move fast without losing control. Trusted business context lets people and agents […]
Disco Launches Pre-Purchase, Bringing Advertiser-Funded Cash Back to Shopify Checkout
New format creates a checkout revenue stream for merchants as pilot data shows roughly 5% higher order conversion when offers are shown Disco, the AI-powered commerce media platform, announced the launch of Disco Pre-Purchase, a new format that places an advertiser-funded cash-back offer directly inside checkout environments. Shoppers can opt in to receive up to […]
Target unwraps high-concept holiday ads focused on gift-giving academy
Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.
Sociable: Meta adds users and revenue as AI costs climb
Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.
How CPG challenger brands are setting category marketing trends
From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals with larger media budgets.
How AB InBev built a culture of creative effectiveness that drives growth
At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.
Banana Republic debuts TikTok content series in bid for younger shoppers
The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.
Getting Indexed No Longer Means Getting Visited via @sejournal, @DuaneForrester
Being indexed used to buy a visit. In the answer layer, it buys eligibility, and nothing promises anyone arrives at your site. The post Getting Indexed No Longer Means Getting Visited appeared first on Search Engine Journal.
AdPlayer.Pro presenta un servidor de anuncios de video CTV independiente para grandes empresas de streaming
AdPlayer.Pro ha presentado un nuevo servidor de anuncios de video para CTV, diseñado específicamente para operadores de streaming empresariales que buscan una infraestructura de ad serving independiente y flexible. Según el comunicado de la empresa, la plataforma permite realizar subastas OpenRTB [...] The post AdPlayer.Pro presenta un servidor de anuncios de video CTV independiente para grandes empresas de streaming appeared first on ExchangeWire.com.
Macy’s ushers in the holidays with Melissa Joan Hart, Adam Devine and a revamped Santaland
“There’s Magic Inside” pairs two familiar comedic faces with a major expansion of the retailer’s Herald Square holiday attractions.