News

S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.

AI and ML have a number of uses in digital advertising, some of which fly under the radar. The post The agentic web meets the digital ad ecosystem appeared first on MarTech.

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how […] The post Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement appeared first on AdExchanger.

The appointment of Alexis Josephs comes as the company focuses on growing its suite of services for retailers and suppliers.

The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

CEO Elliot Hill said the company is not satisfied on a Q3 earnings call, but he’s confident in the direction and leadership provided extra forward guidance.

Ada CX, Qure.ai, and TensorWave join growing portfolio of AI brands; firm debuts new tool that benchmarks how brands show up across AI platforms PAN, a global, integrated, data-driven PR and marketing agency for B2B tech and healthcare brands, announced a wave of new client wins and the launch of a proprietary AI Optimization tool […]

Truelist releases 20+ free, open-source SDKs and framework integrations for email validation — Node, Python, React, Next.js, Laravel, and more. Truelist, the email verification platform known for its unlimited email validation at a fixed monthly cost, today announced the launch of a comprehensive suite of free, open-source developer tools designed to make email validation first-class […]

A great PR campaign can make or break the future of a restaurant location. But in the case of multi-location restaurant brands, this requires strong collaboration between local or franchise leadership and the overall brand to ensure a consistent, coordinated effort. The unique challenges of restaurant PR Running a PR campaign for a restaurant is […] Why Restaurant PR Matters for Local Growth first appeared on Street Fight.

CreateAI CEO Cheng Lu is unequivocal about his company’s approach to AI. “We will always respect IP, copyrights and the role of human artists,” he says. “At CreateAI, we’re not developing or training underlying models. We’re more of a user of tools and models.” CreateAI, a digital interactive entertainment company with offices in China, U.S., […]

Pringlelina, a female counterpart to Carpenter’s Pringleleo, is “all that and a can of crisps.”

Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts and signal noise have eroded the programmatic foundation and diminished confidence in how workflows perform. The question is, what […]

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

Ahold Delhaize USA said its CEO will leave in June, Raley’s CEO departed abruptly and Heritage Grocers brought on a chief executive after going without one since last July.

As part of its supply chain modernization efforts, the retailer is replacing its legacy systems with AI-powered platforms.

Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.

Sapiens hires accomplished B2B SaaS marketing executive Eva Skidmore as Chief Marketing Officer to accelerate AI-led growth Sapiens International Corporation N.V. (Sapiens) announced that Eva Skidmore joins the company as the Chief Marketing Officer (CMO). She will lead the global Marketing team and be responsible for advancing the company’s go-to-market (GTM) strategy and transformation. She will […]

As demand grows for faster, more accessible insights across the retail and consumer goods industries, NielsenIQ (NIQ), a global leader in consumer intelligence, announced the launch of Ask Arthur Chat, an AI-powered conversational interface designed to expand how clients access and use insights derived from NIQ data. Ask Arthur Chat represents a strategic step in […]

Seasoned IT and procurement leader Michael Denari brings firsthand experience building one of the world’s most advanced enterprise AI programs Zip, the leading AI platform for enterprise procurement, announced the hire of Michael Denari as General Manager of AI. Denari joins from Canva, where as Global Head of IT he built and scaled the company’s […]