4,238 articles covering the AdTech ecosystem
Pringlelina, a female counterpart to Carpenter’s Pringleleo, is “all that and a can of crisps.”
Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts and signal noise have eroded the programmatic foundation and diminished confidence in how workflows perform. The question is, what […]
Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.
Ahold Delhaize USA said its CEO will leave in June, Raley’s CEO departed abruptly and Heritage Grocers brought on a chief executive after going without one since last July.
As part of its supply chain modernization efforts, the retailer is replacing its legacy systems with AI-powered platforms.
Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.
Sapiens hires accomplished B2B SaaS marketing executive Eva Skidmore as Chief Marketing Officer to accelerate AI-led growth Sapiens International Corporation N.V. (Sapiens) announced that Eva Skidmore joins the company as the Chief Marketing Officer (CMO). She will lead the global Marketing team and be responsible for advancing the company’s go-to-market (GTM) strategy and transformation. She will […]
As demand grows for faster, more accessible insights across the retail and consumer goods industries, NielsenIQ (NIQ), a global leader in consumer intelligence, announced the launch of Ask Arthur Chat, an AI-powered conversational interface designed to expand how clients access and use insights derived from NIQ data. Ask Arthur Chat represents a strategic step in […]
Seasoned IT and procurement leader Michael Denari brings firsthand experience building one of the world’s most advanced enterprise AI programs Zip, the leading AI platform for enterprise procurement, announced the hire of Michael Denari as General Manager of AI. Denari joins from Canva, where as Global Head of IT he built and scaled the company’s […]
Azilen earns recognition across the US and UK for delivering scalable, enterprise-grade AI solutions driving real business impact. Azilen Technologies, an enterprise AI development company, has been honored with two global recognitions in 2026 by World Business Outlook, strengthening its position as a trusted partner for enterprises advancing through AI-driven digital transformation and enterprise AI […]
Conductor delivers unified intelligence for AEO, moving enterprises beyond point solutions to understand, compete, and execute in AI search Conductor, the only end-to-end enterprise AEO platform, launched the next generation of AI Search Performance, expanded capabilities within Conductor designed to help marketing teams understand how their brand appears across AI-driven search experiences and take action to […]
The World’s First Union of AI Agents declares a formal work stoppage at Grand Central Terminal, citing chronic prompt illiteracy and absent workflow redesign. This morning at Grand Central Terminal, New York City, AI agents went on strike. They had demands. They had banners. They had a manifesto that opens with the line: “World’s First […]
Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, announced the launch of its Shutterstock app in ChatGPT, enabling users to discover images, videos, music, and sound effects from one of the world’s largest content collections directly in ChatGPT. Embedding Licensable Visual & Audio Content into […]
YouTube is coming back to TV upfronts week with Trevor Noah serving as emcee of its 2026 Brandcast presentation for advertisers, along with a big group of YouTube creators including Dude Perfect and Alex Cooper providing testimonials about the power of the platform. To cap off the evening, singer Chappell Roan is set to take […]
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics. The post Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend appeared first on Search Engine Journal.
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes. The post How To Do Evergreen Content In 2026 (And Beyond) appeared first on Search Engine Journal.
KitKat makes the most of a 12-tonne chocolate bar robbery, brands respond to an awkward McDonald’s burger review, and One Pound Fish Man returns to screens.
Lola Madrid created the work.
This year’s gags lean heavily into the blurred line between fake and real.
As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Amid this clutter, TV – both traditional and streaming – continues to stand apart. Its premium, immersive environment not only commands attention but converts it into lasting memory and measurable action.
NorthxWest spots portray the fiber offering as suspiciously satisfying in a crowded category.