News

Wieden+Kennedy’s Jessica Apellaniz on Mexico finding its creative voice

The chief creative officer of W+K Mexico also discusses crafting one’s creative process and the real magic of creativity.

Watch the newest commercials from Capri Sun, Dave & Buster’s, The Home Depot and more

And Capri Sun says, “Serious play requires serious hydration—but who says hydration can’t be fun?”

Coterie - Grandma - 30s

Coterie - Flight - 15s

Coterie - Pass - 15s

FanDuel - Let There Be Goals - 30s

15 creative campaigns to know about today

McDonald’s helps South Africans learn their challenging national anthem, and Fanatics chases Knicks fans with its “Fan Wagon.”

DraftKings - Chicharito - 30s

DraftKings - Alex Morgan - 30s

Editor’s Note: Welcome to Cannes! The Robots Are Expecting You

Plus, the advertising savvy of Priyanka Chopra Jonas and ADWEEK's latest vertical, Dealroom.

Priyanka Chopra Jonas Is the Luxury Brand Whisperer

Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.

Gordon Ramsay Wants Fans to Order Uber Eats, Not Cook, During the World Cup

Gordon Ramsay brings his signature chaos to Uber's first global delivery campaign.

ADWEEK’s Cannes Lions 2026 Map: Your Key to the Croisette

Will you make it to all of these activations in five days?

Shopsense AI Bets on Shoppable Intelligence With New CEO

Bryan Quinn previously spent 11 years at Amazon.

ADWEEK’s Commerce All-Stars 2026: Bringing Excitement Back to Shopping

The way we shop is changing. Meet the executives driving results for brands and retailers, along with moments of genuine delight for shoppers.

Knix Hires Ex-Nike Marketer Cyntia Leo as CMO Amid U.S. Expansion

Leo was most recently head of brand marketing at Urban Outfitters.

The Discipline Behind Enduring Brands

A combination of AI, automation, and low-barrier platforms have made it simple for any company to harness the buzzwords, claim the right credentials, and show up on the same stage as brands that spent years earning theirs.

Submissions Now Open for ADWEEK Agency of the Year 2026

Entries for ADWEEK’s 2026 Agency of the Year awards are now open.  From industry stalwarts to emerging shops, ADWEEK annually celebrates the agencies pushing marketing forward while driving strong business […]

Hearst Magazines Launches Aura IQ, an AI-Powered Ad Platform

The new offering can build custom audiences from RFPs in minutes, down from hours.

How to refresh your brand without losing your audience

Evolve your brand’s look and messaging while keeping the familiarity and trust your audience expects. The post How to refresh your brand without losing your audience  appeared first on MarTech.

OpenAI tests multi-advertiser ad placements in ChatGPT

OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform. The post OpenAI tests multi-advertiser ad placements in ChatGPT appeared first on MarTech.

Gopuff Knows What Snacks You Want, Thanks To This Composable CDP

Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But putting that issue aside, retail media is becoming a lucrative revenue generator for Gopuff, purveyor of aforementioned late-night snacks. On […] The post Gopuff Knows What Snacks You Want, Thanks To This Composable CDP appeared first on AdExchanger.

Marketers Are Getting Used To AI In The Ad Stack

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first on AdExchanger.

Advertising Doesn’t Need More Tools – It Needs Better Workflows

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities as the largest agency networks, including omnichannel campaigns, audience intelligence, competitive analysis, advanced measurement and a unified view of performance […] The post Advertising Doesn’t Need More Tools – It Needs Better Workflows appeared first on AdExchanger.