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20,330 articles covering the AdTech ecosystem
The new abuelas—it’s time for Hispanic marketing to retire an outdated archetype
Older Latinas are working, learning, dating and spending, yet advertising still too often reduces them to tradition and family.
How SAP is putting people—not product specs—at the center of its AI marketing
How SAP’s CMO markets complex AI to B2B buyers by speaking to the humans on the buying committee, and what she’s learned from running about 100 marketing AI pilots.
How brands are winning over dog and cat lovers—even when they don’t sell pet products
Hertz, Liquid Death and the Girl Scouts of the USA are among the brands trying to connect with pet owners, but marketers beware: consumers can spot inauthentic pet partnerships.
How to adapt your marketing team as AI eliminates entry-level roles
Entry-level positions may be on the chopping block as AI becomes increasingly prevalent, but creative roles still exist at brands and agencies alike.
Chemistry acquires Colossus in an expansion to Boston, which it sees as ripe for a challenger
The deal is Chemistry’s first major acquisition since taking private equity investment in 2025.
MSQ Group Acquires January Digital to Build Out Media Offerings
The deal completes the U.K. firm's big U.S. expansion plan.
Why Advertising Will Be Key to Shaping Our AI-Powered Future
Read an exclusive excerpt from Joe Marchese’s Human Dot AI.
Quilty examines FCC’s spectrum order
Analysts at Quilty Space have examined the FCC’s September 30 spectrum abundance order. The FCC Commissioners voted 3-0 in favour of the order, although the final text of the actual order is a little different from the original draft, said Quilty. The key change is said to be SpaceX’s eleventh hour push to demote geostationary […]
Five Questions Every Content Marketer Should Be Asking About AI
AI has become part of the standard operating procedure in marketing departments. Now, the conversation has moved past whether to use AI to whether the output can be trusted. Nearly every marketing team uses AI to produce content. What’s rarer is considering it a core part of how they operate, largely due to concerns about […]
Market Logic’s DeepSights MCP scales market insights reach and business impact through enterprise-wide AI workflows
DeepSights MCP, now generally available, connects an expert market intelligence AI to Microsoft Copilot, ChatGPT, Claude and custom agents, so everyday AI work draws on accurate, cited market evidence Market Logic Software, the company behind DeepSights. the leading AI market intelligence platform, announced the general availability of DeepSights MCP. The Model Context Protocol (MCP) connection makes […]
Gamma Launches Gamma 5 to Eliminate the “AI Smell” From AI-Generated Content
The company rebuilt its platform from the ground up to help teams continue creating at the speed of AI without sacrificing their own visual identity. Gamma, the AI-powered platform for visual communication, announced the launch of Gamma 5, a complete rebuild of its platform designed to eliminate the “AI smell” that has become associated with […]
Introducing SVGMaker 2.0: Agentic AI Design Workflows for Vector Graphics, Logos, and Scalable Brand Identity
SVGMaker 2.0 introduces agentic AI workflows to generate, edit, and scale consistent vector graphics, logos, and brand assets from one platform. Introducing SVGMaker 2.0: Agentic AI Design Workflows for Vector Graphics, Logo Design, and Brand Identity, Setting a New Benchmark for Scalable Visual Asset Creation SVGMaker, an AI-powered vector graphics platform developed by California-based GenWave, […]
Typeform Launches AI Landing Pages to Help Businesses Build, Capture, and Convert in One Place
Businesses describe the landing page they want, and Typeform AI builds it with native forms, payments, and connected workflows Typeform, the AI-native platform that turns conversations into qualitative and quantitative insights, today launched AI Landing Pages, an AI landing page builder that enables businesses to create branded, publish-ready landing pages in minutes. Through a conversation […]
Emplifi Expands Its Autonomous CX Platform with New AI Innovations That Help Enterprise Brands Turn Teams of 5 into 50
New AI orchestration identifies customer trends faster, automates manual work, and delivers more connected customer experiences Emplifi, a leading Autonomous CX platform for enterprise brands, launched its Autumn Release, delivering new capabilities across AI, analytics, and team workflows designed to help brands move faster and recognize gains from social. New innovations span Fuel AI, AI-Powered […]
ExSign by Hosting Controller Now Supports Google Workspace for Centralized Email Signature Management
Organizations using Google Workspace can now centrally manage professional and consistent email signatures with ExSign, extending its email signature management capabilities across leading business email platforms. Hosting Controller Inc. has expanded ExSign, its centralized email signature management solution, with support for Google Workspace. Organizations using Google Workspace can now centrally create, manage, and maintain professional […]
Tells.co to Attend LEND360 2026 in Austin
Tells.co will join lending leaders in Austin to discuss SMS, RCS and AI messaging for relevant borrower communications. Tells.co, an enterprise messaging provider, today announced that its team will attend LEND360 2026, held October 12-14 at the Fairmont Austin in Austin, Texas. LEND360 is an annual online-lending summit covering fintech and new technology for consumer […]
“A Lot of AI-Generated Content is Just Crap”
This summer, Snap said it would no longer recommend "wholly AI-generated videos" in Snapchat's Spotlight feed in efforts to combat AI slop. "There's some good AI-generated content out there, but a lot of it is just crap," says Jan Müller, Senior Sales Manager, Largest Customers DACH at Snap. In this interview, Müller discusses the role Read More
Black Friday Ads Don’t Work Everywhere: Parallel Study Finds Brands Need to Target Viewers in the Right Needs State.
Black Friday is one of the most crowded weeks of the year for advertisers. But a new study suggests that much of the content available to them may be a poor fit for the customer watching it. For each of [...] The post Black Friday Ads Don’t Work Everywhere: Parallel Study Finds Brands Need to Target Viewers in the Right Needs State. appeared first on ExchangeWire.com.
Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
IAB Europe has announced today (7th October, 2026), that Moloco has become the first Ad Tech company to successfully achieve certification under its Retail Media Certification Programme, marking a significant expansion of the initiative beyond retailers and Retail Media Networks. The post Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme appeared first on ExchangeWire.com.
Gen Z’s First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect
Wizz App, the social discovery app for young people, today (7th October, 2026) released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24. The research examines how Gen Z connects with new people during their [...] The post Gen Z’s First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect appeared first on ExchangeWire.com.
Bauer Media ads inventory now on Amazon Ads
Amazon Ads and Bauer Media have announced a partnership making Bauer Media’s audio ads inventory available to advertisers via Amazon Ads. Bauer Media’s audio portfolio, spanning Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio, reaches 23.5 million weekly listeners in the UK across all formats, and includes some of the UK’s most listened […]
Google’s Search Antitrust Ruling: What Advertisers Should Check Next
Federal rulings in 2024 and 2025 examined how Google runs its advertising business. The post Google’s Search Antitrust Ruling: What Advertisers Should Check Next appeared first on Search Engine Journal.
Digest: Walmart Bringing Shopper Data to Linear TV
Today's headlines: Walmart Connect brings its shopper data to linear TV with Warner Bros. Discovery, Zeta Global agrees to acquire Digital Audience and Ofcom investigates Meta over Instagram's Instants feature... The post Digest: Walmart Bringing Shopper Data to Linear TV appeared first on ExchangeWire.com.
Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision. But the evidence can still arrive after the money is committed. In three earlier pieces, I’ve argued that agents need […] The post Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact? appeared first on AdExchanger.