News

Brands are getting creative as fuel costs raise shipping fees

UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers' need for performance.

Sir Martin Funds A CTV Platform; Neutral On Neutrality

Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir Martin Sorrell and Sanja Partalo. TV remains one of the most powerful media channels, but today’s infrastructure lacks a “coherent decisioning layer,” Sorrell tells AdExchanger. Olyzon’s goal […] The post Sir Martin Funds A CTV Platform; Neutral On Neutrality appeared first on AdExchanger.

Why Agentic Measurement Will Reprice The Ad Market

Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper and mailed it back. Advertisers and broadcasters waited weeks for the data. Nielsen’s diary wasn’t replaced because it was wrong, but because it was slow. […] The post Why Agentic Measurement Will Reprice The Ad Market appeared first on AdExchanger.

Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media

State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washington Supreme Court, Baker v. Seattle Children’s Hospital, the plaintiffs argue that the hospital’s use of the Meta Pixel for marketing purposes turned patients’ clicks and […] The post Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media appeared first on AdExchanger.

Associated Press, OpenAI Strike Deal for Election Data

The Associated Press and OpenAI are back in business. The wire service said Wednesday the AI giant will license its elections data starting this year through the 2028 U.S. elections, making use of the AP’s vote counts across local, state and national races in major U.S. cities. The partnership expands the AP’s relationship with OpenAI, […]

Byron Allen Closes BuzzFeed Acquisition, Says Company Is Now ‘Officially Chasing YouTube’

Media entrepreneur and stand-up comedian Byron Allen now is the majority owner of BuzzFeed — the struggling digital media player that Allen plans to use to launch a free-streaming platform that he imagines will rival video colossus YouTube. “Our vision is to build on the iconic foundation of BuzzFeed and HuffPost by expanding into free-streaming […]

YouTube Now Auto-Detects AI Content, Labels It For Viewers via @sejournal, @MattGSouthern

YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos. The post YouTube Now Auto-Detects AI Content, Labels It For Viewers appeared first on Search Engine Journal.

Google Preferred Sources Hit 345K, Expand Into AI Search via @sejournal, @MattGSouthern

Google says users have selected 345,000 Preferred Sources, which now appear in AI Overviews and AI Mode alongside new link carousels. The post Google Preferred Sources Hit 345K, Expand Into AI Search appeared first on Search Engine Journal.

Garage Beer - Good to Go - 90s

Huffington Post - Obama Discusses Managing Stress - 3m 14s

Envato - Creative Flow Activated: Circus - 25s

Envato - Creative Flow Activated: Monster Stunt - 29s

Bag Boys - Wendy's Biggie Bag - 15s

Envato - Creative Flow Activated: Lucha Mania - 25s

Watch the newest commercials from e.l.f. Cosmetics, Liquid Death, Lay’s and more

E.l.f. Cosmetics uses its continuing “Survivor 50” partnership to promote its Suntouchable sunscreen.

Ticker: CBS Mornings Doesn’t Cover Stephen Colbert’s Late Show Finale

CBS News Radio signs off after close to 100 years in operation.

Week of May 11 Cable News Ratings: No Gains for Cable Nets

Trump's visit to China didn't move the needle for cable nets.

Week of May 11 Morning News Ratings: Today Grows in Demo

Today had double-digit growth in the Adults 25-54 demo.

Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them

By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group

Sharyn Alfonsi Out at 60 Minutes as Controversy With Bari Weiss Continues Drawing Attention

Alfonsi and Weiss did not see eye to eye regarding a CECOT story, which was temporarily shelved back in December.

Vox Media, BuzzFeed, and the End of An Era

The sales of the two companies, just a week apart, mark the end of a digital media experiment.

ACR data is invaluable, but only if it lives within DSPs

Oscar Rondon, vice president, data and measurement solutions, Nexxen  Today’s TV advertising doesn’t have a data problem; it has an execution problem.  The industry has never been richer in signals, ranging from contextual intelligence to identity graphs, outcome measurement to an overload of dashboards. Despite this sophistication, too many TV strategies still break down at […]

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to tailor the home screen experience to each viewer. The post Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers appeared first on AdExchanger.