5,147 articles covering the AdTech ecosystem
EXCLUSIVE: Brennan's new show debuts on Monday, March 23, at 5 am ET.
Moder and Palantir are co-building an AI-powered mortgage operations platform, with first pilot customer Freedom Mortgage, a new milestone toward empowering the dream of homeownership Palantir Technologies Inc., a global leader in operational artificial intelligence platforms, and Moder, the fastest growing AI and technology outsourcing company in mortgage, announced a strategic partnership to co-build an […]
New AI Agent From KnowBe4 Cuts Security Training Administration From Hours to Seconds KnowBe4, the world-renowned platform that comprehensively addresses human and agentic AI risk management, has announced the launch of AIDA Orchestration, the eighth AI-powered agent in KnowBe4’s suite of AI agents for human risk management known as AIDA (Artificial Intelligence Defence Agents). The […]
The Directions Group announced the launch of Linara™, an AI-powered integrated intelligence platform that will transform static research into always-on decision support for insights, marketing, and leadership teams. Its first capability, Linara Personas, gives organizations conversational access to their customer personas and lays the foundation for a broader suite of tools to come. Organizations are […]
Ellie Heisler has joined Manatt, Phelps & Phillips as a partner in its entertainment practice as the law firm looks to expand its activity in the creator economy and the emerging world of creators, influencers and brands. Heisler comes to Manatt after more than 11 years with Nixon Peabody, where she built the firm’s entertainment […]
The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete governance guidelines.
“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.
Take a deeper look at crawl behavior, bot verification, and technical SEO signals through log file analysis. The post What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO appeared first on Search Engine Journal.
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context. The post The Content Moat Is Dead. The Context Moat Is What Survives appeared first on Search Engine Journal.
The campaign was created by AMV BBDO.
The campaign has been made by Mother.
The Oscar-winning director's first TV commercial draws parallels between his filmmaking process and Patrón's production philosophy.
Five brands in contention for 2026 prize.
Vijay Kumar, Founder & CEO, Mile tells us what last mile optimisation actually requires... The post The Last Mile Problem: Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation appeared first on ExchangeWire.com.
Today’s shopper doesn’t distinguish between entertainment and commerce. Amazon Ads was built for exactly that reality.
ADWEEK Fastest Growing Agencies 2026 is now open for entry. This ranking recognizes the agencies large and small from all over the world whose industry presence is on the rise. […]
This story is not really about The Trade Desk at all. It is about a structural problem that has been compounding for decades.
Finance is taking control of GTM decisions for one reason: marketing and sales still can’t prove what actually drives revenue. The post Why CFOs are taking control of GTM strategy appeared first on MarTech.
Here's how email marketing platforms are evolving and what to look for as deliverability, identity and vendor consolidation reshape the market. The post Why email is now identity and deliverability infrastructure appeared first on MarTech.
AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and grows. The post AI is reshaping what entry-level marketing work looks like appeared first on MarTech.
ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required. The post ActiveCampaign extends its AI capabilities with context and scale appeared first on MarTech.
New capability embeds a secure, zero-trust database interface directly into the Keeper Vault, eliminating exposed credentials, unmanaged tools and insecure access paths Keeper Security, the leading zero-trust and zero-knowledge identity security and Privileged Access Management (PAM) platform, announces KeeperDB, a new vault-embedded database access capability that enables secure, policy-controlled database interactions directly from the Keeper […]
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Brand safety and “political associations” make some advertisers wary, despite trust in news being “strong”, cross-industry alliance finds.