News

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale

Azerion, a leading European digital advertising platform, today (28th May, 2026) announces the direct integration of the Spotify Ad Exchange into Hawk DSP,  expanding its premium supply offering and giving advertisers seamless access to the world’s most popular audio streaming [...] The post Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale appeared first on ExchangeWire.com.

Has Precision in Measurement Become a Hindrance?

Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner… The post Has Precision in Measurement Become a Hindrance? appeared first on ExchangeWire.com.

AdPlayer.Pro Rolls Out Substantial Updates to Its Video Ad Player

AdPlayer.Pro, an international provider of SaaS video advertising technologies, has unveiled a new set of enhancements to its ad-enabled video player, targeting two essential areas: infrastructure scalability and broader vertical video ad support across all outstream formats. As outlined in the [...] The post AdPlayer.Pro Rolls Out Substantial Updates to Its Video Ad Player appeared first on ExchangeWire.com.

Digest: Supreme Court Rejects Meta Appeal; ASA Bans Betting Ads Starring Kane and Haaland

In today’s Digest, we cover the Supreme Court rejecting Meta’s appeal in an addiction case, Instagram banning betting ads featuring Kane and Haaland, and an IPA report warning that ‘small thinking’ is hurting advertising.  The post Digest: Supreme Court Rejects Meta Appeal; ASA Bans Betting Ads Starring Kane and Haaland appeared first on ExchangeWire.com.

Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides

The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.

Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines

Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.

The healthcare creator is finally diagnosing how they best fit into the creator economy

Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility.

Brands are getting creative as fuel costs raise shipping fees

UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers' need for performance.

Sir Martin Funds A CTV Platform; Neutral On Neutrality

Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir Martin Sorrell and Sanja Partalo. TV remains one of the most powerful media channels, but today’s infrastructure lacks a “coherent decisioning layer,” Sorrell tells AdExchanger. Olyzon’s goal […] The post Sir Martin Funds A CTV Platform; Neutral On Neutrality appeared first on AdExchanger.

Why Agentic Measurement Will Reprice The Ad Market

Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper and mailed it back. Advertisers and broadcasters waited weeks for the data. Nielsen’s diary wasn’t replaced because it was wrong, but because it was slow. […] The post Why Agentic Measurement Will Reprice The Ad Market appeared first on AdExchanger.

Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media

State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washington Supreme Court, Baker v. Seattle Children’s Hospital, the plaintiffs argue that the hospital’s use of the Meta Pixel for marketing purposes turned patients’ clicks and […] The post Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media appeared first on AdExchanger.

Associated Press, OpenAI Strike Deal for Election Data

The Associated Press and OpenAI are back in business. The wire service said Wednesday the AI giant will license its elections data starting this year through the 2028 U.S. elections, making use of the AP’s vote counts across local, state and national races in major U.S. cities. The partnership expands the AP’s relationship with OpenAI, […]

Byron Allen Closes BuzzFeed Acquisition, Says Company Is Now ‘Officially Chasing YouTube’

Media entrepreneur and stand-up comedian Byron Allen now is the majority owner of BuzzFeed — the struggling digital media player that Allen plans to use to launch a free-streaming platform that he imagines will rival video colossus YouTube. “Our vision is to build on the iconic foundation of BuzzFeed and HuffPost by expanding into free-streaming […]

YouTube Now Auto-Detects AI Content, Labels It For Viewers via @sejournal, @MattGSouthern

YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos. The post YouTube Now Auto-Detects AI Content, Labels It For Viewers appeared first on Search Engine Journal.

Google Preferred Sources Hit 345K, Expand Into AI Search via @sejournal, @MattGSouthern

Google says users have selected 345,000 Preferred Sources, which now appear in AI Overviews and AI Mode alongside new link carousels. The post Google Preferred Sources Hit 345K, Expand Into AI Search appeared first on Search Engine Journal.

Garage Beer - Good to Go - 90s

Huffington Post - Obama Discusses Managing Stress - 3m 14s

Envato - Creative Flow Activated: Circus - 25s

Envato - Creative Flow Activated: Monster Stunt - 29s

Bag Boys - Wendy's Biggie Bag - 15s

Envato - Creative Flow Activated: Lucha Mania - 25s

Watch the newest commercials from e.l.f. Cosmetics, Liquid Death, Lay’s and more

E.l.f. Cosmetics uses its continuing “Survivor 50” partnership to promote its Suntouchable sunscreen.

Ticker: CBS Mornings Doesn’t Cover Stephen Colbert’s Late Show Finale

CBS News Radio signs off after close to 100 years in operation.