News

Ben Fox, senior vice president and chief marketing officer at McDonald's UK & Ireland, spoke to Campaign about the brand's ambition to spotlight young workers.

NBUniversal’s Peacock streamer is revving up a number of new technology innovations that will roll out on the platform, including plans for an AI-powered Andy Cohen Avatar who will guide viewers through Bravo’s big library of series as well as recommend new shows. Cohen spoke Sunday at the SXSW festival in Austin, Texas on Sunday […]

SAN JUAN, Puerto Rico — In a streaming world overflowing with shows, apps and remote controls that seem to require a pilot’s license, Bill Condon says the real hero is something viewers never see: metadata. Condon, global head of advertising sales at Gracenote, a Nielsen unit, says the company’s data has quietly become part of [...]

SAN JUAN, Puerto Rico — Brands relying exclusively on first-party data miss cross-brand consumer behavior patterns, creating blind spots that limit audience understanding beyond single-retailer interactions. “Yes, that first party data is that liquid gold for a brand. A brand gets that from you because you want to then have your Kroger’s card or your [...]

TikTok's partnership with iHeartMedia is coming into focus. Working together, the two companies will establish a station called TikTok Radio and a TikTok Podcast Network that will include a mix of creator-led shows. "TikTok Radio from iHeart," as the station is officially named, will be available across digital and terrestrial airwaves. Listeners can tune in via the iHeartRadio app or one of 28 broadcast stations, including frequencies in New York, Los Angeles, Atlanta, Austin, Chicago, Dallas, Nashville, and Miami. Programming will include the usual Top 40 fare as well as some segments that will make the station feel more TikTok-y.  Visit Tubefilter for more great stories.

There are very few active websites that are over 30 years old, but Newgrounds is one of them. First launched in 1995, the video hub founded by Tom Fulp housed many of the Flash animations that broke into the mainstream around the turn of the millennium. If you're not old enough to have experienced the peak of the Flash animation community, or if you're just nostalgic for a bygone era of internet culture, the Newgrounds Roulette is worth a few minutes of your time. That's the name of a website developed by Mike Wing, and as its name suggests, it offers a randomized selection of Newgrounds videos from the late nineties and early aughts. Visit Tubefilter for more great stories.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a TikToker hits the beach (and network TV) as part of an anticipated reboot, a Paul brother receives a presidential stamp of approval, and gamers compete in the realm of noughts and crosses. Noah Beck joins the cast of FOX's Baywatch reboot. The TikTok star will portray a "rookie lifeguard" in the upcoming reboot of the classic Pamela Anderson/David Hasselhof series. Beck showed off his acting skills (and his smoldering looks) on Tubi's Sidelined: The QB and Me. Now he's headed to another FOX-owned network as part of an ensemble cast. Visit Tubefilter for more great stories.

Ah, the great duality of generative AI: Platforms like YouTube and Facebook have gone whole-hog into developing LLM-based tools in hopes of making big dolla dolla bills…only to realize those same tools are aiding the spread of slop content across their UGC platforms. In late 2024, Meta‘s VP of Product for Generative AI publicly envisioned […] Visit Tubefilter for more great stories.

Ms. Rachel. Alan Chikin Chow. Mark Rober. Salish Matter. Barstool Sports and The Ringer. Usually when we talk about YouTube, programming, and Netflix, it’s YouTube-native (or at least YouTube-posted) content moving to Netflix. But not this time. Somebody Feed Phil, the long-running travel/food series hosted and exec produced by Everybody Loves Raymond creator Phil Rosenthal, […] Visit Tubefilter for more great stories.

SAN JUAN, Puerto Rico – Several leading streaming services have committed to support the Boys & Girls Clubs of Puerto Rico by donating substantial inventory for a Spanish-language public service announcement. The PSA, created by Omnicom’s BBDO San Juan, will run on the Spanish language services of LG Ads, Netflix, Roku, TelevisaUnivision, Vizio and Comcast’s [...]

For decades, marketing teams organized their strategies around channels—search, social, email, and paid—each measured and optimized separately. But as AI increasingly mediates how buyers discover, compare, and choose products, that channel-based model is breaking down, forcing marketers to rethink their infrastructure around something far more important: customer intent. That channel-based structure shaped everything from budgets […] Why AI Is Forcing Marketing to Move From Channels to Intent first appeared on Street Fight.

Scott MacFarlane is the latest journalist to depart from CBS News.

Only two titles managed to cross the billion viewing minutes mark.

However, viewership has come down from recent highs.

OpenAI's ChatGPT ads program has begun testing an Ads Manager with a small group of partners and is gathering feedback.

Andrew Essex, the founding CEO of Droga5, is joining the company alongside Fortune veteran Delwyn Gray.

The Hispanic grocery company has been without a CEO since last July, when Suzy Monford stepped down.

Joanna Wietzke joins Overwolf as Brand Partnerships Director.

The e-commerce giant got a temporary order blocking access for Perplexity’s AI shopping agents, while the athletics brand signed two professional soccer players.

A new format is performing so well that Dick’s plans to expand it to 250 Foot Locker stores by this fall — and will shutter a “much smaller” list of locations.