News

Sorrell’s S4S Ventures Leads $10 Million Funding Round for Agentic CTV Business Olyzon

Olyzon, a French ad tech business which positions itself as an agentic decisioning layer for CTV advertising, has announced the closure of a $10 million Series A funding round led by S4S Ventures, the investment vehicle co-founded by Sir Martin Sorrell and Sanja Partalo. Existing investors from a prior $5 million funding round last year, Read More

Roku Revamps Home Screen as Non-M&E Brands Approach 30 Percent of Ad Revenues

Roku on Wednesday announced a revamp of its home screen for the first time in over a decade. The new user interface (UI) is designed to streamline discoverability and personalisation, according to the company, using AI to surface recommendations for individual users. Initially launched on Roku TVs and streaming devices in the US, the new Read More

Your Dev Queue is Where Programmatic Revenue Goes to Die

Richard Ottoy, SVP Sales, EMEA, Assertive Yield, looks at why operational friction acts as a quiet, systemic tax on publisher yield... The post Your Dev Queue is Where Programmatic Revenue Goes to Die appeared first on ExchangeWire.com.

AdPlayer.Pro lanza actualizaciones sustanciales en su reproductor de publicidad en vídeo

AdPlayer.Pro, el proveedor de tecnologías de publicidad en vídeo SaaS, ha presentado un nuevo conjunto de mejoras en su reproductor de vídeo publicitario, centrándose en dos áreas esenciales: la escalabilidad de la infraestructura y el soporte más amplio para anuncios [...] The post AdPlayer.Pro lanza actualizaciones sustanciales en su reproductor de publicidad en vídeo appeared first on ExchangeWire.com.

Kargo Announces Integration with ChatGPT Advertising (ANZ)

Kargo, a leading ad tech firm bringing art and science together to orchestrate creative, context, and commerce across premium surfaces, announced an integration with ChatGPT, establishing Kargo as a technology partner within OpenAI’s emerging commercial ecosystem. As AI becomes a primary [...] The post Kargo Announces Integration with ChatGPT Advertising (ANZ) appeared first on ExchangeWire.com.

How one man became the most sought-after case study editor in advertising

Find out why this editorial house says spending $30,000-40,000 on a case study is worth it.

How to create an outstanding awards show case study in five steps

A case study can make or break a campaign’s chances of winning at major award shows.

How to lock in your ad tech stack before the Publicis-LiveRamp deal closes

The future of advertising infrastructure revolves around composability and data ownership.

Great stories take time—often more than 30 seconds

As long-form storytelling reminds us, attention is not the same thing as connection.

What agency leaders will learn about pricing, AI and retention at the 2026 Small Agency Conference

Explore sessions on procurement pressure, retention, positioning, creator partnerships and long-term agency growth at the 2026 Ad Age Small Agency Conference.

Walmart names Yahoo and Magnite as partners in its ad tech tuneup

The retail giant expanded beyond The Trade Desk to include new demand- and supply-side partners.

Snickers Peanut Butter - Focus Group - 1m57s

Snickers got a roomful of Reeses to endorse its peanut butter products

BBDO and comedian Eric André turn focus groups into a fun jab at the category leader.

Miller High Life to auction one-of-a-kind ‘JukeKeg,’ a jukebox with a beer tap

The custom Crosley build mixes Bluetooth music, glowing lights and a working keg tap in one machine.

Miller High Life - JukeKeg - 41s

Mini - Mini Icon Drops - 30s

‘Scary Movie’ launches Subservient Ghostface, a play on Subservient Chicken

Loop’s campaign lets you order the classic villain around with interactive prompts.

Paramount - Subservient Ghostface trailer - 30s

Schweppes rebrand - 36s

A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.

Nike, McDonald’s, and Devin Booker Turned a Sneaker Drop Into a Desert Scavenger Hunt

To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.

ADWEEK’s Top Picks From Propeller’s Biggest-Ever Cannes Guide

Our editors and reporters sifted through the expanded list to pick out the gatherings, events, and meetups to add to your calendar.

Mariana O’Kelly Leaves Leo Burnett to Lead Creative at DonerColle Partners

Former Leo Burnett executive creative director joins newly formed agency as chief creative officer

Marketers Can’t Optimize Their Way Out of Their Trust Problem

Here’s the uncomfortable truth no one wants to say in a marketing meeting: We’re not losing because of bad marketing. We’re losing because customers don’t trust us.  And we did […]