News

Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy

Consolidate redundant PPC campaigns to give Smart Bidding stronger signals without erasing the business distinctions that keep your account profitable. The post Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy appeared first on Search Engine Journal.

Google Opens Its SynthID Watermark Detector To The Public via @sejournal, @MattGSouthern

Google opened its SynthID Detector to everyone, allowing users to check images, video, and audio for watermarks from Google and partner AI tools. The post Google Opens Its SynthID Watermark Detector To The Public appeared first on Search Engine Journal.

CMN - Chief FUNraiser Announcement

CMF - What is Music Therapy

CMF - Everetts Story

CMF - Founder Story

CMF - Julia Music Therapists Story

CMF - Jean Marc Music Therapist Story

CMF - Music makes Alec feel calm

CMF - Hello Song

CMF - Main Film

Nominations for 2027 ADWEEK 50 Are Now Open

ADWEEK is now accepting nominations for the 2027 ADWEEK 50. Every year, ADWEEK celebrates the industry executives who may not always be in the spotlight but who work tirelessly behind […]

How JPMorganChase Tapped Togethxr to Reach Women’s Sports Fans Without League Rights

The bank is using pop-ups, podcasts and cardholder perks to reach an audience its NBA deals miss.

Walmart Is Betting on MrBeast and Holiday Films To Fuel Its Streaming Business

Vizio's WatchFree+ has more than 45,000 movies and shows.

Not This Tight End! Gronk Recalls Turning Down $4 Million Offer From Adult Website

Rob Gronkowski recalls the wildest brand pitch he's ever heard.

Consumers Master Ad Avoidance, Forcing Brands To Get Creative

An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests.

Bar Keepers Friend’s Felicia Zhang: Creator Marketing Starts With Community, Not Content

NEW YORK — Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts somewhere else entirely. “We really start at something that sits above where the investment goes. We look at what is the story that we want to tell and what is the job that each […]

Prediction: The Next Massive Google Update Is Around The Corner via @sejournal, @lilyraynyc

Is another major Google update coming? The documentation changes, spam update pace, and Google's own statements all point the same way. The post Prediction: The Next Massive Google Update Is Around The Corner appeared first on Search Engine Journal.

Disassembly: Holdco Unit Rebranded Stagwell Media, Rutgersson Remains CEO

The move follows the company's appointment in September of Liz Rutgersson as CEO of Assembly, who now becomes CEO of the rebranded agency, overseeing both the global operation and the North America region, reporting to Slavi Samardzija, Global Chair of Media & Commerce.

Older Americans Have Time, Money And A Serious TV Habit

Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share of both people and spending.

Svedka Vodka Water Launches Clear Clothes Inspired By Stadium Rules

Collection includes a transparent peach vest with a spout that can be filled with a beverage, and a built-in straw with which to drink.

Perkins Serves Screen-Free Fun With Menu-Inspired Mahjong Sets

Mahjong set features tiles that depict various menu items like pancakes, bacon, pies and coffee, along with Perkins storefronts.

Skydance Merger Sparks Analyst Concern Over Limited Reach

Analysts are considering what the new deal will mean for brands in the near term - especially scale and reach, and the health of their streaming business. "The question for brands is what all that reach delivers," says TransUnion SVP of diversified markets, media & entertainment Julie Clark.

Human Mind Has AI Comparison Recall Problem

Being visible for a brand doesn't always mean consumers will remember the name after seeing it in AI-based search query results, according to research released this week.