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Google shared that Googlebot's crawl limits are flexible and can be increased or decreased depending on the need. The post Google Shares More Information On Googlebot Crawl Limits appeared first on Search Engine Journal.

The variety of objectives in video and CTV campaigns means measurement metrics can range from completed views all the way to outcomes. But media quality metrics "equally matter", according to Dave Sargent, UK Head of AV at Mindshare, since measuring inventory quality helps maintain high production standards and lowers the risk of ad fraud. In Read More

EscalaX, empresa global de publicidad programática, celebró en Madrid un encuentro con destacados profesionales del sector para presentar EX+, su supply side platform (SSP). El objetivo del evento fue mostrar las capacidades de la plataforma y generar un espacio de [...] The post EscalaX organiza un evento para presentar EX+: su SSP appeared first on ExchangeWire.com.

Here are the executive moves you need to know this week.

PMG’s space will focus on AI and tech through programming and experiences such as hackathons.

Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.

Turo’s first work from Deutsch debuted during cable pre-Oscars coverage.

Here’s where media buyers are investing to reach Gen Z consumers.

Agency leaders discuss how they set up youth advisory panels that have resulted in successful campaigns and new business wins.

Gen Z advertising talent seeks transparency, structured mentorship, AI guardrails and clear promotion signals from leadership to build trust and growth.

Despite the growth of online shopping, consumers still crave the touch and feel of brick-and-mortar locations.

CMOs are becoming increasingly more public-facing and influential; here are five worth your attention.

Do you know Gen Z marketing tactics? Test your knowledge of emerging considerations across media, tech, creative and team management.

CMOs are gaining public influence as creators as consumers seek out trustworthy voices.

Added scenes enhance the narrative of a man breaking out of a gloomy world to financial freedom.

From Stanley tumblers to Poppi cans, Gen Z is turning everyday beverage choices into visible expressions of identity—often outside brands’ control.

A practical decision tree helps marketers use AI in advertising responsibly, with clear steps to earn Gen Z trust and avoid deceptive or unethical practices.

The young generation has a love-hate relationship with AI, but little tolerance for brands that misuse the technology.

Clear ingredient labels, added benefits and social media snack hauls are fueling Gen Z’s love of snacking.

ADWEEK rounds up the best spots from Hollywood's big night.

NTT DATA, a global leader in AI, digital business and technology services, announced the launch of its GCC Innovation Acceleration Program. This is designed to support global companies rapidly establishing and scaling their strategic offshore hubs in India, including Global Capability Centers (GCC) and other innovation and delivery hubs. Launched in October 2025, the program […]

If you read the headlines from CES 2026, agentic AI dominated. Despite the hype, most executives across the ecosystems are asking, “How do we actually make this work with our tech stack?” Modern agentic systems work through layers from where data lives, to how actions are executed, to how intelligence is coordinated. APIs and MCPs […]

How agentic systems reshape marketing through continuous decision loops and synergies Appier, an AI-native AaaS (Agentic AI as a Service) company, announced the release of its latest whitepaper, “The Future of Autonomous Marketing with Agentic AI.” The report explores how agentic AI is emerging as a new operating layer for modern marketing organizations, shifting AI […]

BFJ Digital, a Brisbane-based digital marketing and analytics firm, has announced the completion of a major overhaul to its proprietary tracking and performance architecture. This strategic upgrade is a response to the accelerating deprecation of third-party cookies by major browser engines and the increasing complexity of AI-driven attribution. Solving the Data Gap for the Next […]