News
10,663 articles covering the AdTech ecosystem
M&M’s gamifies ‘Love Island USA’ viewing experience as series partner
The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.
WordPress Market Share Declines For Six Months In A Row via @sejournal, @martinibuster
WordPress is losing market share for six months in a row as competing platforms hold steady or grow more popular. The post WordPress Market Share Declines For Six Months In A Row appeared first on Search Engine Journal.
The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage via @sejournal, @TaylorDanRW
Machines writing for machines is a race to the bottom. Here's how to reintroduce human thinking before your brand disappears into the wallpaper. The post The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage appeared first on Search Engine Journal.
You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer via @sejournal, @DuaneForrester
The six-mode taxonomy maps almost exactly onto the split between execution-layer and judgment-layer work. Most practitioners are living in the execution layer. The post You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer appeared first on Search Engine Journal.
What marketers can learn from Pokémon’s $150bn brand machine
As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom that transcends generations.
Movers & Shakers: WPP, UM Worldwide, Momentum, Free.Studio, B&Q, Brave Bison and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Open University set to review creative and media accounts
Accounts are worth £60m in total.
Campaign’s TV Advertising Summit returns
Event will take place on 10 September at Hilton London Tower Bridge.
Ex-MediaCom execs acquire Spirit Media Scotland
Danny Donovan and Jamie Venerus' holding company snaps up indie shop with the pair becoming joint CEOs..
Review of the Week: Nike x Palace World Cup spot is a love letter to England
Nike and Palace’s in-house teams created the two-minute film.
Mark Read launches Prompt conference for AI start-ups to mix with industry chiefs
Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.
Deliveroo teams up with DoorDash and Wolt for global World Cup campaign
Campaign speaks to Evelyn Lopez Mendoza, Deliveroo's head of marketing, about the brand’s first international campaign.
May Tech Update: OpenAI, Netflix, Google, Publicis and more
OpenAI has begun trialling ads in the UK, Publicis is to buy LiveRamp and Netflix has announced an AI ads suite.
EE spotlights football’s positive influence on young boys
A cross-agency team from Publicis Groupe, including Saatchi & Saatchi and Digitas, created the campaign.
Pitch Update: Mini, Twinings, Bisto, DWP, Open University, Luton Airport Express and more
Campaign's weekly round-up of pitches, reviews and account wins.
Sorrell’s S4S Ventures Leads $10 Million Funding Round for Agentic CTV Business Olyzon
Olyzon, a French ad tech business which positions itself as an agentic decisioning layer for CTV advertising, has announced the closure of a $10 million Series A funding round led by S4S Ventures, the investment vehicle co-founded by Sir Martin Sorrell and Sanja Partalo. Existing investors from a prior $5 million funding round last year, Read More
Roku Revamps Home Screen as Non-M&E Brands Approach 30 Percent of Ad Revenues
Roku on Wednesday announced a revamp of its home screen for the first time in over a decade. The new user interface (UI) is designed to streamline discoverability and personalisation, according to the company, using AI to surface recommendations for individual users. Initially launched on Roku TVs and streaming devices in the US, the new Read More
Your Dev Queue is Where Programmatic Revenue Goes to Die
Richard Ottoy, SVP Sales, EMEA, Assertive Yield, looks at why operational friction acts as a quiet, systemic tax on publisher yield... The post Your Dev Queue is Where Programmatic Revenue Goes to Die appeared first on ExchangeWire.com.
AdPlayer.Pro lanza actualizaciones sustanciales en su reproductor de publicidad en vídeo
AdPlayer.Pro, el proveedor de tecnologías de publicidad en vídeo SaaS, ha presentado un nuevo conjunto de mejoras en su reproductor de vídeo publicitario, centrándose en dos áreas esenciales: la escalabilidad de la infraestructura y el soporte más amplio para anuncios [...] The post AdPlayer.Pro lanza actualizaciones sustanciales en su reproductor de publicidad en vídeo appeared first on ExchangeWire.com.
Kargo Announces Integration with ChatGPT Advertising (ANZ)
Kargo, a leading ad tech firm bringing art and science together to orchestrate creative, context, and commerce across premium surfaces, announced an integration with ChatGPT, establishing Kargo as a technology partner within OpenAI’s emerging commercial ecosystem. As AI becomes a primary [...] The post Kargo Announces Integration with ChatGPT Advertising (ANZ) appeared first on ExchangeWire.com.
How one man became the most sought-after case study editor in advertising
Find out why this editorial house says spending $30,000-40,000 on a case study is worth it.
How to create an outstanding awards show case study in five steps
A case study can make or break a campaign’s chances of winning at major award shows.
How to lock in your ad tech stack before the Publicis-LiveRamp deal closes
The future of advertising infrastructure revolves around composability and data ownership.
Great stories take time—often more than 30 seconds
As long-form storytelling reminds us, attention is not the same thing as connection.