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20,302 articles covering the AdTech ecosystem
FCC spectrum boost for satellite D2D
Continuing the FCC’s work to unleash next-gen wireless connectivity, Chairman Brendan Carr has announced three new proposals as part of the FCC’s spectrum abundance agenda. The proposals, which will be voted on at the Commission’s October 29th Open Meeting, include a new auction of 25 megahertz of prime spectrum in the 1675-1695 MHz and 2020-2025 […]
Report: AI investment not driving enterprise performance
As AI adoption continues, enterprises are stumbling in their efforts to demonstrate a material return on investment, according to a report from WSJ Intelligence and Code and Theory, a Stagwell agency. Enterprises now have an average of 183 AI tools. Yet the vast majority (85 per cent) don’t have the systems to connect their tech, […]
Better Media Measurement Starts With Business Questions: IAB’s Matt Shapo
Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is figuring out what all those tools are actually telling them. For Matt Shapo, senior director of measurement at IAB, the industry’s measurement challenge remains remarkably familiar. Consumers are scattered across more media channels than ever, leaving marketers […]
Meta outlines political ad restrictions
The company once again plans to limit campaign and candidate-related promotions in the week leading up to the U.S. midterm elections.
Meta discusses protocols for agentic commerce
The company is trying to ease concerns from e-commerce businesses about how Muse artificial intelligence agents access websites and communicate online.
Pinterest expands creator content promotions
Brands will be able to sponsor creator Pins, boosting exposure and providing more promotional opportunities.
Edits gets carousel editing tools
Users can apply some of the app’s video editing features to enhance carousel layouts, change fonts and add overlays.
LinkedIn shares checklist for B2B marketing campaigns
LinkedIn's latest guide provides notes on how marketers can better align their campaigns with changing discovery behaviors.
AI favors brands with an active social media presence
Social platform links appeared in a majority of Google’s artificial intelligence search results, according to a new study.
Meta Fights Child Sex Abuse Ads With AI
Meta is using a new LLM trained to detect "seemingly benign ad content that is strongly suspected of covertly directing people to illegal content or harmful activity."
The AI Era Demands A New Kind Of CEO
Decision-maker built the last era of corporate leadership. Communicators are building this one.
Lululemon’s Heidi O’Neill overhauls C-suite in first move as CEO
The athletics company has tapped a product chief and a chief operating officer, and is on the hunt to fill three other C-suite roles.
Dewayne Perkins to Launch ‘I Swear We’re Friends,’ New Digital ‘Skitcom’ on YouTube (EXCLUSIVE)
“The Blackening” and “The Studio” star Dewayne Perkins is launching a new digital series, “I Swear We’re Friends,” exclusively on YouTube this fall.Perkins is independently releasing the six-episode “skitcom,” which is described as a “love letter to television,” with each episode inspired by a beloved show: “Girlfriends,” “Succession,” “24,” “My Wife & Kids,” “Charmed” and […]
Movie Theaters Add New York Times Games to Pre-Show Experience (EXCLUSIVE)
Attention “Wordle” and “Spelling Bee” fans: interactive offerings from The New York Times Games are coming to a movie theater near you this fall. Through a new partnership between NYT Games and in-theater ad company Screenvision, the pre-show experience will begin rolling out nationwide by Thanksgiving. The deal (which has initially been set as a […]
PlayStation to Launch New Crunchyroll Anime Hub for PS5
Sony’s PlayStation will launch a new Crunchyroll anime hub within its PlayStation 5 gaming console’s home screen next year to more closely align the company’s anime projects and anime-inspired games. Launching in spring 2027, the new PS5 anime destination is “designed to make it easier for the PlayStation community to discover and explore the anime […]
ChatGPT Gets GPT-6 And Intelligent UI For Interactive Answers via @sejournal, @MattGSouthern
OpenAI is rolling out GPT-6 in ChatGPT with Intelligent UI, which can add visuals and interactive tools to answers. The post ChatGPT Gets GPT-6 And Intelligent UI For Interactive Answers appeared first on Search Engine Journal.
California To Court: Uphold Restrictions On Algorithmic Recommendations
"Algorithmically generated personalized feeds are habit-forming, addictive, and cause an array of harms to children," California Attorney General Rob Bonta argues in papers filed Tuesday with the Ninth Circuit Court of Appeals.
News Orgs Ask Judge To Preserve White House Access
CNN, Politico and MS NOW said in a new court filing that banning them from the White House would "substantially interfere" with their ability to cover the administration.
Meta Unveils Enhanced AI Business Assistant, Automated Ad Tools At AWNY
In Ads Creative Studio, marketers can generate different versions of the same video by using tools to adjust audio and clip length, add text overlays and captions, or change end scenes.
How Indie Agencies Are Setting AI Guardrails to Keep Their Cultures Human
At ADWEEK house, agency leaders spoke about balancing growth with humanity
As Fox News Celebrates 30 Years, Two Originals Share Stories of the Early Days
Meade Cooper and Kim Rosenberg have been at Fox News since the beginning.
Google Unveils New-And-Improved Method For Verifying Synthetic Content
Each piece of AI content from Google's Gemini models has a hidden SynthID label that now supports watermarks from all its partners, and is available from a new dedicated website.
Prime Video joins Barb CFlight
At Amazon’s Upfront UK, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios set out their vision for how brands can connect with UK audiences, alongside a new slate of entertainment and live sports. Amazon Ads announced that Prime Video is joining Barb CFlight and will become the first streaming service available through […]
Advertising Economic Forum New York: Modernising adtech and bridging the DOOH programmatic divide
At Advertising Week New York, industry leaders gathered at the AI & Adtech Founder Showcase with Shinka to discuss how emerging technology is reshaping out-of-home advertising and digital media infrastructure. The panel, featuring Bob Lord, President of Horizon Media Holdings, and Ciaran Greene, CEO of Shinka, explored how independent technology layers can unlock value in sectors long hampered by legacy systems. The post Advertising Economic Forum New York: Modernising adtech and bridging the DOOH programmatic divide appeared first on New Digital Age.