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20,293 articles covering the AdTech ecosystem
OpenAI would like to remind marketers that its ads are for the good of humanity
Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Heineken serves up outcomes with mixed attention and brand awareness approach
With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.
As agencies push agentic media future, execs work to ward off client rogue fears
Agentic media tools dominate agency pitch decks; just don't mention the Hugging Face Incident.
Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.
Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt
Walmart has big plans to foray into the TV ad market. Plus: Amazon knows the shape of your butt. The post Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt appeared first on AdExchanger.
Some TikTok users trust medical influencers more than their own doctors
Medical misinformation is a significant issue on TikTok. The app has been populated with misleading videos discussing topics like steroids, ADHD, and acetaminophen. Despite TikTok's preventative measures, those videos continue to be a thorn in its side. What mechanisms allow health misinformation to spread on TikTok? A research team led by Dr. Suzanne Makarem of Virginia Commonwealth University studied medical influencers on TikTok and put forth a compelling idea: Viewers might be putting too much faith in the doctors they see on the For You Page. Visit Tubefilter for more great stories.
In the war to control social media feeds, VPNs are a battleground. A “day of action” defended them.
On September 25, a group of tech companies and digital rights activists came together to launch a global campaign. Together, they made their message clear: The time is now to rally behind virtual private networks (VPNs). That message was amplified during the Defend VPNs Day of Action, an initiative led by the nonprofit group Fight for the Future. Together with VPN providers Surfshark, Windscribe, and Amnezia, Fight for the Future rallied to defend internet users' collective right to use private networks. Visit Tubefilter for more great stories.
Meta’s smart glasses are innovative. Are they a security threat?
Last month, Meta made a big announcement. The Big Tech giant took a bold step forward in its wearables division by announcing advanced smart glasses that can play major entertainment apps while remaining completely portable. When that product arrives next year, it will cement Meta's status as a wearables titan. Its Orion line has benefitted from a Ray-Ban partnership that makes smart glasses sportier than ever before. An Oakley-inspired design upped the ante last year, and Meta's rivals have rolled out some innovative wearable tech of their own. Visit Tubefilter for more great stories.
McCann CEO Tyler Turnbull set to take over as WPP Creative global CEO
Tyler Turnbull is the global CEO of Omnicom’s McCann.
AI Is Pushing Advertising Back Into the Physical World
As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it.
Brindley named Director of Programmes at Channel 4
Channel 4 has announced the appointment of David Brindley as its new Director of Programmes. He will be responsible for shaping Channel 4’s editorial direction and delivering the next generation of distinctive and talked-about Channel 4 titles. Brindley will have full commissioning and editorial responsibility for Channel 4’s programming across scripted and unscripted genres. As […]
Levy named Fremantle Americas & Australia CEO
Fremantle has announced the appointment of Sharon Levy as CEO, Fremantle Americas & Australia – effective mid-January 2027. Reporting directly to Jennifer Mullin, Levy will assume responsibility for the company’s production operations across the US, Mexico and Australia and will also join Fremantle’s Global Leadership Team. Based in Fremantle’s Los Angeles offices, Levy will be […]
FCC spectrum boost for satellite D2D
Continuing the FCC’s work to unleash next-gen wireless connectivity, Chairman Brendan Carr has announced three new proposals as part of the FCC’s spectrum abundance agenda. The proposals, which will be voted on at the Commission’s October 29th Open Meeting, include a new auction of 25 megahertz of prime spectrum in the 1675-1695 MHz and 2020-2025 […]
Report: AI investment not driving enterprise performance
As AI adoption continues, enterprises are stumbling in their efforts to demonstrate a material return on investment, according to a report from WSJ Intelligence and Code and Theory, a Stagwell agency. Enterprises now have an average of 183 AI tools. Yet the vast majority (85 per cent) don’t have the systems to connect their tech, […]
Better Media Measurement Starts With Business Questions: IAB’s Matt Shapo
Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is figuring out what all those tools are actually telling them. For Matt Shapo, senior director of measurement at IAB, the industry’s measurement challenge remains remarkably familiar. Consumers are scattered across more media channels than ever, leaving marketers […]
Meta outlines political ad restrictions
The company once again plans to limit campaign and candidate-related promotions in the week leading up to the U.S. midterm elections.
Meta discusses protocols for agentic commerce
The company is trying to ease concerns from e-commerce businesses about how Muse artificial intelligence agents access websites and communicate online.
Pinterest expands creator content promotions
Brands will be able to sponsor creator Pins, boosting exposure and providing more promotional opportunities.
Edits gets carousel editing tools
Users can apply some of the app’s video editing features to enhance carousel layouts, change fonts and add overlays.
LinkedIn shares checklist for B2B marketing campaigns
LinkedIn's latest guide provides notes on how marketers can better align their campaigns with changing discovery behaviors.
AI favors brands with an active social media presence
Social platform links appeared in a majority of Google’s artificial intelligence search results, according to a new study.