News

Guy Fieri to Host ‘Guy’s Feast Club’ YouTube Talk Show Series From Food Network (EXCLUSIVE)

Guy Fieri has another Food Network show in the works — but this one has a digital twist. Titled “Guy’s Feast Club,” the talk-show style food program will debut Thursday, June 11 at 7 p.m. ET exclusively on Food Network’s YouTube channel. Per the description for the show, “From local joints to home-cooked spreads, Fieri […]

Fox Creator Studios Sets Content Production Deal With Comedian Tom Segura’s YMH Studios

Fox Creator Studios has set a production pact with comedian Tom Segura’s YMH Studios for a slate of projects designed to be released on his existing digital and direct-to-consumer channels. The deal calls for Fox Creator Studios and YMH to jointly develop and finance properties that will be released through YMH’s established digital and podcast […]

UTA Signs Outdoor Lifestyle Influencer Steven Rinella and His Company MeatEater

UTA is hunting for cash in the great outdoors: The agency has signed Steven Rinella, an influential creator in the outdoor-lifestyle space, and his multiplatform media company, MeatEater, for representation. Rinella’s MeatEater, founded in 1999, has grown into a diversified company spanning premium video, podcasts, publishing, commerce and live experiences. UTA will represent Rinella and […]

Sociable: YouTube introduces more prominent AI labels

The platform moved its disclosure placement to a more visible position and improved its detection features.

Une Femme pairs wine with literature for co-branded social promotion

The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.

How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers via @sejournal, @trendos_com

Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors' strategies in real-time. The post How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers appeared first on Search Engine Journal.

The Honest Company - It’s Time to Get Honest - 30s

Watch the newest commercials from Carvana, Ore-Ida, Shopify and more

Shopify celebrates entrepreneurship in a dramatic spot narrated by a potter who’s obsessed with perfection.

How Crocs Turned ‘Ugly’ Into Cultural Cool ft. Chief Brand Officer Terence Reilly

On treating mockery as a market opportunity rather than a threat.

Overheated iPads, Lifeguards, and Changing Tides: The Unexpected Challenges of a Cannes Beach Takeover

Experiential marketers reveal the unique challenges of the ad festival.

60 Minutes Gets Drastic Changes, Nick Bilton Named Executive Producer

Tanya Simon exits the network as a result of Bilton's appointment at 60 Minutes.

Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans

Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.

How Chipotle’s rewards relaunch extends reach of its marketing flywheel

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.

Pepsi extends food-focused push for summer of soccer with ads, activations

The soda giant maintains “Soccer Deserves Pepsi” in a campaign that features soccer stars including David Beckham and Memo Ochoa.

M&M’s gamifies ‘Love Island USA’ viewing experience as series partner

The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.

WordPress Market Share Declines For Six Months In A Row via @sejournal, @martinibuster

WordPress is losing market share for six months in a row as competing platforms hold steady or grow more popular. The post WordPress Market Share Declines For Six Months In A Row appeared first on Search Engine Journal.

The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage via @sejournal, @TaylorDanRW

Machines writing for machines is a race to the bottom. Here's how to reintroduce human thinking before your brand disappears into the wallpaper. The post The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage appeared first on Search Engine Journal.

You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer via @sejournal, @DuaneForrester

The six-mode taxonomy maps almost exactly onto the split between execution-layer and judgment-layer work. Most practitioners are living in the execution layer. The post You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer appeared first on Search Engine Journal.

What marketers can learn from Pokémon’s $150bn brand machine

As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom that transcends generations.

Movers & Shakers: WPP, UM Worldwide, Momentum, Free.Studio, B&Q, Brave Bison and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Open University set to review creative and media accounts

Accounts are worth £60m in total.

Campaign’s TV Advertising Summit returns

Event will take place on 10 September at Hilton London Tower Bridge.

Ex-MediaCom execs acquire Spirit Media Scotland

Danny Donovan and Jamie Venerus' holding company snaps up indie shop with the pair becoming joint CEOs..

Review of the Week: Nike x Palace World Cup spot is a love letter to England

Nike and Palace’s in-house teams created the two-minute film.