News

Hiya’s Call Protection Technology Powers Telenor Sweden’s New Nummerkoll Service

Telenor Sweden deploys Hiya Protect to deliver real-time spam and fraud defense across its consumer mobile network Hiya, the global leader in AI-powered voice security and identity, announced that Telenor Sweden has deployed Hiya Protect across its consumer mobile network, delivering real-time call protection to Swedish subscribers. The service, branded locally as Nummerkoll, automatically identifies […]

Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence

Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM),announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution, strengthening Sprinklr’s leadership in modern, multimodal customer intelligence. “We believe that this acquisition allows us to advance our AI-native platform with the ability to ‘see’, interpret, and reason across […]

USEReady Launches SemaBridge to Unify Business Semantics Across Snowflake, Power BI, and Enterprise AI

New solution reduces semantic drift across BI tools and cloud data platforms, helping enterprises build a consistent, AI-ready semantic foundation on Snowflake USEReady, global data, analytics, and AI solutions company, today announced SemaBridge, a semantic interoperability platform that helps enterprises maintain consistent business definitions across BI tools and modern cloud data platforms. The announcement comes ahead […]

AI Expert Helps Small Businesses Adapt to the New AI-Powered Economy

Veteran Technology Leader & AI Advocate Rene Clayton Partners with the St. Petersburg Area Chamber of Commerce to Help Local Businesses Navigate AI Revolution While large corporations race to integrate artificial intelligence into nearly every aspect of their operations, many small business owners are still trying to answer one question: Where do we even start? […]

AdPlayer.Pro Introduces Functional Updates to Its Video Ad Player

AdPlayer.Pro releases infrastructure scalability improvements and expanded vertical video ad support in its ad-enabled video player. AdPlayer.Pro, a global SaaS video ad tech provider, has announced a new set of notable updates to its ad-enabled video player, focused on infrastructure scalability and expanded vertical video ad support across all outstream formats. According to the official […]

Olivia Ponton Expands Her Book Podcast to Feature Interviews With Friends, Fans and Celebs as Well as Authors — and She’s Leaning Into the Blonde Stereotype in a ‘Playful’ Way

Olivia Ponton is launching a new era for her book podcast — and as part of that, the influencer and model is looking to recast the blonde stereotype to show that someone can be both obsessed with fashion and beauty as well as intellectually curious. Ponton is renaming the show from “Booked & Busy” to […]

Real-Time AI Video Startup Reactor, Founded by Ex-Apple Engineers, Raises $59 Million From Jeffrey Katzenberg’s WndrCo and Others (EXCLUSIVE)

Existing generative AI models are built on batch processing: You give the system instructions; it runs computations; then spits back the results. Now comes a Silicon Valley startup that says it can produce gen-AI video (and other outputs) in real time — a potentially groundbreaking advance: San Francisco-based Reactor, co-founded by Alberto Taiuti and Bryce […]

‘Call of Duty: Modern Warfare 4’ Sets October Release, Including on Switch 2; First Trailer Reveals ‘Full-Scale Invasion of South Korea’ Storyline

Lock and load: “Call of Duty: Modern Warfare 4” has been unveiled as the next mainline game in the Microsoft-owned Activision’s massive war-game franchise. Per the official description for the game, “Set against a rapidly escalating global conflict centered on the Korean Peninsula, ‘Modern Warfare 4’ pushes the series into darker and more dangerous territory […]

Guy Fieri to Host ‘Guy’s Feast Club’ YouTube Talk Show Series From Food Network (EXCLUSIVE)

Guy Fieri has another Food Network show in the works — but this one has a digital twist. Titled “Guy’s Feast Club,” the talk-show style food program will debut Thursday, June 11 at 7 p.m. ET exclusively on Food Network’s YouTube channel. Per the description for the show, “From local joints to home-cooked spreads, Fieri […]

Fox Creator Studios Sets Content Production Deal With Comedian Tom Segura’s YMH Studios

Fox Creator Studios has set a production pact with comedian Tom Segura’s YMH Studios for a slate of projects designed to be released on his existing digital and direct-to-consumer channels. The deal calls for Fox Creator Studios and YMH to jointly develop and finance properties that will be released through YMH’s established digital and podcast […]

UTA Signs Outdoor Lifestyle Influencer Steven Rinella and His Company MeatEater

UTA is hunting for cash in the great outdoors: The agency has signed Steven Rinella, an influential creator in the outdoor-lifestyle space, and his multiplatform media company, MeatEater, for representation. Rinella’s MeatEater, founded in 1999, has grown into a diversified company spanning premium video, podcasts, publishing, commerce and live experiences. UTA will represent Rinella and […]

Sociable: YouTube introduces more prominent AI labels

The platform moved its disclosure placement to a more visible position and improved its detection features.

Une Femme pairs wine with literature for co-branded social promotion

The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.

How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers via @sejournal, @trendos_com

Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors' strategies in real-time. The post How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers appeared first on Search Engine Journal.

The Honest Company - It’s Time to Get Honest - 30s

Watch the newest commercials from Carvana, Ore-Ida, Shopify and more

Shopify celebrates entrepreneurship in a dramatic spot narrated by a potter who’s obsessed with perfection.

How Crocs Turned ‘Ugly’ Into Cultural Cool ft. Chief Brand Officer Terence Reilly

On treating mockery as a market opportunity rather than a threat.

Overheated iPads, Lifeguards, and Changing Tides: The Unexpected Challenges of a Cannes Beach Takeover

Experiential marketers reveal the unique challenges of the ad festival.

60 Minutes Gets Drastic Changes, Nick Bilton Named Executive Producer

Tanya Simon exits the network as a result of Bilton's appointment at 60 Minutes.

Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans

Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.

How Chipotle’s rewards relaunch extends reach of its marketing flywheel

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.

Pepsi extends food-focused push for summer of soccer with ads, activations

The soda giant maintains “Soccer Deserves Pepsi” in a campaign that features soccer stars including David Beckham and Memo Ochoa.

M&M’s gamifies ‘Love Island USA’ viewing experience as series partner

The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.

WordPress Market Share Declines For Six Months In A Row via @sejournal, @martinibuster

WordPress is losing market share for six months in a row as competing platforms hold steady or grow more popular. The post WordPress Market Share Declines For Six Months In A Row appeared first on Search Engine Journal.