News
10,637 articles covering the AdTech ecosystem
WSI Helps SMBs Close the Technical Gaps That Are Limiting Visibility in AI Search
As AI platforms change how businesses get found online, structured, machine-readable websites are becoming essential to staying visible The way AI-powered search tools retrieve and surface information has changed how businesses earn visibility online, and many small and medium-sized businesses are less visible than they realize. Platforms like Google’s AI Mode, ChatGPT, and Perplexity don’t […]
How Omnicom looks six months post-takeover: Where are UK agencies now?
Campaign rounds up the key changes across Omnicom’s agencies in the UK in the first 180 days since acquiring IPG.
Danny Dyer and Rob Lowe go head-to-head in Paddy Power World Cup spot
BBH London created the campaign.
The Stack: Control Versus Innovation
This week, regulators, researchers, and industry leaders intensified scrutiny on Big Tech, as concerns over AI safety, platform influence, and advertising effectiveness continued to grow. In today’s Digest, we cover Temu being hit with an EU fine over unsafe product [...] The post The Stack: Control Versus Innovation appeared first on ExchangeWire.com.
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT
Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
Publishers are starting to make meaningful AI licensing deals via Snowflake's RAG pipe, with some securing several six-figure deals with financial institutions.
Retail Wags The Dog; Data Brokers Vs. The Military
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now. The post Retail Wags The Dog; Data Brokers Vs. The Military appeared first on AdExchanger.
Walmart operations execs latest to leave amid leadership shakeup
John Furner has reshaped his team since taking over from Doug McMillon as the retail giant’s chief executive earlier this year.
Mass retailers draw level with supermarkets as primary grocery destinations, research shows
People have become just as likely to cite a retailer like Walmart or Target as a supermarket when asked where they spend most of their food budget, according to data from FMI.
More than a Store: Grocers’ virtual cooking classes can whip up customer loyalty
Consumer interest in healthy eating and grocers’ intensified pursuit of shopper loyalty are the right ingredients for online cooking demos — as Kroger and Giant Food are proving.
Walmart rolling out simplified inbound logistics for suppliers
The retailer's Prepaid Consolidation Program enables suppliers to send products to one location, rather than managing shipments to multiple distribution centers.
Why Everlane and Shein are actually a good match
The direct-to-consumer apparel brand resorted to fast fashion — and broke its promises — well before its deal with the Chinese low-price leader.
Best Buy incoming CEO: ‘We’re not just a retailer anymore’
Jason Bonfig, who takes on the top post in November, plans to grow the business by investing in advertising, customer experience and new store formats.
CBP raises accepted tariff refunds to $85B
As of Friday, about $20.6 billion in certified refunds with interest have been completed through Customs and Border Protection’s dedicated portal.
Sephora a surprise drag on Kohl’s in Q1
The department store posted some improvement in the period but margin gains were meager, and sales are expected to be flat at best this year.
Warby Parker to enter new category with Intelligent Eyewear
The company unveiled its first smart frame, as it partners with Google and Samsung on a collection that will launch this fall.
Dick’s Sporting Goods launches AI adviser
Coach by Dick’s provides shoppers with product recommendations and training tips tailored to their sport, needs and proficiency level.
Capri Holdings’ ‘biggest issue’ is footwear
Michael Kors is going through a strategic repositioning of the category, as that brand and Jimmy Choo prioritize more casual styles.
AdRoll Launches MCP Server to Make Campaign Insights and Actions Available Inside AI Tools
AdRoll, an AI-powered multi-channel advertising platform, announced the open beta launch of the AdRoll MCP Server, a secure, highly efficient approach for customers to connect AdRoll and AdRoll ABM to the third-party AI assistants, agents and automation tools they already use. Built on the open Model Context Protocol (MCP) standard, the AdRoll MCP Server empowers […]
63% of Content Managers Now Run Content Beyond the Website, Liferay Survey Finds
New report reveals the CMS has evolved into an enterprise content hub as teams manage more channels, tools, and AI-assisted workflows The modern CMS is no longer just a website publishing tool. Liferay, a leading provider of Digital Experience Platforms (DXPs), released new research showing that digital content management has become a broader enterprise function as […]
Reply Expands Prebuilt AI Apps With New Production-Ready Applications to Accelerate Enterprise AI Adoption
Reply released a new set of Prebuilt AI Apps: ready-to-use agentic applications designed to drive efficiency and business growth by accelerating the integration of AI into enterprise processes. In developing the Prebuilt AI Apps, Reply has identified key areas within enterprise processes where AI can create tangible operational value and turned them into reusable assets, combining deep process knowledge, curated datasets, domain ontologies and reusable […]
FMG Expands Internal Use of AI to Better Serve Advisors and Enterprise Partners
New Marketing Intelligence System helps FMG teams improve execution and better support the large enterprises and more than 80,000 financial advisors and insurance professionals they serve FMG, a leading marketing technology platform for wealth management and insurance organizations, announced the launch of its Marketing Intelligence System, a new internal AI-powered platform that gives FMG teams […]
TeamViewer Appoints Peter Ruchatz as Chief Marketing Officer
TeamViewer announced the appointment of Peter Ruchatz as Chief Marketing Officer (CMO), effective September 2026. Ruchatz is an accomplished B2B software marketing leader with a proven track record of delivering strong growth in Enterprise and SMB segments. He will join TeamViewer’s Senior Leadership Team and lead the global marketing organization across brand, product marketing, demand […]