News

CTV Focus: “The consumer habit transitioned long ago; modern media planning is simply catching up to where attention actually lives”

As Head of Audiovisual (AV) at Bicycle London, Dylan Pritchard occupies a unique vantage point in the UK media ecosystem. Responsible for navigating the rapid shift between traditional broadcast TV and streaming platforms, Pritchard has championed a video-first mindset across client portfolios. NDA sat down with him to talk about the death of the traditional Insertional IO, why linear TV is no longer untouchable, and how agencies must evolve to survive. The post CTV Focus: “The consumer habit transitioned long ago; modern media planning is simply catching up to where attention actually lives” appeared first on New Digital Age.

Media Pride lunch 2026: Chris Dunne, Head of Marketing at Thinkbox

New Digital Age hosted its […] The post Media Pride lunch 2026: Chris Dunne, Head of Marketing at Thinkbox appeared first on New Digital Age.

Dhar Mann wants to broker $100 million in creator/brand deals, and also he’s opening “Creator City” in Los Angeles

Dhar Mann has his name in lights at this year’s Advertising Week New York. As the event’s first “Chief Creator Officer” (and keynote speaker) he came in with a pledge to liaise between brands and creators in hopes of brokering $100 million worth of sponsorship deals by the time AWNY ends. According to Digiday, Mann […] Visit Tubefilter for more great stories.

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

A rundown of all the ICS sessions you don't want to miss this year.

FouAnalytics and fraud0 Partner to Bring Automated Google Ads Refunds to the World’s Largest Advertisers

Longtime partners in independent ad-quality measurement add an AI agent that automatically recovers wasted Google Ads spend for brand advertisers, globally. FouAnalytics, the independent analytics platform for digital ads, websites and mobile apps, announced a deeper partnership with fraud0 to bring their world-first AI agent for automated ad refunds to the world’s largest advertisers. FouAnalytics […]

Zenkraft Launches New Multi-Carrier Shipping Commerce App for Salesforce’s Storefront Next

Storefront Next customers can now benefit from an easy-to-install, plug-and-play Commerce App from Zenkraft Zenkraft announced the launch of Zenkraft Shipping for Agentic Commerce, a new Commerce App available for Salesforce B2C Commerce’s Storefront Next. Commerce Apps are the new extensibility framework for B2C Commerce that enable merchants to install plug-and-play third-party apps directly in […]

Why Google Search Updates Cannot Be Judged During Early Rollout via @sejournal, @TaylorDanRW

Avoid costly site changes during a Google spam update by separating early ranking volatility from lasting losses and setting clear milestones for leadership. The post Why Google Search Updates Cannot Be Judged During Early Rollout appeared first on Search Engine Journal.

How Bacardí and AMC Resurrected the Crypt Keeper After 30 Years

Bacardí and AMC Global Media teamed to make the Crypt Keeper the host of FearFest 2026.

Agentic media buying needs malware guardrails: A PropellerAds view by PropellerAds

As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic. The post Agentic media buying needs malware guardrails: A PropellerAds view appeared first on MarTech.

Brand measurement needs a new source of truth

AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health. The post Brand measurement needs a new source of truth appeared first on MarTech.

SPFL posts record payments to clubs

The Scottish Professional Football League (SPFL) group reports that is distributed nearly £50 million (€58.9m) to member clubs in the last 12 months as it closes in on the landmark target. The accounts reveal total group distributions have increased by £7.6 million (18 per cent ) to £49.6 million – the highest figure in the […]

SpaceX granted D2C patent

The US Patent Office has issued a patent (12,757,141 B1) to SpaceX covering how satellites communicate with cellular phones on the Earth’s service. A Starlink satellite links to multiple phones on the ground through many narrow beams at the same time. A phone near the centre of the satellite’s beam is somewhat closer to the […]

Crunchyroll Manga expands into new territories

During closing remarks at Crunchyroll’s inaugural Crunchyroll Anime Future Forum in New York City, Crunchyroll President Rahul Purini announced that Crunchyroll Manga is now available in select English speaking international markets bringing hundreds of manga titles to more fans around the world. The expansion gives fans access to a single destination where they can read […]

Premier Sports takes Rugby League World Cup 2026 global

International Rugby League has confirmed that it will bring the IRL Rugby League World Cup 2026 to fans around the world, streaming every game from all three tournaments live on the Premier Sports Player platform in 129 more countries. The move means rugby league supporters across Africa, Asia, Europe and the Americas, including major markets […]

Forecast: Global ad spend surges 11.9% to $1.3tn in 2026

Global ad spend is forecast to grow 11.9 per cent to $1.34 trillion (€1.2tn) in 2026, according to data from WARC Media. This comes on the back of strong 10 per cent growth in 2024 and 2025. Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fueled by significant corporate AI investment and […]

Super Bowl LXI to stream on Disney+ in 55 markets

ESPN has announced on its broadcast of Super Bowl LXI in February 2026 will also be streamed on Disney+. Disney+ will stream the ESPN/ABC broadcast as well as the Spanish-language telecast on ESPN Deportes in the US. Disney+ will also stream the game in 55 international markets, including Latin America, Brazil, the Caribbean, South Africa […]

Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment

From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings

Cisco Unveils New Agentic Collaboration Experiences

New updates bring people, digital teammates, and enterprise context together across work, workplaces and customer experience Cisco evolves Webex to empower digital teammates and people to work seamlessly across collaboration to understand what matters and move work forward. Teams will benefit from Claude in Webex to analyze data, generate content, and execute work using shared […]

AI PowerPoint Maker Presentations.AI Passes 12 Million Users as Businesses Adopt AI PPT Generator for Sales, Pitch Decks and Board Presentations

Backed by Accel and Together Fund, Presentations.AI combines AI presentation generation with automatic Brand Sync, native editable PowerPoint export and data-connected Presentation Refresh for recurring business presentations. Presentations.AI, an AI presentation maker used by more than 12 million people worldwide, today highlighted the shift in how businesses use AI for presentations. While generating an initial […]

Verndale Introduces AI Visibility and Content Supply Chain Services for Marketers

As AI assistants influence research and buying decisions, brands need to understand whether they are named, recommended, accurately described, and cited—and how to close the gaps when they are not. AI-generated answers are changing how people research brands before visiting a website. For marketers, visibility now includes whether an answer mentions the brand, recommends it, […]

Hightouch Names Matthew Lubeck General Manager, EMEA

Marketing technology veteran will lead Hightouch’s growth across EMEA Hightouch, the leader in data and AI for marketing, has named Matthew Lubeck General Manager, EMEA. Based in London, Lubeck will lead all of Hightouch’s go-to-market functions across EMEA as the company helps brands in the region move to agentic marketing. Hightouch already has a strong […]

Where All Players Have Similar Access to Inventory, Simplifying CTV Access is Crucial

There’s not much exclusivity in terms of access to in-stream inventory across a lot of the CTV ad tech landscape says Bastian Sarott, CTV Business Lead EMEA, Teads, which means that everyone is replaceable. The key, then, is to provide significant value in terms of simplifying access to inventory for buyers, tackling long-standing fragmentation headaches. Read More

Relevant Digital Appoints Alex Fawcett as VP, Customer Success

Relevant Digital has appointed Alex Fawcett as VP, Customer Success. Alex will continue to lead the company’s Customer Success function and join Relevant Digital’s management team, bringing the customer perspective more directly into the company’s leadership as it continues to [...] The post Relevant Digital Appoints Alex Fawcett as VP, Customer Success appeared first on ExchangeWire.com.