4,571 articles covering the AdTech ecosystem
Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth (unless everything falls apart). The post Above The Influence; Advertising’s Uncertainty Principle appeared first on AdExchanger.
Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First appeared first on AdExchanger.
Partnership marketing platform strengthens its approach in the German-speaking region, helping brands integrate cross-channel partnerships, with a focus on financial services impact.com, the world’s leading commerce partnership marketing platform, today announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy […]
As AI continues to reshape the entertainment and sports industries, a newly launched sports-tech firm is making the case that athletes have become contributors to the AI economy — and that no standardized system exists to compensate them for it. Callandor Group has unveiled what it describes as the first dedicated registry for sports intellectual […]
Former EssenceMediacom chief client officer brings knowledge of media owner sector from her WPP days.
It’s time to usher in an age of “frictionmaxxing”, so that brands can embrace the sweat, not the smooth
Appointment aims to “put media fluency at the heart of creativity, strategy and commercial impact”.
Forsman & Bodenfors previously worked on the business.
The disagreement is about work for betting brand Ladbrokes.
Lau will report to Justin Bairamian, director of BBC Creative.
Better representation on screen isn’t just the right thing to do – inclusivity also unlocks new audiences, increases positive brand affinity and ensures an increase in sales.
The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.
Adform, the powerful and safe media buying platform, today (16th March, 2026) announces its near-term science-based greenhouse gas (GHG) emission reduction targets have been officially validated by the Science Based Targets initiative (SBTi). This recognition underscores Adform’s continued leadership in sustainability [...] The post SBTi Approves Adform’s Near-Term Science-Based Emissions Reduction Target appeared first on ExchangeWire.com.
impact.com, the world’s leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy in the region, [...] The post Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH appeared first on ExchangeWire.com.
Party Land’s latest ads explore everyday dress-code uncertainty with humor and awkward moments.
Five national spots feature Karl-Anthony Towns, Jalen Brunson, Patrick Ewing, John Starks, Jose Alvarado, Candace Parker and Jayson Tatum.
Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.
How to win at creative operations without sacrificing quality or burning out teams? Learn how in this guide to building a sustainable martech stack and developing scalable workflows. The post Breaking Through Creative Ops Bottlenecks: Your 2026 Technology Roadmap appeared first on MarTech.
As SNAP rules evolve, consistent product data becomes critical for retailers.
Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts during economic turbulence.
As businesses increasingly tailor service levels for their highest-value customers, return strategies will follow.