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20,287 articles covering the AdTech ecosystem
ThredUp CEO on AI costs: ‘I was both surprised and didn’t care’
James Reinhart said nothing should be done to slow employees’ use of AI because the benefits will outweigh those initial costs eventually.
❌ ASA Bans Huel Ad Over Concerns About Dietary Messaging
Plus, Live Nation funds a brand-new creator economy talent firm.
Zayo Names Mariana Agathoklis Schlock Executive Vice President, Chief Communications & Marketing Officer
Former Verizon executive to lead integrated communications, marketing and ESG organization as Zayo scales for the AI-driven infrastructure era Zayo, the leading digital infrastructure network provider, announced the appointment of Mariana Agathoklis Schlock as its first-ever Executive Vice President, Chief Communications & Marketing Officer (CCMO), reporting to Zayo Chief Executive Officer, Sowmyanarayan Sampath. She joins […]
Getfluence and OtterlyAI partner to turn AI Search Visibility Into editorial action
OtterlyAI reveals which sources influence AI answers. Getfluence helps brands publish where it matters. The partnership helps marketing teams optimize for AI Search faster. Getfluence and OtterlyAI, based in France and Austria respectively, today announced a partnership designed to help brands strengthen their visibility in AI-generated answers. OtterlyAI tracks how brands appear across AI search […]
AI Audio Startup Sonilo, Founded by TikTok Veterans, Raises $11 Million in B Capital-Led Round (EXCLUSIVE)
A generative audio startup run by people who came out of TikTok’s AI and music divisions has raised $11 million to build models that write music and sound effects to match what happens on screen. San Francisco-based Sonilo secured the round with B Capital leading and Redpoint also taking part. The money will pay for […]
Erin Andrews and Charissa Thompson Bring Their ‘Calm Down’ Podcast to Colin Cowherd’s The Volume
Erin Andrews and Charissa Thompson, sportscasters and longtime friends, have inked a new partnership with The Volume, the media network founded by Colin Cowherd, for their hit podcast “Calm Down With Erin and Charissa.” Under the deal, The Volume will handle ad sales, production and distribution for “Calm Down,” presenting new opportunities for marketers “to […]
Joe Rogan Renews Nine-Figure Spotify Deal
Spotify and Joe Rogan have entered into a new multiyear licensing agreement, extending a relationship that began in 2020 for his hugely popular podcast. Under the agreement, Spotify will continue to handle ad sales and licensing for “The Joe Rogan Experience,” which is available across multiple services. Terms of the agreement have not been disclosed. […]
Why Gary Vaynerchuk Is Putting Everything Into Collectibles Brand ‘VeeFriends’: ‘It Could Be the Biggest Business I Ever Build in My Life’
From Resy to Empathy Wines, VaynerX chairman Gary “GaryVee” Vaynerchuk knows how to build a profitable business. But up until now, the serial entrepreneur and YouTube star’s work has been based largely on impersonal ideas. Enter VeeFriends, the business that Vaynerchuk has wanted to own since he was a kid. On its face, VeeFriends is […]
How Liquid Death is building an AI-native marketing organization
Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech to move faster than competitors.
How Revlon used Amazon’s interactive video ads to drive outcomes
At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.
Your brand can do almost anything — and that’s the problem
Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.
Southwest turns notifications into rewards in mobile-forward campaign
Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.
Espolòn Tequila combats surge pricing with ride-hailing refund program
The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.
Inside Omaha Steaks efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
Google Completes September 2026 Spam Update After Nearly 14 Days via @sejournal, @MattGSouthern
Google's latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three spam updates it ran this year. The post Google Completes September 2026 Spam Update After Nearly 14 Days appeared first on Search Engine Journal.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact. The post How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search appeared first on Search Engine Journal.
What is the Industry Saying about Adland’s Priorities?
Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making... The post What is the Industry Saying about Adland’s Priorities? appeared first on ExchangeWire.com.
Ronald Acuña Jr. lives under home plate in Kalshi’s latest sports ad
Acuña is the first Major League Baseball player to partner with a prediction market, Kalshi said.
Wellness rewired: The new rules for brands
Join Ad Age contributing editor Natalie Zfat and Jill Gabin, managing partner, client experience, and lead of Havas’ Modern Wellness practice, for a roundtable exploring how culture, technology and commerce are reshaping consumer behavior and the wellness economy. Together, we’ll unpack the critical pivot points growing brands face and what it takes to evolve from a trending product into an essential part of consumers’ daily lives. This is an in-person roundtable, with the conversation also available to watch virtually. Join us on-site or tune in online to hear the discussion!
More buyer signals won’t tell you what buyers need next
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish. The post More buyer signals won’t tell you what buyers need next appeared first on MarTech.
How Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV. The post How Does Agentic Buying Work In CTV? appeared first on AdExchanger.
Canal+ launching free Sport+ platform
French broadcaster Canal+ is rolling out Sport+, a new, free platform dedicated to sports, on October 9th. The ad-supported service will be directly accessible from the Canal+ app, which already aggregates the group’s paid content and a number of third-party offerings. Designed with mobile viewing in mind, Sport+ will feature a feed of vertical sports […]
Fairing and Vibe partner to close the CTV attribution gap
Marketing attribution survey platform Fairing has partnered with Vibe.co, a TV ad platform built for performance marketers, to give brands a direct buyer-reported signal for measuring which CTV campaigns are influencing purchases... The post Fairing and Vibe partner to close the CTV attribution gap appeared first on New Digital Age.
6 in 10 UK viewers are willing to switch streaming services
UK viewers are becoming increasingly flexible about where they get their entertainment, with 60% of SVOD users now open to switching between streaming services, according to specialist strategy and insights consultancy MTM’s latest ScreenThink report... The post 6 in 10 UK viewers are willing to switch streaming services appeared first on New Digital Age.