News
10,752 articles covering the AdTech ecosystem
HubSync Launches HubSync Halo™ to Automate Tax & Accounting Engagement Work
New agentic intelligence layer brings autonomous workflow orchestration, contextual awareness, and CPA-grade AI governance to tax and accounting firms HubSync, the only end-to-end client experience and automation platform built specifically for CPA firms, today announced the launch of HubSync Halo™, an AI operating system that automates and orchestrates the full tax and accounting engagement lifecycle […]
Sensedia Launches AI Foundation Services to Help Enterprises Deploy Governed AI at Scale
New specialized services and a standalone AI Gateway give enterprises the governance, security, and cost control needed to move AI from pilot to production. Sensedia today launched its AI Foundation Services, a new suite of expert-led offerings designed to accelerate and fortify AI governance for a secure, scalable approach to AI adoption. The launch complements […]
Moderne Named a Visionary in the Inaugural Gartner® Magic Quadrant™ for Technical Debt Management Tools
Recognition as a sole vendor in the Visionaries quadrant follows the addition of Agent Tools to the Moderne Platform, giving AI coding agents deterministic infrastructure to remediate technical debt. MModerne, the Agent Tools company for AI-driven software engineering, announced it has been named a Visionary in the inaugural Gartner® Magic Quadrant™ for Technical Debt Management […]
Tabnine Named a Visionary in the 2026 Gartner® Magic Quadrant™ for Enterprise AI Coding Agents
Tabnine combines enterprise AI coding agents, organizational context, and governance to help teams build trusted AI engineering workflows Tabnine, the AI coding platform built for enterprises that need speed without sacrificing trust or control, today announced that Gartner named it a Visionary in the 2026 Gartner Magic Quadrant for Enterprise AI Coding Agents. This is […]
InMarket and Basis Expand Strategic Partnership to Bring RMN Audiences, Lift Optimized Audiences, and Outcomes-Focused Measurement Natively into Basis Platform
Full-funnel measurement support now spans Retail, Dining, CPG, and Auto verticals InMarket and Basis, the leading intelligent operating system for autonomous advertising, announced a significant expansion of their strategic partnership designed to close that gap. US retail media advertising is on track to reach nearly $70 billion in 2026 — growing 17.8% year-over-year and outpacing both social and search […]
Madhive Introduces Maverick AI Agents, The First Agentic Intelligence Suite Built for Local Precision at National Scale
AI agents powered by over a decade of proprietary local intelligence will accelerate planning, activation, and optimization across the local media ecosystem Madhive, the leading DSP and AI solutions partner built specifically for local brands and agencies, today announced the expansion of its enterprise intelligence layer, Maverick AI, to include new agentic capabilities designed to […]
Innodisk Launches APEX Series Edge AI Systems to Accelerate Industrial AI Deployment at the Edge
New APEX-A100 platform, powered by Qualcomm Dragonwing SoC, delivers high-performance, energy-efficient AI processing with long-term industrial support Innodisk, a leading global AI solution provider, today announced the launch of its APEX Series Edge AI Systems, designed to deliver scalable, high-performance AI for industrial and enterprise environments. By combining hardware, software, and system design, the platform […]
AI Is a Multiplier: Why Better Data Drives Better Results
For too long, the conversation around AI has centered on capability. What it can do. What it might unlock. But capability without underlying quality will only scale the wrong things. AI amplifies the marketing data that’s already there. Done right, it accelerates insight, boosts creativity, and enables rewarding collaboration. Done wrong, it amplifies risk, bias, […] AI Is a Multiplier: Why Better Data Drives Better Results first appeared on Street Fight.
YouTube Will Start Automatically Tagging Videos That Make ‘Significant’ Use of AI, and It’s Making Labels for AI-Generated Content More Prominent
Is that YouTube video clip you’re watching real or was it made with AI? YouTube wants to make it easier for viewers to know when content on its platform is AI-generated. In 2024, it started labeling content when creators disclosed they have used AI tools. Now YouTube is making AI-generated content labels more prominent for […]
Roku Unveils Biggest Home Screen Overhaul in More Than a Decade
Roku’s more than 100 million streaming households already watch billions of hours of content every month. But the company wants to get those numbers even higher. On Wednesday, Roku took the wraps off a new home screen that it says is more dynamic, more personalized — and smarter. A key design point: It’s meant to […]
Netflix and Spotify Acquire Video Rights to Jay Shetty’s ‘On Purpose’ Podcast in Deal Said to Be Worth up to $100 Million
The video version of Jay Shetty’s popular motivational podcast “On Purpose” is moving exclusively to Netflix and Spotify — making him the latest big-name podcaster to land a big-money distribution deal. Spotify, Netflix and Shetty on Wednesday announced a new partnership to bring “On Purpose” into video across both services. Terms weren’t disclosed. A source […]
A$AP Rocky to Be Honored With Inaugural Tribeca X Filmmaker of the Year Award; Full Programming Lineup Released (EXCLUSIVE)
Tribeca X, the Tribeca Festival’s flagship program dedicated to brand-supported storytelling, has announced that A$AP Rocky will be honored with the inaugural Tribeca X Filmmaker of the Year Award, which recognizes the rapper for his work in music, fashion, film, design, and brand storytelling. Tribeca X will take place June 8–9 at Spring Studios during […]
Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo
The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.
Unilever’s creator marketing strategy takes center stage at World Cup
The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.
Oreo teams with K-pop supergroup BTS for global campaign
Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.
Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical via @sejournal, @billhunt
Reframing "problems" as "opportunities" isn't corporate spin. It's the psychological condition that makes enterprise change actually happen. The post Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical appeared first on Search Engine Journal.
Under Armour unveils ads reframing pressure as a positive
Campaign created by Uncommon Creative Studio.
Does the position of ECD still carry the same weight?
Following ad agencies hiring multiple executive creative directors, Campaign asks adland’s creatives their opinions on the importance of the role.
NPR - Who - 30s
NPR - Why - 30s
NPR - How - 30s
Chobani profiles U.S. soccer stars, and their loved ones, through films, fashion and art
Uncommon campaign includes short films, custom jerseys and portrait collages tied to three players’ personal histories.
Chili’s gets Lizzo to perform a new version of its ‘Baby Back Ribs’ jingle
The sparkly spot from It’s Advertising Time includes a new verse to promote the updated menu item.
NPR asks the hard questions in ‘For Your Right to Be Curious’ spots
The Mischief campaign, rearranging NPR’s letters as a rallying cry for curiosity, comes to video following print and OOH.