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A maturing OpenAI splits marketing duties between two CMO roles

The move comes as OpenAI leans on marketing to fend off competitors such as Anthropic.

Chobani Puts Soccer’s Unsung Heroes on the World Cup Stage

For the World Cup, Chobani is shifting the focus to the grit, determination, and communities behind world-class players.

Paris Hilton’s 11:11 Media Is Debuting a Deepfake Documentary on TikTok

The investigative series, produced by journalist Laurie Segall, is a wager that serious work can flourish on the short-form site.

Roku Home Screen Gets a Personalized Refresh

The US will be the first market to get the Roku home screen update.

IAB Tech Lab tackles the growing AI bot problem

New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic. The post IAB Tech Lab tackles the growing AI bot problem appeared first on MarTech.

How to avoid tone-deaf executive listening tours

Organizations say they value feedback, but employees and customers notice when leadership listens without taking action. The post How to avoid tone-deaf executive listening tours appeared first on MarTech.

The 5 myths of marketing leverage

Most marketing activity creates attention. The campaigns that earn trust and action are built on genuine customer understanding. The post The 5 myths of marketing leverage appeared first on MarTech.

AI won’t save a broken organization

There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it. The post AI won’t save a broken organization appeared first on MarTech.

Why publishers are betting on video to counter AI search

Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable and scalable.  Then AI arrived. Zero-click search rates jumped from 56% to 69% in a single year. AI overviews now […]

How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out

The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose […] The post How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out appeared first on AdExchanger.

Influence360 Launches as the First AI & Data-Driven Web3 KOL Platform with Global KOL Coverage and Real Attribution

Influence360 introduces a campaign engine that enables Web3 projects to discover KOLs globally, execute structured campaigns, and track real performance across regions, languages, and channels. A benchmark study of 143 Web3 KOLs highlights major gaps in payments, access, and campaign infrastructure, providing context for the platform’s launch. Influence360 announced the launch of its platform, introducing […]

New eClerx Research: 78% of Marketing Leaders Say Martech Investment Fails to Deliver ROI

The eClerx Marketing Report 2026 exposes the activation gap blocking martech spend from generating business results, and offers best practices to close it eClerx Services Ltd , a global leader in AI-powered analytics, digital operations, automation, and business process management, announced the release of its eClerx Marketing Report 2026: Mind the Gap. Based on survey […]

Mphasis Launches Mphasis Tria™, a First-of-its-Kind Enterprise Agency Platform; Governed Front2Back™,Accelerates Mphasis’ Evolution into a Platform-Led AI Enterprise

~ Mphasis Tria™ unifies enterprise insight, foresight, and execution into a governed Enterprise Agency Platform, delivering outcome-led enterprise transformation~ Powered by Mphasis Tria, Mphasis unveiled two market-facing product lines- Mphasis Modernize™ and Mphasis Optimize™ Mphasis, a global AI-led, platform-driven technology solutions provider, announced the launch of Mphasis Tria, an Enterprise Agency Platform that enables enterprises to move beyond AI […]

Sir Martin Sorrell’s S4S Ventures leads Olyzon’s $10m Series A to build the Agentic platform for CTV

Round backed by existing investor Eurazeo accelerates Olyzon’s agentic transformation of CTV media buying for brands including Mastercard, Audi, and McDonald’s, with new product milestones, and global team expansion Olyzon, the agentic decisioning layer for CTV advertising, announced the close of a $10 million Series A funding round led by S4S Ventures, the firm co-founded […]

Azira Launches Estimated Visits Core to Make Complex Location Data More Accessible and Actionable

Brands and agencies can leverage insights on 940,000+ locations across key verticals, including retail, fitness, and dining, to inform operations, targeting, planning, and strategy Azira, a global consumer insights platform, today announced the launch of Estimated Visits Core, a new location intelligence product that gives brands and agencies direct access to accurate, detailed mobility and […]

Omnitronics Unveils 100% Software omniGateDMR and omniGateP25 RoIP Gateways

New 100% software gateways eliminate hardware dependency, delivering unmatched scalability, interoperability, and resilience for mission-critical communications Omnitronics, a global leader in mission-critical communication technology, today announced the launch of its next-generation omniGateDMR and omniGateP25 Radio over IP (RoIP) gateways. These innovative gateways are now 100% software, with vocoder functionality fully integrated into the software stack—eliminating […]

Nike x Palace gives voice to Shakespeare through Wayne Rooney in World Cup spot

The film was created by Nike and Palace’s in-house teams.

Block Report co-founder leaves to join Charlie Oscar as global head of growth

Block Report was founded in 2025.

Bisto picks lead creative agency

Pitch process was run directly by the brand.

How DCM Studios rebuilt with a 'bunch of misfits' to find success

DCM Studios was named Commercial Team of the Year at the Campaign Media Awards.

Channel 4 to rerun 1966 World Cup final in aid of Alzheimer’s Society

Special replay to bring together SunLife and Alzheimer's Society to raise awareness of dementia.

Chants, midwives and birthing bars: behind the scenes of Andrex’s 'Push like you’re pooing' campaign

Campaign speaks to AMV BBDO's (formerly FCB London) executive creative director Kyle Harman-Turner, Kimberly-Clark’s Matt Stone and King She at Somesuch about tackling taboos around labour poo.