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20,350 articles covering the AdTech ecosystem
Top retail conferences in 2027
These events feature C-suite speakers who will discuss AI-driven solutions, understanding consumer behavior and leveraging technology, among other subjects.
Nutella heads to Super Bowl, part of Ferrero’s $50M marketing bet in 2027
The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its Kinder Bueno brand.
Dear Media and Amanda Hirsch Want Brands To Ditch the Script
Hirsch argued that the best podcast ads don't sound like ads.
Want an AI-Built MMM You Can Trust? Start With a Thesis
AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on. AI has cut the […] The post Want an AI-Built MMM You Can Trust? Start With a Thesis appeared first on AdExchanger.
VML’s Heather Physioc: AI Search Requires Brands to Tell a Consistent Story
NEW YORK — Search engine optimization built its playbook around keywords and links. AI-powered discovery requires something different. Brands need a coherent, corroborated story that holds up across every surface where their content appears, because AI systems are cross-validating sources in ways that traditional search never did. “To be discoverable today means that brands are […]
Tara Walpert Levy at AWNY: The Creator Economy Is ‘a Capability, Not a Channel’
NEW YORK — Brands are beginning to treat creator marketing the way they once treated digital advertising — as something important that nobody quite knows how to operationalize at scale. The answer, says Tara Walpert Levy speaking at the New York Stock Exchange during Advertising Week NY, is the same one that worked 15 years […]
Amid Advertising Week New York, LUMA’s Kawaja Says AI is Turning Adtech Into Cage Match
Artificial intelligence may make advertising more efficient, but Terence Kawaja doesn’t think efficiency is where the real money will be made. Kawaja, founder and chief executive of investment bank LUMA Partners, said AI will increasingly automate media buying and other advertising workflows. The bigger prize will go to companies that combine AI with proprietary data […]
Using AI To Assist With SEO Work, Not Replace The Worker via @sejournal, @chrisgreenseo
Here's how one technical SEO splits audit work: deterministic checks for facts, a local LLM to explain them, and a human to judge. The post Using AI To Assist With SEO Work, Not Replace The Worker appeared first on Search Engine Journal.
WordPress 7.1.3 Fixes 7 Vulnerabilities And 1 Critical Flaw via @sejournal, @martinibuster
WordPress 7.1.3 fixes seven security vulnerabilities and a critical bug affecting image uploads that can result in a fatal error. The post WordPress 7.1.3 Fixes 7 Vulnerabilities And 1 Critical Flaw appeared first on Search Engine Journal.
Meta Expands AI Parental Supervision Tools Amid Mounting Safety Concerns
Meta is bringing global parental supervision tools to its Meta AI app, enabling parents to monitor and restrict their teens' in-app activity.
Ferrero Will Have Two Ads in Super Bowl 2027, Part of a $50 Million Bet on Sports
The candy maker returns to the Big Game after a successful debut in 2026.
FTC Issues Redress Payments to Consumers Impacted by GOAT’s Deceptive Shipping, Refund Policies
The Federal Trade Commission announced it is sending more than $100,000 in redress payments to consumers deceived by online marketplace GOAT. The refunds are part of a settlement over allegations the company failed to honor its refund policies and violated an FTC rule requiring companies to have reasonable shipping practices. View Press Release
Media Pride ’26: Courtney Gratwick, Agency Partner at 59A
New Digital Age hosted its […] The post Media Pride ’26: Courtney Gratwick, Agency Partner at 59A appeared first on New Digital Age.
AI is everywhere. But is advertising actually getting smarter?
That was the central question posed to a panel of industry leaders at Advertising Week New York. Moderated by Katie Ingram, Director of AWEurope, the session brought together Abhay Singhal, Co-Founder of InMobi and CEO of InMobi Advertising; Dane Kunkel, SVP of Performance & Transformation at Horizon Media; and Brian O'Kelley, CEO and Co-Founder of Apostra. The discussion moved straight past the usual AI hype to confront the realities of building scalable, intelligent systems in modern marketing. The post AI is everywhere. But is advertising actually getting smarter? appeared first on New Digital Age.
Another Mattel investor pushes for potential sale
Ariel Investments wants the toy company to explore strategic alternatives, which could also include a divestiture of assets or a merger.
Walmart defends pricing practices, again
The retailer says it won't renew a key patent that could leverage scan-and-go tech to personalize prices. It's one of several that has drawn the attention of activists.
Skydance Credit Rating Downgraded by Fitch on Massive Debt in Wake of Paramount-Warner Bros. Merger
The new Skydance’s ability to repay its massive debt following the megamerger of Paramount and Warner Bros. Discovery is being called into question by credit rating agency Fitch. Led by CEO David Ellison, Skydance opened for business Tuesday with a nearly unprecedented level of debt for a large media M&A transaction at around $80 billion. […]
Data Shows Which Negative Search Results Can Actually Be Removed via @sejournal, @EraseDotCom
Learn how to address negative search results and identify which links can be removed or hidden effectively. The post Data Shows Which Negative Search Results Can Actually Be Removed appeared first on Search Engine Journal.
Google Opens Search Profiles In India & Canada, Brazil Next via @sejournal, @MattGSouthern
Google is opening Search profiles to creators and publishers in India and Canada, with Brazil to follow soon. The post Google Opens Search Profiles In India & Canada, Brazil Next appeared first on Search Engine Journal.
OpenAI To Test Visual Ads In ChatGPT Image Generation via @sejournal, @brookeosmundson
OpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results. The post OpenAI To Test Visual Ads In ChatGPT Image Generation appeared first on Search Engine Journal.
Stagwell's Sable: AI Is A Gamechanger -- Should Be Embraced, Controlled
Stagwell vice chairman David Sable made his remarks at a Monday morning Advertising Week New York session where he conversed with Cloe Fang, head of partnerships at OpenArt AI.
Why The Role Of Planning Is Rebounding (Despite, Or Maybe Because Of, AI)
The turnaround in the perception of planning's influence comes as advertisers and agencies grapple with consolidation, turnover and the increasing role of AI in the mix.
F#&k The Funnel
An excerpt from soon-to-be-published "Competing at Machine Speed," a new book by Interpublic alum about what the agentic era portends for modern marketing.
The Blame Game
Many factors seem to have impelled the massive surge in streaming activity that commenced around 2015 and carries forward today. It must be conceded that for some consumers the quality of TV programming was an issue and they were restless, seeking alternatives. But for many others, economics was the primary driver.