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10,759 articles covering the AdTech ecosystem

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Carly AI Launches Workflow Automation Builder to Power Complex Operations at Scale

Carly, an AI assistant providing businesses with digital employees to handle administrative, operations, and marketing tasks, announced the launch of its workflow automation builder. With Carly workflows, users can build complex and reliable automations across hundreds of applications at record speed. Carly can sort, label, draft, and send emails, input information into Salesforce and HubSpot, […]

MarTech SeriesMay 27, 2026Source
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Factory Announces Madison Faulkner as Head of Strategy and Welcomes AI Veteran and NEA Partner, Lila Tretikov to Board

Former Factory investor joins executive team to shape the future of enterprise AI; NEA’s continued conviction propels Factory’s next chapter Factory, the creators of enterprise-ready AI coding agents, announced that Madison Faulkner has joined the company as Head of Strategy. Faulkner, a Partner at New Enterprise Associates (NEA), has worked closely with Factory since joining […]

MarTech SeriesMay 27, 2026Source
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Higher Logic Vanilla Launches MCP Server, Making Community Data Directly Accessible to AI Tools

Higher Logic Vanilla customers can now connect their community platform to AI tools like ChatGPT, Claude, and Cursor through the Model Context Protocol. Higher Logic, the leading community platform for associations and B2B SaaS organizations, launched Higher Logic Vanilla MCP, giving customers a native connection between their community platform and the AI tools their teams […]

MarTech SeriesMay 27, 2026Source
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Prezent Vivo and Nested Knowledge Partner to Bring AI-Powered Competitive Intelligence to Life Sciences Teams

The alliance fuses Prezent Vivo’s AI + human expertise model with Nested Knowledge’s evidence synthesis platform, so Life Sciences teams arrive at every congress and every month with the insights they need, tailored to their specific challenges. Prezent Vivo, the leading AI-powered business communication solution for Life Sciences enterprises, and Nested Knowledge, the premier AI platform […]

MarTech SeriesMay 27, 2026Source
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Dynamiks Brings the Agentic Pipeline, a New Generation of AI Coworkers, to Salesforce

A new generation of AI coworkers, powered by two AIs working together, who know the pipeline inside out and improve revenue execution. Dynamiks.ai today announced general availability of its Salesforce integration. CRMs record what happens. Dynamiks shows you what it means. The Quarterback, a coworker who understands the Momentum of every deal, measures performance in […]

MarTech SeriesMay 27, 2026Source
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Skan AI Introduces New Intelligence Framework for Enterprise AI Agents

Agentic Business Context Foundation (ABCF) defines the operational intelligence layer that context graphs and agent architectures depend on Skan AI, the enterprise context graph company, introduced the Agentic Business Context Foundation (ABCF), a technical framework that captures the context traditional enterprise systems miss, the human reasoning, exceptions, and workarounds, and turns it into actionable context […]

MarTech SeriesMay 27, 2026Source
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Neo Digital Expands – Receives Recognition For Edmonton SEO Services

Neo Digital boosts local Edmonton businesses’ search visibility with expanded SEO services, helping them connect with customers searching for ‘SEO near me.’ Neo Digital inc. Expands Search Engine Optimization Services in Edmonton Neo Digital inc., a leading digital marketing agency, announced the expansion of its specialized search engine optimization (SEO) services specifically for businesses seeking […]

MarTech SeriesMay 27, 2026Source
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Ezoic Fuels Ad Innovation, Faster Ad Loading, Customer EPMV Lifted 27%

Ezoic announces advancements lifting customer display EPMV by 27% on average while cutting ad load times by a full second across the platform. Ezoic, the AI-driven revenue infrastructure platform and a Google Premier Certified Publishing Partner, today announced a series of ad platform advancements that have lifted customer display EPMV (earnings per thousand visitors) by […]

MarTech SeriesMay 27, 2026Source
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The Data You’re Ignoring Is Worth More Than the Data You’re Chasing

Brands are overlooking one of the most immediate sources of growth right in front of them, and the cost of that inaction is inefficiency and missed revenue. In conversations with brands and agencies, the focus is almost always on the signal that’s lost. Shrinking identifiers, declining addressability, and increasing pressure to replace what’s disappearing have […]

MarTech SeriesMay 27, 2026Source
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Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar] via @sejournal, @lorenbaker

Understand the role Reddit plays in AI answers and how brands can capitalize on community signals to enhance visibility. The post Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar] appeared first on Search Engine Journal.

Search Engine JournalMay 27, 2026Source
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Campaign Best Places to Work 2026: Top five small companies

Campaign reveals the category ranking of small companies with 25 and 49 UK employees. The scheme is run by Campaign and Workforce Research Group in association with Connor Broadley Benefits Consulting.

CampaignMay 27, 2026Source
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Digest: ITN Launches Paid YouTube Subscriptions; Meta and Google AI Guardrails Stripped in Minutes

In today’s Digest, we cover ITN launching YouTube subscriptions for archive content, AI guardrails being removed from Meta and Google’s models, and Pope Leo challenging Big Tech in a new AI encyclical. The post Digest: ITN Launches Paid YouTube Subscriptions; Meta and Google AI Guardrails Stripped in Minutes appeared first on ExchangeWire.com.

ExchangeWireMay 27, 2026Source
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Amazon’s Ad Tech Playbook, Brought to You by Google

This week, Shirley takes a look at how Amazon's recent moves suggest a company going all in on advertising... The post Amazon’s Ad Tech Playbook, Brought to You by Google appeared first on ExchangeWire.com.

ExchangeWireMay 27, 2026Source
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DWP set to review £18m creative account

M&C Saatchi UK currently works on the account.

CampaignMay 27, 2026Source
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Media 360: What's the biggest change affecting media this year?

The Campaign Podcast summarises the top takeaways from Campaign's Media 360 conference, featuring Zenith's Sannah Rogers and Dentsu Media's James Bailey.

CampaignMay 27, 2026Source
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Why Critics Say Email-Based IDs Don’t Work For CTV

Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party cookie replacement for online display and video. And for many omnichannel advertisers, it makes sense to port alt IDs over to CTV, which is […] The post Why Critics Say Email-Based IDs Don’t Work For CTV appeared first on AdExchanger.

AdExchangerMay 27, 2026Source
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Baby Monitor Brand Owlet Cut Back On Search – And Sales Didn’t Drop

Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and […] The post Baby Monitor Brand Owlet Cut Back On Search – And Sales Didn’t Drop appeared first on AdExchanger.

AdExchangerMay 27, 2026Source
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The AI paradox: Marketers trust AI to buy media, not build brands

Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns.

DigidayMay 27, 2026Source
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Why marketers are rethinking identity infrastructure

Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.

DigidayMay 27, 2026Source
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Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

DigidayMay 27, 2026Source
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In Graphic Detail: Why OpenAI’s ad business is still a work in progress

As OpenAI is reportedly gearing up to go public as early as September, Digiday has charted the promise, and early tensions behind its ad business.

DigidayMay 27, 2026Source
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Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.

DigidayMay 27, 2026Source
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The Endless Clone Wars; DTC Might Grow Up In Court

Social Butterflies Meta quietly launched an app called Forum this week, which the company says is “built for deeper discussions, real answers and the communities you care about,” reports Social Media Today. This news may seem like a nothingburger on the surface, but it’s interesting for a couple of reasons. First, it’s yet another example […] The post The Endless Clone Wars; DTC Might Grow Up In Court appeared first on AdExchanger.

AdExchangerMay 27, 2026Source
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/24/2026

For the second week in a row, MrBeast captured the #1 spot in our Global Top 50 ranking. The owner of YouTube's most-subscribed channel is finishing May on a high note. Over seven days, he outpaced all other YouTube channels by more than 500 million views, collecting 1.64 billion weekly views in all. That sum brought his all-time view count above 124 billion -- and that's just on the main MrBeast channel. Elsewhere in the ranking, Indian channels continue to dominate. It's a pop culture product born in South Korea, however, that is exerting the greatest influence on a prominent category of short-form creators. Visit Tubefilter for more great stories.

TubefilterMay 26, 2026Source