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News

5,188 articles covering the AdTech ecosystem

Commvault Extends Enterprise Resilience to Structured and AI Data with Real-Time Governance Controls

MarTech Series

Expansion of Data Security Posture Management and real-time Data Access Governance, powered by Satori, helps security teams reduce AI and cloud data risks Commvault, a leader in unified resilience at enterprise scale, announced an expansion of its data and AI security capabilities within Commvault Cloud, enabled via its recent acquisition of Satori. The advancements extend […]

Mar 18, 2026Source

Dataminr and Crisis24 Announce Strategic Partnership to Pioneer the Future of AI-Powered Global Risk Management

MarTech Series

The partnership will create the industry’s most advanced Critical Event Management (CEM) platform with unmatched AI and agentic capabilities Dataminr, the leader in AI-powered real-time event, threat and risk intelligence, and Crisis24, the global, AI-enhanced leader in integrated risk management, intelligence-led security and medical operations, personal protection, medical concierge and crisis consulting, announced a multi-year […]

Mar 18, 2026Source

“Why Aren’t We in ChatGPT?”: The New Question Agencies Must Answer

Street Fight

A new question is starting to surface in agency client calls: “Why aren’t we showing up in ChatGPT?” At some point recently, you’ve probably gotten this call. A client — one with solid Google Maps rankings, an optimized Google Business Profile, and a steady stream of reviews — asks ChatGPT or Gemini to recommend a […] “Why Aren’t We in ChatGPT?”: The New Question Agencies Must Answer first appeared on Street Fight.

Mar 17, 2026Source

Maya Hawke, KJ Apa Star in Shakespeare-Inspired Rom-Com ‘The Summer Oath’ From Audible

Variety Digital

Maya Hawke and KJ Apa meet cute in the Hamptons in Audible Original romantic comedy “The Summer Oath” — a modern twist on Shakespeare’s “Love’s Labour’s Lost.” Starring Hawke (“Stranger Things”) and Apa (“Riverdale”), “The Summer Oath” is created, written and directed by Claire Friedman, whose credits include “Saturday Night Live,” “Desus & Mero” and […]

Mar 18, 2026Source

Peter Thiel Sparks Vatican Ire With Antichrist Lectures in Rome

Variety Digital

Silicon valley titan Peter Thiel is drawing fire from the Vatican and Italian media by holding a series of lectures on the Antichrist in Rome that are reminiscent of the “South Park” episode in which he was satirized. The tech billionaire and co-founder of PayPal and Palantir — who is known to be an early […]

Mar 18, 2026Source

Disney celebrates 100 years of Winnie the Pooh with Westfield adventure

Campaign

The experience will take place between 10 April and 12 April.

Mar 18, 2026Source

Waitrose social series brings viewers into kitchens of celebrity food lovers

Campaign

It was created by Wonderhood Makers.

Mar 18, 2026Source

Plenish encourages health and mindfulness with "ritual room" pop-up

Campaign

The experience will take place on 26 March.

Mar 18, 2026Source

Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals

ExchangeWire

Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...] The post Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals appeared first on ExchangeWire.com.

Mar 18, 2026Source

Watch the newest commercials from Ikea, Chase, Dove and more

Ad Age

Chase tells the story of first-time parents who take a trip to the beach with their kids in a spot that promotes the Chase Freedom Unlimited card.

Mar 18, 2026Source

Stephanie Ruhle Moves to Mornings in Major Programming Reshuffle at MS NOW

Adweek

Almost all dayparts are affected by the programming changes, which will take effect in June.

Mar 18, 2026Source

Gen Z Fave Dua Lipa Joins George Clooney as Nespresso’s Global Ambassador

Adweek

Brands says pop star will help it usher in a 'new era', but insists Clooney isn't leaving.

Mar 18, 2026Source

Grocers face state and federal lawmakers’ scrutiny over ‘surveillance’ pricing

Retail Dive

A slew of recently introduced bills aim to restrict how retailers use consumer data to make pricing decisions and some even ban electronic shelf labels.

Mar 18, 2026Source

E-commerce retailers plan hefty investments in agentic commerce, study finds

Retail Dive

Top applications include Al-powered product discovery, Al chatbots and personalized recommendations.

Mar 18, 2026Source

ZINFI Technologies Launches ZINFI.AI: The Industry’s First Knowledge Base for Partner Orchestration & Ecosystem Management (POEM™)

MarTech Series

New AI-Powered Platform Provides a Comprehensive Framework for IT and Manufacturing Leaders to Design, Build, and Grow High-Performance Ecosystems; Beta Access Announced for April 2026. ZINFI Technologies, Inc., announced the launch of ZINFI.AI, a revolutionary global knowledge base dedicated to Partner Orchestration & Ecosystem Management (POEM™). Representing the next evolution beyond traditional partner management, ZINFI.AI […]

Mar 18, 2026Source

TVEyes Announces Significant Investment in Product Innovation and Content

MarTech Series

The leading media intelligence company for global audio and video coverage announces the launch of its new, premium media player for API partners, while also expanding its global monitoring footprints across APAC content and 19 additional European Union markets. TVEyes, the global leader in broadcast, podcast and online video media monitoring and brand intelligence, is […]

Mar 18, 2026Source

ActiveCampaign is First to Launch AI that Acts, Not Just Answers at Spring Innovation Keynote

MarTech Series

New proactive, agent-to-user AI and personalization bring enterprise-grade marketing intelligence to small and mid-size businesses ActiveCampaign, a leading autonomous marketing platform, will spotlight two first-to-market capabilities at its Spring 2026 Innovation Keynote on April 8: agent-to-user AI, where AI autonomously initiates insights and recommendations on behalf of marketers based on performance signals, and AI personalization […]

Mar 18, 2026Source

Snowflake Launches Project SnowWork, Bringing Outcome-Driven AI to Every Business User

MarTech Series

Project SnowWork brings agentic intelligence directly to business users’ desktops to accelerate productivity and get work done faster Designed to orchestrate planning, analysis, and execution, Project SnowWork is an autonomous enterprise AI platform that helps business users accelerate everyday work Launching in research preview to a limited set of customers, Project SnowWork handles complex, multi-step […]

Mar 18, 2026Source

Neat Appoints Javed Khan as CEO to Lead AI Transformation

MarTech Series

Neat, the pioneering video technology company, announced the appointment of Javed Khan as Chief Executive Officer (CEO). Khan, a seasoned technology executive with a proven track record in AI-driven transformation, takes the helm as the company gears up for global expansion. The appointment of Khan signals Neat’s commitment to deeper investments in artificial intelligence as […]

Mar 18, 2026Source

SmartBear Survey: 70% of Software Experts Concerned that Application Quality is Suffering Given Faster AI Code Development

MarTech Series

60% have already experienced quality issues in the past year as development outpaced testing SmartBear, helping teams build, test, and ship quality software at AI speed and scale, released a survey that finds 70% of software experts say application quality has already degraded as AI accelerates development, and 60% already experienced quality issues in the […]

Mar 18, 2026Source

FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns

MarTech Series

In adding latest data partner to its platform, FreeWheel cements position as a one-stop shop for political buyers targeting audiences with precision at scale and a streamlined process from strategy to activation. FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced a direct integration with Tunnl, giving political and issues-based advertisers streamlined […]

Mar 18, 2026Source

BMC Advances Trusted AI Orchestration With New Control-M Capabilities

MarTech Series

Agentic AI innovations and expanded integrations enable enterprises to operationalize AI workloads reliably at scale BMC, a global leader in software solutions enabling business faster than humanly possible, announced new AI innovations for the Control-M solution that advance the orchestration foundation enterprises need to compete, differentiate, and thrive in an AI-powered world. For most large […]

Mar 18, 2026Source

Xbox’s ‘Starfield’ to Launch on PlayStation 5 in April (Gaming News Roundup)

Variety Digital

Bethesda Game Studios’ space explorer game “Starfield” will be available on PlayStation 5 beginning April 7. The new platform debut for “Starfield” marks the latest Microsoft-owned game to make it to Sony’s competitor gaming console after previously being kept as an Xbox and PC exclusive, like “Indiana Jones and the Great Circle.” Along with the […]

Mar 18, 2026Source

Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro

Marketing Dive

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

Mar 18, 2026Source
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