News

Lowe’s courts DIY shoppers as AI tools boost online conversions

The retailer is aiming to build relationships with its DIY customers through AI-enhanced omnichannel shopping, associate-led services and loyalty program options.

Google launches cross-retailer Universal Cart

Shoppers can add items to their cart across merchants from Search, Gemini, YouTube and Gmail.

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics company, today announced four new integrations designed to connect marketing performance with customer interactions, giving businesses a more complete view of the customer journey. Together, these integrations empower sales and support […]

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics company, announced four new integrations designed to connect marketing performance with customer interactions, giving businesses a more complete view of the customer journey. Together, these integrations empower sales and support teams […]

v4c.ai Announces Investment from Databricks Ventures

Investment deepens alignment between Databricks and v4c as the company joins an exclusive portfolio of ecosystem leaders following breakout momentum v4c.ai, a strategic boutique pure-play Databricks services partner, today announced a Series A investment by Databricks Ventures and Tquila. The investment marks a defining milestone for v4c as the company officially joins the Databricks Ventures portfolio, reinforcing […]

Searchlight Pictures’ Terence Sheridan Joins JustWatch’s L.A. Office as Senior VP of Media Strategy (EXCLUSIVE)

Former Searchlight Pictures executive Terence Sheridan has joined JustWatch in its Los Angeles office, where he will serve as Senior VP of Media Strategy. With more than 15 years of experience in media, digital advertising and media strategy for major film releases, Sheridan will help bring JustWatch’s performance media, data and technology to a wider […]

Essentia takes rule-defying campaign national for summer season

After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.

Rogue partners Reset to represent UK directors

Reset’s roster includes Guy Ritchie and Robert Eggers.

Blue Moon will make blue beer for its namesake celestial event this weekend

The Molson Coors brand is also issuing an apology on behalf of the moon that it’s not actually turning blue.

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How ‘Wrapped’ Insights Become Audience Segments

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of your listening habits – and help explain why its daily personalized playlists and its annual Wrapped listening summaries are so […] The post How ‘Wrapped’ Insights Become Audience Segments appeared first on AdExchanger.

Disruptive new fees will force strategic decisions on much more than packaging

Legislation passed in multiple states that makes grocers bear the cost of waste management for packaging used for their own brands poses a critical challenge, write consultants for AlixPartners.

5 reasons why Saks Global’s post-bankruptcy forecast is far-fetched

The luxury giant expects to achieve margins and growth that department stores haven’t seen in years.

Under Armour reaches 25% SKU reduction goal

The retailer has made efforts to trim its product mix over the last two years as part of a more disciplined inventory management strategy.

Pipedrive Bridges the Sales-to-Delivery Gap With New Project Management and Messaging Tools

New updates help sales teams manage post-sale work, automate workflows, and centralize customer conversations Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, launched new project management and communication capabilities designed to help sales teams manage customer relationships and post-sale execution more effectively within one platform. Pipedrive launched new project management and communication […]

Attentive Unveils Next Generation of Agentic AI Marketing Innovation at Thread 2026

Company expands its vision for “Marketing Made Personal” with new AI capabilities designed to improve orchestration, decision-making, and customer engagement ahead of BFCM 2026 Attentive®, the omnichannel marketing platform redefining how brands and people connect, unveiled its next generation of agentic AI marketing innovation at Thread 2026, the company’s annual customer event. The roadmap introduces […]

Optimizely and Deloitte Digital collaborate to help accelerate AI-powered marketing transformation

Leading digital experience platform provider and global professional services organization set to transform how marketers deliver next-gen digital experiences through AI training and implementation Optimizely, the leading digital experience platform (DXP) provider, has announced a strategic technology collaboration with Deloitte Digital to help enable brands to redesign how they deliver digital experiences, combining AI-driven personalization, content […]

Hyland Strengthens its Product Leadership as Agentic AI Raises the Stakes for Regulated Industries

New vertical leadership accelerate Hyland’s push to automate the high-stakes, high-friction work that regulated industries have never been able to touch Hyland, a global leader in enterprise content management (ECM) and the pioneer of the content-powered agentic enterprise, today announced the expansion of its product leadership team with six vertical and cross-industry appointments. The move […]

Sorenson Communications Appoints Kevin Keleghan as Chief Executive Officer

Sorenson Communications today announced the appointment of Kevin Keleghan as Chief Executive Officer, effective May 26, 2026. Keleghan will succeed Paget Alves, who will remain Chairman of the Board and transition his CEO responsibilities to Keleghan over the coming weeks. The Board determined the time was right to appoint a new leader to further develop […]

CallMiner Named a Leader in the SPARK Matrix: Conversational Intelligence, 2026 Report

CallMiner recognized by QKS Group for its AI-powered conversational intelligence, automation, and operational intelligence capabilities for fifth consecutive year CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, has been named a leader in the SPARK MatrixTM: Conversational Intelligence, Q2 2026 report by QKS Group for the fifth consecutive year. The demand […]

Choozle Introduces Next Phase of Amazon DSP Innovation

Choozle, a leading omnichannel digital advertising platform and services provider, today announced the latest evolution of its Amazon DSP offering, expanding advertisers’ ability to manage campaign execution, audience activation, conversion tracking, and omnichannel media workflows directly within the Choozle platform. The release represents the next phase of Choozle’s continued investment in Amazon DSP innovation and […]

Picsart and Alibaba Cloud Launch AI Video Competition

Picsart, the AI-powered design platform with over 130M+ monthly creators, announced a new creative collaboration with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, to launch its first Happy Horse Awards – a global competition inviting creators to produce original AI-generated short films using the latest Happy Horse model within Picsart’s suite of creative tools. […]

CreateUpon Unveils New Brand to Power the Next Era of AI Course Authoring

Formerly Courseau, CreateUpon is an AI-native course authoring tool that aims to bridge the gap between speed, control, and learning impact. CreateUpon, a leading AI-native course authoring solution, officially announced its rebranding from Courseau. The new brand marks a major evolution for the Berlin-born software provider, whose founding mission was to help learning leaders, subject […]