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20,363 articles covering the AdTech ecosystem
How to tell if AI advice is worth your attention
Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem. The post How to tell if AI advice is worth your attention appeared first on MarTech.
OpenAI ads visuals to ChatGPT ad
OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers. The post OpenAI ads visuals to ChatGPT ad appeared first on MarTech.
How to strengthen your brand story to improve AEO visibility
What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web. The post How to strengthen your brand story to improve AEO visibility appeared first on MarTech.
Musk building “better and cheaper” chips
Elon Musk has told Rob Baron, one of his major investors, that he intends building a chipset which is two or three times better than anything on offer from Nvidia and at 10 per cent of the cost. The chip in question is Tesla’s AI5 inference chip for vehicles and robots. Musk, in a video […]
How retailers can make the most of the joy of holiday checkout
Smart retailers turn checkout satisfaction into lasting value. Here's how.
Target’s turnaround has seen early success. Now comes the holidays.
The mass retailer’s performance in recent quarters pleased analysts. But can it deliver the gift of consistency and value to consumers in Q4?
Mailbird Launches Mailbird Next, Bringing Windows and Mac Into One Email App
The new generation of Mailbird combines a unified inbox and privacy tools with an Android app in beta, iPhone coming soon, and opt-in AI. Mailbird, Inc. has launched Mailbird Next, a new generation of its email client for Windows and Mac. The release completes a ground-up rebuild that brings both desktop apps onto a single […]
Captello Launches Intelligence Cards, Turning Lead Capture and Meeting Check-In from Data Collection into Live Qualification
Scanning a lead or checking someone into a meeting in the Captello lead capture and meeting app now returns the full account record in-line with the live form: company and account detail, firmographics, open and closed opportunities, activity and open tasks, the other contacts in the conversation, and an AI summary of what matters. Captello […]
Parallel study: Black Friday Ads don’t Eork Everywhere
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
pubX Raises $5M Series A Led by Chicago Ventures and Acquires Compliant to Build Agent-to-Agent Advertising Infrastructure from the Ground Up
Buyer and seller agents transact directly on infrastructure built for agents, governed on both sides of every buy, with Compliant’s media quality and governance signals in every decision pubX, which builds agent-to-agent infrastructure for advertising, announced a $5 million Series A led by Chicago Ventures and the acquisition of Compliant, the media quality and governance […]
MasterClass Launches Podcast ‘Other People’s Business’ With Martha Stewart as First Guest
MasterClass is getting into the podcast business. The online learning and streaming platform has launched “Other People’s Business,” its first-ever podcast, hosted by MasterClass founder and CEO David Rogier. The weekly audio and video series will feature conversations with Martha Stewart, Malcolm Gladwell, DJ Drama, Chris Voss, Daniel Negreanu and more, “digging into the money, […]
How To Structure A Full-Funnel Ecommerce Account For Q4 via @sejournal, @tonyadam
Keep Google and Meta from exhausting your ecommerce budget on existing demand by funding prospecting and rebuilding customer exclusions before Q4. The post How To Structure A Full-Funnel Ecommerce Account For Q4 appeared first on Search Engine Journal.
Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV [...] The post Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market appeared first on ExchangeWire.com.
Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF
Retail media technology provider Broadsign and in-store media integrator IUF announced (6th October, 2026) a collaboration with UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a scalable in-store advertising infrastructure. The upgrade provides a unified workflow that streamlines media planning, management, [...] The post Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF appeared first on ExchangeWire.com.
The Data Advantage Report: Navigating Identity and Intent
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced a new report, The Data Advantage, highlighting significant shifts and challenges that today’s advertisers face when running campaigns. The post The Data Advantage Report: Navigating Identity and Intent appeared first on ExchangeWire.com.
Read All of ADWEEK’s Starbucks Coverage
To coincide with ADWEEK’s latest cover story on Starbucks’ CEO Brian Niccol—plus additional features on the coffee chain’s merchandise lines, exclusive interviews with its chief brand officer, and a clear-eyed […]
ADWEEK Tech Advantage: AI Agents Are Increasingly Getting Their Hands on Ad Dollars
As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules.
PubX Raises $5 Million And Buys Digital Governance Startup Compliant
Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy […] The post PubX Raises $5 Million And Buys Digital Governance Startup Compliant appeared first on AdExchanger.
Bank: “Good time to buy SpaceX shares”
Investment bank Morgan Stanley has told clients that now would be a good time to buy shares in SpaceX. The bank’s analyst, Sadam Jonas, explained: “We think that over the next few weeks (ahead of Starship Flight 15), investors can take advantage of a unique opportunity to buy shares that look unusually cheap. We expect […]
Analysis: UK’s mobile coverage gaps revealed
Mobile coverage may be expanding across the UK, but data analysis has revealed a significant geographic divide in the proportion of local areas predicted to receive 4G from all four mobile network operators (MNOs), with more rural parts of the country facing some of the biggest geographic gaps. Analysis by Compare the Market of Ofcom’s […]
Polsats signs BBC Studios back-catalogue deal
Ahead of MIPCOM 2026, BBC Studios and Polsat have agreed a back catalogue deal that will bring a selection of programming spanning drama, factual and entertainment titles to Polsat’s Free TV and Basic TV channel portfolio. At over 200 hours, the agreement is the largest content sales package ever concluded by BBC Studios in the […]
Titan OS brings SkyShowtime to smart TVs across Europe
Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced the launch of SkyShowtime on Titan OS-powered Smart TVs across its European footprint, giving viewers seamless access to the streaming service directly from their home screens. SkyShowtime, a joint venture between Comcast and Paramount, a Skydance Corporation, brings together a selection of Hollywood movies, […]
JioHotstar extends to MENA with Starzplay
India’s largest streaming platform, JioHotstar, is extending its international reach into the MENA regions. JioHotstar and its Starzplay partner used a CABSAT event at the Burj Khalifa to announce the service. The news comes on the heels of the service launching in the UK, Canada and Singapore. In partnership with Starzplay, JioHotstar will be available […]
ITVX surpasses 3bn streams for 2026
ITV reports that its ITVX streaming service delivered a strong performance in September 2026, boosted by new drama launches and unscripted content. The platform also reached 3 billion streams in 2026 on September 9th, achieving the milestone two full months faster than in 2025. Furthermore, the latest data reveals that ITVX delivered over 1 billion […]