News

Ad Age peels back the curtain on Accenture Song.

Jessica Jensen joined LinkedIn as chief marketing officer in early 2025.

Emerging brands like Lightstrike, Spiked Ade and Super Lyte borrow sports drink colors and flavors—while carefully skirting sports drink claims.

Search is undergoing its most consequential shift in decades. What began as a shift away from Google as a search monolith toward social search on platforms such as Instagram and TikTok has now evolved into a broader exodus toward so-called “AI search.” Adobe reports that 52% of consumers believe AI will replace traditional search engines […]

Agentverse™ enables enterprises to operationalize agentic AI with 600+ agents across technology and business operations. Hexaware Technologies, a global provider of IT solutions and services, announced the launch of Agentverse™, an enterprise AI agent platform featuring 600+ ready-to-deploy AI agents designed to help organizations operationalize agentic AI across business and technology functions. As enterprises increasingly […]

Open architecture enables AI agents to manage, transform, and deliver digital assets — without custom development. FileSpin, the AI-native digital asset management (DAM) company, announced its MCP-native agentic DAM infrastructure, built around the Model Context Protocol from the ground up, enabling AI agents to execute media operations through natural language. Most platforms added MCP as a […]

StatSocial announced the integration of Substack into its platform, giving marketers the same depth of audience intelligence across the newsletter economy that they rely on across every other channel. Marketers can now connect subscriber-base audiences to the cross-platform social signals that power smarter influencer decisions and more precise media targeting. Marketing Technology News: MarTech Interview with […]

FileCloud, a leading provider of secure content collaboration and data governance solutions, announced it has achieved Federal Risk and Authorization Management Program (FedRAMP) High authorization, enabling U.S. federal agencies to securely manage and share highly sensitive information in compliance with the government’s most rigorous cloud security standards. This milestone reflects FileCloud’s long-standing commitment to serving […]

The AI coworker who knows your pipeline inside out, augments your HubSpot CRM, always has the answers and acts. Decades of research in human performance point to the same three requirements for success: Feedback, Foresight, and Agency. Sales teams have never had any of them in real-time, not from their CRM, not from Analytics. The […]

In the traditional world of cross-border trade, doing business once felt like a marathon across “ten thousand mountains and rivers.” Language barriers, time zone fatigue, and geographical distance acted as physical checkpoints, turning simple handshakes into weeks of grueling email chains. Today, that “wall” is being demolished by a digital revolution. New data reveals that […]

Atomic London has entered administration.

Otherway is the incumbent.

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet many organizations are encountering a paradox: Performance appears strong, while durable growth remains elusive. Today, there’s a widening gap between what modern marketing systems are designed to optimize and […] The post Optimization Isn’t A Growth Strategy: The Leadership Decisions Hidden Behind Marketing Metrics appeared first on AdExchanger.

The BBC is about much more than news.  But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” and “Top Gear” and family favorites like the smash-hit “Bluey.” Sketching out that cross-portfolio play is the main focus of […] The post From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio appeared first on AdExchanger.

Quick Collabs is LTK's latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.

As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.

Instagram's controversial Shop the Look rollout didn't ask for creators' consent, nor did it tag products they've endorsed. What did they learn from it?

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

Public Spat Ruh-roh.  The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per a leaked memo Publicis sent to some clients, an independent auditor – FirmDecisions, owned by Ebiquity – says TTD applied its DSP fee and charged for opt-in products in unauthorized ways. But that’s not how […] The post The Memo Heard Round The World; The Limits Of Unlimited ChatGPT appeared first on AdExchanger.

SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry. The post Google AI Overviews Cut Germany’s Top Organic CTR By 59% appeared first on Search Engine Journal.

Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report. The post Search Referral Traffic Down 60% For Small Publishers, Data Shows appeared first on Search Engine Journal.