News

Public Spat Ruh-roh.  The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per a leaked memo Publicis sent to some clients, an independent auditor – FirmDecisions, owned by Ebiquity – says TTD applied its DSP fee and charged for opt-in products in unauthorized ways. But that’s not how […] The post The Memo Heard Round The World; The Limits Of Unlimited ChatGPT appeared first on AdExchanger.

SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry. The post Google AI Overviews Cut Germany’s Top Organic CTR By 59% appeared first on Search Engine Journal.

Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report. The post Search Referral Traffic Down 60% For Small Publishers, Data Shows appeared first on Search Engine Journal.

The 2026 Oscars take a viewership dip.

Blending synthetic audiences, behavioral data, personalization, and business fluency with Michael Lacorazza.

Execs from 3M, Adobe, Accenture Song, Ancestry, and Monks shared insights at ADWEEK House.

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Five years ago, it was rare for us to hear about a self-produced project crossing the Hollywood/digital content barrier. Now, less than 24 hours after Markiplier appeared at the Oscars thanks to his $50+ million run with Iron Lung, we have a fresh film announcement from our industry. This one isn’t from an individual content […] Visit Tubefilter for more great stories.

Google confirmed it removed "What People Suggest" from health searches. Additionally, the company announced new AI health tools for YouTube. The post Google Removes ‘What People Suggest,’ Expands Health AI Tools appeared first on Search Engine Journal.

Publicis’ decision follows findings from an audit of The Trade Desk conducted by FirmDecisions.

French advertising titan Publicis is advising its clients to avoid working with demand-side platform (DSP) The Trade Desk. In an email sent Tuesday to select clients, obtained by ADWEEK, the […]

Paramount+, Rivian, Prime Video, and more popped up at the festival

Protests are being held outside the CBS Broadcast Center.

Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts.

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch […] The post MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media appeared first on AdExchanger.

SAN JUAN, Puerto Rico – Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search engines or social media networks. But tapping into this highly personal data carries significant risks of breaking trust if mismanaged, [...]

SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining attention for CTV should be a real human engagement, someone actually watching the screen,” Erika Loberg, global head of CTV [...]

The DTC rug brand plans to use the fresh capital to expand its brick-and-mortar footprint and improve its technology platform.

At launch, the offering includes a pair of jeans and a denim jacket. It comes shortly after rival Fabletics expanded into denim.

Five of Variety’s inaugural 10 Creators to Watch gathered at SXSW in Austin, Texas, for a conversation about building careers outside Hollywood’s traditional system, and why, increasingly, they’re not sure they want in. Part of Variety Next Generation Entertainment presented by Google TV, the panel was moderated by Variety reporter Selome Hailu and brought together […]