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20,363 articles covering the AdTech ecosystem
SAS AI Navigator now available to supercharge AI governance
Software-as-a-Service solution arrives on Microsoft Marketplace at a time when AI trust is at a premium SAS AI Navigator is now available to help AI, data, compliance and risk leaders bring order to AI chaos. The new SaaS AI governance solution, available on Microsoft Marketplace, enables leaders to compile a complete AI inventory and align […]
The Predactiv People Model Represents a New Class of AI Foundation Models
The patent-pending technology now powers the audiences marketers have trusted for years, and opens new ways to predict behavior and understand customers. Predactiv detailed how marketers, agencies, publishers, and data owners can benefit from the Predactiv People Model, an AI foundation model built for marketing, introduced last week. “Predactiv has been known for its data […]
Glimmer Launches Creator+ offering turnkey Managed Services for Global and Regional Creator/Influencer Campaigns on its Enterprise Platform
As more traditional advertising dollars move to creators, Fortune 5000 brands can now benefit from the turnkey ability to offload campaign sourcing, managing and back-office payments for their global creator campaigns. Glimmer, the enterprise global content production and creator platform, announced at ADVERTISING WEEK NY, the launch of Creator+, a managed service for creator campaigns, […]
VIDIZMO Joins NVIDIA Inception to Advance Agentic AI That Runs Inside the Customer’s Boundary
VIDIZMO Inc., the enterprise AI orchestration and applications platform used by more than 100 organizations in production across public safety, government, financial services, healthcare, legal, education, transportation, manufacturing and energy, announced it has joined NVIDIA® Inception, a program that supports companies building on the NVIDIA platform. Membership gives VIDIZMO engineering teams access to NVIDIA developer […]
LeapXpert Delivers Governed and Compliant Client Messaging to the Enterprise with Webex by Cisco
Webex users can now message clients on messaging channels without leaving the application. LeapXpert, the leader in Governed Communication Intelligence, and Webex by Cisco, a leading provider of collaboration technologies powering hybrid work, announced a collaboration that extends Webex beyond internal collaboration into governed client messaging on their channel of choice. The integration lets Webex […]
DAIVID Puts Emotion at the Heart of Media Buying With New Solution That Helps Advertisers Buy Inventory Based on How Audiences Feel
DAIVID, the creative and media intelligence engine, today (6th October, 2026) launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads based on how the surrounding content makes [...] The post DAIVID Puts Emotion at the Heart of Media Buying With New Solution That Helps Advertisers Buy Inventory Based on How Audiences Feel appeared first on ExchangeWire.com.
Sky brings streaming inventory to Amazon Ads
Sky Media and Amazon Ads have announced that Sky’s streaming inventory and audiences are now available to advertisers in the UK and Ireland through Amazon Ads Agent. The new integration gives advertisers access to Sky’s entertainment, drama, live sport and news across some of the nation’s biggest channels and shows. Customers of Amazon Ads will […]
TikTok unveils AI-powered updates at Advertising Week
The platform presented improved shopping and product discovery features, as well as expanded ad placement opportunities in the U.S.
Google shares early holiday travel trend data
Search results culled from the company’s domestic and international travel flight data identified top destinations and pricing information.
Social media platforms resist U.K. safety disclosures
Meta, TikTok and X are challenging requests from digital regulator Ofcom asking for detailed content moderation metrics, per Reuters.
TikTok outlines US election preparations
The app stressed its security and reliability ahead of the potentially divisive November midterms.
Instagram tests option to open to Reels
The app has been prioritizing Reels over its main feed for a while and this move suggests a further shift away from Stories.
Meta adds parental oversight to Meta AI app
The company is including supervision controls to allow parents and guardians to see the topics their children have been inquiring about, but not the conversations.
Value Over Volume, With NYT’s Courtney Glaze
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, VP of revenue operations, on this week’s episode of […] The post Value Over Volume, With NYT’s Courtney Glaze appeared first on AdExchanger.
ByteDance Must Face Suit Over Scraping
ByteDance must face a lawsuit alleging it wrongly scraped YouTube videos to train generative artificial intelligence models such as MagicVideo, which creates videos from texts and images.
FTC Presses To Revive Antitrust Case Against Meta
An appellate court should reinstate a lawsuit accusing Meta Platforms of monopolizing a market for "personal social networking services," the FTC says.
Trump's Controversial 'Political' Ads: $3.6M Spend
The campaign has seen 275 TV airings since Sept. 22, totaling 314.6 million impressions. A total of 14 networks have aired messaging to date.
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
The goal with Dhar Mann as AWNY's chief creator officer is to make it easier to make connections that are often held up by corporate red tape and too many layers between creator and CMO.
From The Brooklyn Nets to The Golden Girls, Digiday editors break down the state of ad agencies
On the Digiday Podcast, Digiday staffers break down the state of play among major agencies using sports analogies and The Golden Girls.
Omnicom Media digs into the reasons people avoid ads — and offers solutions for clients
As it dug into the reasons and ways consumers skip ads, Omnicom Media also laid out four ways to get them more interested in clients' messaging.
Ad Tech Briefing: AppLovin and Unity’s dual explained
The mobile advertising duo’s legal dual exposes a bigger question about who owns the data generated inside mobile ad auctions.
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
How consumer healthcare brands are adapting FMCG media strategies
Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting health habits. Can they adapt FMCG marketing without also importing the issues facing that category?
Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction
Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction. The post Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction appeared first on AdExchanger.