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20,366 articles covering the AdTech ecosystem
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
How consumer healthcare brands are adapting FMCG media strategies
Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting health habits. Can they adapt FMCG marketing without also importing the issues facing that category?
Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction
Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction. The post Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction appeared first on AdExchanger.
OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In via @sejournal, @MattGSouthern
OpenAI will add an invisible watermark to ChatGPT and Codex text in the EU. Its tests show editing can weaken it. The post OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In appeared first on Search Engine Journal.
“Education is still the biggest gap.”: Kevin Smyth, Vistar Media on Programmatic DOOH
We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore, and the evolution of programmatic OOH in the APAC region... The post “Education is still the biggest gap.”: Kevin Smyth, Vistar Media on Programmatic DOOH appeared first on ExchangeWire.com.
Banijay America unites US operations
Banijay Entertainment has confirmed its newly combined structure across the Americas, with Ben Samek named Chief Executive Officer of Banijay America following the recent merger with All3Media. As CEO, Samek will report to Jane Turton, Deputy Chief Executive Officer, Banijay Entertainment, to drive strategic regional growth across the core content business, while accelerating the organisation’s […]
IAB’s Gabilan: Agentic AI will Expose ‘Old Cracks’ in Ad Measurement
The humble impression may be living on borrowed time. When an AI agent browses the web, compares products and completes a purchase on a consumer’s behalf, what exactly did that consumer “see”? And if no human eye ever landed on an ad, does the impression even count? These are the kinds of questions keeping measurement […]
TikTok’s 2025 economic impact included support for 410,000 jobs in the U.S.
In 2025, TikTok managed to put most of its regulatory issues in the U.S. to bed. As a result, its American impact continued to grow, and the number of businesses relying on it increased. That's one of the main takeaways from the latest TikTok U.S. Economic Impact Report, which dropped last week. TikTok USDS Joint Venture, the company that oversees the star-spangled version of the popular video app, revealed that TikTok supported 410,000 U.S. jobs during the 2025 calendar year. Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/04/2026
For T-Series, the good times just keep on rolling. After leading the Global Top 50 for all of September, the Indian entertainment company kept its winning streak active as the calendar turned over to October. With 974.7 million weekly views, the most-watched channel in YouTube history surpassed 358 billion lifetime views. Other channels don't have 358 billion views (or anything close to that), but T-Series isn't the only YouTube hub pushing one billion weekly views. A tried-and-true category is suddenly surging, and that's good news for some longtime Top 50 regulars. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/04/2026
Lucan Pevidor is rolling into October on a hot streak. After leading every Global Sub Top 50 chart we published during September, Pevidor added 2.1 million subscribers during the week that wrapped around the end of the month. No other channel could even get halfway to that tally. All of the entrants in this week's Global Sub Top 50, however, added at least 225,000 new subscribers during the week that was. That's a lot of new fans -- and many of them could use a bite to eat. Visit Tubefilter for more great stories.
Blippi’s Meekah and Dove Release Music Video to Promote Children’s Body Confidence (EXCLUSIVE)
Meekah, best friend of children’s entertainment and education character Blippi, has teamed up with Dove on a new music video promoting body confidence. Moonbug Entertainment and the Dove Self-Esteem Project (DSEP) have partnered with Meekah for “My Body Is Amazing,” a music video celebrating movement, self-expression and the amazing things our bodies can do. Designed […]
Google’s Mueller Says AI Crawlers Access Sitemaps & RSS In His Logs via @sejournal, @MattGSouthern
Google's John Mueller says AI training crawlers usually don't offer sitemap submission and suggests default sitemap names or RSS feeds to help them find sites. The post Google’s Mueller Says AI Crawlers Access Sitemaps & RSS In His Logs appeared first on Search Engine Journal.
Watch the newest commercials from Away, Kraft, Burlington and more
Colman Domingo helps Away promote its Series 3 line of luggage.
Report: Amazon Prime Big Deal Days To Reach $9.9B
Another forecast predicts Amazon's ad revenue will finish at $84B this year.
EMARKETER’s Max Willens: Niche Marketers are Driving the Ad Surge in Social Video and CTV
NEW YORK — The brands that once felt too small to advertise on television got their taste of sight, sound, and motion through social video. Now they want more. That appetite is driving one of the most significant budget shifts in advertising history. “By the end of this decade, it will be close to four-in-10 […]
Agentic AI is Changing Where Ad Dollars Flow: PubMatic’s Bill McLaughlin
Advertisers have spent years adding more technology to media buying, presumably because the existing technology hadn’t yet produced enough dashboards, acronyms or opportunities to stare thoughtfully at a screen. Agentic AI promises something different. Rather than simply giving buyers another tool to operate, autonomous systems can help decide where media dollars should go in the […]
Google Is Fighting SERP Tracking. AI Agents May Make It Worse via @sejournal, @martinibuster
Google is fighting back against SERP tracking. The explosion of AI agents may cause it to clamp down harder. The post Google Is Fighting SERP Tracking. AI Agents May Make It Worse appeared first on Search Engine Journal.
TikTok Brings Agentic Updates, Third-Party Ad Network To Brands
TikTok is using this year's New York Advertising Week to unveil agentic commerce and ad tools to advertisers based in the U.S., allowing them to extend their campaigns to hundreds of thousands of third-party apps.
DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today (5th October, 2026) announced the launch of attribution measurement for advertising on ChatGPT. Advertisers can now incorporate ChatGPT Ads as [...] The post DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads appeared first on ExchangeWire.com.
Premier Martial Arts Franchisor and its Former Franchise Sales Organization Settle FTC Charges that the Companies Made Deceptive Claims and Violated the Franchise Rule
Proposed settlements recover $1.85 million for injured consumers and give certain franchisees the option to cancel their franchise agreements without penalty Franchisor Premier Franchising Group LLC (PFG) and its former franchise sales organization, Franchise Fastlane LLC (FFL), will pay $1.85 million to settle Federal Trade Commission allegations that they made misleading representations about the Premier Martial Arts (PMA) franchise opportunity and violated the Franchise Rule. View Press Release
Why every marketing brief needs a transformation imperative: dentsu’s Matt Landeman on AI and growth
Growth rarely comes from doing exactly what you did last year, just slightly better. Most businesses know that, yet the way marketing challenges arrive can make it easy to forget. A brand may need launching, a media plan may need rethinking, a site experience may need improving, CRM may need optimising, or an AI use case may need exploring. The post Why every marketing brief needs a transformation imperative: dentsu’s Matt Landeman on AI and growth appeared first on New Digital Age.
UK CTV and online video Spotlight Report: Market growth, ad spend data, and key trends
As part of NDA’s CTV and Online Video Spotlight month, we’ve looked at some of the biggest research reports over the last quarter, including the IAB UK and MediaSense Digital Adspend Report, the Advertising Association and WARC Expenditure Report, primary buy-side research from Rakuten TV Enterprise, and cross-media measurement data from ISBA Origin to provide a definitive overview of current spending trends, operational challenges, and strategic opportunities. The post UK CTV and online video Spotlight Report: Market growth, ad spend data, and key trends appeared first on New Digital Age.
Media Pride lunch ’26: Wayne Benterman-Tassie
New Digital Age hosted its […] The post Media Pride lunch ’26: Wayne Benterman-Tassie appeared first on New Digital Age.
From research to activation: Ipsos takes its audience data programmatic
Rosie Phillips joined Ipsos in September 2026 as Director of Programmatic Sales. Bringing an extensive background from across the digital publisher and adtech landscapes, she now focuses on bridging the gap between market research and programmatic media activation. The post From research to activation: Ipsos takes its audience data programmatic appeared first on New Digital Age.