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News

5,193 articles covering the AdTech ecosystem

Variety’s 10 Creators to Watch on Going Independent and Why ‘To Make Something and Own Something, You Have to Sell Something’

Variety Digital

Five of Variety’s inaugural 10 Creators to Watch gathered at SXSW in Austin, Texas, for a conversation about building careers outside Hollywood’s traditional system, and why, increasingly, they’re not sure they want in. Part of Variety Next Generation Entertainment presented by Google TV, the panel was moderated by Variety reporter Selome Hailu and brought together […]

Mar 17, 2026Source

Google AI Mode’s Personal Intelligence Now Free In U.S. via @sejournal, @MattGSouthern

Search Engine Journal

Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting. The post Google AI Mode’s Personal Intelligence Now Free In U.S. appeared first on Search Engine Journal.

Mar 17, 2026Source

Former PHD exec Toby Hack joins Kepler as APAC and EMEA CEO

Campaign

Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler’s APAC and EMEA business.

Mar 17, 2026Source

Watch the newest commercials from Geico, State Farm, Coinbase and more

Ad Age

The UConn Huskies’ Azzi Fudd helps Geico call attention to its status as an official partner of March Madness.

Mar 17, 2026Source

Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnson

Adweek

Turning stock car racing into a lifestyle brand.

Mar 17, 2026Source

A Look Back at Gap’s Most Iconic Dance Ads

Adweek

From 'Khaki Swing' to Katseye, Madonna to Young Miko, Gap's commercials have been in step since 1998.

Mar 17, 2026Source

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks

AdExchanger

Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as a […] The post Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks appeared first on AdExchanger.

Mar 17, 2026Source

Amazon launches 1-hour, 3-hour delivery options

Grocery Dive

The offerings, now available in select cities and towns, feature a "supercenter" product assortment as the e-commerce giant battles competitors like Walmart.

Mar 17, 2026Source

Grocers face state and federal lawmakers’ scrutiny over ‘surveillance’ pricing

Grocery Dive

A slew of recently introduced bills aim to restrict how retailers use consumer data to make pricing decisions and some even ban electronic shelf labels.

Mar 17, 2026Source

The US consumer is hitting a rough patch

Retail Dive

Even before the Iran war’s oil price spikes, people were getting more cautious about spending. That means buying less from retailers.

Mar 17, 2026Source

Target consolidates spring savings event into 3 days

Retail Dive

Competitors expanded the length of seasonal sales over the past year, but the retailer’s March event marks a reduction from 2025’s Target Circle Week sale.

Mar 17, 2026Source

Saks Global snags final $300M in bankruptcy financing, nears home stretch

Retail Dive

An ad hoc group of senior secured bondholders has approved the luxury retailer’s five-year plan, aiming for double-digit adjusted EBITDA margin and profitable growth.

Mar 17, 2026Source

David’s Bridal launches wholesale business

Retail Dive

A selection of 50 gowns from designer brands is part of the retailer’s initial offering, along with private-label and white-label services.

Mar 17, 2026Source

Opsera Unified Insights Now Available in the Microsoft Marketplace

MarTech Series

ustomers can deploy Opsera to accelerate innovation and business transformation with unified integration across Microsoft products Opsera, the leader in Agentic DevOps, announced the availability of Unified Insights in the Microsoft Marketplace, the unified online destination for customers to buy trusted cloud solutions, AI apps, and agents to meet their business needs. Microsoft customers can […]

Mar 17, 2026Source

Ping Identity: Only 9% of Organizations are Prepared for Continuous AI-Driven Identity Threats

MarTech Series

An independent global study finds that organizations meeting verified trust criteria achieve 51% higher transaction conversion and 43% lower fraud losses. Ping Identity, a leader in securing digital identities for the world’s largest enterprises, released independent research showing that organizations that have operationalized continuous, contextual identity verification materially outperform peers across revenue growth, fraud reduction, compliance readiness, and workforce […]

Mar 17, 2026Source

Contentsquare Launches New AI Agent And Analytics Capabilities to Understand Customer Journeys Across LLMs, ChatGPT Apps, Web, and Mobile

MarTech Series

Digital analytics leader expands its platform with configurable AI agents, ChatGPT app and prompt analytics, visibility into LLM traffic, and conversation intelligence — giving organizations a 360-degree view of AI-driven and support experiences AI is rapidly changing how customers discover and interact with brands. Journeys that once happened on websites and mobile apps now begin inside […]

Mar 17, 2026Source

Blackbaud Launches New Category of AI Agent with General Availability of its First Agent for Good™

MarTech Series

The Development Agent, designed to help personalize donor engagement and grow giving at scale, is the first-ever expert agent to be embedded in a dedicated social impact platform Blackbaud, the world’s leading provider of AI-powered solutions for social impact, announced the general availability of the Development Agent, Blackbaud’s first Agent for Good™, to Raiser’s Edge […]

Mar 17, 2026Source

SkrewAI Launches Free Camera App That Uses Physics to Prove Videos Are Real

MarTech Series

Patent-pending app replaces the default phone camera with a full-featured alternative that captures sensor data during every recording, creating unfakeable proof of human presence SkrewAI LLC launched SkrewAI Camera, a free full-featured camera app for iOS and Android that takes a fundamentally different approach to the deepfake crisis. Instead of trying to detect AI-generated content […]

Mar 17, 2026Source

BetterCloud Launches Chrome Browser Extension to Combat AI-Accelerated Shadow IT and De-Risk Resulting SaaS Sprawl

MarTech Series

BetterCloud, the leading platform for SaaS management, announced the launch of its new Chrome Browser Extension, a powerful tool that gives IT teams expanded visibility into their organization’s SaaS ecosystem. The extension directly addresses the growing challenges of shadow IT and shadow AI by discovering unmanaged applications and providing actionable insights to optimize costs and […]

Mar 17, 2026Source

Informa TechTarget Launches AI Visibility and GEO (Generative Engine Optimization) Content Solutions for the Zero-Click B2B Buyer Journey

MarTech Series

With up to 60% of online searches ending without a click1, B2B companies are seeing website traffic decline, as buyers increasingly use AI to identify and shortlist vendors before engaging directly with brands or sales teams. Despite this changing buyer behavior, Informa TechTarget grew its tech and business audiences across its industry-leading media brands, quadrupling […]

Mar 17, 2026Source

Gamma Launches Gamma Imagine to Bring AI-Native Design to the Masses

MarTech Series

The company is expanding the platform from AI-powered presentations, websites, and documents to include a powerful new AI-native visual creation tool and several other features in its biggest release to date Gamma, the AI-powered platform for visual communication, announced the launch of Gamma Imagine, a new AI design tool that lets users create standalone, on-brand […]

Mar 17, 2026Source

fullthrottle.ai® Launches Enhanced SmartMail Capabilities to Unify Identity-Based Campaigns with Automated Self-Service Direct Mail Activation

MarTech Series

The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow.  FullThrottle Technologies, LLC, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced an enhanced SmartMail offering, delivering a first-of-its-kind integration that brings identity-powered direct mail to […]

Mar 17, 2026Source

Associate Owners Group (AOG) Announces Strategic Partnership with Copper CRM

MarTech Series

Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM. Associate Owners Group (AOG) Announces Strategic Partnership with Copper CRM Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM, a fast-growing, Google-integrated customer management […]

Mar 17, 2026Source

iHeartPodcast Award Winners: ‘Giggly Squad’ Takes Home Trophy for Podcast of the Year

Variety Digital

The 2026 iHeartPodcast Awards Live at SXSW were held Monday night, celebrating the most entertaining and innovative podcasts of the year. The awards show, which took place at Austin’s Moody Theater, was hosted by comedian, podcast and “SNL” alum Ego Nwodim. The top honor of Podcast of the Year, a fan-voted category, went to Hannah […]

Mar 17, 2026Source
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