News
10,792 articles covering the AdTech ecosystem
Ben & Jerry’s Ben Cohen Says Selling Your Business Is ‘A Shitty Goal’
ADWEEK spoke to Ben & Jerry's co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.
What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders
From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.
MarTech Interview with Theresa Pham, Head of Product @ Wayvia
Theresa Pham, Head of Product at Wayvia chats about the changing scope of ecommerce buying journeys in today’s AI driven ecosystem in this MarTechSeries interview: _____ Tell us more about Wayvia’s new solution Shoppable Next Generation and how it benefits ecommerce marketers? The problem we consistently hear from brands is that the growth of AI […]
Dstny Group appoints Igor Pais as Chief Customer Officer to deepen customer-centricity at scale
Dstny Group, the leading European provider of business communications solutions, announces the appointment of Igor Pais as Chief Customer Officer (CCO) and member of the Executive Team, effective immediately. Igor brings 20 years of experience in communications software to a role that places customers at the centre of Dstny’s next growth chapter. As CCO, Igor […]
INSIDEA Reaches Elite Tier as a HubSpot Solutions Partner
INSIDEA becomes a HubSpot Elite Partner as businesses accelerate investment in AI-powered CRM and revenue operations transformation. INSIDEA, a global HubSpot, AI, and growth marketing partner headquartered in the United States, has reached the Elite tier of HubSpot’s Solutions Partner Program. HubSpot, the agentic customer platform that helps businesses grow better, works hand-in-hand with partner […]
CodeGrid Launches: A Free, Open-Source Canvas for Running Multiple AI Coding Agents at Once
The native macOS app puts every AI coding session on a single drag-and-resize canvas and tells you which agent needs you, no tabs, no lock-in CodeGrid, a free and open-source native macOS app for running multiple AI coding agents in parallel, is now available. Built for developers who increasingly juggle several AI sessions at once, […]
Sellyze.ai Launches as the First Marketplace-Agnostic AI Product Intelligence Platform
Solo founder Rami Taha announces the official launch of Sellyze.ai, a revolutionary e-commerce product research tool that turns competitor reviews into actionable product blueprints. Designed to eliminate the guesswork of product development, Sellyze.ai reads, classifies, and interprets thousands of data points to tell sellers exactly what to build and how to source it. Explaining the […]
Modern Local SEO & AI Visibility: How To Get Clients Into AI Results via @sejournal, @hethr_campbell
Unlock the secrets of local SEO and enhance your business visibility in AI recommendations through effective keyword research. The post Modern Local SEO & AI Visibility: How To Get Clients Into AI Results appeared first on Search Engine Journal.
Thrad & Cursor Host First Ad Tech Hackathon on Agentic Commerce Infrastructure
Thrad and Cursor are hosting a hackathon on agentic commerce this month. Over 150 developers and founders will spend an evening building the infrastructure that AI agents will need to handle real commercial workflows - things like buying media, negotiating [...] The post Thrad & Cursor Host First Ad Tech Hackathon on Agentic Commerce Infrastructure appeared first on ExchangeWire.com.
Digest: Uber Still Keen on Delivery Hero?
In today’s Digest, we look at whether Uber is still keen on Delivery Hero, plus Google’s latest commerce move and a new app ahead of the World Cup. The post Digest: Uber Still Keen on Delivery Hero? appeared first on ExchangeWire.com.
MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access
MarkApp has become an official Google Authorised Buyer, marking an important step in the company’s continued development as a global programmatic infrastructure platform. The certification reinforces MarkApp’s ability to connect advertisers, agencies, and trading partners to premium programmatic inventory through a [...] The post MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access appeared first on ExchangeWire.com.
If Dentsu is a 'tiger', which animal is your business?
Leaders of Feral, MG OMD, Adam & Eve\TBWA, The Guardian and more reveal their animal alter egos.
Microsoft To Publishers: Don’t Block The AI Bots
Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites. That’s according to Nikhil Kolar, VP of publisher product at Microsoft AI, who spoke at AdExchanger’s Programmatic AI event in Las Vegas last week. Rather than fighting against the rising tide […] The post Microsoft To Publishers: Don’t Block The AI Bots appeared first on AdExchanger.
Pirated Sports Streams Are Warping TV’s Most Important Ratings
Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech […] The post Pirated Sports Streams Are Warping TV’s Most Important Ratings appeared first on AdExchanger.
As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
The ad delivery has improved in the past few weeks, but some are now hesitant until those issues are completely ironed out.
Ad Tech Briefing: Agencies reposition for the agentic era
The battle over infrastructure, interoperability and operational control is under way.
Inside the great digital media reckoning
For the most part, the digital media darlings of the 2000s have been killed. Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast network to Lupa Systems for […]
WTF is viewbotting?
Viewbotting artificially inflates livestream views, but it doesn't just affect streamers. What is the practice and why are brands and platforms concerned?
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe)
Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product. The post Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe) appeared first on AdExchanger.
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
MIAMI — Television and digital video face persistent categorization as great for brand affinity and awareness, not so great for generating clearly measurable outcomes. But that dynamic may be changing. “TV and digital video are always bucketed in that upper funnel awareness driver. We’ve spent a lot of time finding ways to make that into [...]
Travel Intent Data Is the New Airport Lounge for Advertisers: Yahoo DSP’s Emily Ray
If the advertising industry needed another excuse to obsess over travel data before Cannes Lions, Yahoo DSP’s Emily Ray just handed the industry a boarding pass. In an interview with Beet.TV contributor David Kaplan ahead of next month’s “Flight to Cannes” with Kinective Media by United Airlines, Ray described travel signals as one of the [...]
Butler/Till’s Gina Whelehan: Healthcare Marketers Must Adapt to AI Impact on Patient Search Behavior
MIAMI — Large language models and prompt-driven searches are transforming how consumers seek health information, but many healthcare marketers haven’t adjusted content strategies to appear in these new discovery environments. “The way in which we search for content today is just evolving. When you think about how folks are leaning into LLMs and prompts to [...]