News

The UConn Huskies’ Azzi Fudd helps Geico call attention to its status as an official partner of March Madness.

Turning stock car racing into a lifestyle brand.

From 'Khaki Swing' to Katseye, Madonna to Young Miko, Gap's commercials have been in step since 1998.

Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as a […] The post Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks appeared first on AdExchanger.

The offerings, now available in select cities and towns, feature a "supercenter" product assortment as the e-commerce giant battles competitors like Walmart.

A slew of recently introduced bills aim to restrict how retailers use consumer data to make pricing decisions and some even ban electronic shelf labels.

Even before the Iran war’s oil price spikes, people were getting more cautious about spending. That means buying less from retailers.

Competitors expanded the length of seasonal sales over the past year, but the retailer’s March event marks a reduction from 2025’s Target Circle Week sale.

An ad hoc group of senior secured bondholders has approved the luxury retailer’s five-year plan, aiming for double-digit adjusted EBITDA margin and profitable growth.

A selection of 50 gowns from designer brands is part of the retailer’s initial offering, along with private-label and white-label services.

ustomers can deploy Opsera to accelerate innovation and business transformation with unified integration across Microsoft products Opsera, the leader in Agentic DevOps, announced the availability of Unified Insights in the Microsoft Marketplace, the unified online destination for customers to buy trusted cloud solutions, AI apps, and agents to meet their business needs. Microsoft customers can […]

An independent global study finds that organizations meeting verified trust criteria achieve 51% higher transaction conversion and 43% lower fraud losses. Ping Identity, a leader in securing digital identities for the world’s largest enterprises, released independent research showing that organizations that have operationalized continuous, contextual identity verification materially outperform peers across revenue growth, fraud reduction, compliance readiness, and workforce […]

Digital analytics leader expands its platform with configurable AI agents, ChatGPT app and prompt analytics, visibility into LLM traffic, and conversation intelligence — giving organizations a 360-degree view of AI-driven and support experiences AI is rapidly changing how customers discover and interact with brands. Journeys that once happened on websites and mobile apps now begin inside […]

The Development Agent, designed to help personalize donor engagement and grow giving at scale, is the first-ever expert agent to be embedded in a dedicated social impact platform Blackbaud, the world’s leading provider of AI-powered solutions for social impact, announced the general availability of the Development Agent, Blackbaud’s first Agent for Good™, to Raiser’s Edge […]

Patent-pending app replaces the default phone camera with a full-featured alternative that captures sensor data during every recording, creating unfakeable proof of human presence SkrewAI LLC launched SkrewAI Camera, a free full-featured camera app for iOS and Android that takes a fundamentally different approach to the deepfake crisis. Instead of trying to detect AI-generated content […]

BetterCloud, the leading platform for SaaS management, announced the launch of its new Chrome Browser Extension, a powerful tool that gives IT teams expanded visibility into their organization’s SaaS ecosystem. The extension directly addresses the growing challenges of shadow IT and shadow AI by discovering unmanaged applications and providing actionable insights to optimize costs and […]

With up to 60% of online searches ending without a click1, B2B companies are seeing website traffic decline, as buyers increasingly use AI to identify and shortlist vendors before engaging directly with brands or sales teams. Despite this changing buyer behavior, Informa TechTarget grew its tech and business audiences across its industry-leading media brands, quadrupling […]

The company is expanding the platform from AI-powered presentations, websites, and documents to include a powerful new AI-native visual creation tool and several other features in its biggest release to date Gamma, the AI-powered platform for visual communication, announced the launch of Gamma Imagine, a new AI design tool that lets users create standalone, on-brand […]

The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow.  FullThrottle Technologies, LLC, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced an enhanced SmartMail offering, delivering a first-of-its-kind integration that brings identity-powered direct mail to […]

Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM. Associate Owners Group (AOG) Announces Strategic Partnership with Copper CRM Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM, a fast-growing, Google-integrated customer management […]

The 2026 iHeartPodcast Awards Live at SXSW were held Monday night, celebrating the most entertaining and innovative podcasts of the year. The awards show, which took place at Austin’s Moody Theater, was hosted by comedian, podcast and “SNL” alum Ego Nwodim. The top honor of Podcast of the Year, a fan-voted category, went to Hannah […]

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

Despite the persistent rise of Generative AI, women’s adoption rates remain significantly lower than men’s.

WPP reported a drop in revenues, as it undergoes a strategy overhaul, while Dentsu also struggled and Omnicom continues to navigate a post-takeover period following its acquisition of Interpublic. Havas and Publicis, meanwhile, returned more positive results.