News
20,366 articles covering the AdTech ecosystem
‘ARC Raiders,’ ‘The Finals’ Video Games Set TV Series and Film Adaptations at Chernin Entertainment
Hit video games “ARC Raiders” and “The Finals” are both getting adapted for TV and film in new projects set up with Chernin Entertainment and Nexon-owned video game developer Embark Studios. The North Road Company’s Chernin Entertainment film and TV division was chosen among several production companies and studios competing for the rights for the […]
TikTok broadens agentic AI play, brings global ad network to US
New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.
Google’s Hidden Data Layer: What Is It And What To Do About It via @sejournal, @demirie
Trace misleading sale badges and outdated product images to Google's hidden data layer, with checks that go beyond your current feed. The post Google’s Hidden Data Layer: What Is It And What To Do About It appeared first on Search Engine Journal.
AI Cites Your Brand: How to Choose Your Next Move via @sejournal, @hethr_campbell
AI visibility gaps call for different fixes. Constance Tan shows how to decide between correcting information, earning mentions, creating content, and checking bot access. The post AI Cites Your Brand: How to Choose Your Next Move appeared first on Search Engine Journal.
Phoebe Dubay
Sweet Rickey has appointed industry veteran Phoebe Dubay as Managing Director.
TikTok Adds an AI Shopping Assistant and Lets Users Buy Direct From Brands
TikTok is adding a new checkout feature where shoppers can buy directly from brands in its app—separately from TikTok Shop—as well as an AI shopping assistant that can move people […]
TikTok Expands Its Off-Platform Ad Network to US Advertisers
The rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS
The company is also testing a larger, image-led ad format and expanding its measurement partners.
TikTok’s ad network bet: More reach, more budget
TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.
Kroger Transitions From Gut To Math, Leverages AI
Variables are then mapped directly to key performance indicators like click-through rates, conversion rates, and return on ad spend, revealing exactly the creative choices driving results and giving marketers a clear basis for where to invest, what to scale, and what to retire.
TiVo One surpasses 6.3m MAUs
TiVo Ads has reported significant growth and momentum, with the TiVo One advertising platform surpassing 6.3 million monthly active users (MAUs) globally as of June 2026, a 70 per cent year-over-year increase, while delivering record advertising and related revenue growth of 54 per cent year over year in Q2 2026. The company also continued to […]
How GLP-1 users are forcing retailers to rethink everything
Wide adoption of the medication has changed consumer behavior — from how shoppers think about sizing, to how they shop online. Can retail keep up?
Your Content Has a Debt Problem and AI Just Changed the Cost of Ignoring It
For most marketers, we thought about content in pretty simple terms: how much can we publish, and how quickly can we get it out? That was the game. More pages, more campaigns, more landing pages, more markets. The web rewarded companies that could keep producing. However, what we weren’t nearly as good at was dealing […]
Constructor Launches Agentic Checkout, Powered by Stripe–Letting Shoppers Go From Product Discovery to Purchase Within a Single AI Agent Experience
New Agentic Checkout eliminates a key point of friction in AI-powered shopping, helping retailers keep shoppers engaged and reducing distractions on the path to purchase Constructor, the product discovery platform for the agentic era, announced Agentic Checkout, which integrates Stripe, to enable shoppers (humans and agents) to both find and buy products within a single […]
New Ahrefs Research Shows ‘Trust but Verify’ Mentality Among AI Marketers
Ahrefs, an SEO and AI marketing intelligence platform, today released results from its 2026 State of AI in Content Marketing Survey. New Ahrefs Research Shows ‘Trust but Verify’ Mentality Among AI Marketers Quality of human-written content falls, while AI content improves News summary: Marketers are warming to AI-generated content: 24% now say AI content is […]
Contentpen 2.0 Launches as an All-in-One SEO AEO Tool With AI Visibility Tracking Across 7 AI Engines
Contentpen 2.0 merges its SEO tool and AEO tool in one platform, tracking AI visibility on ChatGPT, Google AI, Copilot, Gemini, Perplexity, Grok, and Claude. Contentpen announced the launch of Contentpen 2.0, a major upgrade that turns its AI blogging platform into an all-in-one SEO AEO tool. Contentpen 2.0 brings search engine optimization and answer […]
Everbridge Expands Technology Partner Ecosystem with Launch of Everbridge Marketplace
New Marketplace gives customers a centralized way to discover and access third-party solutions that extend Everbridge capabilities Everbridge, the global leader in High Velocity Critical Event Management (CEM) and national public warning solutions, announced the launch of the Everbridge Marketplace, a centralized hub that brings together the company’s technology partners and makes it easier for […]
Sam Altman Says ‘Artificial’ Filmed Outside His House and He Waved at Andrew Garfield: ‘He Did Walk Like Me … I Felt I Was in Some Weird Glitch of the Simulation’
OpenAI CEO Sam Altman has never met Andrew Garfield — who is portraying him in Luca Guadagnino’s upcoming film “Artificial” — but he did wave at him once. In a new cover story with Vanity Fair, the controversial tech exec addressed the movie for the first time, which depicts the five-day period in 2023 when […]
How Poppi keeps its cultural marketing fizz without over-relying on data
Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.
Why Panda Express is embracing an ‘always-on’ gaming strategy
The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.
Wet Ones wipes are ‘Just for Hands,’ even if its ads suggest otherwise
BBH USA’s optical illusions and a Kyle Cooke stunt remind consumers where its wipes belong.
Why emotion-inspiring campaigns win for food brands
Here’s how to fast-track your brand to becoming the reflex choice
Uber Tries to Prove That Uber Eats Ads Don’t Hurt Physical Restaurant Sales
The delivery platform partners with Affinity Solutions on measurement capabilities.
Morning Brew Acquires Express Checkout in Latest Creator Play
Morning Brew's creator-focused monetization is up more than 50% year over year, and the company says more deals like this are coming.