News
10,807 articles covering the AdTech ecosystem
Digest: Uber Still Keen on Delivery Hero?
In today’s Digest, we look at whether Uber is still keen on Delivery Hero, plus Google’s latest commerce move and a new app ahead of the World Cup. The post Digest: Uber Still Keen on Delivery Hero? appeared first on ExchangeWire.com.
MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access
MarkApp has become an official Google Authorised Buyer, marking an important step in the company’s continued development as a global programmatic infrastructure platform. The certification reinforces MarkApp’s ability to connect advertisers, agencies, and trading partners to premium programmatic inventory through a [...] The post MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access appeared first on ExchangeWire.com.
If Dentsu is a 'tiger', which animal is your business?
Leaders of Feral, MG OMD, Adam & Eve\TBWA, The Guardian and more reveal their animal alter egos.
Microsoft To Publishers: Don’t Block The AI Bots
Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites. That’s according to Nikhil Kolar, VP of publisher product at Microsoft AI, who spoke at AdExchanger’s Programmatic AI event in Las Vegas last week. Rather than fighting against the rising tide […] The post Microsoft To Publishers: Don’t Block The AI Bots appeared first on AdExchanger.
Pirated Sports Streams Are Warping TV’s Most Important Ratings
Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech […] The post Pirated Sports Streams Are Warping TV’s Most Important Ratings appeared first on AdExchanger.
As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
The ad delivery has improved in the past few weeks, but some are now hesitant until those issues are completely ironed out.
Ad Tech Briefing: Agencies reposition for the agentic era
The battle over infrastructure, interoperability and operational control is under way.
Inside the great digital media reckoning
For the most part, the digital media darlings of the 2000s have been killed. Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast network to Lupa Systems for […]
WTF is viewbotting?
Viewbotting artificially inflates livestream views, but it doesn't just affect streamers. What is the practice and why are brands and platforms concerned?
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe)
Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product. The post Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe) appeared first on AdExchanger.
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
MIAMI — Television and digital video face persistent categorization as great for brand affinity and awareness, not so great for generating clearly measurable outcomes. But that dynamic may be changing. “TV and digital video are always bucketed in that upper funnel awareness driver. We’ve spent a lot of time finding ways to make that into [...]
Travel Intent Data Is the New Airport Lounge for Advertisers: Yahoo DSP’s Emily Ray
If the advertising industry needed another excuse to obsess over travel data before Cannes Lions, Yahoo DSP’s Emily Ray just handed the industry a boarding pass. In an interview with Beet.TV contributor David Kaplan ahead of next month’s “Flight to Cannes” with Kinective Media by United Airlines, Ray described travel signals as one of the [...]
Butler/Till’s Gina Whelehan: Healthcare Marketers Must Adapt to AI Impact on Patient Search Behavior
MIAMI — Large language models and prompt-driven searches are transforming how consumers seek health information, but many healthcare marketers haven’t adjusted content strategies to appear in these new discovery environments. “The way in which we search for content today is just evolving. When you think about how folks are leaning into LLMs and prompts to [...]
DemandBird Launches New B2B Social Media Management Platform
DemandBird, a social media management platform built for B2B marketing teams and social media agencies, today announced its public launch. Founded in 2025 and headquartered in Portland, Oregon, the company is introducing a platform designed around a clear point of view: the future of social media belongs to humans, not to AI-generated content, and the […]
ISC-CX Launches Nationwide Mystery Shopping Program with Clayton
ISC-CX, a global provider of customer experience (CX) measurement and mystery shopping solutions, is pleased to announce a new partnership with Clayton, the Italian menswear retail brand. ISC-CX, a global provider of customer experience (CX) measurement and mystery shopping solutions, is pleased to announce a new partnership with Clayton, the Italian menswear retail brand. As […]
Thunderbit Launches High-Fidelity Web Data API, MCP Server, and CLI
Thunderbit, an AI web data platform with over 100,000 users, launched its developer API, Model Context Protocol (MCP) server, and CLI, giving developers new ways to turn complex, long-tail websites into clean Markdown or structured data for AI agents, RAG pipelines, and automation workflows. AI agents are only as useful as the web data they […]
Expert.ai and Fincons Group Join Forces to Bring Neuro-Symbolic AI to Data-Driven Businesses
The expanded partnership combines domain expertise, AI excellence and deep experience in architectures and systems integration to bring neuro-symbolic AI into core business processes. Expert.ai, a leading provider of enterprise AI solutions for business value creation, and Fincons Group, a multinational IT business consulting and system integration firm with more than 40 years of experience […]
Market Logic Network Strengthens Conversion-Focused Video Editing for Modern Businesses
Company combines advanced video production, AI creative systems, and advertising expertise to help businesses create conversion-focused multimedia campaigns Market Logic Network LLC announced the continued advancement of its Video Editing and Creative Multimedia services, combining AI-enhanced production workflows with extensive media buying expertise to support businesses seeking high-performing video content for digital marketing, Content Creation, […]
Google Says AI Mode Can Now Scale Faster Across Languages via @sejournal, @MattGSouthern
In a post-keynote interview, Google's Liz Reid told NDTV that AI Mode's multilingual models have made it easier to expand across countries and languages. The post Google Says AI Mode Can Now Scale Faster Across Languages appeared first on Search Engine Journal.
Pope Leo Issues AI Manifesto Warning That ‘Opaque Algorithms’ Controlled by a ‘Few’ Companies Can Bring ‘New Forms of Dehumanization’
Pope Leo XIV on Monday launched an impassioned call for regulation of Artificial Intelligence, warning that “opaque algorithms,” controlled by a handful of powerful private companies, can bring “new forms of dehumanization.” In his eagerly awaited new encyclical called “Magnificent Humanity” – an encyclical is an ancient form of Vatican communication – Pope Leo also […]
Why High-Performing Marketers Get Stuck In Execution Mode via @sejournal, @bngsrc
The skills that earned your promotion are the ones you need to unlearn. Here's what separates executors from strategists in marketing careers. The post Why High-Performing Marketers Get Stuck In Execution Mode appeared first on Search Engine Journal.
Pichai Says Google Is ‘A Bit Behind’ On Agentic Coding via @sejournal, @MattGSouthern
Sundar Pichai says Google is "a bit behind" in agentic coding, citing a lack of developer-facing products as one reason for the gap. The post Pichai Says Google Is ‘A Bit Behind’ On Agentic Coding appeared first on Search Engine Journal.