News

Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands.

Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. The post Email personalization has an overuse problem appeared first on MarTech.

Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing. The post Salesforce brings AI directly into CRM workflows for SMBs appeared first on MarTech.

Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change. The post Middle managers are the missing link in AI adoption appeared first on MarTech.

As AI-generated answers replace traditional search results, Guy Sheetrit says the window for establishing brand authority in AI systems is measured in months, not years. Guy Sheetrit, CEO and Founder of Over The Top SEO, announced the formal launch of the agency’s dedicated Generative Engine Optimization (GEO) division — a purpose-built practice designed to help enterprise brands, […]

Thomson brings over 10 years’ experience in AI technology and strategy from Google, Adobe, and Telstra to one of the industry’s earliest AI-native ad fraud prevention platforms.  TrafficGuard, a leading platform in AI-powered digital ad verification and invalid traffic (IVT) prevention, has appointed Scott Thomson as Head of AI. Thomson will oversee and accelerate the execution and embedment […]

Integration will combine creative and media orchestration with always-on incrementality measurement across social, commerce, and CTV Smartly announced it has entered into a letter of intent to acquire INCRMNTAL, a pioneering AI-powered incrementality measurement platform that delivers real-time insights into the incremental impact of marketing investments across channels without relying on user-level data or tracking. “With […]

Reimagining early-stage drug discovery leveraging NVIDIA BioNeMo Framework Persistent Systems, a global Digital Engineering and Enterprise Modernization leader, announced it is working with NVIDIA to accelerate the development and deployment of AI-powered solutions for the Healthcare and Life Sciences (HLS) industry. The collaboration will help HLS organizations advance computational drug discovery and improve research outcomes […]

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature. The post PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy appeared first on Search Engine Journal.

Meanwhile, WPP leads the holding company rankings.

The7stars is the incumbent.

After Accenture's move to tie in career progression to AI adoption, Campaign asks whether others should follow suit.

There is a trio of principles about which brands should be aware before entering the gaming space.

Pete Coated believes clients no longer need to choose between global network scale and genuinely local delivery.

Leo UK created the campaign.

The UK's culture secretary Lisa Nandy today announced the launch of a new government strategy to protect the future of local news, which will include a £12 million fund to fuel local media's digital innovation, and government commitments to invest ad spend in regional media. In a statement set to be delivered at the Society Read More

Sarah Sylvester joins Lands’ End after a lengthy Victoria’s Secret career.

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize […] The post Future Is Training Its AI On Publisher First-Party Data appeared first on AdExchanger.

Comprehensive agent engineering platform combined with NVIDIA AI enables enterprises to build, deploy, and monitor production-grade AI agents at scale LangChain, the agent engineering company behind LangSmith and open-source frameworks that have surpassed 1 billion downloads, announced a comprehensive integration with NVIDIA to deliver an enterprise-grade agentic AI development platform. As part of this collaboration, […]

Switch’s Living Data Center (LDC) EVO transforms AI factories from human-managed infrastructure to an automated, intelligent system. Switch announced that they have integrated the NVIDIA Omniverse DSX Blueprint into their EVO AI Factory™ architecture and LDC EVO™ operating system. LDC EVO, combined with NVIDIA Omniverse libraries and OpenUSD, delivers high-fidelity operations across Switch’s deployed portfolio. […]

Dell AI Data Platform with NVIDIA advancements automate the complete AI data lifecycle and deliver extreme AI storage performance for demanding agentic AI workloads Dell Technologies will support all of NVIDIA’s latest AI storage and data management innovations Dell Technologies announces Dell AI Data Platform with NVIDIA advancements that help enterprises discover and activate enterprise data […]

Expanded AI blueprints, infrastructure capabilities and intelligent data integration strengthen the Hitachi iQ portfolio for secure, on-prem production AI Hitachi Vantara, the data storage, infrastructure and hybrid cloud management subsidiary of Hitachi Ltd., announced new capabilities across the Hitachi iQ portfolio, including enhanced AI blueprints and multi-agent coordination in Hitachi iQ Studio, expanded NVIDIA AI […]

Advancements across GPU-native data analytics, unstructured data extraction, on-premises and cloud infrastructure, Nestlé global supply chain decision speed, and consulting to mobilize enterprise AI at scale IBM announced at GTC 2026 an expanded collaboration with NVIDIA to help enterprises operationalize AI at scale. Advancing efforts across GPU-native data analytics, intelligent document processing, on-premises and regulated […]