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20,367 articles covering the AdTech ecosystem
Morning Brew Acquires Express Checkout in Latest Creator Play
Morning Brew's creator-focused monetization is up more than 50% year over year, and the company says more deals like this are coming.
Piers Morgan’s Uncensored Launches Paid Tier to Own Its Audience Beyond YouTube
The company is hoping 2% to 4% of its 4.6 million YouTube subscribers will pay $4.99 a month for early, ad-free, exclusive content.
Join Gronk, Coach, The Home Depot, and More at ADWEEK House
ADWEEK is opening the doors to ADWEEK House: Advertising HQ in New York this week, Oct. 5-8, and you're invited.
How to maximize ROI with first-party data strategies
Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue. The post How to maximize ROI with first-party data strategies appeared first on MarTech.
How to turn customer signals into smarter email automation
Use customer behavior, inaction, and contextual signals to build more relevant email automations and triggered campaigns. The post How to turn customer signals into smarter email automation appeared first on MarTech.
Apprenticeships are the key to saving early-career marketing roles
Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent. The post Apprenticeships are the key to saving early-career marketing roles appeared first on MarTech.
T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting
Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new measurement capabilities. T-Mobile Advertising Solutions announced Monday that its mobile data is now exclusively available for out-of-home (OOH) campaign targeting via Vistar Media, the OOH […] The post T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting appeared first on AdExchanger.
Compton appointed to Channel 4 Board
Channel 4 has announced that Louisa Compton, Director of News, Digital and Audience Trust, has been appointed to the Channel 4 Board as an Executive Board Member. The Director of Programmes, once appointed, will also join the Board as an Executive Board Member. Compton is currently responsible for News and Current Affairs, Specialist Factual, Sport […]
InCoax shifts to direct sales
InCoax Networks has announced that it is shifting its focus to direct sales. As the cooperation with Nokia changes, the intended direction is for InCoax to assume responsibility for sales and gain the opportunity to approach customers previously subject to contractual restrictions. The plan also includes a substantial reduction in development costs. In parallel, the […]
Open Cosmos to launch 192 satellites for LEO constellation
Open Cosmos, the European satellite builder, has announced that 192 satellites will form the foundational core of its connectivity backbone, ConnectedCosmos, a low Earth orbit constellation. The company is building towards more than 96 satellites in orbit by the end of 2028, putting it on a path to full global coverage by 2030. The next […]
Report: Social video ads standing out, but losing the brand
Zappi has released its fourth annual State of Creative Effectiveness report, which analyses real consumer response to more than 3,300 social video ads across the UK and the US on TikTok, Instagram, Facebook and YouTube. Zappi compiled the research using its Creative Power score, which assesses the overall ad effectiveness across categories such as resonance, […]
Data: franceinfo makes strong debut on YouTube
Just one month after its strategic news offering agreement with YouTube became operative, France Télévisions has become the country’s leading news destination on the streaming platform, ahead of rival channels operated by M6, TF1, RTL, BFMTV and Le Parisien. The franceinfo YouTube Channel recorded 110 million views in September 2026 according to data from Logicomix […]
Disney licenses titles to Netflix
Disney has announced a deal to license a number of its titles to Netflix. Per the deal, Netflix will host select Disney+ content for its subscribers, including a mix of legacy titles and currently streaming TV shows. The first two seasons of Percy Jackson and the Olympians is streaming on the rival platform effective immediately […]
Ogilvy’s Innovation Chief Says AI Must Amplify Human Creativity, Not Replace It
The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for creative leaders. The temptation to let machines take over is understandable. Nine in 10 U.S. marketing agencies already use generative AI, according to Forrester, and half have deployed agentic AI for execution. But the […]
Allstar Services Expands Revin’s AI Voice and SMS Agents to 10 Residential Roofing Brands
After a year at its flagship brand, the 19-brand residential roofing platform is standardizing call center operations on Revin, with AI agents answering calls, booking leads, and helping sales reps close more deals. Revin, the AI Voice and SMS platform for residential service operators, announced that Allstar Services has expanded its use of Revin’s AI […]
Franchising’s Overlooked Growth Lever Is Already in the FDD
Franchise brands spend enormous energy searching for new growth levers. Yet one of the most underused may already be built into the economics of the franchise system: local marketing dollars that franchisees are expected to spend but often struggle to deploy effectively. Every franchise system operates around a Franchise Disclosure Document, or FDD, that spells […] Franchising’s Overlooked Growth Lever Is Already in the FDD first appeared on Street Fight.
Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves
Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year.
How To Build A Content Distribution System That Compounds
Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations. The post How To Build A Content Distribution System That Compounds appeared first on Search Engine Journal.
“If TV Couldn’t Deliver Short-Term Sales, It Wouldn’t Be Booked”
There’s a lot of discussion at the moment around measuring short-term outcomes from TV advertising. But there has always been pressure on TV to deliver in the short-term as well as the long-term says Frank Vogel, CEO of Ad Alliance. If marketers weren’t confident in TV’s ability to drive short-term outcomes, it wouldn’t be booked. Read More
Ikea dating show says ‘Storage Is Sexy’ in Mother’s final work for the brand
Influencer Charley Marlowe hosts episodes where the hopefuls show off their Ikea PAX wardrobes.
AI usage surges 6X for local search, fragmenting the digital ecosystem by SOCi
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information. The post AI usage surges 6X for local search, fragmenting the digital ecosystem appeared first on MarTech.
Racecourse Media Group appoints CNN’s Demaria
Racecourse Media Group (RMG) has announced the appointment of Andrew Demaria as its first Chief Content Officer. Demaria joins RMG on October 6th, following a distinguished media career spanning more than 25 years, including senior leadership positions at CNN and NBCUniversal, where he built audiences at scale, launched award-winning digital brands and led content, commercial […]
RevenueScreen launches to monetise every screen
As audiences move across more screens, monetisation has become increasingly fragmented. RevenueScreen, a new Dubai-based media monetisation company, has launched to help close that gap, helping broadcasters, content owners and media platforms unlock more commercial value from their content, audiences and distribution footprint. The company combines advertising sales, technology and local market expertise across traditional […]
HyImpulse signs Saxavord launch licence
The troubled UK Saxavord launch site in Scotland has had a tough year, but there’s better news in that a client, HyImpulse, has secured a UK Launch Operator Licence represents the culmination of a huge amount of detailed work by the HyImpulse team and the Civil Aviation Authority (CAA). Saxavord said: “We congratulate everyone involved. […]