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Google I/O Didn’t End SEO. The Risk Is Somewhere Else via @sejournal, @MattGSouthern

Google I/O triggered panic about the death of Search. The risk is economic, not technical, and both sides of the debate are getting it wrong. The post Google I/O Didn’t End SEO. The Risk Is Somewhere Else appeared first on Search Engine Journal.

As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk

After 35 years with the company, the chief consumer marketing officer will leave next year.

YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched by their financial backers. Now, YouTube is testing a different approach to gated content: What if videos could only be watched by the fans who are most active within a creator's community? That's the gist of Top Fans, a new distribution option that is beginning to roll out on YouTube. By choosing to upload videos that can only be watched by 1% of their fans, creators can reward the viewers who show them the most loyalty. Visit Tubefilter for more great stories.

Duolingo takes screen time limits to the next level by blocking other apps until you finish studying

Duolingo may be dialing back its "unhinged" marketing strategy, but it is still developing eclectic, unique features that set it apart from other apps. Its Focus Mode is a particularly clever idea. By preventing users from accessing other apps until they've finished their studies, Duolingo keeps its language learners on task while also grabbing more screen time for itself. When a Duolingo user turns on Focus Mode, they choose any number of apps to affect and set the number of lessons they wish to complete. Until those tasks are done, the selected apps will appear greyed out on the user's home screen. Focus Mode, of course, is completely optional. If you must use one of the blocked apps, you can override your settings on Duolingo. Visit Tubefilter for more great stories.

Podcasts raked in $9.2B last year, with video content “changing the picture.” But what makes a podcast a podcast?

A new report on podcasts found that video shows are “changing the picture” for the entire industry, following a year where global revenue surged to $9.2 billion. Management consulting firm Owl & Co.‘s 2025 Global Podcast Economy Report pulled together 300,000 data points from 1,600+ publishers; the firm also personally spoke to ~100 of those […] Visit Tubefilter for more great stories.

Tom Brady is the football GOAT. Now, on YouTube, he wants to be the football trivia GOAT.

Topping Tom Brady on the football field is no small ask, but topping him in the realm of sports trivia might be a bit easier. The legendary QB and current FOX Sports analyst puts his sports acumen to the test in the first episode of a new YouTube trivia show titled Chasers. Brady is working behind the scenes […] Visit Tubefilter for more great stories.

Zohran Mamadani’s Twitch show brings government “where New Yorkers already are”

Zohran Mamdani's social media presence played a crucial role in his victorious campaign to become New York City's Mayor. Now, as he gets acclimated to life at Gracie Mansion, he is giving back to the digital denizens who fueled his election. In a new Twitch show titled Talk With The People, Mamdani will adopt the role of a streamer as he answers questions from his constituents. Mamdani will host Talk With The People on a Twitch account tied to his mayoral status. According to Polygon, the first episode of the series will go live at 4 PM ET on May 21. It will be simulcast across Mamdani's accounts on platforms like YouTube and TikTok. Visit Tubefilter for more great stories.

Are male and female social media accounts floating in gendered political bubbles?

On the heels of a study that examined political polarization on social media feeds, a fresh batch of research is shedding light on gender-based disparities. A report published in Cornell University's arXiv database shows that recommendation algorithms treat male and female accounts differently, especially in the realm of political content. To run their experiment, the researchers created 160 virtual accounts. 80 of those accounts were seeded with "male-coded" categories like cars, sports, and gaming, while the other 80 received a female-coded base in categories like how-to and style. Each account also received a baseline seed of political content regardless of gender coding. Visit Tubefilter for more great stories.

Spotify is doing creator memberships, and also AI-generated podcasts

The global podcast industry raked in $9.2 billion last year, surging 27% from 2024. That’s a neat chunk of change–a chunk that’s expected to grow in 2026 and beyond. And, unsurprisingly, Spotify wants to scoop up as much of it as possible. At its third annual Investor Day, its VP and Global Head of Podcasts […] Visit Tubefilter for more great stories.

After 10 years and 50 million subscribers, now’s the time for Genevieve’s Playhouse to hit the toy aisle

Growing a YouTube channel to 50 million subscribers is no small feat, but Genevieve's Playhouse has pulled it off. Ten years after its initial launch, the family favorite still makes regular appearances in our weekly rankings of YouTube's 50 most-viewed channels. To date, the primary Genevieve's Playhouse hub has picked up more than 41 billion lifetime YouTube views. A channel that big typically contains the work of many hands, but the most striking thing about Genevieve's Playhouse is that it is still a family business. Many kid-friendly channels have cut deals with companies like pocket.watch and Moonbug, which take the reins of top family IP and turn those properties into sprawling multiformat franchises. Visit Tubefilter for more great stories.

MrBeast’s build kits are in the (Kids) Club at a Lowe’s location near you

There's a new creator-led line of monthly build kits arriving at a major home goods retailer, but I'm not talking about Crunchlabs. MrBeast is channeling his buddy Mark Rober by launching family-friendly build kits through his MrBeast Lab Swarms toy line. The kits will be available at Lowe's, where kids will be able to congregate to complete their builds as part of a series of summertime workshops. Beginning on May 30, MrBeast will drop a new Lab Swarms build kit each month. Lowe's will be the exclusive home of those collectible products, and the chain will also provide a space where kids can assemble the $15 toys they just acquired.  Visit Tubefilter for more great stories.

How Recurrent Ventures Rebuilt Itself

The media company recently sold off half of its identity, part of a broader strategy to create a tighter, more durable business around military and auto.

Stephen Colbert’s Late Show Finale Is His Biggest Weeknight Episode Ever

The Late Show averaged 6.7 million viewers, as Colbert took his final bow.

Fox Sports Says World Cup Is the Biggest Production It’s Ever Done

Fox Sports executive Zac Kenworthy spoke to ADWEEK about the company's upcoming World Cup plans.

Sports TV Ad Spending to Top $20 Billion in 2027, As Live Games Defy Cord-Cutting

According to exclusive eMarketer data, the market will grow nearly four times faster than TV overall and linear will keep most of the money.

If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance

How a 119-year-old insurance company wins with a contrarian creative strategy.

It’s official: Shein will acquire Everlane

The deal promises to salvage the sustainability-oriented DTC brand’s finances, but its tie-up with the Chinese fast-fashion giant comes at a cost.

E.l.f. Beauty does an about-face on price hikes

Following a “pronounced decline” in unit volume, CEO Tarang Amin said the company was testing adjustments to its tariff-driven strategy.

Why Broadcast Is Losing Ad Dollars Despite Massive Reach

The advertising industry has spent a decade solving for targeting. Most of the major platforms have gotten quite good at it. That is not where broadcast is losing. Broadcast is losing on proof. The buyers moving budgets to Netflix, Amazon, and programmatic platforms aren’t doing it because those platforms have bigger audiences. In most markets, […] Why Broadcast Is Losing Ad Dollars Despite Massive Reach first appeared on Street Fight.

Publicis and LiveRamp hit back after rivals claim M&A deal will harm ‘neutrality’

Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.

Las Vegas Convention and Visitors Authority - Virtual Therapy - 15s

Wendy’s - Soviet Fashion Show - 60s

Watch the newest commercials from Hershey’s, Denny’s, One A Day and more

A boy learns how s’mores are made in a quietly comical Hershey’s spot.

OpenAI Is Hiring for a Top Marketing Exec To Promote Its Ads Business

A new job posting aims to position the company as “a leading voice on the future of advertising."