News
20,367 articles covering the AdTech ecosystem
Forecast: Global satellite IoT subs at 42m by 2030
The global satellite IoT communications market is growing at a good steady pace according to research from specialist IoT analyst firm Berg Insight. The global satellite IoT subscriber base grew to surpass 7 million in 2025. The number of satellite IoT subscribers will increase at a compound annual growth rate (CAGR) of 43.1 per cent […]
NASA/Blue Origin Mars rocket deal in doubt?
The Jeff Bezos-backed Blue Origin rocket, which had received a contract on September 1st from NASA, has reportedly seen the contract paused by NASA for its Mars telecommunications orbiter project. The contract has neither been reassigned or confirmed but Rocket Lab had objected to the contract being awarded to Blue Origin. The contract was originally […]
Orbex assets bought by Omnidea
Omnidea has acquired most of the key assets and intellectual property from British would-be rocket launch company Orbex, gaining access to technology and manufacturing capabilities. Omnidea plans to develop an evolution of Orbex’s small launch vehicle called PrimeNEO. Omnidea is a Portuguese aerospace and space technology company founded in 2003 that specializes in rocket propulsion […]
EchoStar’s Dish DBS exits bankruptcy
Dish DBS has completed its prepackaged bankruptcy reconstruction, reducing aggregate outstanding indebtedness by approximately $4.35 billion (€3.88bn) and returning to EchoStar’s normal consolidated financial statements. According to the filing, the Dish DBS and its related businesses emerged from bankruptcy on October 1, 2026, after the US Bankruptcy Court for the Southern District of Texas, Houston […]
Merged Paramount/WBD named Skydance
David Ellison, Paramount CEO, has confirmed that the combined Paramount / Warner Bros Discovery (WBD) company will be named Skydance. Ellison will also serve as CEO of Skydance, with the merger set to be complete within the next few days.. Skydance was the name of the production company that Ellison founded in 2006, inspired by […]
BT acquires TalkTalk
BT Group has acquired TalkTalk Telecommunications and PlatformX Communications out of the administration of TalkTalk Group on a debt-free basis. The estimate of the total cash impact in FY27 is c£400 million (€357m), comprising both consideration and other cash impacts. By acquiring the business out of administration, BT says it will be providing “much needed […]
Influencer marketing has an AI trust problem
AI influencers are harder to spot, making transparency essential to protecting consumer trust.
The warehouse costs hiding in plain sight
Most warehouse costs don't show up on any report. The visibility gap is why.
Keeping the lines open: How to power retail’s busiest moments
Consumers are tired of nonstop spam calls, suspicious of unknown numbers and frustrated by poor connections and dropped calls during important service discussions.
Mediterranea Services Launches IA SEO Monitor Premium for the AI-First Web
The Spanish company expands its WordPress and WooCommerce ecosystem to prepare, monitor and connect business information for AI systems and agents. Mediterranea Services has announced the worldwide launch of IA SEO Monitor Premium, expanding its technology ecosystem designed to help businesses and WooCommerce stores prepare their digital information for an Internet increasingly accessed and interpreted […]
follow Inc Releases followOS-email, Delivering the Agentic AI Marketing Service Months Ahead of Schedule
AI-native email marketing built for small-to-medium businesses launches beta October 1; Design Studio creates, edits and launches e-mail campaigns in minutes followOS-email: the AI-powered email marketing studio. Content, design, automation, analytics and send, in one system. Concept render, follow Inc. follow Inc, a vertically integrated digital advertising company, today announced the release of followOS-email, the […]
The architects and the renters: A leader’s guide to building a resilient AI foundation
A new, fundamental chasm is opening up in the business world: the divide between the Renters and the Architects.
The 2026 webinar audience behavior report
What attendees say they want, what Zoom data shows and the new rules for better webinar performance.
What To Expect From Google’s Next Search Ranking Update via @sejournal, @martinibuster
Google's recent changes provide strong clues about major changes from the next core algorithm update. The post What To Expect From Google’s Next Search Ranking Update appeared first on Search Engine Journal.
From GTA to CTV: How to Reach Gamers on the Big Screen
Between Call of Duty: Modern Warfare 4 and Grand Theft Auto VI, this autumn marks a major few months in gaming. In this article, Sean Smith, EMEA Gaming Lead – Sales at Samsung Ads, explores what Netflix, GTA VI and Automatic Content Recognition (ACR) data can tell us about gaming audiences - and what that means Read More
Digest: Apple Plans to Block Hundreds of Data Firms; Paramount & WBD Unite Under Skydance
In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers. The post Digest: Apple Plans to Block Hundreds of Data Firms; Paramount & WBD Unite Under Skydance appeared first on ExchangeWire.com.
goTom Powers the Next Generation of CTV Ad Sales – Built for Speed, Automated by AI
The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order [...] The post goTom Powers the Next Generation of CTV Ad Sales – Built for Speed, Automated by AI appeared first on ExchangeWire.com.
The Media Shop and PubMatic Launch Southeast Asia’s First Agentic Luxury Campaign
PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today (5th October, 2026) announced that The Media Shop, one of Singapore's leading independent media agencies, has run the first publicly announced agentic advertising campaign to come [...] The post The Media Shop and PubMatic Launch Southeast Asia’s First Agentic Luxury Campaign appeared first on ExchangeWire.com.
Where the machine stops—the new AI trust test
“Human in the loop” isn’t enough. Brands need to explain the loop—to customers and to the AI systems now interpreting them.
Havas-Horizon venture one year later—why its global media pitch has yet to break through
Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.
Why AI-powered IP enforcement is becoming a creator marketing problem
Experts say Alo’s recent creator account takedowns are an early example of a problem that’s poised to become much bigger as more brands lean on AI to detect IP violations.
Southwest switches on ‘Airplane Mode’ for harried consumers in comic spots
GSD&M’s new ads, narrated by Adam Scott, turn people’s breaking points into “booking points.”
Amazon’s October Prime Day Is the Big Holiday Test for Brands
Sellers plan to use Big Deal Days to assess consumer behavior leading up to the holidays.
Jon Cook on 30 Years at VML and Handing the Agency Over to His Best Friend
The WPP exec said he’s ready to climb a new career mountain.