5,214 articles covering the AdTech ecosystem
Andreas Nilsson directed the campaign through Biscuit.
Today’s digest covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration. OpenAI tests Ads Manager [...] The post Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden appeared first on ExchangeWire.com.
Hotels.com's new global campaign emphasizes that its name is refreshingly literal.
Despite a war in the Middle East, rising oil, gas and consumer prices and a fresh round of tariffs that are roiling economies, brands and buyers are largely staying the course in media spending.
Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.
Ten years later, principal media is back in the zeitgeist. Why agencies and brands are clashing over the so-called hidden model.
The days of 'fake it 'til you make it' are coming to an end.
PMG never called itself an agency. Here’s why that matters now.
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge. The post Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says appeared first on AdExchanger.
TikTok is expanding beyond short-form video and into the audio world with the launch of TikTok Radio, a new collaboration with iHeartMedia that blends trending TikTok music, creator commentary, and viral culture into a broadcast and streaming format. Debuting during SXSW and now available on the iHeartRadio app and dozens of U.S. broadcast stations, the […] TikTok and iHeartMedia Bring Social Discovery to Audio first appeared on Street Fight.
MBC C&I’s AI Contents Lab is at Hong Kong FilMart with its most ambitious slate to date, anchored by “Raphael,” an 80-minute feature billed as one of the world’s first entirely AI-generated feature film, as the Seoul-based operation seeks to expand its international footprint and explore co-production opportunities. The company, which operates under Korean broadcaster […]
The company will soon open its fourth Meijer Grocery format and plans to add more locations.
Crunchyroll dropped the trailer for its upcoming “Sekiro” anime adaptation Monday ahead of the show’s panel at the SXSW Festival in Austin. Based on FromSoftware’s critically acclaimed 2019 action-adventure game “Sekiro: Shadows Die Twice,” which follows shinobi warrior Wolf on his quest to rescue his lord during Japan’s Sengoku period, the TV series is a […]
At a panel on the future of work, economists, technologists, and policymakers debated whether AI will hollow out the middle class or simply accelerate trends already underway.
SAN JUAN, Puerto Rico — In the streaming era, viewers have more choices than ever. Advertisers have more confusion too. Sean Cunningham, president, CEO of the Video Advertising Bureau, says the industry has spent years debating what “premium video” really means. His answer: stop arguing and start measuring where people are actually looking. “We wanted [...]
For decades, television was the ultimate brand-awareness machine and little else. You bought the spot, hoped the right eyeballs landed on it, and moved on. No signal came back. Now, according to one Roku executive, that era is definitively over. More Americans now watch television via streaming than through traditional linear broadcast. “Performance on CTV [...]
Connected TV’s fragmentation challenges extend beyond inventory distribution to fundamental identity resolution issues that erode audience fidelity as buyers extend campaigns across multiple activation endpoints. “The fragmentation problem in CTV is real, but we as an industry often talk about it as an inventory problem, but it’s very much an identity problem as well,” Alex [...]
"Despite extensive efforts, a viable solution to secure the company’s long-term financial stability and continued trading could not be reached," the company said.
Data from 4M AI citations shows syndicated press releases barely register in AI answers. Editorial content and owned newsrooms fare better. The post AI Search Barely Cites Syndicated News Or Press Releases appeared first on Search Engine Journal.