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10,818 articles covering the AdTech ecosystem
Wendy’s - Soviet Fashion Show - 60s
Watch the newest commercials from Hershey’s, Denny’s, One A Day and more
A boy learns how s’mores are made in a quietly comical Hershey’s spot.
OpenAI Is Hiring for a Top Marketing Exec To Promote Its Ads Business
A new job posting aims to position the company as “a leading voice on the future of advertising."
The Friday Checkout: Kroger’s CEO wants to close the gap with low-price retailers
Greg Foran told Bloomberg the supermarket chain is preparing to roll out sweeping price cuts as it takes aim at Walmart, Costco and Aldi.
Grocery trade groups praise EPA deregulation of refrigeration compliance
The agency extended compliance deadlines for the use of hydrofluorocarbons, drawing approval from FMI and the National Grocers Association.
Hasbro finds a star revenue player in Magic: The Gathering
The toy company reported $1 billion in net revenue in Q1. Revenue for the Wizards of the Coast division, which oversees Magic, was up 26%.
Estée Lauder, Puig call off merger talks
When the discussions were disclosed in March, analysts weren’t thrilled about the tie-up’s potential to interrupt Estée Lauder’s turnaround.
The Weekly Closeout: John Varvatos quietly exits Under Armour and Victoria’s Secret’s ticker gets sexier
The designer left the athletics brand last fall. Meanwhile, the lingerie company will sport a new ticker symbol, VSXY, on the NYSE.
Addepar Advances its AI Innovation across Agents, Data and Workflow Capabilities
Platform innovations unveiled at AddeConf26 extend AI across operations, analytics and client workflows to drive more intelligent investment decision-making Addepar, the foundational data and AI platform trusted by financial professionals globally, unveiled new AI, data and workflow automation capabilities at AddeConf26, its annual innovation conference. Building on the launch of Addison, the company’s native AI […]
French’s mustard goes green as part of ‘Minions & Monsters’ tie-in
A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign.
Colbert’s Late Show Transitions to the Next Dimension in Final Episode
Here's what happened in Colbert's final Late Show episode.
What Intuit’s layoffs mean for Mailchimp customers
Mailchimp is not shutting down, but Intuit’s latest comments suggest the platform is entering a very different phase. The post What Intuit’s layoffs mean for Mailchimp customers appeared first on MarTech.
The AI marketing advantage hiding in your metadata
Companies that organize and structure metadata have a major edge in AI-powered search and personalization. The post The AI marketing advantage hiding in your metadata appeared first on MarTech.
AI Is Redefining Premium Content – Which May Not Be A Good Thing
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry's understanding of "premium" content. The post AI Is Redefining Premium Content – Which May Not Be A Good Thing appeared first on AdExchanger.
Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse via @sejournal, @MattGSouthern
Google launched the May core update, redesigned Search around AI at I/O, released its first AI Mode usage data, and sent mixed signals on llms.txt. The post Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse appeared first on Search Engine Journal.
3 Unrelated Stories About AI & Writing Tell The Same Story via @sejournal, @gregjarboe
AI now generates roughly half of all web content. Google's quality systems know. So do readers. Which side of that divide are you on? The post 3 Unrelated Stories About AI & Writing Tell The Same Story appeared first on Search Engine Journal.
Week in Review: New BBC Boss Plans to Cut Channels, Ofcom Calls Out YouTube and TikTok Over Harms to Children, and Condé Nast Prepares for Google Zero
In this week's Week in Review: Matt Brittin has his first day at the office as BBC director general, Ofcom calls out tech platforms over online safety, and Condé Nast's CEO says he's braced for 'Google Zero'. Top Stories New BBC Boss Suggests Closing TV Channels and Moving Shows to YouTube The BBC could close Read More
US Etsy - Anthem Celebrate Being Human - 60s
Disney made billboards hover in Madrid for ‘The Mandalorian and Grogu’
Havas Creative’s campaign used a magnetic levitation system developed by Andtonic.
Disney - Levitating Billboards - 42s
In agentic commerce, your brand promise must be provable
Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value. The post In agentic commerce, your brand promise must be provable appeared first on MarTech.
Consumers want AI ads with a human touch
New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow. The post Consumers want AI ads with a human touch appeared first on MarTech.
Unpacked: How loyalty programs power lifecycle marketing strategies
Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust. Partner insights from SheerID.
AZ8 Launches Canvas-Based AI Video Creation Workspace
AZ8 Studio introduces an open canvas for organizing text, image, video, audio and 3D nodes in a controllable AI video workflow. AZ8 has recently launched AZ8 Studio, a canvas-based AI creation workspace designed to help creators plan, generate, organize, and refine multimedia projects in a more visual and controllable way. The release introduces an open canvas […]