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10,818 articles covering the AdTech ecosystem
Hazara Digitals Launches Full-Service Digital Marketing and WordPress Development for Global Businesses
Pakistan-based Hazara Digitals offers integrated WordPress development, SEO, social media marketing, and paid advertising services to businesses worldwide. Hazara Digitals, a results-driven digital marketing and web development agency headquartered in Islamabad, Pakistan, has officially announced its full-service digital offering to small and mid-size businesses across global markets. The agency delivers an integrated approach to online […]
Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies
TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.
WordPress 7.0 Faces Security Concerns Over AI API Keys via @sejournal, @martinibuster
WordPress 7.0 exposes AI API keys worth thousands of dollars. Security researcher says there "will be an absolute rush by hackers to steal" them. The post WordPress 7.0 Faces Security Concerns Over AI API Keys appeared first on Search Engine Journal.
Channel 4’s former head of streaming joins Global
Fatima Dowlet was made redundant as part of Channel 4's restructure in July of last year.
Subway brings ‘Subtopia games’ to Bournemouth 7s
Circle Agency created the activations.
Estrella Damm partners Wavey Garms for Gala activation
Gala Festival is taking place from 22 to 24 May at Peckham Rye Park.
Momentum appoints Grace Wright as head of growth for Europe
Wright joins from Imagination.
Higgidy targets pie-eyed football fans with pop-up
The activation takes place on 17 June.
Can we talk about why no-one's defending proprietary media?
Conspiracy loves a vacuum, and proponents of data-fuelled media products would benefit from coming out of the trenches.
Marketers may replace agencies over weak AI use, Ingenuity Pulse report finds
The report found 80% of marketers would consider replacing a partner that is failing to use AI effectively.
Programmatic Advertising Expands to Car LED Screens
Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED screens installed on the roofs of Uklon partner cars. The project brings car-based DOOH inventory into the programmatic ecosystem, allowing brands [...] The post Programmatic Advertising Expands to Car LED Screens appeared first on ExchangeWire.com.
Why Is Ad Intelligence Still Built For A Pre-AI World?
Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not kept pace. The real problem is not data The core issue is not access to data but the ability to […] The post Why Is Ad Intelligence Still Built For A Pre-AI World? appeared first on AdExchanger.
When Marketing Leaders Can’t Explain Search Performance via @sejournal, @coreydmorris
How marketing leaders can translate search metrics into business outcomes, sharper reporting, and stronger executive confidence. The post When Marketing Leaders Can’t Explain Search Performance appeared first on Search Engine Journal.
Bauer’s Thomas Garry wins Media360 Challenge 2026
Four contestants pitched to make the case for a different medium.
PepsiCo on how a media shake-up boosted OOH
Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand’s outdoor media strategy at Media 360.
TUI pulls Married at First Sight sponsorship following Panorama allegations
Loss of sponsorship confirmed by Channel 4.
ITV unveils sweepstake-inspired World Cup teaser ad
ITV Creative made the campaign.
Twinings and Uncommon Creative Studio part ways
Uncommon won the creative account in 2021.
VIOOH Expands Canadian Market DOOH Advertising Access with New VENDO Media Partnership
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to [...] The post VIOOH Expands Canadian Market DOOH Advertising Access with New VENDO Media Partnership appeared first on ExchangeWire.com.
What Google’s new AI Mode ad formats mean for brands and their trust in automation
The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term.
Agency Brief—Inside Hershey’s salty snacks strategy and new creative AOR
This week, we have the exclusive on Hershey Co.'s latest agency shake-up, this time around its salty snacks portfolio, plus plenty more.
Audemars Piguet’s Swatch release—why short-term hype may cost long-term brand value
Audemars Piguet’s Swatch collaboration may boost hype but risks devaluing 150 years of brand heritage and long-term desirability.
AI ad of the week: A bidet brand makes a vivid argument for why wiping is a mess
The spot hinged on AI video created with Seedance 2.0.
What today’s CMOs face—ideas over efficiency, Gen Z trust, AI pressure, agency clarity
Actionable perspective for CMOs on creativity’s edge, AI implementation, Gen Z trust and agency transparency, distilled from Ad Age editors and reporters.