5,214 articles covering the AdTech ecosystem
“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the forefront.
Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape. The post How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor appeared first on Search Engine Journal.
CMS defaults now influence more of the web’s technical SEO than most consultants ever can, reshaping where optimization work creates real value. The post 3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults appeared first on Search Engine Journal.
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way. The post You’re Not Scaling Content. You’re Scaling Disappointment appeared first on Search Engine Journal.
The work was created by VCCP.
EscalaX, a global programmatic advertising company, held an event in Madrid with leading industry professionals to present EX+, its supply side platform (SSP). The goal of the event was to showcase the platform’s capabilities and create an open space for [...] The post EscalaX Hosts an Event to Present EX+: Its SSP appeared first on ExchangeWire.com.
This new tool coordinates generative models and production workflows to advance projects end-to-end.
Zendaya, Natalie Portman and Kendall Jenner front luxury Oscars spots, and Uber marks St. Patrick Day with an “IrishXit.”
Ugg has brought back its Fluff Yeah sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign.
Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026. The post 5 LinkedIn ad tactics for B2B marketers appeared first on MarTech.
As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics. The post The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS appeared first on MarTech.
Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. The post Too many workflows are breaking marketing automation appeared first on MarTech.
Your martech stack probably isn't the problem. Your operating model is. Here's what a panel of practitioners agreed needs to change. The post Why connected customer experiences keep failing appeared first on MarTech.
We've updated our page on Agentforce with details of the Agentforce Contact Center release. The post Salesforce Agentforce: What you need to know appeared first on MarTech.
Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth (unless everything falls apart). The post Above The Influence; Advertising’s Uncertainty Principle appeared first on AdExchanger.
Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First appeared first on AdExchanger.
Partnership marketing platform strengthens its approach in the German-speaking region, helping brands integrate cross-channel partnerships, with a focus on financial services impact.com, the world’s leading commerce partnership marketing platform, today announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy […]
As AI continues to reshape the entertainment and sports industries, a newly launched sports-tech firm is making the case that athletes have become contributors to the AI economy — and that no standardized system exists to compensate them for it. Callandor Group has unveiled what it describes as the first dedicated registry for sports intellectual […]
Former EssenceMediacom chief client officer brings knowledge of media owner sector from her WPP days.