News
10,837 articles covering the AdTech ecosystem
Estrella Damm partners Wavey Garms for Gala activation
Gala Festival is taking place from 22 to 24 May at Peckham Rye Park.
Momentum appoints Grace Wright as head of growth for Europe
Wright joins from Imagination.
Higgidy targets pie-eyed football fans with pop-up
The activation takes place on 17 June.
Can we talk about why no-one's defending proprietary media?
Conspiracy loves a vacuum, and proponents of data-fuelled media products would benefit from coming out of the trenches.
Marketers may replace agencies over weak AI use, Ingenuity Pulse report finds
The report found 80% of marketers would consider replacing a partner that is failing to use AI effectively.
Programmatic Advertising Expands to Car LED Screens
Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED screens installed on the roofs of Uklon partner cars. The project brings car-based DOOH inventory into the programmatic ecosystem, allowing brands [...] The post Programmatic Advertising Expands to Car LED Screens appeared first on ExchangeWire.com.
Why Is Ad Intelligence Still Built For A Pre-AI World?
Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not kept pace. The real problem is not data The core issue is not access to data but the ability to […] The post Why Is Ad Intelligence Still Built For A Pre-AI World? appeared first on AdExchanger.
When Marketing Leaders Can’t Explain Search Performance via @sejournal, @coreydmorris
How marketing leaders can translate search metrics into business outcomes, sharper reporting, and stronger executive confidence. The post When Marketing Leaders Can’t Explain Search Performance appeared first on Search Engine Journal.
Bauer’s Thomas Garry wins Media360 Challenge 2026
Four contestants pitched to make the case for a different medium.
PepsiCo on how a media shake-up boosted OOH
Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand’s outdoor media strategy at Media 360.
TUI pulls Married at First Sight sponsorship following Panorama allegations
Loss of sponsorship confirmed by Channel 4.
ITV unveils sweepstake-inspired World Cup teaser ad
ITV Creative made the campaign.
Twinings and Uncommon Creative Studio part ways
Uncommon won the creative account in 2021.
VIOOH Expands Canadian Market DOOH Advertising Access with New VENDO Media Partnership
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to [...] The post VIOOH Expands Canadian Market DOOH Advertising Access with New VENDO Media Partnership appeared first on ExchangeWire.com.
What Google’s new AI Mode ad formats mean for brands and their trust in automation
The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term.
Agency Brief—Inside Hershey’s salty snacks strategy and new creative AOR
This week, we have the exclusive on Hershey Co.'s latest agency shake-up, this time around its salty snacks portfolio, plus plenty more.
Audemars Piguet’s Swatch release—why short-term hype may cost long-term brand value
Audemars Piguet’s Swatch collaboration may boost hype but risks devaluing 150 years of brand heritage and long-term desirability.
AI ad of the week: A bidet brand makes a vivid argument for why wiping is a mess
The spot hinged on AI video created with Seedance 2.0.
What today’s CMOs face—ideas over efficiency, Gen Z trust, AI pressure, agency clarity
Actionable perspective for CMOs on creativity’s edge, AI implementation, Gen Z trust and agency transparency, distilled from Ad Age editors and reporters.
Ads of the Week: 9 Campaigns That Caught Our Eye, From Visa to Guinness
Visa, Guinness, Under Armour, Dr Pepper, and more are behind the week's standout ads.
Bloomreach Celebrates Americas Partners for Their Exceptional Commitment in Revolutionizing Commerce Experiences
Bloomreach, the AI company for personalization, announced the winners of its AMER Partner Awards, recognizing efforts for driving exceptional results and delivering growth opportunities to all customers. Bloomreach’s partners are central to the company and their commitment to personalizing the ecommerce experience. Bloomreach nominates partners within the company’s ecosystem that went above and beyond in […]
Getsitecontrol Launches Free Email Quality Checker for Cleaning and Scoring Email Lists
The free Email Quality Checker by Getsitecontrol analyzes email addresses, scoring contacts by quality and detecting disposable, broken, and masked emails to help brands improve deliverability, reduce wasted sending costs, and build cleaner email lists. Getsitecontrol has launched a free Email Quality Checker that helps analyze and score email list contacts before sending campaigns. Designed […]
Centric Software Unveils Centric AI Studio: Powering a New Era of AI-Driven Product Creation
New generative AI platform, natively integrated with Centric PLM™, empowers brands to design, develop and commercialize products faster with connected AI workflows Centric Software is proud to announce the launch of Centric AI Studio™, a generative AI platform designed to transform how consumer products are created, developed and commercialized. Building on Centric Software’s market-leading concept […]
Sumo Logic Brings Comprehensive Visibility Across Claude Ecosystem via New Integration with the Claude Compliance API
New integration allows security and compliance teams to monitor Claude Enterprise and Claude Platform activity directly within Sumo Logic Sumo Logic, the leading Intelligent Operations Platform, announced an integration with the Claude Compliance API, giving security and compliance teams visibility into Claude usage directly within Sumo Logic. This integration will help customers accelerate AI adoption, […]