5,214 articles covering the AdTech ecosystem
It’s time to usher in an age of “frictionmaxxing”, so that brands can embrace the sweat, not the smooth
Appointment aims to “put media fluency at the heart of creativity, strategy and commercial impact”.
Forsman & Bodenfors previously worked on the business.
The disagreement is about work for betting brand Ladbrokes.
Lau will report to Justin Bairamian, director of BBC Creative.
Better representation on screen isn’t just the right thing to do – inclusivity also unlocks new audiences, increases positive brand affinity and ensures an increase in sales.
The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.
Adform, the powerful and safe media buying platform, today (16th March, 2026) announces its near-term science-based greenhouse gas (GHG) emission reduction targets have been officially validated by the Science Based Targets initiative (SBTi). This recognition underscores Adform’s continued leadership in sustainability [...] The post SBTi Approves Adform’s Near-Term Science-Based Emissions Reduction Target appeared first on ExchangeWire.com.
impact.com, the world’s leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy in the region, [...] The post Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH appeared first on ExchangeWire.com.
Party Land’s latest ads explore everyday dress-code uncertainty with humor and awkward moments.
Five national spots feature Karl-Anthony Towns, Jalen Brunson, Patrick Ewing, John Starks, Jose Alvarado, Candace Parker and Jayson Tatum.
Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.
How to win at creative operations without sacrificing quality or burning out teams? Learn how in this guide to building a sustainable martech stack and developing scalable workflows. The post Breaking Through Creative Ops Bottlenecks: Your 2026 Technology Roadmap appeared first on MarTech.
As SNAP rules evolve, consistent product data becomes critical for retailers.
Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts during economic turbulence.
As businesses increasingly tailor service levels for their highest-value customers, return strategies will follow.
Voice fraud is now one of retail’s fastest-growing threats, and fraudsters are winning.
New architecture integrates Copilot, Azure OpenAI, Claude, and Perplexity to transform Microsoft Power BI into an AI-driven enterprise decision platform. EPC Group, a leading artificial intelligence (AI) and business intelligence consulting firm, announced an expanded enterprise AI architecture for Microsoft Power BI that extends Microsoft Copilot with five additional AI intelligence layers. The new solution […]
AI-powered messaging platform receives approval for next-generation RCS campaigns in the United States Tells.co, an AI-powered messaging platform specializing in high-volume SMS and next-generation business messaging, announced it has received approval to deploy RCS Business Messaging, positioning the company among the first platforms in the United States able to run production RCS campaigns for businesses. […]
New AI transcription tool turns screen recordings into searchable text, subtitles, and MP4 transcripts in seconds. Bandicam Company has announced the launch of a new AI-powered Video-to-Text (Transcription) feature in Bandicam for Mac. The new functionality enables users to quickly convert spoken content from their recordings into searchable transcripts and subtitle files without relying on […]
Industry observers note a shift toward AI-focused search optimization as generative search tools influence how users discover information online. As artificial intelligence becomes increasingly integrated into search experiences, many organizations are beginning to reassess how they approach digital visibility. Industry observers point to the growing influence of AI-driven search tools and generative answer systems, which […]