News
10,845 articles covering the AdTech ecosystem
Audemars Piguet’s Swatch release—why short-term hype may cost long-term brand value
Audemars Piguet’s Swatch collaboration may boost hype but risks devaluing 150 years of brand heritage and long-term desirability.
AI ad of the week: A bidet brand makes a vivid argument for why wiping is a mess
The spot hinged on AI video created with Seedance 2.0.
What today’s CMOs face—ideas over efficiency, Gen Z trust, AI pressure, agency clarity
Actionable perspective for CMOs on creativity’s edge, AI implementation, Gen Z trust and agency transparency, distilled from Ad Age editors and reporters.
Ads of the Week: 9 Campaigns That Caught Our Eye, From Visa to Guinness
Visa, Guinness, Under Armour, Dr Pepper, and more are behind the week's standout ads.
Bloomreach Celebrates Americas Partners for Their Exceptional Commitment in Revolutionizing Commerce Experiences
Bloomreach, the AI company for personalization, announced the winners of its AMER Partner Awards, recognizing efforts for driving exceptional results and delivering growth opportunities to all customers. Bloomreach’s partners are central to the company and their commitment to personalizing the ecommerce experience. Bloomreach nominates partners within the company’s ecosystem that went above and beyond in […]
Getsitecontrol Launches Free Email Quality Checker for Cleaning and Scoring Email Lists
The free Email Quality Checker by Getsitecontrol analyzes email addresses, scoring contacts by quality and detecting disposable, broken, and masked emails to help brands improve deliverability, reduce wasted sending costs, and build cleaner email lists. Getsitecontrol has launched a free Email Quality Checker that helps analyze and score email list contacts before sending campaigns. Designed […]
Centric Software Unveils Centric AI Studio: Powering a New Era of AI-Driven Product Creation
New generative AI platform, natively integrated with Centric PLM™, empowers brands to design, develop and commercialize products faster with connected AI workflows Centric Software is proud to announce the launch of Centric AI Studio™, a generative AI platform designed to transform how consumer products are created, developed and commercialized. Building on Centric Software’s market-leading concept […]
Sumo Logic Brings Comprehensive Visibility Across Claude Ecosystem via New Integration with the Claude Compliance API
New integration allows security and compliance teams to monitor Claude Enterprise and Claude Platform activity directly within Sumo Logic Sumo Logic, the leading Intelligent Operations Platform, announced an integration with the Claude Compliance API, giving security and compliance teams visibility into Claude usage directly within Sumo Logic. This integration will help customers accelerate AI adoption, […]
Relativity Adds Collection of Claude Enterprise Data with Claude Compliance API Integration
Relativity integrates the Claude Compliance API to enable the collection of Claude Enterprise activity in RelativityOne. RelativityOne enables native collection from ChatGPT Enterprise, Gemini Enterprise and now Claude Enterprise. This follows Relativity’s participation in Anthropic’s Claude for the legal industry launch, where Anthropic introduced an MCP integration that enables legal data and technology teams to […]
FlexClip Unveils AI Long to Shorts, Helping Creators Repurpose Long Videos into Viral-Ready Clips
PearlMountain Limited has enhanced the AI capabilities of its flagship video creation platform, FlexClip, with the introduction of AI Long to Shorts, an intelligent feature that repurposes long-form videos. Powered by AI-driven content analysis, highlight detection, subtitle generation, and smart reframing, the feature helps creators efficiently transform interviews, podcasts, online courses, livestream replays, and product […]
GEO Strategies Are Missing a Critical Element – The Buyer
Most marketers working through generative engine optimization (GEO) right now are trying to answer a straightforward question: how visible is my brand? We’ve seen this pattern before when a new channel shows up. The instinct is to measure it like the last one, figure out where the brand appears, how often, and under what conditions. […]
Verdent Builds on Early Momentum as AI Coding Tools Move Toward Technical Cofounders
After launching Verdent Manager last month, Verdent is seeing early signs that builders are asking for more than another AI coding assistant. The product reached #3 Product of the Day on Product Hunt, drawing attention from founders, developers, and indie builders who are looking for a different way to move software projects forward. During the Manager […]
Bisto reviews creative account
Premier Foods-owned brand is running the pitch without an intermediary.
The Stack: AI, Ads, Streaming
This week, AI innovation, streaming expansion, and advertising transformation dominated headlines as ad tech and media giants pushed deeper into the future of digital consumption. In today’s MadTech Daily, we look at The Telegraph and AMI launching a £1m media [...] The post The Stack: AI, Ads, Streaming appeared first on ExchangeWire.com.
Google Wants To Do Your Shopping For You At GML This Year
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. […] The post Google Wants To Do Your Shopping For You At GML This Year appeared first on AdExchanger.
80% of Brand and Agency Marketers Optimize Without Verified Purchase Data — 35% Say Results Don’t Hold Up
Affinity Solutions Outcomes Marketing Council study of 210 senior brand and agency marketers quantifies the systemic cost of disconnected data and measurement Despite years of significant technological investments, most marketers still cannot connect ad exposure to actual purchases in real-time for measurement or optimization, according to new research released by the Affinity Solutions Outcomes Marketing […]
KERV.ai Partners with Canela Media, Marking Its First Spanish-Language Media Partnership, to Power Its Interactive, Commerce-Driven Ad Experiences
KERV.ai, the leader in video analysis, performance, and monetization, announced a strategic partnership with Canela Media, a leading technology and innovation-driven multicultural media company, to bring additional interactive advertising capabilities to Canela Media’s ecosystem. This collaboration marks KERV.ai’s first partnership with a Spanish-language media company, further expanding its global footprint across a growing roster of […]
Bisto launches creative review
Premier Foods-owned brand is running the pitch without an intermediary.
AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead
Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate […] The post AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead appeared first on AdExchanger.
Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
The gap between agentic advertising’s promise and its reality.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue
Happy Friday! After a busy week at Programmatic AI in Las Vegas, AdExchanger is taking a much-needed respite for Memorial Day. But fear not – we’ll be back on Tuesday with the latest news. Nothing Gold Cannes Stay The Cannes Film Festival and Cannes Lions International Festival of Creativity have always been cultural shapeshifters. In […] The post Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue appeared first on AdExchanger.