News
20,371 articles covering the AdTech ecosystem
Vodafone TV goes live in UK
Vodafone TV is now live in the UK. The new entertainment hub, first announced in early-September, brings together streaming services Netflix and HBO Max, streaming platform Freely, an additional 150+ live TV channels, 300+ games, music and a range of content apps. Customers with a Vodafone mobile or broadband plan can take Vodafone TV from […]
My Other Life: Phil Acton, Country Manager, UK, Adform
My Other Life is the NDA interview series that steps outside the day job. In each edition, someone from across the digital media space tells us about the hobby, passion project or side hustle they pursue when they’re not in the office. This time round, we speak with Phil Action, Country Manager, UK, at Adform… The post My Other Life: Phil Acton, Country Manager, UK, Adform appeared first on New Digital Age.
Live Nation Funds New Creator Economy Talent Firm, Creator Nation
Live Nation is backing a new creator economy-focused venture, Creator Nation.
European Video Awards 2026: The Winners
The fifth edition of VideoWeek's European Video Awards took place in London's Grand Connaught Rooms last night, as leaders from across the European CTV and video market congregated in the capital to celebrate the most creative and impactful work of the last year. Hosted by comedian and author Shappi Khorsandi (with a little help from Read More
The Wires 2026: Final Ad Tech Personality and Rising Star Shortlists
Read on to discover who's in the final shortlists for Ad Tech Personality of the Year and Ad Tech Rising Star at the Wires 2026... The post The Wires 2026: Final Ad Tech Personality and Rising Star Shortlists appeared first on ExchangeWire.com.
Agency Brief—Wilde preps for the protein wars, Stagwell ramps up owned media
This week, a protein brand hires a new creative agency of record, and Stagwell doubles down on owned media with a bigger stake in Real Clear Holdings.
Why mid-size brands are rethinking long-established marketing and media strategies
Some mid-size brands are eschewing traditional metrics and practices as they try to do more with less.
Weird Halloween foods and drinks brands are betting on—rate your favorites
Vampire Cup Noodles, Ghost Face Fanta and SpookyD are among the Halloween-themed products haunting stores.
Apple blocks The Trade Desk—what marketers must know about renewed anti-tracking push
Apple has not explained its latest change publicly, but it has long opposed tracking across its devices and services.
Asics Enlists Sigourney Weaver to Document Habits of the Couch-Bound Human
Asics' satirical nature documentary for World Mental Health Day urges people to move.
Ads of the Week: 10 Campaigns That Caught Our Eye, From On to KFC
On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.
LG rolls out Lionsgate pop-up FAST channels in US
LG has announced a slate of new pop-up FAST channels on LG Channels in the US, in partnership with Lionsgate. From now until the end of the year, LG Channels will be the FAST destination for viewers to find dedicated channels featuring three of Lionsgate’s most iconic film franchises: The Hunger Games, Saw and John […]
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
The Stack: Ads Go Everywhere
This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK. In today’s MadTech Daily, we discuss Google testing publisher payments for AI [...] The post The Stack: Ads Go Everywhere appeared first on ExchangeWire.com.
What Brands Are Getting Wrong About YouTube, According To The Former CMO Of General Motors
Most brands have a YouTube presence. Far fewer have a YouTube strategy. The paid team runs ads; the owned team manages the channel, often by posting videos into the void; and someone else handles creators. Nobody’s looking at the whole picture, says Norm de Greve. During his decade-plus tenure as CMO of General Motors and […] The post What Brands Are Getting Wrong About YouTube, According To The Former CMO Of General Motors appeared first on AdExchanger.
Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […] The post Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good appeared first on AdExchanger.
Discover Financial Services—ad spending, facts and profile
Marketer profile with key facts on Discover including what the credit card firm spends on marketing and business development and how ad spending as a percent of revenue has changed over time.
Digiday’s guide to what’s in and out for Advertising Week NY 2026
Here are the trends as we see them for AWNY 2026.
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
As creator marketing budgets grow, so do questions about what agencies are taking.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
‘It scared the hell out of me’: What brands have learned from creator partnerships
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob's Discount Furniture talked about what they've learned from working with creators.
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad
Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad appeared first on AdExchanger.
Smirnoff Ice Drops Wearable Bottle Costume With Influencer Brittany Broski
The Smirnoff Ice Bottle costume, available while supplies last, is an adult lightweight polyester onesie with printed Smirnoff Ice bottle artwork.