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Protests are being held outside the CBS Broadcast Center.

Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts.

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch […] The post MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media appeared first on AdExchanger.

SAN JUAN, Puerto Rico – Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search engines or social media networks. But tapping into this highly personal data carries significant risks of breaking trust if mismanaged, [...]

SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining attention for CTV should be a real human engagement, someone actually watching the screen,” Erika Loberg, global head of CTV [...]

The DTC rug brand plans to use the fresh capital to expand its brick-and-mortar footprint and improve its technology platform.

At launch, the offering includes a pair of jeans and a denim jacket. It comes shortly after rival Fabletics expanded into denim.

Five of Variety’s inaugural 10 Creators to Watch gathered at SXSW in Austin, Texas, for a conversation about building careers outside Hollywood’s traditional system, and why, increasingly, they’re not sure they want in. Part of Variety Next Generation Entertainment presented by Google TV, the panel was moderated by Variety reporter Selome Hailu and brought together […]

Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting. The post Google AI Mode’s Personal Intelligence Now Free In U.S. appeared first on Search Engine Journal.

Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler’s APAC and EMEA business.

The UConn Huskies’ Azzi Fudd helps Geico call attention to its status as an official partner of March Madness.

Turning stock car racing into a lifestyle brand.

From 'Khaki Swing' to Katseye, Madonna to Young Miko, Gap's commercials have been in step since 1998.

Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as a […] The post Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks appeared first on AdExchanger.

The offerings, now available in select cities and towns, feature a "supercenter" product assortment as the e-commerce giant battles competitors like Walmart.

A slew of recently introduced bills aim to restrict how retailers use consumer data to make pricing decisions and some even ban electronic shelf labels.

Even before the Iran war’s oil price spikes, people were getting more cautious about spending. That means buying less from retailers.

Competitors expanded the length of seasonal sales over the past year, but the retailer’s March event marks a reduction from 2025’s Target Circle Week sale.

An ad hoc group of senior secured bondholders has approved the luxury retailer’s five-year plan, aiming for double-digit adjusted EBITDA margin and profitable growth.

A selection of 50 gowns from designer brands is part of the retailer’s initial offering, along with private-label and white-label services.

ustomers can deploy Opsera to accelerate innovation and business transformation with unified integration across Microsoft products Opsera, the leader in Agentic DevOps, announced the availability of Unified Insights in the Microsoft Marketplace, the unified online destination for customers to buy trusted cloud solutions, AI apps, and agents to meet their business needs. Microsoft customers can […]

An independent global study finds that organizations meeting verified trust criteria achieve 51% higher transaction conversion and 43% lower fraud losses. Ping Identity, a leader in securing digital identities for the world’s largest enterprises, released independent research showing that organizations that have operationalized continuous, contextual identity verification materially outperform peers across revenue growth, fraud reduction, compliance readiness, and workforce […]

Digital analytics leader expands its platform with configurable AI agents, ChatGPT app and prompt analytics, visibility into LLM traffic, and conversation intelligence — giving organizations a 360-degree view of AI-driven and support experiences AI is rapidly changing how customers discover and interact with brands. Journeys that once happened on websites and mobile apps now begin inside […]

The Development Agent, designed to help personalize donor engagement and grow giving at scale, is the first-ever expert agent to be embedded in a dedicated social impact platform Blackbaud, the world’s leading provider of AI-powered solutions for social impact, announced the general availability of the Development Agent, Blackbaud’s first Agent for Good™, to Raiser’s Edge […]