News
10,847 articles covering the AdTech ecosystem
FOXVISITS LTD Brings AI-First Local SEO to Cyprus Service Businesses in Paphos, Larnaca and Nicosia
The new offering helps Cyprus service businesses appear in both Google local results and AI-generated answers. FOXVISITS LTD Launches AI-First Local SEO Service for Cypriot Businesses in Paphos, Larnaca and Nicosia Local businesses in Cyprus are sitting on enormous opportunity. Most of the competition still has no real local search strategy. The businesses that move […]
Docusign Unveils AI Assistant and Agents to Power the Next Era of Agreement Work
The Intelligent Agreement Management platform helps teams close deals, hire faster, and reduce risk by connecting contract workflows across the business Docusign at its Momentum conference announced new AI-powered capabilities designed to reimagine how agreements get done. Every sale, hire, and partnership depends on a contract, yet the work behind them is often slow, manual, […]
DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network, Elevating Transparency for B2B Advertisers
New capabilities bring independent media quality verification to the LinkedIn Audience Network, empowering advertisers to make more informed investment decisions DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of global post-bid measurement across the LinkedIn Audience Network (LAN). Advertisers now […]
CobbleStone Introduces AI-Powered Auto-Obligations for Automated Contract Obligation Detection and Task Creation
New CobbleStone VISDOM® AI capability helps organizations identify contract obligations, reduce risk, and automate follow-through. CobbleStone Software, a recognized leader in contract lifecycle management (CLM) and contract artificial intelligence, is proud to introduce its AI-powered auto-obligations feature, a powerful new capability within its VISDOM® AI engine designed to automatically detect contractual obligations and convert them […]
Later Launches Creator AEO, an Industry Leading Answer Engine Optimization Offering Built for Creator Marketing
Powered by Later EdgeAI, the offering helps brands drive Share of Model growth by influencing how they are cited across large language models Later, the world’s most intelligent influencer marketing company, announces the launch of creator AEO. The industry’s leading creator-first Answer Engine Optimization offering, creator AEO is built specifically for creator marketing and helps […]
Digital Turbine Expands AI Capabilities Across Its Mobile Platform Through Deepened Google Cloud Partnership
New capabilities from Gemini Enterprise Agent Platform strengthen the intelligence layer behind DT’s advertiser and publisher solutions Digital Turbine announced a deepened partnership with Google Cloud to expand AI-powered optimization and recommendation capabilities across its global mobile platform. The announcement follows this week’s AI reveals at Google I/O and reflects DT’s continued investment in AI-driven […]
OOH Pushes Deeper Into Performance Media
OOH advertising has long benefited from its physical presence in the real world. But as marketers increasingly demand the same level of attribution, interoperability, and performance accountability they expect from digital channels, the industry is racing to modernize how the medium is measured. That effort is now accelerating through a new initiative led by the […] OOH Pushes Deeper Into Performance Media first appeared on Street Fight.
SOCi Hits 300,000 AI Agents as Automation Goes Mainstream
AI agents are quickly moving beyond experimentation and becoming part of the operating infrastructure behind enterprise marketing. That trend was on display this week as SOCi announced that it has surpassed 300,000 deployed Genius Agents™, a milestone the company says establishes the largest deployed agentic workforce in marketing. The announcement underscores how rapidly enterprise brands […] SOCi Hits 300,000 AI Agents as Automation Goes Mainstream first appeared on Street Fight.
W. Kamau Bell to Launch Video Podcast ‘Who’s With Me?’ With Malcolm Gladwell’s Pushkin Industries
W. Kamau Bell, the award-winning TV host, comedian and filmmaker, is teaming with Malcolm Gladwell’s Pushkin Industries podcast and audiobook company to launch a new video podcast, “Who’s With Me?” as an extension of his popular Substack newsletter of the same name. Bell’s weekly podcast is set to premiere May 27, available on YouTube, Apple […]
‘The Looking Glass Wars’ Video Game Set as Author Frank Beddor Plots Musical, TV Series Adaptations (EXCLUSIVE)
A video game based on author Frank Beddor’s best-selling “The Looking Glass Wars” novels is set to launch this summer as the first push in a plan to further expand the franchise across mediums. Titled “The Looking Glass Wars: House of Cards,” the deck-building game is releasing tied to the 20th anniversary of Beddor’s trilogy, […]
Xbox Hires Matthew Ball as Chief Strategy Officer
Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new chief of strategy. The decision was announced by new Xbox CEO Asha Sharma Wednesday, along with the new hires of Scott Van Vliet as chief technology officer and the promotion of Chris […]
Netflix Will Soon Start Livestreaming Charlamagne Tha God’s ‘Breakfast Club’ Worldwide in Deal With iHeartMedia, Marking Its First Live Daily Show
Live from New York: It’s Charlamagne Tha God and the crew from “The Breakfast Club” morning talk show — on Netflix. Starting June 1, Netflix will stream “The Breakfast Club” live daily, available to subscribers worldwide. It will become the streamer’s first daily live program, airing each weekday starting (bright and early!) at 6 a.m. […]
Apple to Broadcast MLS Game Shot Entirely on 15 iPhones, First Major Live Sports Event Captured Using Only Smartphones
Apple has frequently touted the use of professional-grade iPhones by filmmakers to make shorts, commercials and even feature-length movies. And it recently added iPhones to the mix for its MLB and Major League Soccer brodcasts. Now the tech giant is taking the eat-your-own-dog-food approach to a new level. This Saturday, May 23, Apple TV will […]
Fortyseven Communications Opens London Office and Integrates With Sister Agency Indigo Pearl; Launches Global Creator Relations Practice
The Keywords Studios-owned Fortyseven Communications (47) is opening a London office and launching a global creation relations division, two developments that come as the gaming and entertainment-focused PR company is marking its 20th anniversary. As part of the move into London, 47’s UK sister agency, Indigo Pearl, will be integrated into the 47 team. According […]
Spotify and Universal Music Announce Licensing Agreements for ‘Responsible’ AI-Generated Covers and Remixes
Spotify and Universal Music Group have announced a major recorded-music and music-publishing licensing agreements that will enable Spotify to launch a new tool allowing fans to create covers and remixes of their favorite songs from participating artists and songwriters. The tool will be powered by generative AI technology that the announcement states “will open up […]
Esports World Cup to Move From Saudi Arabia to France in 2026 (Gaming News Roundup)
The 2026 Esports World Cup will be held outside Saudi Arabia for the first time in the event’s history, taking place in Paris, France, from July 6 through August 23. The Esports Foundation made the announcement, stating that “following an extended evaluation process, and in light of the current regional situation, the Esports Foundation decided […]
‘Anatomy of Murder’ Duo, After Acrimonious Split With Audiochuck, Are Back With New True-Crime Podcast ‘Homicide 360’: ‘It’s Important for Us to Own the Thing We Create’
Anna-Sigga Nicolazzi and Scott Weinberger ended their hit true-crime podcast “Anatomy of Murder” at the end of 2025 — and there was some bad blood. They severed ties with their previous partner Audiochuck (producer of “Crime Junkie” and other shows) and sued the company, alleging Audiochuck stiffed them out of millions of dollars. Now they’re […]
‘GTA 6’ Price Still Not Revealed, but Take-Two Chief Says Rockstar on Track to Begin Marketing This Summer
Rockstar Games’ “Grand Theft Auto 6” is still on track for its Nov. 19 release but does not yet have an announced price. And that reveal isn’t coming along with parent company Take-Two Interactive’s earnings results today. “No,” Take-Two Interactive CEO Zelnick told Variety, when asked during an interview Thursday if a “GTA 6” pricing […]
Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup
“Todo o Nada” was led by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both paid and organic social channels.
E.l.f. blends into ‘Survivor 50’ finale with challenge-themed spots
A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by applying E.l.f. products.
Ally courts millennial, Gen Z customers with new brand platform
Developed with Anomaly LA, the “Life Today” campaign sees the digital bank throw playful shade on competitors’ brick-and-mortar model.
Google upgrades AI search ads: What marketers need to know
A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.
Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
Athletic Brewing opens marketing tap to stand out in crowded summer
The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.