News
20,372 articles covering the AdTech ecosystem
Smirnoff Ice Drops Wearable Bottle Costume With Influencer Brittany Broski
The Smirnoff Ice Bottle costume, available while supplies last, is an adult lightweight polyester onesie with printed Smirnoff Ice bottle artwork.
Creator content is becoming paid media thanks to ShopMy’s new product
By positioning itself at the center of a creator marketing boom, ShopMy has raised millions from venture capital firms while growing a partner network that now includes 350,000 "curators" and tens of thousands of brands. To build its ecosystem even more, ShopMy is introducing Spotlights, an ad format derived from organic creator content. The Spotlights format is integrated into Meta's Parntership Ads and TikTok's Spark Ads, two marketing products that harness the appeal and influence of creator products. Within those ad programs, ShopMy surfaces "proven-to-convert" creator content, according to a press release. By repurposing those uploads, brands can build Spotlight-based strategies across all stages of their campaigns. Creators can also enable "Instant Spotlights" to pre-approve requests from brands they mention. Visit Tubefilter for more great stories.
Mars takes “feeding the trolls” literally by telling hangry Twitch chat users to grab a Snickers
For more than 15 years, TV viewers have seen ads that instruct them to "grab a Snickers" when they're feeling agitated, because "you're not yourself when you're hungry." Now, that campaign is coming to Twitch -- with a twist. In Australia, legacy candy brand Mars is launching a Twitch activation that ties into its "Feed the Trolls" spots. The prevailing wisdom on the internet is that you should not feed the trolls, but Mars has other ideas. It will identify nasty comments in Twitch chat and tell the people spewing that invective to cool off and grab a Snickers. Visit Tubefilter for more great stories.
Mojang is trying to make Minecraft the king of interactive, creator-built experiences
Minecraft has been a beloved storytelling tool for more than 15 years, and its developer is looking to mainstain that strong market position. Microsoft-owned Mojang recently posted several job listings for roles that concern the creation and management of interactive experiences built within Minecraft. The listings uncovered by GamesBeat include principal and senior program manager positions on Mojang's partner developer relations team. Earlier in September, Mojang put out a call for a director of creator programs and ecosystems marketing. Visit Tubefilter for more great stories.
Noel Miller on why TMG Studios is breaking into fictional podcasts–and why it won’t touch gen AI
“If we’re the last human-led media channel and everything else is prompted and generated in a data center, well then so be it.” That’s Noel Miller, the Viner-turned-podcaster-turned-podcast-company-owner who launched TMG Studios in 2021. Five years later, TMG Studios has a roster of 11 shows across various niches with various hosts, and is navigating the […] Visit Tubefilter for more great stories.
Surprise: Neon is also making an SCP Foundation film, but correctly
Neon, the production company behind films like Parasite, Longlegs, and Anora, has decided it’s going to make its own SCP Foundation film–and, unlike A24, it’s actually communicating with the people who run the SCP wiki. A24 drew the internet’s ire earlier this month when it announced plans for the next installment of its horror anthology […] Visit Tubefilter for more great stories.
Netflix gets a bite of ‘Chicken Shop Date’
Netflix is getting a bucket of Chicken Shop Date. Amelia Dimoldenberg‘s long-running flirty-casual interview series has lived on YouTube for the past 12 years, racking up a total of 115 episodes with celebrity guests like Andrew Garfield, Billie Eilish, Jack Harlow, Louis Theroux, Daniel Kaluuya, and Cher. As it heads into its grand finale, Chicken […] Visit Tubefilter for more great stories.
Live Nation is capitalizing on the creator economy with a new firm
Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp, which bills itself as “the largest live entertainment company in the world,” is funding a new firm called Creator Nation that will primarily focus on facilitating live events for digital content creators, fans, and brands. Per The Hollywood Reporter, Creator […] Visit Tubefilter for more great stories.
Kroger Study Ties Retail Media Creative With Conversions
Kroger says it can forecast ecommerce purchase conversions, using predictive creative scoring prior to campaign launch, based on a study done with Vidmob and trade association MMA Global, Grocery Dive reports. The study found that predictive creative scoring can forecast conversions with 81% accuracy, and that there is a strong tie between creative and business outcomes.
Judge Tosses Williams-Sonoma's False Ad Case Against Quince
Quince has won at least a temporary victory in the false advertising suit filed against it by Williams-Sonoma (WSI) in 2025, Fashion Law reports. In dismissing the action, U.S. Judge Edward J. Davila held that WSI failed to plausibly show actionable false or misleading advertising. WSI accused Quince of pursuing a “widespread false advertising campaign,” in which it argued that consumers could get the same products offered by WSI for less. WSI can still amend its complaint. The case is on file with the U.S. District Court for the Northern District of California.
U.S., Other Countries Say Social Media Harms Democracy
Other countries are catching up with the United States in negativity toward social media, Pew Research Center reports. While 64% in the US feel social media is harming democracy, that feeling is shared by 70% in the Netherlands, up from 54% four years ago. And it has dramatically increased in the UK and Canada. Meanwhile, 87% of Americans say social media access has made it easier to manipulate people with false information, roughly the same as the median percentage in other high-income countries. Pew surveyed consumers in 37 nations.
Instagram Prioritizes Live Video Ads With New Creator Boosts
Instagram is incentivizing creators to "boost" their livestreams, with the goal to effectively turn live video into real-time ads.
Microsoft Teams Up With HubSpot To Help B2B Advertisers
Microsoft has formed an integration with HubSpot to help connect B2B ad campaigns with revenue, pipeline and leads, Search Engine Land reports. With this arrangement, Microsoft Advertising is available in HubSpot, and advertisers can use CRM data to reach prospects Bing, Copilot, Outlook, Xbox and other Microsoft properties. In addition, advertisers will gain access to LinkedIn.
Edgy Retail Networks: What Advertisers Want As They Increase Their Spend
Email is the most common activation channel, GrowthLoop and Ascend2 report.
SES, Royal Brunei Airlines complete RB SkyConnect rollout
SES and Royal Brunei Airlines (RB), the country’s flag carrier, have completed the installation of the RB SkyConnect inflight Wi-Fi solution across the airline’s Airbus A320 fleet. RB SkyConnect is powered by SES’s multi-orbit network, which combines connectivity from both geostationary (GEO) and low Earth orbit (LEO) satellites. Enabled by SES’s electronically steered array (ESA) […]
Lionsgate rolls out Lionsgate pop-up FAST channels in US
LG has announced a slate of new pop-up FAST channels on LG Channels in the US, in partnership with Lionsgate. From now until the end of the year, LG Channels will be the FAST destination for viewers to find dedicated channels featuring three of Lionsgate’s most iconic film franchises: The Hunger Games, Saw and John […]
Threads tests more visual options for quote posts
The feature aligns with similar tools on TikTok and X, and offers users a new way to add context to their posts in the app.
YouTube updates Shorts algorithm to put more focus on original content
YouTube's updating its recommendation systems to prioritize creator-made videos, which will also reduce the reach of aggregator accounts.
TikTok U.S. reports generating $81B in economic value
A new study commissioned by the app outlined its impact on jobs, small businesses and consumer learning opportunities.
Meta’s Muse app surpasses 5M downloads and 3M weekly users
Only 23 apps have historically been able to report that level of uptake, according to Yahoo Finance and data from Sensor Tower.
Concerns about social media’s negative impact are growing
New research from Pew found that sentiment surrounding app usage has soured over the last four years, with adults statistically more worried than teens.
Google Tells Sites To Fact-Check AI Content Before Publishing via @sejournal, @MattGSouthern
Google's guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata. The post Google Tells Sites To Fact-Check AI Content Before Publishing appeared first on Search Engine Journal.
Google Defeats Search Users' Antitrust Suit
Google has defeated an antitrust lawsuit by consumers who claimed its search distribution deals with Apple and others prevented potential rivals from offering search engines that would have been "more privacy protective and ad-free."
New Mexico Wants Meta Fined At Least $35 Billion
"This court should speak to Meta in the only language it understands," an attorney representing New Mexico argued Thursday.