News
20,379 articles covering the AdTech ecosystem
Report: CTV accounts for 53% of ad views across Europe
Connected TV (CTV) now accounts for 53 per cent of premium video ad views in Europe, while total programmatic ad views across the region grew 44 per cent year over year (YoY) in the first half of 2026, according to the latest Video Monetisation Report from FreeWheel, a Comcast company. The biannual report reveals continued […]
Report: Gaps in CTV safety put brands at risk
Peer39 has released a report titled The Brand Safety Illusion: Why Web-Level Verification Doesn’t Travel to CTV, which finds that CTV impressions can receive brand safety classifications even when the information describing the programme on screen is incomplete or self-declared. Brand safety tools built for the web can read the page surrounding an ad. CTV […]
Comcast trials Aurora Networks’ next-gen broadband tech
Aurora Networks, a Vistance Networks business, has announced that Comcast has begun field trials of its new, next-generation broadband node platform. The trial is the latest step in Comcast’s effort to roll out DOCSIS 4.0, which delivers multi-gig symmetrical speeds, unrivalled performance, and even better reliability for residential and business customers. “We have been intentionally […]
How loveholidays is rewriting the performance marketing playbook
New Digital Age sat down with Jonathan Grail, VP Performance Marketing at loveholidays, to discuss transitioning from traditional retail apparel to travel tech, why AI is about building systems rather than using tools, and why the ultimate competitive advantage in marketing comes down to human space for critical thinking. The post How loveholidays is rewriting the performance marketing playbook appeared first on New Digital Age.
NDA launches Signals, an “always-on” membership for adtech and martech brands
NDA has launched NDA Signals, an annual membership that gives adtech and martech firms, agencies and media owners a continuous presence within the NDA network. The programme is pitched as a pathway for businesses to move from being seen as "vendors" to being recognised as "industry contributors", and as a simple way to stay visible, connected and considered across the industry. The post NDA launches Signals, an “always-on” membership for adtech and martech brands appeared first on New Digital Age.
Retailers, consumers both on edge as the holidays approach
Shoppers will find lean inventories this season as they scour stores for the right items at the right price — and the hunt has already begun.
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media
Strategic integration brings OpenRTB standards to onsite retail inventory across the US and Europe, enabling brands to activate high-intent placements alongside omnichannel campaigns Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory. Building on Teads’ position as […]
Local Business Data Becomes a Strategic Asset for Sales and Marketing
Growing demand for local business intelligence is transforming how organizations identify prospects and expand into new markets. Businesses are increasingly relying on structured local business data to improve lead generation, market research, and sales strategies. As competition grows across industries, organizations are moving beyond traditional prospecting methods and investing in reliable business intelligence to better […]
Usermaven Launches Agentic Maven AI 2.0 for Marketing Attribution and Growth
Autonomous AI Agents continuously analyze marketing and attribution data, while Maven AI helps teams uncover changes, risks, and revenue opportunities. Usermaven, a marketing attribution platform, today announced Maven AI 2.0, expanding its AI analytics capabilities with autonomous Agents that continuously analyze marketing, attribution, customer journey, and revenue data. Unlike one-time AI queries, Maven AI Agents […]
AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work via @sejournal, @gregjarboe
Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing. The post AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work appeared first on Search Engine Journal.
ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report via @sejournal, @MattGSouthern
A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed. The post ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report appeared first on Search Engine Journal.
EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In via @sejournal, @martinibuster
EmDash 1.0 trades WordPress's freedom of choice for heavy reliance on Cloudflare's infrastructure. The post EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In appeared first on Search Engine Journal.
“It Won’t Be a Human in the Loop. It’ll Be Another AI Agent.”: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers
PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic… The post “It Won’t Be a Human in the Loop. It’ll Be Another AI Agent.”: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers appeared first on ExchangeWire.com.
McAfee Overhauls Its Brand as AI Rewrites the Rules of Online Security
Cybersecurity company aims to broaden its image beyond antivirus software
Finland: Titan OS brings MTV Katsomo to smart TVs
Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a partnership with MTV Oy in Finland to bring MTV Katsomo, the streaming service of Finland’s commercial TV broadcasting and streaming company, directly to Titan OS connected smart TVs. The app will be available on Titan OS powered smart TVs, including Philips and Sharp. […]
Rhun appointed S4C’s Digital Content Commissioner
Guto Rhun has been appointed S4C’s Digital Content Commissioner – a new role with responsibility for developing and delivering the Welsh broadcaster’s digital and multi-platform content strategy. He will work across S4C and the production sector to commission creative content for digital platforms, strengthen S4C’s presence on platforms such as YouTube. This role will play […]
Mostly successful test launch for Starship 14
Despite engine failures in mid-flight, SpaceX’s giant Starship has completed one orbit of the Earth and successfully deployed 26 of its latest Version 3 Starlink satellites. Both portions of the rocket safely splashed down in controlled descents. The booster stage came down into the Gulf of Mexico and the upper Starship stage into the Pacific […]
Germany: Podcasts increasingly effective at reaching Gen Z
Podcasts continue to grow in relevance in Germany: usage time is increasing, the advertising market is expanding, and the medium is becoming an established part of everyday life, particularly amongst young audiences. This is spotlighted in the Seven.One Audio Podcast Report 2026. The ProSiebenSat.1 podcast unit has analysed current developments in the German podcast market […]
Japan: Netflix the new home for WWE
From October 1st, Netflix will become the new home for WWE content in Japan. The lineup will include WWE’s weekly flagship shows — Raw, SmackDown and NXT — along with Premium Live Events such as WrestleMania, Royal Rumble, SummerSlam and the upcoming Money in the Bank (October 11th), as well as WWE’s archive library. Included […]
Sky launches Full Fibre 1.6 Gbps
Sky has launched a new Full Fibre 1.6 Gbps product, giving more UK households access to faster, future-ready broadband. The new product is Sky Broadband’s fastest speed available to homes on the Openreach network, covering nearly four out of five (79 per cent) UK homes, and offers speeds more than 20 times faster than Sky’s […]
Prime Video’s UK investment exceeds £5bn
At the annual Royal Television Society (RTS) Convention in London, Prime Video & Amazon MGM Studios UK led a conversation about the future of the UK’s creative industry titled: United in Change – If Not Now, When?. The convention, chaired by Tara Erer, Director, Northern European Originals, UK Unscripted & Film, Amazon MGM Studios and […]
Bloomberg Launches Enterprise MCP to Seamlessly Connect Bloomberg Data with Clients’ Enterprise AI Applications
Solution pairs AI-ready metadata and semantic context with workflow-focused Skills, giving clients’ AI agents what they need to interpret Bloomberg data correctly and use it across financial workflows. Bloomberg announced the launch of Bloomberg Enterprise Model Context Protocol (MCP), an AI access layer for Data License Plus (DL+), Bloomberg’s next-generation Data License offering. Built for […]
Daivio Launches AI-Powered Data Analysis Workload for Microsoft Fabric
Analysts can open a Lakehouse file, clean it, ask questions in plain language and get the answer, the SQL and a notebook without leaving Fabric. Daivio is available now in the Microsoft Fabric Workload Hub and on Microsoft Marketplace as the European Microsoft Fabric + SQL Community Conference opens in Barcelona. DATA AI ANALYSIS LTD […]