News
20,379 articles covering the AdTech ecosystem
43% of Consumers Would Pay More for a Product that Guarantees Access to Human Support, According to Alchemer AI Customer Experience Report
Survey reveals consumers’ views on benefits and drawbacks of AI in customer experience Alchemer, a global leader in customer experience and feedback intelligence, released its 2026 AI & Customer Expectations Report. Based on a survey of 2,009 consumers, the report reveals a growing tension in how consumers want companies to use AI. Consumers expect AI […]
Braze Accelerates AI Innovation, Empowering Marketers to Treat Every Customer Like Their Only Customer
New launches of Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI deliver powerful capabilities to automate real-time customer journey decisioning Braze , the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, unveiled three major additions to its AI portfolio, alongside new conversational AI capabilities across messaging channels. Together, they help […]
Scala.AI Appoints Amazon Technology Leader Asic Demberel as Chief Technology Officer
Veteran Amazon zero to one builder and technology leader joins Scala to help scale the AI operating system for contact centers and customer operations Scala.AI, the first AI operating system for contact centers and customer operations, announced the appointment of Asic Demberel as Chief Technology Officer and a member of the company’s executive team. Demberel […]
CData Launches Connect AI Gateway, One Control Point Between AI and the Systems That Run the Business
The AI gateway with enterprise MCP built-in, grounding agents and individuals in company context, governing every request down to the record and routing each to the most efficient model CData Software, the data layer for AI, launched CData Connect AI Gateway, the next evolution of the Connect AI platform designed to give organizations a single […]
Sovrn Partners With Multilocal to Expand Curated Deals Powered by Commerce Signals
Partnership brings together Sovrn’s cross-channel supply and commerce signals with Multilocal’s curation expertise and cureon®, its proprietary curation intelligence engine, to create more intelligent, scalable opportunities for buyers. Sovrn, a publisher technology and data company, and Multilocal, a technology company specializing in curation intelligence, announced a partnership to scale curation across the Sovrn Ad Exchange. […]
GoDaddy Launches Web App Hosting with API for AI Coding Tools
Preview free, publish with HTTPS, a CDN and a firewall built for web apps GoDaddy, the world’s largest domain name registrar, just launched Node.js Hosting, giving customers a simpler way to get web apps published, whether they built them themselves, hired a freelancer or used an AI coding tool. Developers and AI coding agents can […]
Ken Jeong, Daniel Dae Kim, Randall Park Starring in ‘The Moons of LA’ Coming-of-Age Comedy Series at Audible
Ken Jeong, Randall Park and Daniel Dae Kim lead the star-studded cast of Audible’s new comedy series “The Moons of LA” — featuring a meta twist involving a kid who’s obsessed with true-crime podcasts and uses her investigative skills to save her parents’ marriage. “The Moons of LA” premieres Oct. 8 exclusively at Audible. The […]
How Amazon is streamlining ad buys across multiple formats with AI
Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.
Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows via @sejournal, @MattGSouthern
Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error. The post Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows appeared first on Search Engine Journal.
Shopify Extends WebMCP Into Checkout For Browser Agents via @sejournal, @MattGSouthern
Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper's checkout and place the order after the buyer confirms it. The post Shopify Extends WebMCP Into Checkout For Browser Agents appeared first on Search Engine Journal.
CMO tenure down 35% since 2010
A comprehensive study shows just how short the average stint in the top marketing job has become.
Washington Post highlights its Flock camera investigation as it unveils ‘Relentless’ brand platform
Uncommon’s campaign includes a special edition built around the Post’s reporting on police misuse of the cameras.
Amazon launches Branded Conversations at Unboxed 2026—what buyers think
Media buyers grade Amazon Unboxed products based on their relevance and utility.
Amazon Rebuilds Its Ad Platform Around AI Agents
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
Advertisers Can Directly Influence Amazon’s Alexa Responses
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience. At Amazon’s annual UnBoxed advertising event […]
How to build a visual SEO strategy for AI search
Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent. The post How to build a visual SEO strategy for AI search appeared first on MarTech.
Shoppers will spend more and buy less this holiday season
Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials. The post Shoppers will spend more and buy less this holiday season appeared first on MarTech.
4 reasons your brand guidelines must become a brand system
Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it. The post 4 reasons your brand guidelines must become a brand system appeared first on MarTech.
Braze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude. The post Braze expands AI from content creation to campaign operations appeared first on MarTech.
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions
Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.
OpenAI Says Sponsored Chats Are The Future – But Publisher Monetization Isn’t A Priority
Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers? The post OpenAI Says Sponsored Chats Are The Future – But Publisher Monetization Isn’t A Priority appeared first on AdExchanger.
Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls
The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience and new AI optimization tools for branding and performance campaigns. To mark the point, the Amazon Ads console itself is […] The post Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls appeared first on AdExchanger.
Amazon Ads And The Amazon DSP Get An Agentic Rebrand
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, the product name “Amazon DSP” has been replaced by a new product dubbed DVA (for “display, video and audio”). On […] The post Amazon Ads And The Amazon DSP Get An Agentic Rebrand appeared first on AdExchanger.
RTL AdAlliance launches in Spain
RTL AdAlliance, RTL Group’s international advertising sales house, has opened an office in Spain. Through RTL AdAlliance’s unified Total Video offering, advertisers and agencies in Spain can now access Total Video inventory from broadcasters and publishers across Europe through a dedicated company presence. The Total Video portfolio unifies media brands from various broadcasters such as […]