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10,857 articles covering the AdTech ecosystem
How Drew Panayiotou built a marketing engine at Keurig Dr Pepper
Drew Panayiotou, chief marketing officer at Keurig Dr Pepper, has been named a 2026 Ad Age Tech Power List honoree.
Denise Persson took Snowflake’s AI to the Olympics
The chief marketing officer made the 2026 Ad Age Tech Power List for her work launching AI enterprise products.
How Anomaly’s Chris Neff embedded AI into work for Chevy, Google and Visa
Chris Neff has been named a 2026 Ad Age Tech Power List honoree.
Marketers From Adobe and Whirlpool Share What They Wish They Knew Starting Out
As the Effie Lions Foundation kicks off its inaugural Voices of the Future program, top marketers share what mentorship has meant to them.
5 Controversies Cannes Lions Would Rather Forget
After a festival full of scandal in 2025, we revisit some of the biggest Cannes controversies of all time
Dataiku Launches Cobuild on Snowflake: From Prompt to Production-Ready AI Workflow, Inside Snowflake
Dataiku pairs Snowflake Cortex AI with Dataiku’s agentic builder, helping more customers turn business intent into governed AI agents and workflows on the Snowflake AI Data Cloud Dataiku, the Platform for AI Success, announced the launch of Cobuild on Snowflake, a new way for joint customers to turn natural-language intent into governed AI agents and […]
The Zero-Click Content Trap and How to Win When Platforms Won’t Link Out
Referral traffic no longer tells the full story of content performance. You may publish useful blog posts and share sharp posts, yet still see fewer website visits. A zero-click content strategy helps you build value inside feeds, search results, communities, and AI-led discovery spaces. The goal is to create trust before the click and guide […]
Augury Shaping the Future of Production with the Industrial AI Workforce
Leveraging Google Cloud and AVEVA, Augury’s role-based agents are being tailored to the daily workflows of reliability, maintenance, and operations teams. Augury, a leader in industrial AI solutions for manufacturing, shared its progress in developing the Industrial AI Workforce. Built on top of Augury’s proven Machine Health solution, new, role-based AI agents are designed to […]
Threats to Domestic Broadcasters Are Threats to Our “Cultural Identity” – Buy-Side View with Medialab’s Jon Manning
The rise of Big Tech-backed video services has given us more content than ever, but Jon Manning, Director of Advanced TV at Medialab, argues that domestic broadcasters help shape our cultural identity - and if our media habits are dictated by tech giants, that identity is at risk. In this edition of the Buy-Side View, Read More
AMV BBDO appoints Andre Sallowicz as executive creative director
He leads global creative across the agency’s Mars Petcare portfolio.
‘I Don’t Think I’m A Data Broker’ Is Not A Defense
Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you in this room think,” said Tony Ficarrotta, VP and general counsel of the Network Advertising Initiative, addressing a small group […] The post ‘I Don’t Think I’m A Data Broker’ Is Not A Defense appeared first on AdExchanger.
Inside The Trade Desk’s Claude-powered campaign agent
The Trade Desk is using Claude to build campaigns. That’s just the start of it.
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.
Influencer boost budgets are throwing gas on social video spending fire
A rise in social video spending is being accelerated by the use of paid media to amplify the reach and effectiveness of influencer activity.
The Economist prepares for a two‑track internet: one for humans and one for AI agents
The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for "two versions of the web."
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Video Killed The Audio Star; The “No Essay” Data Ploy
Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits. The post Video Killed The Audio Star; The “No Essay” Data Ploy appeared first on AdExchanger.
Publicis Buys LiveRamp in $2.5 Billion Push Into AI-Driven Advertising
Publicis Groupe agreed to acquire LiveRamp in an all-cash transaction valued at roughly $2.5 billion, giving the French advertising giant a larger foothold in the fast-changing market for data collaboration and AI-powered marketing technology. The deal values LiveRamp at $38.50 a share, about 30% above the company’s closing stock price on May 15, before the [...]
Publicis buys LiveRamp for $2.2bn as it ramps up M&A
French agency group says US adtech firm is expert in “data collaboration” for clients, which is a growth area in age of AI because it can help to build “smarter agents”.
Pharma Brands are Missing CTV’s ‘Halo Effect,’ Says CMI Media Group’s Miller
MIAMI — The pharmaceutical industry has long treated television advertising with affection – big budgets, elaborate productions, and a stubborn attachment to linear broadcasts. But the economics of reaching patients and healthcare professionals are shifting dramatically. Connected TV offers pharma marketers something linear never could: the ability to adjust targeting, frequency, and creative in real [...]
Digital Advertising Measurement Is Broken, and Offline Signals are the Fix: Padsquad
MIAMI — The advertising industry has been measuring digital campaigns the same way for years, clinging to metrics that create more noise than insight. Meanwhile, brands and agencies struggle to separate meaningful signals from the clutter of KPIs that fail to connect with actual business outcomes. “We’re living in a time and a place where [...]
Your Airport Ride Is Now a Loyalty Program With Wheels: Lyft’s Jordan Glassberg
The humble rideshare trip has officially entered its luxury-era branding arc. According to Jordan Glassberg, vice president of partnerships and loyalty at Lyft, your ride to the airport is no longer just a ride. It is a “travel ribbon.” Your dinner reservation is a “moment.” Your Lyft account is becoming a loyalty wallet with tires. [...]
T-Mobile Bets Edge Computing Will Transform In-Store Retail Media
The majority of retail transactions still happen inside physical stores, but are the media environments within those spaces connected to the sophisticated targeting capabilities available online? T-Mobile Advertising Solutions is now positioning itself as a bridge between the two worlds, offering retailers a turnkey system to transform their stores into “addressable media environments.” “I think [...]
Publicis to Acquire LiveRamp for $2.2 Billion
The data collaboration platform will remain agnostic under new owner